subconsciously speaking

SubconsciouslySpeaking

Inf luence*

*Design is a powerful means of influence. But do we really

understand how the best ideas are communicated? After

prolonged observation and experience, I came to learn that

people respond fastest through the subconscious. Although

it is the part of the mind that is not completely aware, the

subconscious brings a pronounced influence on our behavior.

I believe successful design speaks to our senses, which then

translates into actions. In my work, I strive to provoke and

relate to my target audience by revealing their subconscious

mind — the good, the bad, and the ugly. It is by which I convey

various intentions and influence my audience in a relevant

and compelling manner.

Copyright © 2011 Karen Liong

karenliong.com / [email protected]

All Rights Reserved.

No portion of this book may be used or reproduced

without the expressed consent of Karen Liong.

Academy of Art University

79 New Montgomery Street

San Francisco, CA 94105

School of Graphic Design

Department Director: Mary Scott

Concept

We want to be admired · · · · · · · · · · · · · · · · · · · · · · · · ·

We are thirsty for attention · · · · · · · · · · · · · · · · · · · · · ·

We want the extras as well · · · · · · · · · · · · · · · · · · · · · ·

We just want to breathe · · · · · · · · · · · · · · · · · · · · · · · ·

We just want the real deal · · · · · · · · · · · · · · · · · · · · · · ·

We are naturally savages · · · · · · · · · · · · · · · · · · · · · · · ·

We seek for great stories · · · · · · · · · · · · · · · · · · · · · · ·

We just need the why · · · · · · · · · · · · · · · · · · · · · · · · ·

We only want the benefits · · · · · · · · · · · · · · · · · · · · · ·

Personal Work · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·

Identity Marks · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·

008 – 027

028 – 049

050 – 057

058 – 069

070 – 081

082 – 099

100 – 117

118 – 133

134 – 157

160 – 165

166 – 173

Some things we share in common

We think we need skin care

S E L E C T E D W O R K S O F K A R E N L I O N G C AT E G O R Y P A C K A G I N G , I D E N T I T Y

We want to be admired*

PA G E 0 0 8 – 0 0 9P R O J E C T P L U T O B Y B A N G A N D O L U F S E N

*Men in their 40s have typically achieved a certain degree

of financial success and independence, thus developing the

tendency to exude more confidence and self-sufficiency. This

naturally brings about the undeniable urge to be perceived

as somebody successful; one who has accomplished many.


Research

Brief

Bang & Olufsen is world-renowned for its superior range of audio, video,

and digital media products. Always in search of exciting, long-lasting

experiences, the brand possesses distinctive minimal designs which fuse

both technological excellence and emotional appeal.

Conceptualize a skin care line for an existing brand that is currently not on

the skin care market. Students are expected to understand the company

philosophy, target audience, and overall brand aesthetics. The deliverables

include seven skin care items and a point-of-purchase display.

Men

40+ Years Old

High-Income Sector

Masculine

Sleek

Emotional

Pluto byBang & Olufsen

Concept

People who purchase Bang & Olufsen products seldom seek for merely its

technical quality, but also the design and user interaction. Pluto skin care

is targeted exclusively towards the design-savvy as well as men above 40

years old. The product delivers mostly everything a man could ever desire:

character, charisma, and class. With Bang & Olufsen’s minimal design, the

product relies upon basic geometric shapes to perform its function.

Audience Attributes

PA G E 0 1 0 – 0 1 1P R O J E C T P L U T O B Y B A N G A N D O L U F S E N

P R O J E C T P L U T O B Y B A N G A N D O L U F S E N PA G E 0 1 2 – 0 1 3

Stimulating Visuals

The overall look and feel for Pluto skin care is subconsciously inspired by

geometry, water droplets, and slow-motion.


P R O J E C T P L U T O B Y B A N G A N D O L U F S E N

Perfectly Minimal

The skin care bottles are made of aluminium and topped with satin finish.

It is important to reduce unnecessary shapes in keeping Pluto skin care

align with general Bang & Olufsen look.

PA G E 0 1 6 – 0 1 7

P R O J E C T P L U T O B Y B A N G A N D O L U F S E N

Functioning Beauty

For items that are more liquid and frequently used, such as facial wash

and SPF, the packaging will be in the form of charcoal-black bottles (shown

below). The usability of the bottles is as simple as their aesthetics.

