subscribed 2016: be your best reference account

12
Be Your Best Reference Account Be Your Best Reference Account

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Page 1: Subscribed 2016: Be Your Best Reference Account

Be Your Best Reference Account

Be Your Best Reference Account

Page 2: Subscribed 2016: Be Your Best Reference Account

Chief Information Officer as Best Reference Account

page02

Alvina AntarCIO

Yvonne Wassenaar

CIO

Page 3: Subscribed 2016: Be Your Best Reference Account

page03

No9% 66%

YesN/A25%

19%

100%

22%

>50%1%-25%

0%

34%

Only 19% have fully adopted all product capabilities

25%-50%

22%3%

Subscription CIO survey ’16 Do you use your product internally? What % capability have you adopted?

Page 4: Subscribed 2016: Be Your Best Reference Account

Becoming a Customer

page04

internalize customer’s experience

internal sales cycle

executivesponsorship

business value & real use

cases

product expertise

Page 5: Subscribed 2016: Be Your Best Reference Account

Profound Impact

page05

Customer Zero Internal Believer

CIO to CIO Reference

Product Advisor

Page 6: Subscribed 2016: Be Your Best Reference Account

page06

69%CIOs spend less

than 25% of time with prospects and customers

>50%

19%0%

69% 1% - 25%9%

25% - 50%

3%

Subscription CIO Survey ’16 CIOs time spent with prospects and customers?

Page 7: Subscribed 2016: Be Your Best Reference Account

Power of Transparency

page07

What better sales tool than an 

incredibly successful implementation 

of your own product?

Page 8: Subscribed 2016: Be Your Best Reference Account

page08

“Best way to understand your product's value is

being your own best customer.

You will be amazed at what you learn” 

Page 9: Subscribed 2016: Be Your Best Reference Account

page9

“I’m betting on the po

wer of investing i

n our own 

technology.

 are you?”

Page 10: Subscribed 2016: Be Your Best Reference Account

Q& A

page10

Alvina AntarCIO

Yvonne Wassenaar

CIO

Page 11: Subscribed 2016: Be Your Best Reference Account

Check out Zuora Academy for more great info and actionable advice.

All the info you need to build and run an amazing subscription business.

https://www.zuora.com/academy/

Page 12: Subscribed 2016: Be Your Best Reference Account