success in 140 characters [twitter]

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If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free, seven-session social media webinar series that will help you reach guests and boost your revenue. This second session focused on the benefits of having a Twitter presence and provided insights on the best ways to reach new and existing guests.


  • 1. Success in 140 Characters A focus on Twitter June 24, 2014 2:00 p.m.

2. View, select and test your audio Submit questions Q&A addressed at the end of todays session Everyone will receive an email with a link to view a recorded version of todays session Your feedback is important! A survey will pop up after the close of the webinar. Please complete it. 3. Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media 4. Focus on how to be social, not on how to do social. - Jay Baer, Convince and Convert 5. Latest Statistics What is Twitter? Tweet Construction 3 Keys for IMPACT Question Spotlights Q and A 6. 73% of Internet Users Majority of 18-64 year olds Key Demographic Breakdowns all Participate 7. Fastest Growing: 50-64 year olds Largest Audience: 18-29 year olds All growing!! 8. Facebook Twitter Yelp Foursquare Pinterest Instagram Google + You Tube 9. 250 Million People on Twitter 100 Million Daily Users 208 Avg. Followers per Account 107 Minutes per User Monthly 46% Use Twitter Daily 26% Teen Users List as Favorite 45% Users Between 18-29 91% Internet Users NOT on Twitter 10. Founded in 2006 Social Network - Microblogging 140 Characters Hashtags # Twitter Handle - @(Username) Rapid Fire Realtime Communication Tool Retweet (RT) - Reply - Favorite 11 11. Makeup Messaging Management 12. Visually Appealing Brand Congruence Complete Profile 13. PASSION is the gasoline of social media Go-Giver Mentality It's not about you Tailor message to audience Use hashtags Pictures!!! Take risks 14. Build Audience Post Engagement Clicks to Website 15. Question Spotlight 16. Have a Strategy Have One Person Accountable Post/Respond Regularly Utilize Tools Monitor Results Managing Complaints Social Media Doesnt Create Negativity......It Uncovers It. 17. Part of a Multifaceted Plan Promote Print On Premise Email Signature Direct Mail Email Campaigns 18. What is the Purpose? Increase Foot Traffic Show Expertise Drive Web Traffic Increase Visibility Be a Resource Customer Service Showcase Involvement 19. Build Customer Relationships Drive Word Of Mouth Increased Foot Traffic Increased Revenue Better Reviews Find New Customers Encourage Repeat Business More visits to website - social media sites 20. Followers Reply Favorite Retweets Page Demographics Best Days 21. Makeup Messaging Management 22. Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. July 1st Foursquare, Urban Spoon and Yelp - Time for a little R & R (Revenue and Reviews) July 8th Instagram - Pics and Profits July 15th Pinterest - Pin to Win July 22nd Google + - Just Another Pretty Facebook? July 29th Mobile apps - So Many Apps. So Little Time. Other RES events June 30th The Relationship between Human Resources and Safety Performance 1:30 - 3:30 pm August 6th Is Franchising the Right Choice? 2:00 p.m. Go to NOW to register!