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CategoriesPress Advertising ................................................. page 2Outdoor Advertising ........................................... page 2Film Advertising.................................................... page 3Branded Content & Entertainment ............. page 5Radio Advertising................................................. page 6Direct Marketing & Activation ........................ page 7Art Direction ........................................................... page 8Craft for Advertising ........................................... page 8Writing for Advertising and Direct ............... page 9Film Advertising Craft ........................................ page 10Colors Award for Social Impact .................... page 11Integrated Campaign & Earned Media ..... page 12Media ......................................................................... page 13Digital Design & Craft......................................... page 14Digital Marketing .................................................. page 16Digital Marketing Craft....................................... page 17Innovation ................................................................ page 18

Important Dates

More information available on awards.kyoorius.com/2017/creative

Call for entries open ......................................... 15 March 2017Call for entries close ......................................... 19 April 2017 Deadline to deliver entry packages .......... 26 April 2017Judging .................................................................... 11–13 May 2017Awards ceremony .............................................. 02 June 2017

SUBMISSIONGUIDECategories & Prices

POWERED BY

PRESENTS

1001 Press Advertising – English What can I enter? Press advertising that has appeared in Single INR 9500 newspaper/magazine and was published in English language. Campaign INR 12000

1002 Press Advertising – Hindi What can I enter? Press advertising that has appeared in Single INR 9500 newspaper/magazine and was published in Hindi language. Campaign INR 12000

1003 Innovation in Press Advertising What is it? Press advertising that innovates existing tools or Single INR 9500 new technologies or tools to push the boundaries of press advertising. Campaign INR 12000

1004 Tactical Press Advertising What can I enter? Rapid response press advertising that reacts to current Single INR 9500 news and events, using the popularity of a news story to generate maximum Campaign INR 12000 coverage for the brand. Newsjacking, real-time and situation specific.

1005 Public Service Press Advertising What is it? Press advertisements intended to raise awareness or inform Single INR 9500 the general public about a public concern. Campaign INR 12000

PRESS ADVERTISING

1101 Ambient What is it? Non-traditional, out-of-home marketing experienced in the Single INR 12000 real world, not online. Must stand alone to communicate the idea. What can I enter? Stunts, special builds, street furniture, live events, pop-up shops, temporary installations... What else do I need to know? This category is for stand-alone ambient work. Campaigns with ambient elements should be entered into the Integrated category instead.

1102 Poster Advertising — Free Format What is it? A standard poster that is not on an outdoor poster site, Single INR 9500 usually smaller in scale. Campaign INR 12000 What can I enter? Indoor posters, point of sale posters...

1103 Poster Advertising — Enhanced Posters What is it? Posters on conventional poster sites that have been Single INR 9500 modified, added to, or adapted for the purpose of a specific ad. Campaign INR 12000 What can I enter? Moving image and digital posters, 3D billboards, specially powered posters, posters using unconventional materials...

1104 Poster Advertising — Digital Screens What is it? Posters that have been specifically designed for use on Single INR 9500 a digital screen. Campaign INR 12000

OUTDOOR ADVERTISING

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PRESENTED BY

PRESENTED BY

1105 Poster Advertising — Interactive Sites What is it? Posters that prompt interaction from the viewer. Single INR 9500 This could be through live updates, physical interaction, Campaign INR 12000 or interaction via social media.

1106 Poster Advertising — Existing Sites What is it? Posters on conventional outdoor poster sites, Single INR 9500 e.g. billboards or ad shells. Campaign INR 12000

1107 Interactive Outdoor Advertising What is it? Outdoor advertising that prompts interaction Single INR 9500 from the viewer. Campaign INR 12000 What can I enter? Physically interactive, use of live updates, interacting via social media.

1108 Digital Outdoor Advertising What is it? Outdoor advertising that uses a digital/ screen-based Single INR 9500 technology to communicate. Campaign INR 12000 What can I enter? Use of live updates, video content, live data, etc.

1109 Integrated Campaign led by Outdoor What is it? Campaigns with multiple elements or channels that are Campaign INR 14000 predominantly outdoor driven.

1110 Innovation in Outdoor Advertising What is it? Outdoor advertising that innovates existing tools or Single INR 9500 new technologies or tools to push the boundaries of outdoor advertising. Campaign INR 12000

1201 Ad/Promotional Film 1—30 sec What can I enter? Short format film advertising for broadcast, Single INR 12000 narrowcast, cinema or digital media between 1 and 30 seconds.

1202 Ad/Promotional Film 31—60 sec What can I enter? Medium format film advertising for broadcast, Single INR 12000 narrowcast, cinema or digital media between 31 and 60 seconds.

1203 Ad/Promotional Film 61+ sec What can I enter? Long format film advertising for broadcast, Single INR 12000 narrowcast, cinema or digital media above 61 seconds.

1204 Ad/Promotional Film Campaign What is it? A campaign of film advertising for broadcast, narrowcast, Campaign INR 14000 cinema or digital media. These can be of the same or different durations.

1205 TV Program Promo — Non-Fiction Show 1—30 sec What is it? Ads that promote a specific TV programme, sports events, Single INR 12000 public events, etc., between 1 and 30 seconds. 1206 TV Program Promo — Non-Fiction Show 31—60 sec What is it? Ads that promote a specific TV programme, sports events, Single INR 12000 public events, etc., between 31 and 60 seconds.

