success tips for paying to promote your content using facebook sponsored posts by andrea vahl
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Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl @andreavahl Facebook Sponsored Posts: Success Tips For Paying To Promote Your Content #SMXsocial13 #smx #14B Between Facebook’s regular introduction of new ad products and the slimming down of its suite of offerings, it’s tough to keep up with the site’s latest advertising opportunities. Meanwhile, constant change in the way organic content is displayed demands a shift in paid tactics. Attend this session to get up to date on the techniques that are working today so you can take advantage of the latest paid offerings before your competitors do.TRANSCRIPT
Facebook Sponsored Posts: Success Tips For Paying To
Promote Your Content
@andreavahl
About me
• Social Media Coach, Strategist and Speaker
• Co-author of Facebook Marketing All-in-One for Dummies
• Community Manager for Social Media Examiner for 2 years
• Grandma Mary
Facebook Ad Models
Facebook Ad Models
Facebook Ad Models
Facebook Ad Models – Pay to Play
Facebook Ad or Sponsored
Story
Increased Engagement &More Visibility
Research – Ads Board
www.Facebook.com/ads/adboard
Types of Facebook Ads
• “Regular” Facebook Ad (goes to website)
• Facebook Engagement Ad (internal)
• Sponsored Story
• Promoted Post
• Boost Post (on Page only)
• Facebook Offers (Local)
• Retargeting (3rd Party)
Sponsored Story Breakdown
Sponsored Story About a Promoted Post
Social Proof
Longer text
Link Post
Likes and Interests
I try to keep the Audience size at
200,000 or more if possible
Sponsored Stories – Think of the Audience
Targeting Strategies
• Precise Interests = OR
• Broad Category = AND
• # adds closely related terms
Bidding strategies
• Bid High
• Can use default bidding method
• Stop Ads that underperform
How to get Cheaper Clicks
• Split Test ads
• More Clicks
• Click Thru Rate – CTR
• Sidebar - 0.07% - 0.10%
• News Feed 0.8% - 1.5%
ROI – Conversion Tracking
Conversion Tracking
• One per ad
• Only external websites
• Not on Promoted Posts
Thank you! Connect with me
www.AndreaVahl.com
www.facebook.com/andreavahl
www.fb.com/GrandmaMaryShow
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