success strategies of 50 fastest growing internet retailers
TRANSCRIPT
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Slides From Yesterdayrsquos + Todayrsquos Presentations SlidesharecomRolandFrasier
For 24 Hourstca2016 LinkedIncominRolandFrasier
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
tca2016 your_twitter_handle
Source InternetRetailercom
tca2016 your_twitter_handle
Source InternetRetailercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tca2016 LinkedIncominRolandFrasier
MEDIA PROPERTY CONTENT
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
NATIVE COMMERCE
ON-SITE RETARGETING
3rd PARTY ADS
CONTESTS
ON-SITE PROMOS
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtca2016 LinkedIncominRolandFrasier
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc1 The Product Grid
tca2016 LinkedIncominRolandFrasier
tca2016 RolandFrasier
Product | Test 1 | Test 2 | Winner
Lead Gen Device$2 Cost$10 Value
Contest Product $500Want But Wonrsquot Buy
Membership Site Assoc Buyerrsquos Club
Core Products + Profit Maximizers
Contest 1Cost $____ CR __
Contest 2Cost $____ CR __
Launch ContestCost $____ CR __
Tripwire 1Cost $____ CR __
Tripwire 2Cost $____ CR __
Launch TripwireCost $____ CR __
Continuity 1Cost $____ CR __
Continuity 2Cost $____ CR __
Launch ContinuityCost $____ CR __
Product Set 1Cost $____ CR __
Product Set 2Cost $____ CR __
Launch Product SetCost $____ CR __
The Product Grid
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
tca2016 your_twitter_handle
Source InternetRetailercom
tca2016 your_twitter_handle
Source InternetRetailercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tca2016 LinkedIncominRolandFrasier
MEDIA PROPERTY CONTENT
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
NATIVE COMMERCE
ON-SITE RETARGETING
3rd PARTY ADS
CONTESTS
ON-SITE PROMOS
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtca2016 LinkedIncominRolandFrasier
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc1 The Product Grid
tca2016 LinkedIncominRolandFrasier
tca2016 RolandFrasier
Product | Test 1 | Test 2 | Winner
Lead Gen Device$2 Cost$10 Value
Contest Product $500Want But Wonrsquot Buy
Membership Site Assoc Buyerrsquos Club
Core Products + Profit Maximizers
Contest 1Cost $____ CR __
Contest 2Cost $____ CR __
Launch ContestCost $____ CR __
Tripwire 1Cost $____ CR __
Tripwire 2Cost $____ CR __
Launch TripwireCost $____ CR __
Continuity 1Cost $____ CR __
Continuity 2Cost $____ CR __
Launch ContinuityCost $____ CR __
Product Set 1Cost $____ CR __
Product Set 2Cost $____ CR __
Launch Product SetCost $____ CR __
The Product Grid
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
tca2016 your_twitter_handle
Source InternetRetailercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tca2016 LinkedIncominRolandFrasier
MEDIA PROPERTY CONTENT
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
NATIVE COMMERCE
ON-SITE RETARGETING
3rd PARTY ADS
CONTESTS
ON-SITE PROMOS
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtca2016 LinkedIncominRolandFrasier
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc1 The Product Grid
tca2016 LinkedIncominRolandFrasier
tca2016 RolandFrasier
Product | Test 1 | Test 2 | Winner
Lead Gen Device$2 Cost$10 Value
Contest Product $500Want But Wonrsquot Buy
Membership Site Assoc Buyerrsquos Club
Core Products + Profit Maximizers
Contest 1Cost $____ CR __
Contest 2Cost $____ CR __
Launch ContestCost $____ CR __
Tripwire 1Cost $____ CR __
Tripwire 2Cost $____ CR __
Launch TripwireCost $____ CR __
Continuity 1Cost $____ CR __
Continuity 2Cost $____ CR __
Launch ContinuityCost $____ CR __
Product Set 1Cost $____ CR __
Product Set 2Cost $____ CR __
Launch Product SetCost $____ CR __
The Product Grid
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tca2016 LinkedIncominRolandFrasier
MEDIA PROPERTY CONTENT
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
NATIVE COMMERCE
ON-SITE RETARGETING
3rd PARTY ADS
CONTESTS
ON-SITE PROMOS
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtca2016 LinkedIncominRolandFrasier
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc1 The Product Grid
tca2016 LinkedIncominRolandFrasier
tca2016 RolandFrasier
Product | Test 1 | Test 2 | Winner
Lead Gen Device$2 Cost$10 Value
Contest Product $500Want But Wonrsquot Buy
Membership Site Assoc Buyerrsquos Club
Core Products + Profit Maximizers
Contest 1Cost $____ CR __
Contest 2Cost $____ CR __
Launch ContestCost $____ CR __
Tripwire 1Cost $____ CR __
Tripwire 2Cost $____ CR __
Launch TripwireCost $____ CR __
Continuity 1Cost $____ CR __
Continuity 2Cost $____ CR __
Launch ContinuityCost $____ CR __
Product Set 1Cost $____ CR __
Product Set 2Cost $____ CR __
Launch Product SetCost $____ CR __
The Product Grid
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
tca2016 LinkedIncominRolandFrasier
MEDIA PROPERTY CONTENT
SOCIAL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
NATIVE COMMERCE
ON-SITE RETARGETING
3rd PARTY ADS
CONTESTS
ON-SITE PROMOS
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtca2016 LinkedIncominRolandFrasier
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc1 The Product Grid
tca2016 LinkedIncominRolandFrasier
tca2016 RolandFrasier
Product | Test 1 | Test 2 | Winner
Lead Gen Device$2 Cost$10 Value
Contest Product $500Want But Wonrsquot Buy
Membership Site Assoc Buyerrsquos Club
Core Products + Profit Maximizers
Contest 1Cost $____ CR __
Contest 2Cost $____ CR __
Launch ContestCost $____ CR __
Tripwire 1Cost $____ CR __
Tripwire 2Cost $____ CR __
Launch TripwireCost $____ CR __
Continuity 1Cost $____ CR __
Continuity 2Cost $____ CR __
Launch ContinuityCost $____ CR __
Product Set 1Cost $____ CR __
Product Set 2Cost $____ CR __
Launch Product SetCost $____ CR __
The Product Grid