FILM ADVERTISING

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1207 TV Program Promo Campaign — Non-Fiction Show What is it? A campaign of ads that promote a specific TV programme, Campaign INR 14000 sports events, public events, etc.

1208 TV Program Promo — Fiction Show 1—30 sec What is it? Ads that promote a specific TV programme, sports events, Single INR 12000 public events, etc., between 1 and 30 seconds.

1209 TV Program Promo — Fiction Show 31—60 sec What is it? Ads that promote a specific TV programme, sports events, Single INR 12000 public events, etc., between 31 and 60 seconds.

1210 TV Program Promos Campaign — Fiction Show What is it? A campaign of ads that promote a specific TV programme, Campaign INR 14000 sports events, public events, etc.

1211 Other Screens Ad/Promotional Films What is it? Film advertising that’s shown on a screen other than TV, Single INR 12000 cinema or online. Campaign INR 14000 What can I enter? Film ads shown on outdoor screens, at events, in presentations, on airplanes, etc.

1212 Tactical Film Advertising What is it? Film advertising that uses the popularity of a specific news story Single INR 12000 or event to generate maximum coverage for the brand. It’s a real-time, Campaign INR 14000 rapid reaction to breaking news. What can I enter? TV commercials, cinema commercials, etc. What else do I need to know? This category is not for branded film content; enter this into the Branded Film Content & Entertainment category instead.

1213 Interactive Film Advertising What is it? Film advertising that prompts interaction from the viewer. Single INR 12000 Campaign INR 14000

1214 Film Advertising Innovation What is it? Film advertising that innovates existing tools or new Single INR 12000 technologies or tools to push the boundaries of film advertising. Campaign INR 14000

1215 TV & Cinema Title Sequences What is it? Title sequences showing the credits at the beginning or Single INR 12000 end of a film or TV programme.

1216 Public Service Commercials What is it? Film advertising promoting public awareness, Single INR 12000 safety or services. Campaign INR 14000

1217 Use of Second Screens What is it? Film advertising where tablets, mobile phones or Single INR 12000 other devices are used in parallel. Campaign INR 14000

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1301 Fiction up to 5 mins What is it? Fiction branded films of up to 5 minutes. Single INR 12000 What can I enter? Viral films, interactive films, short form content. Campaign INR 14000 Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

1302 Fiction over 5 mins What is it? Fiction branded films over 5 minutes. Single INR 12000 What can I enter? Viral films, interactive films, short form content. Campaign INR 14000 Film content released online, on TV or at the cinema can be entered here, including VOD and streaming content. 1303 Non-Fiction up to 5 mins What is it? Non-fiction (unscripted, documentary, reality series) Single INR 12000 branded films of up to 5 minutes. Campaign INR 14000 What can I enter? Viral films, interactive films, short form content. Film content released online, on TV or at the cinema can be entered here, including VOD and streaming content.

1304 Non-Fiction over 5 mins What is it? Non-fiction (unscripted, documentary, reality series) branded Single INR 12000 films over 5 minutes. Campaign INR 14000 What can I enter? Viral films, interactive films, short form content. Film content released online, on TV or at the cinema can be entered here, including VOD and streaming content.

1305 Gaming What can I enter? Branded film content based on a game, released online, Single INR 12000 on TV or in Cinema, including VOD and streaming content. Campaign INR 14000

1306 Sponsored What is it? Any form of branded entertainment films sponsored by Single INR 12000 a brand, service or company. Campaign INR 14000

1307 Live Experience What is it? Live events that make use of branded elements to create Single INR 12000 an experience. Campaign INR 14000 What else do I need to know? This is for film content screened, captured, or shared during a live event not including presentation films.

1308 Tactical Branded Content & Entertainment What is it? Branded content or entertainment that uses the popularity Single INR 12000 of a specific news story or event to generate maximum coverage for the brand. Campaign INR 14000 It’s a real-time, rapid reaction to breaking news. What can I enter? Branded online films, branded documentaries, branded films, branded radio, audio and TV programmes.

BRANDED CONTENT & ENTERTAINMENT

1901 Animation for Film Advertising What is it? Animation for film ads. Could be cel, stop-motion Single INR 12000 or computer animation in 2D or 3D. A 3D piece of animation must have Campaign INR 14000 been modelled, rigged and animated. Can include both photo realistic and character animation. What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits and idents, programme junctions, TV & cinema title sequences. What else do I need to know? Ads with 3D elements (e.g. fire, particles, water) should be entered into the Special Effects category.

1902 Cinematography for Film Advertising What is it? Work that brings an idea to life through the quality, Single INR 12000 composition and style of the photography and lighting, Campaign INR 14000 and the use of camera techniques. What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits and idents, programme junctions, TV & cinema title sequences.

1903 Direction for Film Advertising What is it? Work that brings an idea to life through the director’s Single INR 12000 innovation and vision. Campaign INR 14000 What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits and idents, programme junctions.

1904 Editing for Film Advertising What is it? Work that brings an idea to life through the innovation and flair Single INR 12000 in the editing. Campaign INR 14000 What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits, idents, programme junctions, title sequences.

1905 Production Design for Film Advertising What is it? Production design (set design, location builds, etc.) Single INR 12000 that brings an idea to life. Campaign INR 14000

What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits and idents, programme junctions, TV & cinema title sequences.