PA G E 0 2 0 – 0 2 1


Display Ideation

The point-of-purchase display is inspired by Bang & Olufsen distinctive

products, notably BeoCenter 2, a seamless music system. Motor-powered

display is also considered during the ideation stage.

We think we are traveling

S E L E C T E D W O R K S O F K A R E N L I O N G C AT E G O R Y I D E N T I T Y

We are thirsty for attention*

PA G E 0 2 8 – 0 2 9 P R O J E C T S H E R AT O N H O T E L S A N D R E S O R T S

*We care what others think of us. That is why we do certain

things, speak certain ways, and go to certain places. The

same philosophy applies when we travel and pick our hotels.

Sure, cost is one thing, but we would definitely prefer to stay

at hotels that make us look good. Feel good.


Research

Brief

Being Starwood Group’s main brand, Sheraton’s strength lies in its

quantity of properties and strategic locations all over the world. It caters

mainly towards the leisure travelers and second, business travelers. A

middle-class brand, Sheraton competes against Hyatt, Marriott and Hilton.

Create a rejuvenated look for a company of our choice. Students were

expected to conduct an in-depth research of the company. Based on

the new concept and strategy, a unique selling position statement is

defined. Deliverables include a new identity mark, stationery set, brand

applications, website, and brand manual.

Leisure Travelers

Business Travelers

Medium-Income Sector

Worldwide

Contemporary

Stylish

Sheraton HotelsAnd Resorts

Concept

During the research phase, I discovered that none of the hotels possess

a distinct and unique personality that sets it apart from its competitors.

Seeing how leisure travelers behave, I found that a worldwide middle-

class hotel should own a personality that gratifies the egotistical desires

of people regardless of their nationality. Inspired by contemporary lifestyle

and universal beauty, the new identity is marked by a mix of architectural

and natural imageries, which is unseen in most mainstream hotels today.

Audience Attributes

PA G E 0 3 0 – 0 3 1P R O J E C T S H E R AT O N H O T E L S A N D R E S O R T S

Looking Forward

After thorough research and careful consideration, Sheraton moves away

from the previous traditional image and welcomes a fresh contemporary

identity. The new mark is an abstracted representation of architecture and

is paired with custom-treated sans serif typeface.


Nature Meets Architecture

Both structured and organic line arts are the main supportive elements for

the new Sheraton. The geographic contour lines (shown below) represent

the vast territory that Sheraton has occupied around the world.


More Than A Logo

The new Sheraton tranquil personality is applied across various mediums,

from website to environmental design.


We think we want the basics

S E L E C T E D W O R K S O F K A R E N L I O N G C AT E G O R Y B R A N D S T R AT E G Y, I D E N T I T Y

We want the extras as well*

PA G E 0 5 0 – 0 5 1P R O J E C T T H E N E W C O S T C O

*We are raised in a society that promotes speed and

convenience, and we have come to expect a manifold more

than we used to. This includes the Costco’s audience. The

low-income sector would prefer to receive things in express,

bulk, and low-price. But attractive packaging never hurt.


Research

Brief

A warehouse club chain, Costco requires customers to buy bulk quantities

of store’s products. Prices are kept low because of the simple format of

its stores. Costco is the ideal place for customers to shop during slow

economic times. However, once the economy rebounds, Costco faces the

challenge of keeping their customers it gained during the recession.

The group project assignment is to redesign Costco’s packaging system

by repositioning the brand, its target audience, and brand architecture.

The understanding of branded house versus house of brands is also

emphasized in the class.

Large Families

Small Businesses

Low-Income Sector

Wholesale

Economical

Convenient

The New Costco

Concept

As Costco is voted as “The Best Place to Shop in the U.S.” by Business

Insider in June 2010, the group believes that Costco’s brand equity should

be preserved. But to combat the declining sales, a modification in the

brand architecture is essential. There are two main moves that we made:

extend Costco’s target demographics to the middle-income sector, and

improve on the service section to better advance traffic flow.

Audience Attributes



Branded House House of Brands

Kirkland

Kirkland’s goal is to provide national-brand quality items at discounted prices.

Livewell

Costco health and medication private label with innovative packaging system.

Sinegal & Brotman

Premium private label for bedroom furnishings for new homeowners and families.

