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How Billion-Dollar Startups Drive Growth & Retention

ourspeakers

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Andrew Chen, Uber@andrewchen

JJ Xia, Zuora@jjxia

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topicgrowth teams

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What is a growth hacker? Why have companies started to invest in a Growth Team?

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topicgrowth teams

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What projects and responsibilities does your Growth Team at Uber take on?

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topicgrowth teams

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What are some examples of significant results that a Growth Team has achieved?

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Retention & EngagementKeeping your customers active and around

topicretention & engagement

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How do you differentiate between retention & engagement? Why do some apps have high retention while others don’t?

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retention vs. engagement

source: Flurry

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topicretention & engagement

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What are some strategies that actually make an impact on engagement & retention rates?

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Growth StrategyHow companies plan for rapid growth

topicgrowth strategy

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At which stage does a company consider investing in a Growth Team?

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topicgrowth strategy

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How do companies balance their product roadmaps vs. growth roadmaps vs. UX roadmaps?

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