1906 Sound Design for Film Advertising What is it? Sound design that is integral to the work and brings the idea Single INR 12000 to life. Campaign INR 14000 What else do I need to know? Ads with mixing, samples, sound effects. What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits and idents, programme junctions, TV & cinema title sequences.

1907 Special Effects for Film Advertising What is it? Special effects for film ads. Includes practical elements of the Single INR 12000 production design that take place in-camera, e.g. model-making and Campaign INR 14000 explosions. Also includes effects added after filming, e.g. digital effects, CGI and compositing. What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits and idents, programme junctions, TV & cinema title sequences.

1908 Use of Music for Film Advertising What is it? Work where the musical score brings the idea to life, Single INR 12000 and works perfectly with the picture. Campaign INR 14000 What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits and idents, programme junctions, TV & cinema title sequences.

1909 Casting for Film Advertising What is it? Work that brings an idea to life through the pre-production Single INR 12000 process of casting (including voice casting). Campaign INR 14000 What can I enter? Online, TV and cinema ads, long form content (over 4 minutes), sponsorship credits and idents, programme junctions, TV & cinema title sequences.

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1401 Radio Advertising 1—30 sec What is it? A radio spot produced for marketing promotions, corporate Single INR 9500 communications, not-for-profit or social cause/public service between 1 and 30 seconds.

1402 Radio Advertising 30+ sec What is it? A radio spot produced for marketing promotions, corporate Single INR 9500 communications, not-for-profit or social cause/public service above 30 seconds.

1403 Radio Advertising Campaigns What is it? A campaign of radio spots produced for marketing promotions, Campaign INR 12000 corporate communications, not-for-profit or social cause/ public service. These can be of the same or different durations.

1404 Tactical Radio Advertising What is it? Rapid response radio advertising that reacts to current news Single INR 9500 and events, using the popularity of a news story to generate maximum Campaign INR 12000 coverage for the brand. Newsjacking, real-time and situation specific. 1405 Direction for Radio Advertising What is it? Overall artistic vision of an audio-based piece. Single INR 9500 Campaign INR 12000

1406 Sound Design for Radio Advertising What is it? Radio advertising that uses sound design as the key element Single INR 9500 to reinforce the concept. It includes the process of specifying, acquiring, Campaign INR 12000 manipulating or generating audio elements, including sound effects, location recordings, etc.

1407 Use of Music for Radio Advertising What is it? Radio advertising that uses music as the key element to Single INR 9500 reinforce the concept. It includes original composition, licensed recordings Campaign INR 12000 or adapted/altered versions of existing recordings.

1408 Casting and Performance for Radio Advertising What is it? Work that brings idea to life through voice performance. Single INR 9500 What else do I need to know? Use of tone and pacing, accents or Campaign INR 12000 impersonations, etc. should play an integral role to the spot.

1409 Innovative Use of Radio What is it? Work that pushes the boundaries of the radio medium, Single INR 9500 using it in a novel way to promote a brand. Campaign INR 12000

RADIO ADVERTISING











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1501 Direct Integrated Campaign What is it? Integrated campaigns led by direct marketing. Campaign INR 14000 Drive a specific ‘call to action’ or target a specific audience.

1502 Direct Response — Film Advertising What is it? Direct film ads. Drive a specific ‘call to action’ Single INR 12000 or target a specific audience. Campaign INR 14000

1503 Direct Response — Radio Advertising What is it? Direct radio ads. Drive a specific ‘call to action’ Single INR 9500 or target a specific audience. Campaign INR 12000

1504 Direct Response — Press & Poster What is it? Direct press or poster ads. Drive a specific Single INR 9500 ‘call to action’ or target a specific audience. Campaign INR 12000

1505 Direct Response — Ambient What is it? Non-traditional, out-of-home direct marketing. Single INR 12000 Drives a specific ‘call to action’ or targets a specific audience. What can I enter? Stunts, special builds, street furniture, live events, pop-up shops, etc.

1506 Direct Mail What is it? Physical direct mail that drives a specific ‘call to action’ Single INR 9500 or targets a specific audience. Campaign INR 12000 What can I enter? Door drops and direct mail of very low volume (1—500 pieces), low volume (501—10,000 pieces), medium volume (10,001—100,000 pieces) and high volume (over 100,000 pieces).

1507 Direct Innovation What is it? Work that innovates the medium by eliciting a direct Single INR 12000 response in a new and innovative way. What else do I need to know? Entries must demonstrate how the work has taken an existing method and innovated it.

1508 Direct Acquisition & Retention What is it? Direct campaigns that initiate a targeted drive towards Single INR 9500 a business, company or product in order to establish a consumer Campaign INR 12000 relationship or encourage customer loyalty.

DIRECT MARKETING & ACTIVATION











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1601 Art Direction for Poster Advertising Single INR 9500 Campaign INR 12000

1602 Art Direction for Enhanced Poster Advertising What is it? Art direction for posters on conventional outdoor sites Single INR 9500 that have been modified, added to, or adapted for the purpose of a Campaign INR 12000 specific ad. What can I enter? 3D billboards, specially powered posters, posters using unconventional materials etc.

1603 Art Direction for Press Advertising Single INR 9500 Campaign INR 12000

1604 Art Direction for Direct Marketing Single INR 9500 What is it? Direct mail, print, TV, cinema, mobile and online ads that Campaign INR 12000 elicit a direct response from users.