Large Families / Small Businesses 30+ Years Old / General Audience 30+ Years Old / Homeowners


Costco-Endorsed Brands

Hemlock’s Kitchen

Fast food counter that offers all-time favorite menu for family and kids.

Vertex

Stylish gas station, auto services and supply for families’ everyday car needs.

Olympiad Books

Publishing house that provides all-time favorite classic and contemporary books.

Memory Lab

Instant photographic lab and do-it-yourself photo personalization counter.

Families / Low-Income Sector 30+ Years Old / Car Owners General / Low-Income Sector Families / 13–75 Years Old

WHOLESALE

WHOLESALEWHOLESALE


An Evolutionary Move

At the start of the project, we as a group asked ourselves, “how

revolutionary should we reposition Costco?” The decision turned out to be

evolutionary instead, and Costco maintained its signature red mark.


We think shopping satisfies


We just want to breathe*

PA G E 0 5 8 – 0 5 9P R O J E C T C O S T C O K I R K L A N D B O D Y

*In a world full of deafening marketing noise, sometimes it is

nice to have our own space — and breathe. Just imagine how

difficult it would be for Costco’s audience to be drawn to a

certain package in such a vast building, not to mention the

presence of massive crowds. We deserve something nice to lay

our eyes on; something refreshing, something calm and

soothing to fixate our eyes upon.


Research

Brief

Kirkland is Costco’s private label comprised of a large scope of items

ranging from household appliances to groceries. The fact that Kirkland

currently has no clear branding system for its packaging struck us as a

group as what seems like a futile plan. This drove us to propose a new

Kirkland model: the classification into four major categories, with each

having its own distinctive packaging personality.

The group project assignment is to redesign Costco packaging system

by repositioning its brand, target audience, and brand architecture. This

chapter emphasizes more on Kirkland, Costco’s current private label.

Large Families

Small Businesses

Low-Income Sector

Ambient

Fresh

Approachable

CostcoKirkland Body

Concept

The overall personality of Kirkland’s body section is relaxing, ambient,

and fresh. Because Costco’s warehouse is sizable, it may sometimes be

challenging to find what we really want when there are so many other

things on display. In short, we want our body products to pop out. Through

the juxtaposition of magnified graphics and straightforward type treatment,

customers are welcomed to participate in the reviving experience of using

Kirkland Body products. This approach is simple and hassle-free that does

justice to Kirkland’s personality, at the same time catering to the audience

in a better way.

Audience Attributes


Costco-Relevant Application

We as a group understand that the products should eventually be sold in

bulk. One example would be shaving blades packaging (shown across),

where flat cardboard of items are assembled into big boxes for efficiency.


Pro Complete Toothpaste

Kirkland toothpaste is color-coded for people with specific needs. Each

toothpaste type is sold in a pack of six.


We think we are confused


We just want the real deal*

PA G E 0 7 0 – 0 7 1P R O J E C T C O S T C O K I R K L A N D H A R D L I N E S

*Life is too short to leave things to chance. It is not difficult

to understand why we tend to obsess over assurance — we

want things to work exactly how we expect them to. This often

leads us to wander around the aisles in search for the perfect

item. Obviously, the most promising packaging wins.


Research

Brief

Kirkland is Costco’s private label comprised of a large scope of items

ranging from household appliances to groceries. The fact that Kirkland

currently has no clear branding system for its packaging struck us as a

group as what seems like a futile plan. This drove us to propose a new

Kirkland model: the classification into four major categories, with each

having its own distinctive packaging personality.

The group project assignment is to redesign Costco’s packaging system by

repositioning the brand, its target audience, and brand architecture. This

chapter emphasizes on Kirkland, Costco’s current private label.

Large Families

Small Businesses

Low-Income Sector

Reliable

Confident

Vigorous

Costco KirklandHardlines

Concept

The overall personality of hardlines section is reliable, to-the-point, and

confident. A retreat from the typical low-sector approach, Kirkland’s

hardlines avoids copious information and focuses on the quality of the

item printed on its package. With powerful color scheme and no-nonsense

form of treatment, the new design confidently says reliable without a

forced and lengthy explanation.

Audience Attributes


The Search of A Perfect Look

During the exploration, the word strength was used frequently. We as a

group considered various ways to visualize the idea.


Simple and Confident

The hardlines section exudes much confidence and power, ensuring

audience that its products will work for a long time. In a Costco setting,

Kirkland products will surely outshine other national brands.


