success in the social media
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Success in the Social Media
Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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http://www.flickr.com/photos/cuppini/825263227/
Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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Corporate site
Blog Social network
Microblog
Video
PhotoEmail
Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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.Hotel Website Today:
• designed to promote hotel with emphasis on beautiful photos• difficult to navigate, too many options, user gets lost• static, no fresh content supplied• no links to social media sites • no blog• no video• no division between types of travelers (i.e. leisure, business)• no calls-to-action• no incentive for user to supply e-mail• no reason for user to visit your site again• no personal profiling• no personal communication with guest• no reviews• not optimized for the search engines• no analytics in place
Rolands Lakis 2009 Rīga
http://blog.orourkehospitality.com/
Wednesday, 16 December 2009
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http://sheraton.com
Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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http://sheraton.com
Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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http://sheraton.com
Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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“ The new sheraton.com reflects how people communicate and stay connected today ”
Hoyt H. Harper, senior vice president for Sheraton
Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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Rolands Lakis 2009 Rīga
http://www.intercontinentalvideo.com/
Wednesday, 16 December 2009
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Modern Hotel Website
• designed for the user with emphasis on supplying the information they need• easy to navigate with no clutter• dynamic with continually updated content• created on a content management system that allows hotel to edit content themselves• links to Twitter and Facebook (or place Twitter stream directly on site)• a blog to supply useful content to users and help SEO efforts• videos of hotel and city – videos should be authentic and not glitzy ads• information should be organized by type of traveler and answer specific questions• calls-to-action should lead user through the sales funnel• offer an incentive for users to supply their e-mail (i.e. a downloadable city guide)• give users a reason to re-visit your site (i.e. ski conditions if your hotel is in the mountains)• database of your clients and learn their preferences. • communicate with your guest before, during, and after their stay through email or Twitter• request reviews from your guests and post them on your website• SEO• google analytics
Rolands Lakis 2009 Rīga
http://blog.orourkehospitality.com/
Wednesday, 16 December 2009
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Rolands Lakis 2009 Rīga
http://www.flickr.com/photos/seabirdoriginals/2728758373/
Wednesday, 16 December 2009
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Wednesday, 16 December 2009
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Rolands Lakis 2009 Rīga
http://www.flickr.com/photos/_tom/2153774675/
Wednesday, 16 December 2009
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Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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Success is 10 percent inspiration and 90 percent perspiration
Rolands Lakis 2009 RīgaWednesday, 16 December 2009
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R o l a n d s L a ķ i [email protected]
371 29277336
http://www.flickr.com/photos/lefion/170741337/
Wednesday, 16 December 2009