ART DIRECTION

1701 Illustration for Advertising What is it? Ads where illustration brings the creative idea to life. Single INR 9500 What can I enter? Press and poster ads. Campaign INR 12000 What else do I need to know? This category is not for digital work, enter this into the Animation & Illustration for Digital Marketing category instead.

1702 Photography for Advertising What is it? Ads where photography brings the creative idea to life. Single INR 9500 What can I enter? Press, poster and on screen ads. Campaign INR 12000

1703 Digitally Enhanced Illustration for Advertising What is it? Ads where digital enhancement is used to bring the illustration Single INR 9500 of the creative idea to life. Campaign INR 12000

1704 Digitally Enhanced Photography for Advertising What is it? Ads where digital enhancement is used to bring the photography Single INR 9500 of the creative idea to life. Campaign INR 12000

1705 Typography for Advertising What is it? Ads where typography brings the creative idea to life. Single INR 9500 What can I enter? Press, poster and on screen ads. Campaign INR 12000

CRAFT FOR ADVERTISING











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PRESENTED BY

1801 Writing for Press Advertising — English What else do I need to know? This category is only for work Single INR 9500 originally released in English. Campaign INR 12000

1802 Writing for Press Advertising — Hindi What else do I need to know? This category is only for work Single INR 9500 originally released in Hindi. Campaign INR 12000

1803 Writing for Poster Advertising — English What else do I need to know? This category is only for work Single INR 9500 originally released in English. Campaign INR 12000

1804 Writing for Poster Advertising — Hindi What else do I need to know? This category is only for work Single INR 9500 originally released in Hindi. Campaign INR 12000

1805 Writing for Branded Editorial — English What is it? Print or digital long form branded writing created for Single INR 9500 promotional purposes. Campaign INR 12000 What can I enter? Blog posts, articles, listicles, etc. What else do I need to know? This category is only for work originally released in English. This is for media sites, sponsored personal sites, or brand-owned websites. Copy written for major social networks should be entered into Writing for Social Media.

1806 Writing for Branded Editorial — Hindi What is it? Print or digital long form branded writing created for Single INR 9500 promotional purposes. Campaign INR 12000 What can I enter? Blog posts, articles, listicles, etc. What else do I need to know? This category is only for work originally released in Hindi. This is for media sites, sponsored personal sites, or brand-owned websites. Copy written for major social networks should be entered into Writing for Social Media.

1807 Writing for Direct — English What can I enter? Direct mail, print, radio, TV, cinema, mobile and Single INR 9500 online ads, etc. Campaign INR 12000 What else do I need to know? This category is only for work originally released in English.

1808 Writing for Direct — Hindi What can I enter? Direct mail, print, radio, TV, cinema, mobile and Single INR 9500 online ads, etc. Campaign INR 12000 What else do I need to know? This category is only for work originally released in Hindi.

1809 Writing for Radio Advertising — English What else do I need to know? This category is only for work originally Single INR 9500 released in English. Campaign INR 12000

1810 Writing for Radio Advertising — Hindi What else do I need to know? This category is only for work originally Single INR 9500 released in Hindi. Campaign INR 12000

WRITING FOR ADVERTISING AND DIRECT











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1811 Writing for Film Advertising — English What is it? Scripts for and visible copy within TV or cinema ads. Single INR 12000 What can I enter? TV and cinema ads, long form content (over 4 minutes), Campaign INR 14000 online branded films, programme promotions and sponsorship credits. What else do I need to know? This category is only for work originally released in English.

1812 Writing for Film Advertising — Hindi What is it? Scripts for and visible copy within TV or cinema ads. Single INR 12000 What can I enter? TV and cinema ads, long form content (over 4 minutes), Campaign INR 14000 online branded films, programme promotions and sponsorship credits. What else do I need to know? This category is only for work originally released in Hindi.





FILM ADVERTISING CRAFT







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2001 Advertising & Marketing Communications — Brand What is it? Advertising and marketing communications that seek to Single/ INR 12000 build brands and businesses by doing good. The client can be a Campaign neighbourhood brand or a global commercial brand. What can I enter? Both advertising or marcomms campaigns and individual executions. What else do I need to know? Entries have to demonstrate positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation.

COLORS AWARD FOR SOCIAL IMPACT

2002 Advertising & Marketing Communications — Not-for-Profit What is it? Advertising and marketing commuincations for charities Single/ INR 12000 or NGOs. Campaign What can I enter? Advertising or marcoms campaigns, individual executions What else do I need to know? Entries have to demonstrate positive social impact across research, development and implementation.

2003 Advertising & Marketing Communications — PSA What is it? Advertising and marketing commuincations campaigns of Single/ INR 12000 a public service announcement (PSA) with the objective of raising Campaign awareness, changing public attitudes and behaviour towards a social issue.

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(CREATIVITY FOR GOOD)PRESENTED BY











2001 Advertising & Marketing Communications — Brand What is it? Advertising and marketing communications that seek to Single/ INR 12000 build brands and businesses by doing good. The client can be a Campaign neighbourhood brand or a global commercial brand. What can I enter? Both advertising or marcomms campaigns and individual executions. What else do I need to know? Entries have to demonstrate positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation.