We think we are hungry


We are naturally savages*

PA G E 0 8 2 – 0 8 3P R O J E C T C O S T C O H E M L O C K ' S K I T C H E N

*Having shopped at Costco, most people are apt to fatigue

and hunger. Fortunately, next to the cashiers stations the

fast food corner where people are allowed to loosen up a bit.

The famished shoppers would devour almost any kind of food

they come across, without having to think twice in what they

consume, or how large the portions may be.


Research

Brief

Currently, Costco has a fast-food counter that is located right in front of

the cashiers. It is a smart strategy where tired and hungry people can be

satisfied with pizza, hot dogs, and soft drinks at a very cheap price. As it is

always swamped with multitudes and long queues, it is a waste if we do

not utilize this crowd for Costco’s advantage.

The group project assignment is to redesign Costco’s packaging system

by repositioning the brand, its target audience, and brand architecture.

This chapter explains the Costco-endorsed brand — specifically Hemlock’s

Kitchen — and its impact on increasing Costco’s traffic flow.

Large Families

Small Businesses

Low-Income Sector

Lively

Fun

Appetizing

Costco Hemlock’s Kitchen

Concept

The fun personality of Hemlock's Kitchen is originally inspired by American

diners and their rectangular banners. Hemlock's Kitchen utilize a quirky

mesh of graphical elements that brings an overall lively and energetic feel.

Since people carry their fast food everywhere, we also created a line of

crossover items that is sold both at the counter and the warehouse areas.

This will market and expand Costco’s presence through the brand.

Audience Attributes


Diner With A Twist

The identity is inspired by nostalgic diner aesthetics, but transformed with

a twist to suit Costco’s setting. Hemlock’s Kitchen is a fun, family-friendly

food counter that completes Costco’s shopping experience.


Power of the Crossovers

When someone loves what he is having in the kitchen, he can purchase

the instant version in the warehouse so he can have it whenever,

wherever he wants. We as a team learned that packaged foods act as a

powerful marketing tool that will help broaden Costco’s visibility.


We think we look for brands


We seek for great stories*

PA G E 1 0 0 – 1 0 1P R O J E C T R O B E R T S I N S K E Y V I N E YA R D S

*As I came upon Robert Sinskey Vineyards, it quickly struck

me to see how wine aficionados adore to converse. Unlike beer

consumers, wine enthusiasts seek to search into the story and

philosophy behind each and every wine. Thus, showing them

something great to talk about is key.


Research

Brief

Robert Sinskey Vineyards is not your typical commercial wine brand.

Robert, a pioneer in American biodynamic wine industry, believes that best

wines result from a holistic and symbiotic relationship between the grapes

and the ecosystem around them: the soil, the animals, the moon, and

beyond. In RSV, all grapes are biodynamically grown and produced.

Choose a local winery and redesign their current wine packaging. The

deliverables include two lower-tiered wines to be sold at $40 each, one

higher-tiered wine at $110 which goes along with an exclusive wine case.

30+ Years Old

Health-Conscious People

Wine Enthusiasts

Biodynamic

Alluring

Intuitive

Robert Sinskey Vineyards

Concept

The new Robert Sinskey labels utilize scientific elements of astronomical

observation. This is because its biodynamic approach in winemaking

involves moon observation and scientific precision. The overall theme on

the new labels is "observation". They possess a light and quiet ambience

to signify the notion of letting go hectic human processes and simply

let Mother Nature take control. The playful and unexpected labels ignite

curiosity on the wine enthusiasts, providing them a fairly new idea to talk

about over wine and food.

Audience Attributes


A Label To Ponder Upon

Biodynamic agriculture is personal and metaphysical in nature. During the

exploration, shunning away from typical commercial labels was the move.


More Than Human Effort

Biodynamic winemaking is unique in a way that it is a collaborative effort

between human beings and Mother Nature. Vintners set up such a

precisely ideal environment condition so that nature can be self-sufficient

and produce the best wines.


A Touch of Exclusivity

For the higher-tiered line, images of intriguing scientific objects are applied

with silver foil to give it a touch of exclusivity.