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
MEMBERSHIP SITE
SOCIAL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
ORGANIC SEARCH
RENTED LISTS
PAID MEDIAtca2016 LinkedIncominRolandFrasier
RETARGETING
RETARGETING
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc1 The Product Grid
tca2016 LinkedIncominRolandFrasier
tca2016 RolandFrasier
Product | Test 1 | Test 2 | Winner
Lead Gen Device$2 Cost$10 Value
Contest Product $500Want But Wonrsquot Buy
Membership Site Assoc Buyerrsquos Club
Core Products + Profit Maximizers
Contest 1Cost $____ CR __
Contest 2Cost $____ CR __
Launch ContestCost $____ CR __
Tripwire 1Cost $____ CR __
Tripwire 2Cost $____ CR __
Launch TripwireCost $____ CR __
Continuity 1Cost $____ CR __
Continuity 2Cost $____ CR __
Launch ContinuityCost $____ CR __
Product Set 1Cost $____ CR __
Product Set 2Cost $____ CR __
Launch Product SetCost $____ CR __
The Product Grid
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc1 The Product Grid
tca2016 LinkedIncominRolandFrasier
tca2016 RolandFrasier
Product | Test 1 | Test 2 | Winner
Lead Gen Device$2 Cost$10 Value
Contest Product $500Want But Wonrsquot Buy
Membership Site Assoc Buyerrsquos Club
Core Products + Profit Maximizers
Contest 1Cost $____ CR __
Contest 2Cost $____ CR __
Launch ContestCost $____ CR __
Tripwire 1Cost $____ CR __
Tripwire 2Cost $____ CR __
Launch TripwireCost $____ CR __
Continuity 1Cost $____ CR __
Continuity 2Cost $____ CR __
Launch ContinuityCost $____ CR __
Product Set 1Cost $____ CR __
Product Set 2Cost $____ CR __
Launch Product SetCost $____ CR __
The Product Grid
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
tca2016 RolandFrasier
Product | Test 1 | Test 2 | Winner
Lead Gen Device$2 Cost$10 Value
Contest Product $500Want But Wonrsquot Buy
Membership Site Assoc Buyerrsquos Club
Core Products + Profit Maximizers
Contest 1Cost $____ CR __
Contest 2Cost $____ CR __
Launch ContestCost $____ CR __
Tripwire 1Cost $____ CR __
Tripwire 2Cost $____ CR __
Launch TripwireCost $____ CR __
Continuity 1Cost $____ CR __
Continuity 2Cost $____ CR __
Launch ContinuityCost $____ CR __
Product Set 1Cost $____ CR __
Product Set 2Cost $____ CR __
Launch Product SetCost $____ CR __
The Product Grid
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
2 Expand Your Product Line To At Least 3 Products
tca2016 LinkedIncominRolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Repeat Customers Generate 41 Of Average Total Revenue
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
But 80 Of Marketing Budget Is Spent Acquiring ldquoShoppersrdquo
Return Purchaser LTV Is Dramatically Higher
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
Differences Between Shoppers Returning + Repeat Purchasers
Source Adobe ldquoThe ROI From Marketing To Existing Online Customersrdquo
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
So Sell New Products To Your Existing Customers
tca2016 RolandFrasier
bull Existing customers want to buy more from you
bull Have at least 3 to 5 products to sell them
bull Leverage ldquobought this not thatrdquo retargeting
bull Increase customer reactivation budget to reflect higher
value of return customers and repeat customers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
3 8020 Product Line
tca2016 LinkedIncominRolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
Apply Pareto Principal To Your Product Line (270 Products)
tca2016 LinkedIncominRolandFrasier Source Todd Staples
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
tca2016 RolandFrasier
Native Commerce amp Digital Marketer
Growth Strategies Of The Fastest Growing Internet Retailers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
A Better Model
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
Re-Inventing Models + Marketsbull BlueAproncom Eliminate inconvenience of grocery shopping Cut out middle-men
Subscription meal kits
bull Honestcom Eliminate inconvenience of shopping for hard to find natural baby products Subscription diapers + related products
bull Harryscom DollarShaveClubcom Eliminate inconvenience + expense of drugstore razor shopping Subscription razors + related products
bull PrimaryKidscom Eliminate inconvenience of shopping for kids clothing Ignore fashion trends Focus on evergreen styles Save costs of designers and inventory
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
What Is Your Business Model
bull What thing that has ldquoalways been done that wayrdquo could be done differently and better Eg BlueApron pre-measured ingredients WarbyParker glasses LeesaCasper mattresses
bull Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers Jetcom adopting the Ryan Air model
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Big Mission
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
Big Mission Statementsbull Honestcom Create a non-toxic world that benefits the
next generation
bull NatureBoxcom Be the ldquoNetflix of foodrdquo
bull DollarShaveClub Help guys live a smarter more successful life through grooming
bull WarbyParkercom Offer designer eyewear at a revolutionary price while leading the way for socially conscious business
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
What Is Your Bigger Mission
bull What big problem you are solving through your business
bull Who will be impacted by what you are doing
bull When will you accomplish this
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Conversational Commerce + Attack Of The Chat Bots
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
The Preeminence of Messaging
Source activatecomWJSD Tech + Media Outlook 2016
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
Apps built on top of messengers allow users to consume content play games and conduct transactions