2002 Advertising & Marketing Communications — Not-for-Profit What is it? Advertising and marketing commuincations for charities Single/ INR 12000 or NGOs. Campaign What can I enter? Advertising or marcoms campaigns, individual executions What else do I need to know? Entries have to demonstrate positive social impact across research, development and implementation.

2003 Advertising & Marketing Communications — PSA What is it? Advertising and marketing commuincations campaigns of Single/ INR 12000 a public service announcement (PSA) with the objective of raising Campaign awareness, changing public attitudes and behaviour towards a social issue.

2101 Integrated Campaign — Small Business What is it? Campaigns where a central idea connects across a variety of Campaign INR 12000 media, e.g. TV, print, online, mobile, ambient stunts, etc. What else do I need to know? Campaigns should be for small businesses (up to 50 employees).

2102 Integrated Campaign — Large Business What is it? Campaigns where a central idea connects across a variety of Campaign INR 14000 media, e.g. TV, print, online, mobile, ambient stunts, etc. What else do I need to know? Campaigns should be for large businesses (over 51 employees).

2103 Earned Media — Small Business What is it? A campaign idea so engaging that consumers and press take Campaign INR 12000 it up and spread the word through PR, social media, editorial, etc. The campaign effectively uses these unpaid channels to create a buzz. What else do I need to know? Campaigns should be for small businesses (up to 50 employees).

2104 Earned Media – Large Business What is it? A campaign idea so engaging that consumers and press take Campaign INR 14000 it up and spread the word through PR, social media, editorial, etc. The campaign effectively uses these unpaid channels to create a buzz. What else do I need to know? Campaigns should be for large businesses (over 51 employees).

2105 Innovative Media What is it? Campaigns that push the boundaries of the use of media Campaign INR 14000 channels, using them in a new way to promote a brand. What else do I need to know? Work can be entered here even if it’s not a fully integrated campaign.

2106 Use of Experiential Marketing What is it? A planned public event, competition or social gathering for Campaign INR 14000 a brand, product or business.

INTEGRATED CAMPAIGN & EARNED MEDIA

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2201 Use of Direct Media What can I enter? Mail, email, telephone marketing, or media that Campaign INR 14000 allows direct communication with the customer.

2202 Use of Publications What can I enter? Advertising, advertorials, sponsorship within news Campaign INR 14000 brand and magazines, in print and/ or online.

2203 Use of Radio & Audio What can I enter? Advertising, sponsorship and promotions for recognised Campaign INR 14000 radio or audio services, whether broadcast, online or on-demand.

2204 Use of TV and Cinema What can I enter? Advertising, advertorials, promotions, sponsorship, Campaign INR 14000 product placement on TV (channels, programmes, broadcast, VOD) and in cinema.

2205 Use of Branded Content What can I enter? Any editorial creation designed around and for the Campaign INR 14000 brand e.g. customer magazines, TV & radio programmes, online videos, games, or branded websites.

2206 Use of Outdoor What can I enter? Advertising within out-of-home formats, including Campaign INR 14000 digital out-of-home and special builds.

2207 Use of Online Advertising What can I enter? Paid for advertising, advertorials, and sponsorship Campaign INR 14000 within third party owned web/mobile platforms (including banners, pop-ups, video and display adverts in social media).

2208 Use of Events What can I enter? Any media idea relating to real-life events or occasions Campaign INR 14000 including exhibitions, sports tournaments, arts performances or concerts, either pre-existing or specially created.

2209 Use of Retail Media What can I enter? In-store marketing, pop-up shops, online retail sites, Campaign INR 14000 online search.

2210 Use of Social Platforms What can I enter? Media activation of existing or emerging social Campaign INR 14000 platforms and/or social activity, including blogs, social networking sites and applications. What else do I need to know? Work entered in this category should be primarily social-media-led.

2211 Use of Mobile What can I enter? Any media idea that exploits the use of mobile Campaign INR 14000 (including augmented reality, location-specific technology, apps, etc.)

MEDIA











2212 Use of Interaction What can I enter? Any media idea that encourages and enables the Campaign INR 14000 user to interact with or respond to the brand’s other activities (including dual screening apps, audio or visual recognition, apps, interactive kiosks, augmented/virtual reality).

2213 Use of PR What can I enter? Any media activity that depends upon mediated Campaign INR 14000 journalistic exposure.

2214 Use of Integrated Media What can I enter? A creative media idea that works across several Campaign INR 14000 media properties and formats with a central unifying concept.

2215 Use of Data What can I enter? Any activity in any medium that has been inspired by Campaign INR 14000 the insight delivered by the analysis of personal data.

2216 Use of Technology What can I enter? A media idea that uses an existing or new technology Campaign INR 14000 in an innovative way. Includes augmented reality, virtual reality, artificial intelligence, wearable technology, etc.

2217 Use of Collaboration What can I enter? Any media activity in which the collaboration between Campaign INR 14000 the sponsor(s) and the project (live events, programs, or platforms) plays a key integral role.

2218 Use of Digital Platforms What can I enter? Websites, microsites, games, search engines, Campaign INR 14000 banner ads, instant messaging, email marketing, digital POS, widgets, downloadable applications including screensavers, etc.

2219 Use of Placement or Integration What can I enter? A media idea where the brand and product is placed Campaign INR 14000 or integrated into live events, programs or platforms (films, TV, mini-series, web series, music videos, games, online/digital, etc).