PA G E 1 1 4 – 1 1 5

We don’t need the what

S E L E C T E D W O R K S O F K A R E N L I O N G C AT E G O R Y P R I N T

We justneed the why*

PA G E 1 1 8 – 1 1 9P R O J E C T R A P H A E L H O U S E

*We witness numerous deprivations emerge in the world every

day. We know we are supposed to help, and yet we cannot

seem to acquire a strong enough motive to compel us in doing

so. Many of today’s organizations that perform the same

cause tend to convey a shade of desperation in achieving their

objective. Through the means of reverse psychology emerge a

powerful tool which serves to influence a new perspective in

the act of contributing — that it is a privilege for people to

partake in the cause rather than the opposite.


Research

Brief

While finding monetary help is considered as a great challenge to most

non-profits, the greater challenge is to show a solid cause so the urban

audience would care enough to give. Raphael House, a homeless shelter

for predominantly mothers and children, faces the same challenge. Due to

the many non-profits out there, Raphael House is determined to convey its

cause from a unique and personal standpoint.

Choose a non-profit organization in the nation and create a campaign that

serves as an awareness and/or fundraising tool. Students are to be mindful

of the current challenges of non-profits and target demographics.

Women

30+ Years Old

San Francisco Bay Area

Restoration

Structure

Non-Profit

Raphael House

Concept

For the fundraising event, the audience (mainly women) will receive a

packet of the organization’s brochure, invitation card, and a music CD as

souvenir. Instead of displaying literal images of the place and people, the

packet utilizes metaphorical images of a structured home: alarm clock,

porch lamp, doormat, and several others. This sets an unintimidating

atmosphere of residence and comfort for donors, implying a privileged

sense of giving and invitation to participate in a noble cause.

Audience Attributes


Relating To The Familiar

We all know that home is the safest, most comfortable place to be.

Audience opens a brochure of a warm, welcoming home.


Because Home Is Essential

With a bright and warm invitation packet, audience is invited to partake in

the experience of bringing others back to home.


We think we are concerned

S E L E C T E D W O R K S O F K A R E N L I O N G C AT E G O R Y P R I N T, I D E N T I T Y, P R O D U C T D E S I G N

We only want thebenefits*

PA G E 1 3 4 – 1 3 5P R O J E C T G U I TA R S , T H E Y A R E A - C H A N G I N '

*Mainstream amateur guitarists today would not care if they

are helping the nature by going sustainable with their guitars.

Young musicians ranging from 15-23 years old especially

emphasize on being recognized as “hip” and strumming killer

melodies. Most desire for something that will benefit them

before thinking of benefiting others.


Research

Brief

After reading the brief, I immediately thought of the electric guitar. Music

has been perceived for centuries as a medium of revolution due to its

influence which breaks boundaries and expresses emotions that are often

concealed. The electric guitar is the main tool in this movement, yet

ironically, its manufacturing leaves a huge environmental impact.

Select a product that you use daily and rethink on how its lifecycle can

be altered from cradle-to-grave to cradle-to-cradle. In addition, think of

how the end users may perceive the item and its function differently. The

deliverables include a book showing the product history and manufacturing

process, complete with the product redesign and a branding strategy to

market the new product.

15-23 Years Old

Amateur Guitarists

Music Industry

Culture

Sustainability

Paradigm Shift

Guitars, They Are A-Changin’

Concept

Because the sound of ‘sustainability’ is nevertheless inconvenient and

rather intimidating for some, I believe that approaching sustainability

through the culture of music is much more powerful. But, instead of

focusing on the perfection of the guitar redesign, I relate to my audience

by educating them on why the redesign will work for their lifestyle. Revolt,

the line of sustainable guitars, has bodies made of recycled tin. Revolt

is inspired by tin-can guitars that Africans used to play Rhythm & Blues

with. After conducting and seeing the result from my user-generated

research, I am confident that the concept of Revolt guitars will appeal to

the demographics of 15-23 years old guitarists, as they will gain access in

partaking to be “bringers of revolution” in the music industry today.

Audience Attributes


P R O J E C T G U I TA R S , T H E Y A R E A - C H A N G I N ' PA G E 1 3 8 – 1 3 9

Looking Back

The book starts off with an introduction of how music plays a vital role in

shaping the culture of the society throughout the last century.


Great Impact

The first two chapters talk about the timeline of music and the various

socio-political issues that it tackles, from racism to war. Readers are also

made aware that the guitar have made it all possible in this movement.