Source activatecomWJSD Tech + Media Outlook 2016
Order Uber Through Messenger
tca2016 RolandFrasier
Order Uber Through Messenger
tca2016 RolandFrasier
Shop For Handbags Through Messaging App
tca2016 RolandFrasier
3rd Party Integrations With Google amp Amazon Dot + Alexa
tca2016 RolandFrasier
3rd Party Integrations With Google amp Amazon Dot + Alexa
tca2016 RolandFrasier
Shop For Cosmetics With Snapchat Shoppable Stories
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be Different From Amazon
tca2016 RolandFrasier
Provide Experiences (And Products) That Amazon Does Not
bull Personal Touch Like StitchFixcom
bull Physical Connection Like NeimanMarcuscom
bull Engaging Social Media Like DollarShaveClubcom
bull Unique Product Selection Like Caspercom + Leesacom
bull Interactive Mobile App Experience Like eSaloncomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Start In A Narrow Niche Then Move To A Broader Market
tca2016 RolandFrasier
Master One Niche Then Expand Into Related Niches
bull DollarShaveClubcom Razors gt Own The Bathroom Cabinet
bull Honestcom Baby Products gt Cleaning + Personal Care
bull BirchBoxcom Womenrsquos Products gt Menrsquos Products
bull NatureBoxcom Personal Snacks gt Breakfast + Wine Boxes
bull Amazoncom Books gt Conquer The Worldtca2016 RolandFrasier
An Example Of How We Do This With Our Companies
Survivalists3 Million
tca2016 RolandFrasier
gt Campers40 Million
gt Outdoor Enthusiasts141 Million
Phase 1 Phase 2 Phase 3
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Fight Margin Compression With Higher House Product Mix
tca2016 RolandFrasier
Create Source amp Sell Your Own Branded Productsbull BlueAproncom Grower Contracts gt Retail Web
bull Honestcom Manufacturing To Retail WebRetail
bull WarbyParkercom Manufacturing To Retail WebRetail
bull NatureBoxcom Manufacturing To Retail Web
bull DollarShaveClubcom Manufacturing To Retail Webtca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be Different From Amazon
tca2016 RolandFrasier
Provide Experiences (And Products) That Amazon Does Not
bull Personal Touch Like StitchFixcom
bull Physical Connection Like NeimanMarcuscom
bull Engaging Social Media Like DollarShaveClubcom
bull Unique Product Selection Like Caspercom + Leesacom
bull Interactive Mobile App Experience Like eSaloncomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Start In A Narrow Niche Then Move To A Broader Market
tca2016 RolandFrasier
Master One Niche Then Expand Into Related Niches
bull DollarShaveClubcom Razors gt Own The Bathroom Cabinet
bull Honestcom Baby Products gt Cleaning + Personal Care
bull BirchBoxcom Womenrsquos Products gt Menrsquos Products
bull NatureBoxcom Personal Snacks gt Breakfast + Wine Boxes
bull Amazoncom Books gt Conquer The Worldtca2016 RolandFrasier
An Example Of How We Do This With Our Companies
Survivalists3 Million
tca2016 RolandFrasier
gt Campers40 Million
gt Outdoor Enthusiasts141 Million
Phase 1 Phase 2 Phase 3
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Fight Margin Compression With Higher House Product Mix
tca2016 RolandFrasier
Create Source amp Sell Your Own Branded Productsbull BlueAproncom Grower Contracts gt Retail Web
bull Honestcom Manufacturing To Retail WebRetail
bull WarbyParkercom Manufacturing To Retail WebRetail
bull NatureBoxcom Manufacturing To Retail Web
bull DollarShaveClubcom Manufacturing To Retail Webtca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
Provide Experiences (And Products) That Amazon Does Not
bull Personal Touch Like StitchFixcom
bull Physical Connection Like NeimanMarcuscom
bull Engaging Social Media Like DollarShaveClubcom
bull Unique Product Selection Like Caspercom + Leesacom
bull Interactive Mobile App Experience Like eSaloncomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Start In A Narrow Niche Then Move To A Broader Market
tca2016 RolandFrasier
Master One Niche Then Expand Into Related Niches
bull DollarShaveClubcom Razors gt Own The Bathroom Cabinet
bull Honestcom Baby Products gt Cleaning + Personal Care
bull BirchBoxcom Womenrsquos Products gt Menrsquos Products
bull NatureBoxcom Personal Snacks gt Breakfast + Wine Boxes
bull Amazoncom Books gt Conquer The Worldtca2016 RolandFrasier
An Example Of How We Do This With Our Companies
Survivalists3 Million
tca2016 RolandFrasier
gt Campers40 Million
gt Outdoor Enthusiasts141 Million
Phase 1 Phase 2 Phase 3
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Fight Margin Compression With Higher House Product Mix
tca2016 RolandFrasier
Create Source amp Sell Your Own Branded Productsbull BlueAproncom Grower Contracts gt Retail Web
bull Honestcom Manufacturing To Retail WebRetail
bull WarbyParkercom Manufacturing To Retail WebRetail
bull NatureBoxcom Manufacturing To Retail Web
bull DollarShaveClubcom Manufacturing To Retail Webtca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Start In A Narrow Niche Then Move To A Broader Market
tca2016 RolandFrasier
Master One Niche Then Expand Into Related Niches
bull DollarShaveClubcom Razors gt Own The Bathroom Cabinet
bull Honestcom Baby Products gt Cleaning + Personal Care
bull BirchBoxcom Womenrsquos Products gt Menrsquos Products
bull NatureBoxcom Personal Snacks gt Breakfast + Wine Boxes
bull Amazoncom Books gt Conquer The Worldtca2016 RolandFrasier
An Example Of How We Do This With Our Companies
Survivalists3 Million
tca2016 RolandFrasier
gt Campers40 Million
gt Outdoor Enthusiasts141 Million
Phase 1 Phase 2 Phase 3
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Fight Margin Compression With Higher House Product Mix
tca2016 RolandFrasier
Create Source amp Sell Your Own Branded Productsbull BlueAproncom Grower Contracts gt Retail Web
bull Honestcom Manufacturing To Retail WebRetail
bull WarbyParkercom Manufacturing To Retail WebRetail