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PRESENTED BY

2201 Use of Direct Media What can I enter? Mail, email, telephone marketing, or media that Campaign INR 14000 allows direct communication with the customer.

2202 Use of Publications What can I enter? Advertising, advertorials, sponsorship within news Campaign INR 14000 brand and magazines, in print and/ or online.

2203 Use of Radio & Audio What can I enter? Advertising, sponsorship and promotions for recognised Campaign INR 14000 radio or audio services, whether broadcast, online or on-demand.

2204 Use of TV and Cinema What can I enter? Advertising, advertorials, promotions, sponsorship, Campaign INR 14000 product placement on TV (channels, programmes, broadcast, VOD) and in cinema.

2205 Use of Branded Content What can I enter? Any editorial creation designed around and for the Campaign INR 14000 brand e.g. customer magazines, TV & radio programmes, online videos, games, or branded websites.

2206 Use of Outdoor What can I enter? Advertising within out-of-home formats, including Campaign INR 14000 digital out-of-home and special builds.

2207 Use of Online Advertising What can I enter? Paid for advertising, advertorials, and sponsorship Campaign INR 14000 within third party owned web/mobile platforms (including banners, pop-ups, video and display adverts in social media).

2208 Use of Events What can I enter? Any media idea relating to real-life events or occasions Campaign INR 14000 including exhibitions, sports tournaments, arts performances or concerts, either pre-existing or specially created.

2209 Use of Retail Media What can I enter? In-store marketing, pop-up shops, online retail sites, Campaign INR 14000 online search.

2210 Use of Social Platforms What can I enter? Media activation of existing or emerging social Campaign INR 14000 platforms and/or social activity, including blogs, social networking sites and applications. What else do I need to know? Work entered in this category should be primarily social-media-led.

2211 Use of Mobile What can I enter? Any media idea that exploits the use of mobile Campaign INR 14000 (including augmented reality, location-specific technology, apps, etc.)











2212 Use of Interaction What can I enter? Any media idea that encourages and enables the Campaign INR 14000 user to interact with or respond to the brand’s other activities (including dual screening apps, audio or visual recognition, apps, interactive kiosks, augmented/virtual reality).

2213 Use of PR What can I enter? Any media activity that depends upon mediated Campaign INR 14000 journalistic exposure.

2214 Use of Integrated Media What can I enter? A creative media idea that works across several Campaign INR 14000 media properties and formats with a central unifying concept.

2215 Use of Data What can I enter? Any activity in any medium that has been inspired by Campaign INR 14000 the insight delivered by the analysis of personal data.

2216 Use of Technology What can I enter? A media idea that uses an existing or new technology Campaign INR 14000 in an innovative way. Includes augmented reality, virtual reality, artificial intelligence, wearable technology, etc.

2217 Use of Collaboration What can I enter? Any media activity in which the collaboration between Campaign INR 14000 the sponsor(s) and the project (live events, programs, or platforms) plays a key integral role.

2218 Use of Digital Platforms What can I enter? Websites, microsites, games, search engines, Campaign INR 14000 banner ads, instant messaging, email marketing, digital POS, widgets, downloadable applications including screensavers, etc.

2219 Use of Placement or Integration What can I enter? A media idea where the brand and product is placed Campaign INR 14000 or integrated into live events, programs or platforms (films, TV, mini-series, web series, music videos, games, online/digital, etc).

2301 Websites What is it? Design of websites and microsites across mobile, tablet, Single INR 9500 desktop and other devices

2302 Apps What is it? Branded or promotional apps. Single INR 9500 What can I enter? Games, tools, etc.

DIGITAL DESIGN & CRAFT

2303 Digital Design What can I enter? Anything that doesn’t fit into the other Single INR 9500 Digital Design categories. What else do I need to know? This category is not for apps, entire websites, or digital ads, enter these into the Apps or Websites categories, or the Digital Marketing jury instead.

2304 Connected Products What is it? The internet of things: products designed to work together Single INR 9500 with a digital platform e.g. app or website. What else do I need to know? The product and connected elements can be entered separately into other categories, but can only be entered here grouped together

2305 User Experience Design (UX) What is it? Design of the user experience for a site, mobile platform Single INR 9500 or other digital work. What can I enter? Websites, apps, installations, etc.

2306 User Interface Design (UI) What is it? Design of the user interface for a site, mobile platform Single INR 9500 or other digital work. What can I enter? Websites, apps, installations, etc.

2307 Navigation Design What is it? The design of the navigation for a website, mobile platform Single INR 9500 or other digital work. What can I enter? Websites, apps, installations, etc.

2308 Game Design What is it? The design of branded games and gaming platforms. Single INR 9500 Includes virtual and augmented reality.

2309 E-books & Digital Books What can I enter? Digital interactive books, apps, e-reader books, Single INR 9500 EPUBS. Campaign INR 12000 What else do I need to know? This category is not for digital magazines

2310 Digital Magazines What is it? Online, mobile, or e-reader magazines that have no printed Single INR 9500 version. Campaign INR 12000

2311 Digital Newspapers What is it? Online, mobile or e-reader newspapers that have no printed Single INR 9500 version. Campaign INR 12000

2312 Animation & Illustration for Websites & Digital Design What is it? Websites or pieces of digital design where animation or Single INR 9500 illustration bring the creative idea to life. What can I enter? Websites, digital publications, apps, digital installations, etc.

