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© Constant Contact 2016 Change name Simple Marketing Strategy for Small Business and Nonprofits Success in 140 characters: Social Media 101

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Page 1: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© Constant Contact 2016

Change nameSimple Marketing Strategy for Small Business and Nonprofits

Success in 140 characters: Social Media 101

Page 2: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© Constant Contact 2017

LaShaundra McCartyTitle: Speaker, Coach & TrainerEmail: [email protected]

Welcome

Questions after the event?

facebook.com/3cisCreative @lashaundramc

Page 3: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Flipping the funnel: marketing then

© 2017 Constant Contact, Inc

Page 4: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Flipping the funnel: marketing now

© 2017 Constant Contact, Inc

Page 5: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

Engagement is the new word-of-mouth

Page 6: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

78% say a company’s

social media posts influence their

purchases

73%are likely to buy

from a brand that responds on social

media

Impact of social media

84%of social media users share to

show their support for a cause

Page 7: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

Your Advantage:

your authentic connection

with your audience

© 2017 Constant Contact, Inc

Page 8: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

Build and expand relationships

Increase brand awareness

Grow your email list

Use social media to:

© 2017 Constant Contact, Inc

Page 9: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Agenda

1. Getting Starteda. Step 1: Pick a social media site

b. Step 2: Set-up your networks

c. Step 3: Announce your presence

2.Create content

3. Social media advertising

4.Grow your list

© 2017 Constant Contact, Inc

Page 10: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Information alone doesn’t change us…

Action and experience does.

Page 11: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

11

Exclusive Event Special. Sign Up Today @ constantcontact.com/event-lashaundra

Attendee Access to Tools• Try out a Basic Email System for 3 months• Only $5 per month• Get free customized/branded email template• Free coaching and support • Chamber members get up to 25% off

Page 12: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Agenda

1. Getting Starteda. Step 1: Pick a social media site

b. Step 2: Set-up your networks

c. Step 3: Announce your presence

2.Create content

3. Social media advertising

4.Grow your list

© 2017 Constant Contact, Inc

Page 13: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

Photo

Sharing

Recorded

VideoNetworking

Live

Video

Page 14: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Agenda

1. Getting Starteda. Step 1: Pick a social media site

b. Step 2: Set-up your networks

c. Step 3: Announce your presence

2.Create content

3. Social media advertising

4.Grow your list

© 2017 Constant Contact, Inc

Page 15: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

Complete Your

Profile & Brand

Page 16: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Agenda

1. Getting Starteda. Step 1: Pick a social media site

b. Step 2: Set-up your networks

c. Step 3: Announce your presence

2.Create content

3. Social media advertising

4.Grow your list

© 2017 Constant Contact, Inc

Page 17: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

•Announce your presence

Invite & announce your presence

© 2017 Constant Contact, Inc

Page 18: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

In your email

• Ask them to follow you

• Share benefits

• Include social links

Page 19: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

On your website

• Make it easy

• Post on blogs

Page 20: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Other social sites

• Connect your networks

• Any other social sites used

© 2017 Constant Contact, Inc

Page 21: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

Email Social Media

73% more customer engagement

57% more new customers

39% more business referrals

=

© 2017 Constant Contact, Inc

Page 22: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

Add an emailsign-up link to

your profile

Page 23: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© 2017 Constant Contact, Inc

•You really can do this! We’re here to help.

All the marketing tools you need together in one place.

© 2017 Constant Contact, Inc

Page 24: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

29

Turn n Your Form Today

Attendee Access to Tools• Try out a Basic Email System for 3 months• Only $5 per month• Get free customized/branded email template• Free coaching and support • Chamber members get up to 25% off

Exclusive Event Special. Sign Up Today @ constantcontact.com/event-lashaundra

Page 25: Success in 140 characters: Change name Social …...29 Turn n Your Form Today Attendee Access to Tools • Try out a Basic Email System for 3 months • Only $5 per month • Get free

© Constant Contact 2017

LaShaundra McCartyTitle: Speaker, Coach & TrainerEmail: [email protected]

Thank you

Questions after the event?

facebook.com/3CisCreative @LaShaundraMc