subscriber experience intelligence and virtualization of policy control
TRANSCRIPT
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Subscriber Experience Intelligence and Virtualization
of Policy Control
Cam CullenVP of Global Marketing
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Explosive Growth in Subscriber Endpoints
7 BILLIONINTERNETCONNECTEDDEVICES IN 2015
TRADITIONALENDPOINTS
WEARABLETECHNOLOGY
MOBILEPAYMENTSYSTEMS
INTERNETOF THINGS
(M2M)
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Massive Content Consumption
1.6GIGABYTES OF
DATA TRANSFERRED EVERY MINUTE
23,000Hours/Min.
B
20MViews/Min.
47,000App Downloads/Min.
61,141Hours of Music/Min.
1,300New Users/Min.
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Applications Increasingly Encrypted
1/2Of Procera’s
2500 signatures are for encrypted
traffic
Almost
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Business Model Transformation
35%Of operators plan to deploy NFV in 2015 (IHS, June
2015)
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Operator’s Challenge SUBSCRIBERS ARE CONSUMING MORE
BANDWIDTH
THEY EXPECT TO PAY LESS FOR THE
SAME SERVICECONSUMPTION
REVENUE
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DATA Enables Everything…
REAL-TIME
(SMALL DATA)
NON REAL-TIME
(BIG DATA)
DATA
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Big Data Opportunities for Operators
Source: European Communications
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Existing Big Data Sources
ControlPlane
DataPlane
Hosted Content
PartnerContent
InternetContent
InternetRouter
Access Aggregation
GGSN/PGWAP/WLC
CMTS
Cellular
Wi-Fi
AAA/Auth Server PCRF/Policy Controller NMS & Events Interface Online & Office Charging Reporting Call Center
Fixed
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Network & Subscriber Experience Intelligence
Experience Intelligence
ControlPlane
DataPlane
ProvisioningRADIUS/DIAMTER
Gx
SMS SNMP
Gy/Gz/CDR Analytics
Hosted Content
PartnerContent
InternetContent
InternetRouter
Access Aggregation
GGSN/PGWAP/WLCCMTS
Cellular
Wi-Fi
Usage Management Policy Management Tiered Services Policy ManagementBilling Trends/Marketing Customer Service
AAA/Auth Server PCRF/Policy Controller NMS & Events Interface Online & Office Charging Reporting Call Center
Device Location Traffic Content
Subscriber Topology Score Route
Fixed
Real-Time Historical
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Traditional EPCThe Hub for Mobile Policy Control
InternetEPC EnvironmentRAN Environment
S-GW P-GW
DPI
CTLBGP Border
RoutereNodeB
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EPC TransformationPhase I – Border SQA Node
InternetEPC EnvironmentRAN Environment
S-GW P-GW
CTL
SGi Interface: Service Quality Assurance Node
• East-West Intelligence sharing with P-GW• Policy-based traffic management • Threat Protection (DoS, malware, etc.)• P-GW DPI Offload (Traffic Tagging, etc.)
• Deployed as Hardware or Software• Investment Protection for legacy Hardware
Deployment
BGP BorderRouter
eNodeB
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EPC TransformationPhase II – Border to Tower Intelligence
InternetEPC EnvironmentRAN Environment
S-GW P-GW
CTL
S1-U Interface: Handset Intelligence System
• Mobile traffic visibility (including handset-handset, M2M)
• Enables application/subscriber aware QCI without handset dependencies
• Deployed as Software (VM Image or VNF)• Distributed deployment to scale with EPC growth• This intelligence would not be feasible without
software deployment model
BGP BorderRouter
eNodeB
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EPC TransformationPhase III – R/T Device Intelligence
InternetEPC EnvironmentRAN Environment
S-GW P-GW
CTL
OTA Deployment: Subscriber Quality Metrics
• Real-time location information• Signal Quality Metrics
• OTA Deployment model• Deploy to specific subscriber groups based on
policy
BGP BorderRouter
eNodeB
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Procera SEA FrameworkMulti-Phase Strategy for Optimizing Subscriber Experience
Phase IEPC Core Optimization
P-GW
• Enhanced Visibility• Active Traffic Management• P-GW DPI Offload• Integrated PCEF• Leverages Existing Hardware
S-GW
Phase IIMobile Traffic Awareness
• Extended mobile traffic visibility (including H-H and M2M)
• Subscriber aware QCI
Phase IIIRAN Awareness
• Real-time Location Awareness
• Real-time Subscriber QoE• Radio Signal Strength• Foreign Radio Tower
Detection
End-to-endSubscriberAwareness
InvestmentProtection for Existing
Customers
CentralizedMobile Policy
Control
AutomatedGeneration of Analytics Data
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Use Case ExamplesSubscriber Analytics
InternetEPC EnvironmentRAN Environment
S-GW P-GW
CTLBGP Border
RoutereNodeB
Real-Time Contextual Subscriber Analytics for Targeted Offerings
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Use Case Examples
• Device roams out of coverage
• Device captures time/location of coverage loss
• When device re-connects:• Time, Location, Signal Strength, and “Network Roamed to” info sent to EPC
• Policy Triggers:• Automated rebates• Special Offers
“Out of coverage” Detection
EPCWith end-to-end
Subscriber Awareness
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Distributed Multi-domain Policy Management and Charging Control
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