Mobile site optimization parrot.com

Founded in 1994 by Henri Seydoux, Parrot creates, develops and sells wireless high technology products for personal customers and enterprises. The company is built on a common technologic expertise to grow its business in civil drones, connected objects and communication systems for cars. Most well-known products are the Bebop drone, Zik 2.0 headphones or Asteroid Smart system.

Their story

Challenge

Parrot team has a continuous wil l for optimization in order to proposer a qualitative experience in line with users of parrot.com. The chal lenge is to better understand weaknesses and strengths of their website when it is accessed from a smartphone or tablet to identify optimisations axis and maximize the satisfaction rate of their audience.

Parrot team chose to set up two tests:

•  A first exploratory test with 15 users to define principal axis of optimisations.

•  A second test with 30 users to test the re-work of the homepage and new features.

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Solution

User tests Feedback validated and analyzed

Users on mobiles and tablets

Analysis

Analysis of second test data:

•  The place gathering the most important number of problems is the product page.

•  La catégorie attachée au plus grand pourcentage de compliments est l’ergonomie alors que l’affichage a le pourcentage de problèmes le plus important.

Our recommendations

Based on the results of the two tests, Parrot made the following optimisations:

•  Change homepage ergonomics to fluidify navigation on mobile devices.

•  Translation of content in English on the French website.

•  Re-organization of product pages to improve the discovery of Parrot products on mobile website.

•  Facilitate accessibility to retail store selection.

•  Correction of display problems on mobile.

Mathieu Parisot, Senior Digital Marketing Manager chez Parrot

“Ferpection shared 10 optimization priorities that were completely in line with our objectives, most of which are now in effect on parrot.com.”

Optimisation example

Recommendation : improve ergonomics of the homepage to facilitate access to the products.

New homepage after the first phase of testing

Results

x3 Satisfaction rate of users have been multiplied by 3 following optimizations made between the 1st and 2nd test.

Grégoire Devoucoux - Customer Success Manager

gregoire@ferpection.com +33 6 33 53 81 44

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