bull NatureBoxcom Manufacturing To Retail Web
bull DollarShaveClubcom Manufacturing To Retail Webtca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
Master One Niche Then Expand Into Related Niches
bull DollarShaveClubcom Razors gt Own The Bathroom Cabinet
bull Honestcom Baby Products gt Cleaning + Personal Care
bull BirchBoxcom Womenrsquos Products gt Menrsquos Products
bull NatureBoxcom Personal Snacks gt Breakfast + Wine Boxes
bull Amazoncom Books gt Conquer The Worldtca2016 RolandFrasier
An Example Of How We Do This With Our Companies
Survivalists3 Million
tca2016 RolandFrasier
gt Campers40 Million
gt Outdoor Enthusiasts141 Million
Phase 1 Phase 2 Phase 3
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Fight Margin Compression With Higher House Product Mix
tca2016 RolandFrasier
Create Source amp Sell Your Own Branded Productsbull BlueAproncom Grower Contracts gt Retail Web
bull Honestcom Manufacturing To Retail WebRetail
bull WarbyParkercom Manufacturing To Retail WebRetail
bull NatureBoxcom Manufacturing To Retail Web
bull DollarShaveClubcom Manufacturing To Retail Webtca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
An Example Of How We Do This With Our Companies
Survivalists3 Million
tca2016 RolandFrasier
gt Campers40 Million
gt Outdoor Enthusiasts141 Million
Phase 1 Phase 2 Phase 3
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Fight Margin Compression With Higher House Product Mix
tca2016 RolandFrasier
Create Source amp Sell Your Own Branded Productsbull BlueAproncom Grower Contracts gt Retail Web
bull Honestcom Manufacturing To Retail WebRetail
bull WarbyParkercom Manufacturing To Retail WebRetail
bull NatureBoxcom Manufacturing To Retail Web
bull DollarShaveClubcom Manufacturing To Retail Webtca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Fight Margin Compression With Higher House Product Mix
tca2016 RolandFrasier
Create Source amp Sell Your Own Branded Productsbull BlueAproncom Grower Contracts gt Retail Web
bull Honestcom Manufacturing To Retail WebRetail
bull WarbyParkercom Manufacturing To Retail WebRetail
bull NatureBoxcom Manufacturing To Retail Web
bull DollarShaveClubcom Manufacturing To Retail Webtca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
Create Source amp Sell Your Own Branded Productsbull BlueAproncom Grower Contracts gt Retail Web
bull Honestcom Manufacturing To Retail WebRetail
bull WarbyParkercom Manufacturing To Retail WebRetail
bull NatureBoxcom Manufacturing To Retail Web
bull DollarShaveClubcom Manufacturing To Retail Webtca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
Selling Your Own Products Improves Margin Measurably
bull Our average margin on drop-shipped + branded products is 20 - 30
bull Our average margin on products we manufacture is between 50 - 70
bull VI allows data-driven product development + short dev time
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
How can you use this in your business
bull Own or get exclusives on your raw materials like BlueAproncom
bull Source manufacturing of your products vs drop-shipping like Honestcom + WarbyParkercom
bull Own your own media (site) as well as using marketplaces like Amazoncom
bull Create + own your own brand like Shinolacom + NatureBoxcomtca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Augmented Reality
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
Wayfairrsquos Fair View App
tca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 RolandFrasier
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalization
tca2016 RolandFrasier
Use Personalized Email To Improve Conversions
Choxicom personalizes emails based on page visit click data and aggregated data
Click to view a pair of Ugg boots online but donrsquot buy Then get an email with a link to shopping cart
Use Personalized Email To Improve Conversions Like Honestcom
bull Emails are personalized based on page visit click data and aggregated data
bull 3x higher conversion rate on 6 email welcome sequence
bull We used BuiltWithcom to figure out that the tool that Honestcom is using for this ishellip
tca2016 RolandFrasier
tca2016 your_twitter_handle
Tool RetentionSciencecom
Use Dynamic Websites To Improve Engagement Like Zulilycombull Displays millions of different versions of its website
any given time
bull Learns what yoursquore interested in and dynamically tunes itself to you (mom sees kidrsquos clothes chef sees kitchen gadgets)
bull Data analytics + shopping pattern analysis maximize relevance engagement sales and repeat purchasing
tca2016 RolandFrasier
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 RolandFrasier
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalization
tca2016 RolandFrasier
Use Personalized Email To Improve Conversions
Choxicom personalizes emails based on page visit click data and aggregated data
Click to view a pair of Ugg boots online but donrsquot buy Then get an email with a link to shopping cart
Use Personalized Email To Improve Conversions Like Honestcom
bull Emails are personalized based on page visit click data and aggregated data
bull 3x higher conversion rate on 6 email welcome sequence
bull We used BuiltWithcom to figure out that the tool that Honestcom is using for this ishellip
tca2016 RolandFrasier
tca2016 your_twitter_handle
Tool RetentionSciencecom
Use Dynamic Websites To Improve Engagement Like Zulilycombull Displays millions of different versions of its website
any given time
bull Learns what yoursquore interested in and dynamically tunes itself to you (mom sees kidrsquos clothes chef sees kitchen gadgets)
bull Data analytics + shopping pattern analysis maximize relevance engagement sales and repeat purchasing
tca2016 RolandFrasier
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalization
tca2016 RolandFrasier
Use Personalized Email To Improve Conversions
Choxicom personalizes emails based on page visit click data and aggregated data
Click to view a pair of Ugg boots online but donrsquot buy Then get an email with a link to shopping cart
Use Personalized Email To Improve Conversions Like Honestcom
bull Emails are personalized based on page visit click data and aggregated data
bull 3x higher conversion rate on 6 email welcome sequence
bull We used BuiltWithcom to figure out that the tool that Honestcom is using for this ishellip
tca2016 RolandFrasier
tca2016 your_twitter_handle
Tool RetentionSciencecom
Use Dynamic Websites To Improve Engagement Like Zulilycombull Displays millions of different versions of its website
any given time
bull Learns what yoursquore interested in and dynamically tunes itself to you (mom sees kidrsquos clothes chef sees kitchen gadgets)
bull Data analytics + shopping pattern analysis maximize relevance engagement sales and repeat purchasing
tca2016 RolandFrasier
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Personalization
tca2016 RolandFrasier
Use Personalized Email To Improve Conversions
Choxicom personalizes emails based on page visit click data and aggregated data
Click to view a pair of Ugg boots online but donrsquot buy Then get an email with a link to shopping cart
Use Personalized Email To Improve Conversions Like Honestcom
bull Emails are personalized based on page visit click data and aggregated data
bull 3x higher conversion rate on 6 email welcome sequence
bull We used BuiltWithcom to figure out that the tool that Honestcom is using for this ishellip
tca2016 RolandFrasier
tca2016 your_twitter_handle
Tool RetentionSciencecom
Use Dynamic Websites To Improve Engagement Like Zulilycombull Displays millions of different versions of its website
any given time
bull Learns what yoursquore interested in and dynamically tunes itself to you (mom sees kidrsquos clothes chef sees kitchen gadgets)
bull Data analytics + shopping pattern analysis maximize relevance engagement sales and repeat purchasing
tca2016 RolandFrasier
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Use Personalized Email To Improve Conversions
Choxicom personalizes emails based on page visit click data and aggregated data
Click to view a pair of Ugg boots online but donrsquot buy Then get an email with a link to shopping cart
Use Personalized Email To Improve Conversions Like Honestcom
bull Emails are personalized based on page visit click data and aggregated data
bull 3x higher conversion rate on 6 email welcome sequence
bull We used BuiltWithcom to figure out that the tool that Honestcom is using for this ishellip
tca2016 RolandFrasier
tca2016 your_twitter_handle
Tool RetentionSciencecom
Use Dynamic Websites To Improve Engagement Like Zulilycombull Displays millions of different versions of its website
any given time
bull Learns what yoursquore interested in and dynamically tunes itself to you (mom sees kidrsquos clothes chef sees kitchen gadgets)
bull Data analytics + shopping pattern analysis maximize relevance engagement sales and repeat purchasing
tca2016 RolandFrasier
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Use Personalized Email To Improve Conversions Like Honestcom
bull Emails are personalized based on page visit click data and aggregated data
bull 3x higher conversion rate on 6 email welcome sequence
bull We used BuiltWithcom to figure out that the tool that Honestcom is using for this ishellip
tca2016 RolandFrasier
tca2016 your_twitter_handle
Tool RetentionSciencecom
Use Dynamic Websites To Improve Engagement Like Zulilycombull Displays millions of different versions of its website
any given time
bull Learns what yoursquore interested in and dynamically tunes itself to you (mom sees kidrsquos clothes chef sees kitchen gadgets)
bull Data analytics + shopping pattern analysis maximize relevance engagement sales and repeat purchasing
tca2016 RolandFrasier
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
Tool RetentionSciencecom
Use Dynamic Websites To Improve Engagement Like Zulilycombull Displays millions of different versions of its website
any given time
bull Learns what yoursquore interested in and dynamically tunes itself to you (mom sees kidrsquos clothes chef sees kitchen gadgets)
bull Data analytics + shopping pattern analysis maximize relevance engagement sales and repeat purchasing
tca2016 RolandFrasier
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Use Dynamic Websites To Improve Engagement Like Zulilycombull Displays millions of different versions of its website
any given time
bull Learns what yoursquore interested in and dynamically tunes itself to you (mom sees kidrsquos clothes chef sees kitchen gadgets)
bull Data analytics + shopping pattern analysis maximize relevance engagement sales and repeat purchasing
tca2016 RolandFrasier
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
ConversantMediacom Creates A Different Site For Each User Based On Data
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
What Personalized Experience Can You Deliver
bull Survey your market to learn more about them and deliver personalized experiences based on their answers
bull Allow customers to create their own customized version of your product
bull Use on-site behavior buying history or aggregated data to serve the most relevant offers content and experience to your customers
tca2016 RolandFrasier
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Personalized Service Via App
bull BlueAproncom Choose plan food preference delivery day
bull StitchFixcom Personalized stylist for women on the go Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics
tca2016 RolandFrasier
