FACEBOOK BUSINESS PAGESIs your business ready?

Introduction

What is social media?

Why social media is important to your business.

Facebook business pages - what are they?

Adding value to your ‘fans’.

Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

What is social media?

A platform for interaction, participation and conversation

Broad categories: blogs and micro-blogging, social networking, bookmarking, video and photo sharing

Features include sharing, tags, comments, reviews

Examples include blogs, Facebook, MySpace, Twitter, YouTube, Flickr, LinkedIn

Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

So what?

Three drivers:

Consumer power - Comcast

Growth in numbers e.g. Barack, Britney and Oprah

Expect to interact - Britney and Lance on Facebook

Not participating = increased risks and missed opportunities

Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

Why a Facebook page?

Facebook over 200 million users - Techcrunch

Google indexable - get your business found

Build a community around your business - Dell

Develop brand through dialogue with customers

Potential customers self-identify with your brand

Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

Why a Facebook page (cont.)

Generate new business, cultivate existing relationships

Interactions spread virally through news feed

Custom applications e.g. restaurant reviews, FBML

Lance Armstrong

Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

Building interactionProvide links to Facebook page, invite people to become fans

Encourage fans to upload photos

Integrate targeted Facebook ads campaigns

Provide links, pics, notes, videos that generate comments

Create stimulating discussion board conversations

Create and promote an event

Send updates to fansPeter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

A word of cautionHandling spam

Dealing with negative comments

Inconsistency

No SEO benefits

List owned by Facebook

And now to Subi Life

Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com