2313 Sound Design & Use of Music for Websites & Digital Design What is it? Websites or pieces of digital design where the music or sound Single INR 9500 design bring the creative idea to life. What can I enter? Websites, digital publications, apps, digital installations, etc.

2314 Writing for Websites What is it? Copy that is integral to the design of a website or piece of Single INR 9500 digital work, and helps bring the creative idea to life. What can I enter? Websites

2315 Writing for Digital Platforms What is it? Copy that is integral to the design of a digital platform or app. Single INR 9500 What else do I need to know? This category is only for work originally Campaign INR 12000 released in English.

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2401 Integrated Digital Campaigns What is it? Integrated campaigns that run mainly on online media. Campaign INR 14000 Should include the use of a few different platforms, e.g. sites, banners, social media. Offline elements are accepted if they work with the digital parts.

2402 Digital Branded Film Content & Entertainment What is it? Branded films launched online. Single INR 12000 What can I enter? Viral films, interactive films, spots hosted on sites, Campaign INR 14000 long form content... What else do I need to know? Spots first shown on TV or in cinemas can’t be entered here.

2403 Websites What is it? Websites launched as part of a promotional campaign, Single INR 9500 not a brand’s main site also called microsites. Includes responsive and mobile sites.

2404 Digital Advertising What is it? Display advertising in paid-for online spaces. Single INR 9500 What can I enter? Banners, pop-ups, takeovers, etc. Campaign INR 12000 What else do I need to know? This category is not for digital/online branded films; enter these into the Digital Branded Films category instead.

2405 Digital/Direct Response What is it? Direct digital advertising. Drives a specific ‘call to action’ or Single INR 9500 targets a specific audience. Campaign INR 12000 What can I enter? Banners, campaign sites, social media campaigns, emails, apps, mobile ads, etc.

2406 Digital Tools & Utilities What is it? Branded digital tools or services that engage consumers and Single INR 9500 improve their experience. What can I enter? Web apps, screensavers, widgets, etc. What else do I need to know? This category is not for mobile or social media work; enter these into Use of Social Media category instead.

DIGITAL MARKETING

2407 Games What is it? Branded or promotional games. Can be downloaded or Single INR 9500 played online. Campaign INR 12000 What else do I need to know? This category is not for mobile games; enter these into the Mobile Games category instead.

2408 Use of Social Media What is it? Social-media-based advertising solutions. Single INR 9500 What can I enter? Social media apps and ads, sponsored tweets, Campaign INR 12000 competitions, takeovers. Include mobile works.

2409 Social Video What is it? Marketing campaigns or elements that use social video Single INR 9500 platforms including Facebook Live, Snapchat, Vine, Instagram, Periscope. Campaign INR 12000

2410 Tactical Digital Marketing What is it? Digital marketing that uses the popularity of a specific Single INR 9500 news story or event to generate maximum coverage for the brand. Campaign INR 12000 It’s a real-time, rapid reaction to breaking news. What can I enter? Banner ads, games, social media campaigns, etc.

2411 Integrated Mobile Campaigns What is it? Integrated campaigns driven by a core mobile element. Campaign INR 14000 Must include the use of a few different platforms, e.g. sites, banners, social media. Offline elements are accepted if they work with the mobile part of the campaign.

2412 Mobile Adverts What is it? A single ad, or a campaign of ads designed for Single INR 9500 mobile platforms. Campaign INR 12000 What can I enter? Mobile site banners, SMS ads, iAds, mobile takeover ads.

2413 Mobile Apps What is it? Apps designed for mobile platforms. Single INR 9500 What can I enter? Games, tools, etc.

2414 Mobile Websites What is it? Websites optimised for mobile platform. Single INR 9500

2415 Mobile Games What is it? Branded games that are optimised for mobile platforms. Single INR 9500

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2401 Integrated Digital Campaigns What is it? Integrated campaigns that run mainly on online media. Campaign INR 14000 Should include the use of a few different platforms, e.g. sites, banners, social media. Offline elements are accepted if they work with the digital parts.

2402 Digital Branded Film Content & Entertainment What is it? Branded films launched online. Single INR 12000 What can I enter? Viral films, interactive films, spots hosted on sites, Campaign INR 14000 long form content... What else do I need to know? Spots first shown on TV or in cinemas can’t be entered here.

2403 Websites What is it? Websites launched as part of a promotional campaign, Single INR 9500 not a brand’s main site also called microsites. Includes responsive and mobile sites.

2404 Digital Advertising What is it? Display advertising in paid-for online spaces. Single INR 9500 What can I enter? Banners, pop-ups, takeovers, etc. Campaign INR 12000 What else do I need to know? This category is not for digital/online branded films; enter these into the Digital Branded Films category instead.

2405 Digital/Direct Response What is it? Direct digital advertising. Drives a specific ‘call to action’ or Single INR 9500 targets a specific audience. Campaign INR 12000 What can I enter? Banners, campaign sites, social media campaigns, emails, apps, mobile ads, etc.

2406 Digital Tools & Utilities What is it? Branded digital tools or services that engage consumers and Single INR 9500 improve their experience. What can I enter? Web apps, screensavers, widgets, etc. What else do I need to know? This category is not for mobile or social media work; enter these into Use of Social Media category instead.

2407 Games What is it? Branded or promotional games. Can be downloaded or Single INR 9500 played online. Campaign INR 12000 What else do I need to know? This category is not for mobile games; enter these into the Mobile Games category instead.