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Personalized Web Experience
bull Personalized experience through interactive survey on site
bull eSaloncom Custom hair color blended based on user input
Personal stylist + photo upload to assist in color selection
bull Sephoracom Virtual Artist app Try on lipstick instantly
bull AlexAndAnicom Chain station builder Custom jewelrytca2016 RolandFrasier
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
What Personalized Experience Can You Deliver
Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience
tca2016 RolandFrasier
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Pop-up Stores
tca2016 RolandFrasier
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
TheStoreFrontcom
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Competitive Intelligence
tca2016 RolandFrasier
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
What Traffic Channels Do Your Competitors Use
bull Run a Comparative Analysis With Your Top 4 Competitors
bull Find Out What Channels They Are Getting Traffic From That You
Are Not
bull Then Go Get Those Channels
tca2016 RolandFrasier
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 RolandFrasier
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Run A Social Analysis On SimilarWeb Identify Network Strengths Weaknesses + Untapped Opportunities
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
User Generated Content + Social Commerce
tca2016 RolandFrasier
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
Source InternetRetailercom
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Social Commerce + UGC = Higher Conversions
bull Shoppers who interact with a UGC photo are 2x more
likely to purchase
bull UGC photos increase engagement + amplify your brand
bull UGC photos raise on-site conversion by 12
Source Pixleecom
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Fastest Growing E-Retailers Drive Traffic With Social
bull Zulilycom 7 Of Total Traffic From Facebook
bull WarbyParkercom 9 Of Total Trafic From Facebook
bull Choxicom 10 Of Total Traffic From Facebook
bull NatureBox 21 Of Total Traffic From Facebook
tca2016 RolandFrasier
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source InternetRetailercom
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Remove Friction + Encourage Social Engagementhellip
bull BlueAproncom app encourages customers to post their creations on Facebook Instagram + Twitter
bull Julepcom MavenUnboxing hashtag drove 20 million social users over Christmas Contests + Giveaways drive 900k social followers
bull CharlotteRussecom Uses CharlotteLook hashtag + Curalate + Pixlee
bull WarbyParkercom WarbyHomeTryOn hashtag increased shares 40 Warby comments on those posts increased conversions by 50
tca2016 RolandFrasier
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
CharlotteRussecom drives social commerce with Curalate
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
CharlotteRussecom drives social commerce with Curalate
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
tca2016 your_twitter_handle
AlexAndAnicom Generated 585000 Instagram Shares Using Olapic
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Add Social Commerce To Your Marketing Mix
bull Instagram Add a link from your brandrsquos bio to a shoppable
gallery of your brandrsquos Instagram pictures Use ldquoShop Nowrdquo ads
bull Facebook Create a social storefront page tab to allow users to
access a shoppable gallery of your photos + status updates URLs
bull Twitter Drop in a URL that leads users to your product pages
bull Pinterest Use Buyable Pins and Promoted Video Pins
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Search
tca2016 RolandFrasier
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
The 25 Fastest Growing Retailers Spend 4x More On Paid Search
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
How Do Small Retailers Compete With Top IRrsquos Spend
bull Long-tail research + content amp paid ads SEONickcom
bull Go where they are not (pop-ups print ads trade shows)
bull Create the unique compelling content they are not
bull Focus on your story and sell products they are not
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Recurring Revenue
tca2016 RolandFrasier
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Fastest Growing Companies With Subscription Revenue
bull BlueAproncom FoodRecipe Bundles
bull DollarShaveClubcom Razors + Other Bathroom Products
bull eSaloncom Hair coloring products
bull Honestcom Diapers + Other Bundles
bull NatureBoxcom Snack Boxes Breakfast Wine (coming soon)
bull NakedWinescom Wine boxestca2016 RolandFrasier
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Subscription Revenue
bull Predictable cash flow
bull Predictable inventory needs
bull Higher valuation multiples
bull Biggest Challenge = Churn
Use Welcome Consumption + Win-back Campaigns
tca2016 RolandFrasier
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
What Is Your Recurring Revenue Plan
bull Do you have a recurring revenue component to your business model
bull What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn
bull What can you do to reduce churn
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Be On-Trend
tca2016 RolandFrasier
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Are You Riding Current Trends
bull Honestcom Natural products
bull Etailzcom Eco-Responsible products
bull NatureBoxcom Healthy living + snacking
bull BlueApron CookingChef TV Shows + Monthly Boxes
bull Trendwatchingcom Track trendstca2016 RolandFrasier
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source Trendwatchingcom
2016Trends
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source Trendwatchingcom
2016Trends
Status
