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Page 1: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
Page 2: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
Page 3: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
Page 4: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
Page 5: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
Page 6: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015

• Average of 172 shares per post

• Increased blog traffic by 10% month on month

• Content featured on Wamda and Arabian Business

• Generated direct leads for Payfort

Caliber create weekly posts and

monthly infographics for Payfort

targeting the GCC audience.

Page 7: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
Page 8: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015

Analysis

Promotion

Execution

Personas

Strategy

Page 9: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015

Personas

Page 10: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015

Analysis

Personas

Strategy

Page 11: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015

Analysis

Personas

Page 12: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
Page 13: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015
Page 14: Successful B2B Content Marketing by Caliber - ArabNet Beirut 2015

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