successes and failures in marketing to investors and tips for fundraising we work sarona
TRANSCRIPT
![Page 1: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/1.jpg)
Startup marketing:
Successes and failures in marketing to investors and tips for fundraising
Hayut YogevGaia VSM CEO,
Startup (Nation) Marketing TLV
![Page 2: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/2.jpg)
מטרת כל עסק למקסם את הערך לבעלי המניות
![Page 3: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/3.jpg)
ערך חברה נמדד בשני מטבעות: התוצאות הפיננסיות והערך הנתפס של החברה
The brand (& company) perceptionGenerating revenues and profit
![Page 4: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/4.jpg)
4
Marketing
לשיווק יש חוקים ברורים. כשמקיימים אותם הכל קורה: הן התוצאות הפיננסיות והן בניית ערך החברה.
![Page 5: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/5.jpg)
שיווק משמעותו לראות את הדברים מנקודת המבט של הלקוח. מהסיבה הפשוטה שהכסף )והשימוש( בו אנו רוצים נמצא אצלו
בכיס!
![Page 6: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/6.jpg)
שיווק הוא מאבק על תפיסה במוח של הלקוח
![Page 7: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/7.jpg)
The Challenge
Innovative Technology
![Page 8: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/8.jpg)
The three stages of Marketing
8Gaia VSM LTD confidential
All rights reserves
![Page 9: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/9.jpg)
Topics
Three Dos and Don’ts of fund raising Why do entrepreneurs fail in marketing their
startup to investors. How to use the right marketing tools to increase
your startup appeal
![Page 10: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/10.jpg)
10
![Page 11: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/11.jpg)
11
Plan on meeting 100 potential investors, Don’t stop with every positive hint you get from one of the investors. Keep working by the plan until you get the funding..
![Page 12: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/12.jpg)
12
לימדו, נתחו והבינו:מי המשקיעים בעלי הפוטנציאל הגדול ביותר עבורכם
![Page 13: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/13.jpg)
13
בסופו של דבר כל מה שצריך בגיוס השקעות ראשונות זה אדם אחד שידלק עליך )ועל המוצר(. אחד.
![Page 14: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/14.jpg)
Consistency. Consistency. Consistency
אל תזגזגו ממצגת למצגת ומפיצ' לפיצ' בעקבות כל הערה של משקיע.
![Page 15: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/15.jpg)
15
כבר שנים רבות )ולפחות בשמונה השנים מאז נכנסתי לסצנת הסטארטאפ( אני רואה את כל עם יחסית ראשונים בשלבים גיוס המחפשים קלות One Pager אותוהיזמים בהתאמות
אנג'לים מרשימות התפוצה ברשת.אותםפונים ל
הסיכוי הגדול לגיוס לא נמצא ברב המקרים איפה שכולם נמצאים... מיצאו איפה ההזדמנויות הגדולות ביותר עבורכם.
![Page 16: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/16.jpg)
16
פרה. פרה. זה טוב. לא בגיוס לסטארטאפ. עבדו במקביל.על כן סגרתם אם אלא אופציונלים. רציניים למשקיעים ככל האפשר רבות אופציות פיתחו
עם משקיע. אולם אז קרוב לודאי שההשקעה קרובה.No Shopהסכם "
![Page 17: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/17.jpg)
Topics
Three Dos and Don’ts of fund raising Why do entrepreneurs fail in marketing their
startup to investors. How to use the right marketing tools to increase
your startup appeal
![Page 18: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/18.jpg)
18
הילה חיימוביץ׳
אפריל של חודש הגיוסים מיליון 128 חברות הודיעו כי השלימו סבב גיוס, בערך כולל של 18
דולר . מיליון דולר. 2.5 מהן גייסו סכום הנמוך מ7
![Page 19: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/19.jpg)
19
שני נושאים עיקריים עליהם נופלים יזמים אצל המשקיעים
. עליכם לשכנע את המשקיע שתצליחו Go to Marketהשוק, ו- לשווק את המוצר בקנה מידה רחב בשוק הבינלאומי.
![Page 20: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/20.jpg)
Market Mapping
20
תמיד התחילו ממיפוי התנהגות השוק
![Page 21: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/21.jpg)
What do we do? The Product
What is our Value Proposition?
What market
Category are
we playing in?
Who are our Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model21
![Page 22: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/22.jpg)
Topics
Three Dos and Don’ts of fund raising Why do entrepreneurs fail in marketing their
startup to investors. How to use the right marketing tools to increase
your startup appeal
![Page 23: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/23.jpg)
1. Who are they?
2. What do they need / care about
3. How will I reach them?
4. How will I get their attention?
5. How to attract them?
Investors
23
![Page 24: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/24.jpg)
24
Investors
![Page 25: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/25.jpg)
של הלקוח דיאגרמת הצריכה
![Page 26: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/26.jpg)
“By failing to prepare, you are preparing to fail.”
― Benjamin Franklin
26
![Page 27: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/27.jpg)
27
![Page 28: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/28.jpg)
28
![Page 29: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/29.jpg)
Always keep one step ahead…
29
![Page 30: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/30.jpg)
1. Be creative2. Read. Learn. Follow.3. Be aware to new marketing trends4. Be innovative
Always keep one step ahead
30
![Page 31: Successes and failures in marketing to investors and tips for fundraising we work sarona](https://reader031.vdocument.in/reader031/viewer/2022030307/58e813421a28abfd738b61d3/html5/thumbnails/31.jpg)
31