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source Trendwatchingcom
2016Trends
Youniverse
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Is Your Business Model ldquoOn Trendrdquo
bull What are the major trends are taking place in your current market
bull What major trends apply to your target audience
bull Does your current business model and product lineup match up to one or more of these trends
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Customer Feedback
tca2016 RolandFrasier
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Continually Iterating Data-Driven Products
bull DollarShaveClubcom Shave Butter buyers were best bet to send free samples 100 ROI on these people
bull Grazecom Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you donrsquot like
bull SurvivalLifecom Knives sell better than most productstca2016 RolandFrasier
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source RetentionSciencecom
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Honestcom Provide Value + Get Valuable Feedback
bull Challenge Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles
bull Solution Honest Baby App ndash tracks babyrsquos size weight + change frequency Parents can update subscriptions track orders and earn referral credits through the app
bull Provides Valuable Info To Parent baby milestones Dr visits sleep and feeding habits Providing valuable info to Honestcom amp parents
tca2016 RolandFrasier
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
How Is Your Customer Feedback Loopbull Let customers update account info post reviews leave
opinions
bull Offer live chat telephone support and a help-desk
bull Monitoring customer feedback on the web
bull Building customer preferencetaste profiles to personalize the app + web experience
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Mobile First
tca2016 RolandFrasier
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Mobile Traffic + Sales Continue Growing
tca2016 RolandFrasier
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Reduce Mobile Buying Friction
bull Etsycom 58 of traffic from mobile + 41 of sales
bull Grouponcom 50 of sales are mobile 70 of all mobile sales are via app
tca2016 RolandFrasier
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Deep Linking Biometrics + 1-Click Sales
bull JackThreadscom Deep links to product pages in mobile app from emails and from mobile search queries
bull Amazoncom 1-Touch App Sales Via iOS Touch ID Fingerprint
bull BlueAproncom Target Cartwheel App + Grouponcom All offer 1-Click sales through Apple Pay
tca2016 RolandFrasier
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Amazon Payments
Dramatically increase mobile conversions by adding Login amp Pay With Amazon to your products
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Amazon Deep Links
Dramatically increase mobile conversions deep linking to your product in Amazonrsquos Mobile App 30 Million MAUs
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Amazon Deep Links
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Are You Maximizing Mobile Traffic Opportunities
bull All your site and product pages responsive or designed for mobile
bull Do you have a mobile app or chat bot
bull Are you using app-indexing + providing deep links to the products offered in marketing emails and from search
bull Do you offer 1-Click payments through Amazon Apple Pay etc
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Bundling
tca2016 RolandFrasier
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source InternetRetailercom
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source InternetRetailercom
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source InternetRetailercom
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
The Benefits Of Bundlinghellip
bull Personalized customer experience (choose your adventure)
bull Avoid decision fatigue and increase conversion rates
bull Valuable customer data + feedback for future product dev
bull Increase immediate average order value and Lifetime Customer Value by increasing order size + price
tca2016 RolandFrasier
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
What product andor service bundles can you create
bull Products that go together like DollarShaveClubcom does with razors and shave butters and gels
bull Products that complement one another like Honestcom does with diapers and baby wipes
bull Increasing quantity + selection like NatureBoxcom does
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Strong Referral Program
tca2016 RolandFrasier
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
BirchBoxcom Holiday Promo Copy 2x Referrals + 2x Referral Saleshellip
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source RetentionSciencecom
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
DollarShaveClubcom On Brand Message 2x Sales
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source RetentionSciencecom
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source RetentionSciencecom
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Referral Programs
bull Drive 5 - 30 of total acquisition
bull Average CPA is $3
bull Display + PPC CPA averages $40
bull Retargeting CPA averages $10
Source FriendBuycom
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Unified Commerce Vs Omni-Channel
tca2016 RolandFrasier
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source Boston Retail Partners
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Free Shipping Speedy Delivery
tca2016 RolandFrasier
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Shipping To Compete
bull Targetcom Free shipping for $50 minimum order $25 outperformed significantly so minimum lowered to $25
