EDLP is a concept Started by P&G for maximize the sales in Market.

SUBHIKSHA is the retail Organization which is started by the IIM IIT Mr.R.Subramaniam with concept to motivating the Household like Hawkins and Prestige did before.

As you Know Motivation is self driven force with in individual to spend the energy towards the needs and the goals

E-Every

D-Day

L-Low

P-Price

Using CASAS BAHIA CONCEPT THE REATAIL FOR POOR

As You Know that the Indian House holds are directly indirectly related to

Bargain and minimum cost .

Wants are higher that cost

Spending less price and desires for more attributes

Spending time in Market.

Depends on Word Mouth Communication

SUBHIKSHA MOTIVATION THEORY

Basics Need s are

Food,Shelter,Clothes,Money,Friends,Ego

So bargaining in Market by a middle class women is simply very worst matterSo that the Slogan Itself Motivating the Middle class women to Purchase

“BACHAT MERA ADHIKAR SUBHIKSHA MERA ABHIMAAN”

MOTIVATING CUSTOMERS ( PROVIDING PRICE OFF, HUGE GALAXY OF PRODUCTS,

EGO NEEDS)

Subhiksha motivating the middle class employees

Making less traffic than older retail pattern

Providing less price as a weapon for spending time in each product

Accessibility of the store location

Availability and quality of groceries

Branded product with less price

TRAFFIC FREE

FRIENDLY ENVIRONMENT

EDLP

BENEFITS TO CONSUMERS

As Subhiksha Is Known as Neighbor Store

365 days low pricing on branded product

More saving on Customers

Providing Small Stores in Taluka and Small District Level

Providing Subhiksha Card

Providing Home delivery System

Providing E-Retail and Tele Calling System

Upgraded Supply Chain Management.

Buyers Motives

Product Motives-Where The Consumer Buy the Product according to the attributes and the Quality of the ProductsActually He wanted the Product for satisfied his needs and Goals

Emotional Motives-Where the Customer do not Wanted to Purchase the products but emotionally attached to the brand.

Subhiksha Attracted the Customers for both like come and check the Price and emerging Need