2408 Use of Social Media What is it? Social-media-based advertising solutions. Single INR 9500 What can I enter? Social media apps and ads, sponsored tweets, Campaign INR 12000 competitions, takeovers. Include mobile works.

2409 Social Video What is it? Marketing campaigns or elements that use social video Single INR 9500 platforms including Facebook Live, Snapchat, Vine, Instagram, Periscope. Campaign INR 12000

2410 Tactical Digital Marketing What is it? Digital marketing that uses the popularity of a specific Single INR 9500 news story or event to generate maximum coverage for the brand. Campaign INR 12000 It’s a real-time, rapid reaction to breaking news. What can I enter? Banner ads, games, social media campaigns, etc.

2411 Integrated Mobile Campaigns What is it? Integrated campaigns driven by a core mobile element. Campaign INR 14000 Must include the use of a few different platforms, e.g. sites, banners, social media. Offline elements are accepted if they work with the mobile part of the campaign.

2412 Mobile Adverts What is it? A single ad, or a campaign of ads designed for Single INR 9500 mobile platforms. Campaign INR 12000 What can I enter? Mobile site banners, SMS ads, iAds, mobile takeover ads.

2413 Mobile Apps What is it? Apps designed for mobile platforms. Single INR 9500 What can I enter? Games, tools, etc.

2414 Mobile Websites What is it? Websites optimised for mobile platform. Single INR 9500

2415 Mobile Games What is it? Branded games that are optimised for mobile platforms. Single INR 9500

2501 Animation & Illustration for Digital Marketing What can I enter? Banners, pop up ads, campaign sites, website Single INR 9500 takeovers, social media campaigns, games, apps, mobile ads, etc. Campaign INR 12000 What else do I need to know? This category is not for online branded films; enter these into the Digital Branded Film Content and Entertainment category instead.

DIGITAL MARKETING CRAFT

2502 Sound Design & Use of Music for Digital Marketing What is it? Banners, pop up ads, campaign sites, website takeovers, Single INR 9500 social media campaigns, games, apps, mobile ads, augmented reality, etc. Campaign INR 12000 What can I enter? This category is not for online branded films; enter these into the Digital Branded Film Content and Entertainment category instead.

2503 Art Direction for Digital Marketing What can I enter? Banners, pop up ads, campaign sites, website Single INR 9500 takeovers, social media campaigns, games. Campaign INR 12000 What else do I need to know? This category is not for online branded films.

2504 Writing for Digital Marketing — English What can I enter? Banner ads, campaign sites, games, Single INR 9500 mobile sites, apps, etc. Campaign INR 12000 What else do I need to know? This category is only for work originally released in English.

2505 Writing for Digital Marketing — Hindi What can I enter? Banner ads, campaign sites, games, Single INR 9500 mobile sites, apps, etc. Campaign INR 12000 What else do I need to know? This category is only for work originally released in Hindi.

2506 Writing for Social Media What is it? Short or long copy designed for social media channels. Single INR 9500 What can I enter? Branded or marketing copy used on public social Campaign INR 12000 media sites.

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2501 Animation & Illustration for Digital Marketing What can I enter? Banners, pop up ads, campaign sites, website Single INR 9500 takeovers, social media campaigns, games, apps, mobile ads, etc. Campaign INR 12000 What else do I need to know? This category is not for online branded films; enter these into the Digital Branded Film Content and Entertainment category instead.

2502 Sound Design & Use of Music for Digital Marketing What is it? Banners, pop up ads, campaign sites, website takeovers, Single INR 9500 social media campaigns, games, apps, mobile ads, augmented reality, etc. Campaign INR 12000 What can I enter? This category is not for online branded films; enter these into the Digital Branded Film Content and Entertainment category instead.

2503 Art Direction for Digital Marketing What can I enter? Banners, pop up ads, campaign sites, website Single INR 9500 takeovers, social media campaigns, games. Campaign INR 12000 What else do I need to know? This category is not for online branded films.

2504 Writing for Digital Marketing — English What can I enter? Banner ads, campaign sites, games, Single INR 9500 mobile sites, apps, etc. Campaign INR 12000 What else do I need to know? This category is only for work originally released in English.

2505 Writing for Digital Marketing — Hindi What can I enter? Banner ads, campaign sites, games, Single INR 9500 mobile sites, apps, etc. Campaign INR 12000 What else do I need to know? This category is only for work originally released in Hindi.

2506 Writing for Social Media What is it? Short or long copy designed for social media channels. Single INR 9500 What can I enter? Branded or marketing copy used on public social Campaign INR 12000 media sites.

2601 Technological Innovation What is it? Design work that pushes the boundaries of what can be Campaign INR 12000 done in digital, using technology in a new way.

2602 Innovative Use of Technology What is it? Digital marketing that pushes the boundaries of what can Campaign INR 12000 be done in digital, using technology in a new way to promote a brand. Includes mobile work.

2603 Innovative Use of Mobile Technology What is it? Work that pushes the boundaries of what can be done with Campaign INR 12000 mobile technology, using it in a novel way. What can I enter? Work that uses GPS, networked games, augmented mobile experiences

2604 Digital Installations What is it? Video installations or projections that create immersive Campaign INR 14000 environments. May or may not be interactive.

INNOVATION

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