bull BlueAproncom + StitchFixcom Free shipping
bull Choxicom Partnered with ShipStationcom ShipWorkscom + SkuVaultcom to offer best shipping options
tca2016 RolandFrasier
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Source Trendwatchingcom
Amazon Dash Echo Prime Now + Lockers
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
O2O
tca2016 RolandFrasier
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
O2O Online To Offline Meets Offline To Online
bull NeimanMarcuscom Site features encourage users to connect with in-store associates Facetime style sessions
bull Nordstromcom Buy onlinepick-up in-store
bull Amazon to launch 100 pop-up stores
bull WarbyParkercom Pop-up Stores Yurts School Bus Stores Retail
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Charitable Commerce
tca2016 RolandFrasier
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Charitable Commerce Mixing Charity + Sales
bull Honestcom Supports GirlsWhoCodecom and others
bull AlexAndAni Dedicated jewelry with sales proceeds to fight AIDS
bull DollarShaveClubcom Colon Cancer Alliance
bull Tomscom Pair of shoes to a child in need for each pair sold
tca2016 RolandFrasier
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Whatrsquos The ROI On Charitable Commerce
Millward-Brown study on market performance of brands
oriented around a noble purpose or ideal showed brands with
lofty purposes outperformed the SampP 500 earning 400 more
profits than those without those higher purposes
tca2016 RolandFrasier
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
Warby Parker Buy A Pair Give A Pair
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
What Good Can Do Through Your Business
bull Donate one of whatever you sell for every sale you make
bull Donate a portion of the proceeds from whatever you sell
bull Find a charity that aligns naturally with your business that
your company can support
tca2016 RolandFrasier
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-
This is a sample of bold text on a full color slide This is good for quotes stats dividers etc
Thank you
tca2016 RolandFrasier
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- So Sell New Products To Your Existing Customers
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Re-Inventing Models + Markets
- What Is Your Business Model
- Slide Number 22
- Big Mission Statements
- What Is Your Bigger Mission
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Order Uber Through Messenger
- Shop For Handbags Through Messaging App
- 3rd Party Integrations With Google amp Amazon Dot + Alexa
- Shop For Cosmetics With Snapchat Shoppable Stories
- Slide Number 34
- Provide Experiences (And Products) That Amazon Does Not
- Slide Number 36
- Master One Niche Then Expand Into Related Niches
- An Example Of How We Do This With Our Companies
- Slide Number 39
- Create Source amp Sell Your Own Branded Products
- Selling Your Own Products Improves Margin Measurably
- How can you use this in your business
- Slide Number 43
- Wayfairrsquos Fair View App
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Use Personalized Email To Improve Conversions
- Use Personalized Email To Improve Conversions Like Honestcom
- Slide Number 51
- Use Dynamic Websites To Improve Engagement Like Zulilycom
- Slide Number 53
- What Personalized Experience Can You Deliver
- Personalized Service Via App
- Slide Number 56
- Slide Number 57
- Slide Number 58
- Personalized Web Experience
- Slide Number 60
- Slide Number 61
- Slide Number 62
- Slide Number 63
- Slide Number 64
- What Personalized Experience Can You Deliver
- Pop-up Stores
- TheStoreFrontcom
- Slide Number 68
- What Traffic Channels Do Your Competitors Use
- Slide Number 70
- Slide Number 71
- Slide Number 72
- Slide Number 73
- Social Commerce + UGC = Higher Conversions
- Fastest Growing E-Retailers Drive Traffic With Social
- Slide Number 76
- Remove Friction + Encourage Social Engagementhellip
- Slide Number 78
- Slide Number 79
- Slide Number 80
- Slide Number 81
- Slide Number 82
- Slide Number 83
- Slide Number 84
- Slide Number 85
- Slide Number 86
- Slide Number 87
- Add Social Commerce To Your Marketing Mix
- Slide Number 89
- The 25 Fastest Growing Retailers Spend 4x More On Paid Search
- How Do Small Retailers Compete With Top IRrsquos Spend
- Slide Number 92
- Slide Number 93
- Fastest Growing Companies With Subscription Revenue
- Subscription Revenue
- Slide Number 96
- Slide Number 97
- Slide Number 98
- What Is Your Recurring Revenue Plan
- Slide Number 100
- Are You Riding Current Trends
- Slide Number 102
- Slide Number 103
- Slide Number 104
- Is Your Business Model ldquoOn Trendrdquo
- Slide Number 106
- Continually Iterating Data-Driven Products
- Slide Number 108
- Honestcom Provide Value + Get Valuable Feedback
- Slide Number 110
- How Is Your Customer Feedback Loop
- Slide Number 112
- Mobile Traffic + Sales Continue Growing
- Reduce Mobile Buying Friction
- Deep Linking Biometrics + 1-Click Sales
- Slide Number 116
- Slide Number 117
- Slide Number 118
- Are You Maximizing Mobile Traffic Opportunities
- Slide Number 120
- Slide Number 121
- Slide Number 122
- Slide Number 123
- Slide Number 124
- The Benefits Of Bundlinghellip
- What product andor service bundles can you create
- Slide Number 127
- Slide Number 128
- Slide Number 129
- Slide Number 130
- Slide Number 131
- Slide Number 132
- Referral Programs
- Slide Number 134
- Slide Number 135
- Slide Number 136
- Slide Number 137
- Shipping To Compete
- Slide Number 139
- Slide Number 140
- O2O Online To Offline Meets Offline To Online
- Slide Number 142
- Charitable Commerce Mixing Charity + Sales
- Whatrsquos The ROI On Charitable Commerce
- Slide Number 145
- What Good Can Do Through Your Business
- Slide Number 147
-