Customer Success Manager

Subscription Billing 101

January 12, 2014

Donna McPhee

Speaker Introduction

2

Donna McPhee

Customer Success Manager

dmcphee@fusebill.com

Agenda

1. Subscription Economy and Billing Overview

2. Payment Platforms vs. Payment Gateways

3. How Automating Billing Saves Money

4. How Automating Billing Makes you Money

5. Billing service features

6. The Fusebill Difference

7. Wrap Up and Questions

3

What is the subscription economy?

4

• It’s no longer about selling a product one at a time,

but about offering a service.

• Subscriptions are growing by leaps and bounds.

Forrester Research predicts by 2016

subscription licensing models will reach 50% of

the total software license market.

Customer lifecycle is key

5

Automated Billing for Subscription Based

Companies:

• Recurring billing and payment solutions,

• Invoicing and credit card collections,

• Real-time visibility to key subscription metrics

For businesses with products or services

billed on a recurring basis:

• Reduce costs,

• Improve customer response times,

• Streamline operations

Platforms Vs Gateways

6

Payment gateways:

To process an electronic transaction online you need a

payment gateway. While some provide basic recurring

capabilities this costs extra and is limiting.

.

Payment platforms are more

robust in 5 key areas.

Billing Intelligence Customer

Management Failures &

Chargebacks

Data Portability & Lock in

Reporting & Analytics

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5 areas where platforms are more robust than

gateways.

Automate Billing Saves Businesses Money

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How?

• Eliminates revenue leakage

• Reduces passive churn

• Eliminates manual clerical work

• Dramatically reduces inbound

calls

• Eliminates IT requirements for

subscription billing reporting.

Automate Billing Makes Businesses Money

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How?

• Builds better customer relationships

which lead to longer customer

relationships.

• Encourages upselling and cross

selling.

• Makes building your product

catalogue easier.

Billing and Invoicing

• Seamlessly integrating invoiced customers and credit card customers to automate all of your billing processes.

12

Account Management

When I joined the company we had a collection of spreadsheets tracking contract renewals, payments and revenues. It was an

unsustainable approach for the kind of growth we’re now

experiencing.” Tom Martin, CFO 360pi

13

Manage:

customer lifecycles,

subscriptions,

prevent billing errors, save time

and money.

Fusebill:

makes billing easier, frees up your IT team,

centralizes customer management,

subscriptions, and financial transactions.

Reporting, Customer Intelligence & Analytics

• Successful subscription businesses thrive on metrics

– customer lifetime value;

– customer acquisition costs;

– churn;

– lifetime.

• And Business Intelligence to leverage the data collected

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Integrations

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Salesforce CRM 2 Way Integration • Create accounts

• Manage subscriptions

• View customer information

Without leaving Salesforce

Webhooks • An HTTP Post callback request sent to a URL in response to an event.

• An easy to use integration point.

• ‘Publish’ or ‘notify’ other systems of changes.

• Typically a system-system integration.

• Used to determine whether service needs to be started or stopped.

Importance of High Availability

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Availability is published for our:

• Main website

• Fusebill APP

• Fusebill API

Fusebill platform overview

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Online

Checkout

Self-

Service

Portal

Swipe &

Subscribe

Agent

Interface Analytics

Lifecycle

Manageme

nt

API Layer – Customers, Subscriptions, Transactions

Pricing Products

Price Plans Usage Tiers Discounts

Coupons

Scalable Multi-Tenant PCI Compliant Security

Scalable Multi-Tenant PCI Compliant Security

Accounts Subscriptions

Invoices Ledgers Reseller Tracking

Payments Adjustments

Billing Rating Usage

Volumes Pro-rating Taxation Coupons Currency

Adjustments

Invoicing Payment

Terms Date Control

Review, Edit Aging

Adjustments

Payments Credit Card

ACH Storage Vault

Gateways Dunning Retries

100+ B2B & B2C

customers

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The support team at Fusebill is hands-

down the best. Made our migration

easy and possible. - Jason Talley

Our biggest source of confidence

comes from working with your team.

We are in good hands with Fusebill.

– Steve Land, Owner

Their customer service and tech support

teams were critical to our ability to

launch version 5 of our software offering.

- Gregg Phillips, CEO

Saas Paas digital media communications

Like Love! Reduce costs

Speed cash collections

Extend customer lifecycles

Support & dedication

“ ”

The market we serve

Transition to Fusebill with unbelievable ease

CBSRTM

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Monday, February 10,

2014

• Simple demo & training approach

• Advancing levels of functionality

accessible for future customer

growth

• “We take the pain away of

transitioning”

• Continuous advancements to the

software, adding functionality &

features

CREATE BILL

SUPPORT REPORT

Try Fusebill

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Try Fusebill Free for 30 days.

No contracts, credit card, or surprises.

Sign up at www.fusebill.com

Thank You!

www.fusebill.com 1-888-519-1425

support@fusebill.com

Twitter: @fusebill