Welcome To The Dark Side

The book moves on to a darker note and shows how Rock-&-Roll is not as

heroic as it looks. Infographics of guitar parts and manufacturing are also

shown in this chapter.


Ask Our Very Audience

I wanted to know how amateur guitarists today think in general, and what

they really desire in their guitars. I conducted user-generated research

on various guitar forums and proposed ten simple questions. Within two

days, I received a very dynamic mix of response. Interestingly, younger

audience under the age of 30 generally showed more interest in the idea

of sustainable guitars.


Redefining Revolution

Since guitar is highly tradition-driven, the redesign looks back to the very

first ‘electric’ guitar ever existed: tin-can guitars. Keeping in mind that tone

is a great deal for most guitarists, recycled tins are carefully selected to be

processed into Revolt Guitars. Tin-bodied guitars produce a unique metallic

sound between banjo and steel-bodied guitar. They have a very accurate

intonation and high level of playability.


All-Around Benefits

Made of 100% recycled materials, Revolt guitars is the true revolution

in music industry. With the guitars’ cradle-to-cradle life cycle, Revolt

guitarists can now be as influential as Jimi Hendrix and John Lennon! By

targeting the brand towards the younger generation, there will be a birth

of revolutionary guitarists ready to make a change in the music industry.

The guitars are projected to be sold at $699 each.


S E L E C T E D W O R K S O F K A R E N L I O N G C AT E G O R Y I L L U S T R AT I O N

Concept

Based on my fascination of Bible claims and stories, I developed several

illustrations which represent the interpretations of my comprehension.

I built on several different concepts as they range in content, tone, and

style. Nonetheless, the showcased ones are amongst my favorite.

Personal Work

PA G E 1 6 0 – 1 6 1P R O J E C T P E R S O N A L W O R K

S E L E C T E D W O R K S O F K A R E N L I O N G C AT E G O R Y I L L U S T R AT I O N

PA G E 1 6 2 – 1 6 3P R O J E C T P E R S O N A L W O R K

S E L E C T E D W O R K S O F K A R E N L I O N G C AT E G O R Y I D E N T I T Y M A R K S

PA G E 1 6 6 – 1 6 7P R O J E C T VA R I O U S

I dedicate this book first and foremost to my God, Lord and Friend: Jesus.

Because You live and You’re with me, I dare to dream big!

Mom, a wonder woman whom I draw love, comfort, and strength from.

You are an inspiration and will always be. Dad, for believing in me in all

possible ways. Christy, for your bright spirit that cheers me up in the

gloomiest nights, you are the best sister one could ever ask for. Stanley,

for your loving care and support through the good and bad.

Jojo, you teach me to stay focused and objective when the emotions

take over. You are someone I look up to and love dearly. Alfred, who is so

far away in Indo, I owe you so much during these past four years, from the

countless art store trips to the late night suppers. Chika, for your sweet

company and tons of help especially in Color and Design. Miss you.

To my Pinolean family: for all your prayers and support. Thank you for

just simply being there. Seeing each of you every Sunday gives me great

encouragement to go through Monday again.

To those who teach me great things: Mary Scott, Tom McNulty, Roland

Young, Todd Hedgpeth, Tom Sieu, Max Spector, Jeff Ho and Michael

Osborne. I would also like to thank Christopher Simmons and Philip

VanDusen for your invaluable inputs during AIGA Portfolio Day 2010. Thank

you for the folks in Language in Common: Axel Albin and Josh Kramer for

the wonderful Summer internship. Thank you for Bryan and Rika for the

great friendship we have built ever since internship. A special thank you

goes to Jennifer, a great friend and designer with a truckload of talent.

I'm glad I get to know you in this journey. Thank you to all my fellow

portfolians, especially Amy Stine and Team Babes. Each of you not only

has shaped the way I think and design, but to find my own voice as well.

I could never thank you enough.

I am eternally grateful

Book Size8.5 x 11”

Cover StockPajco Coated Paper

Inside StockFinch 100 lb. Text

PrinterGiant Horse Printing

BinderThe Key Oakland

PhotographySelf

Lighting AssistantChristy Liong

Willie Soedewa

CopywritingSelf

Christy Liong

Camera/LensCanon EOS 40D

50mm lens

subconsciously speaking

Documents

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e c t e d w o r

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d e n t i t ywe

p r o j e c t p

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audience attributespa

skin cares e