successful digital projects 2010 02 04
TRANSCRIPT
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Successful Digital Projects
Gareth KnightWeb Workshops
http://web-workshops.co.uk/
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People, Search, Engage,Actions, Interaction, Feedback,
Scale, Safety.
Rinse and Repeat.
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Project teams
Direct / manage / produce / test
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Project specifications
Managing risk vs delivering quickly
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Selecting suppliers
Nails, hammers, experience and cost
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In-house vs Suppliers
Continuity, knowledge, cost
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Integrating teams is tough
Proximity, shared experience & problems, responsibility
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”Fixed cost” vs
”Time & materials”
Waterfalls, agility, risk and direction
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Where can I save?
Outsource commodity work, leverage open source software
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Project warning signs
Disobey the 40 / 40 / 20 rule at your own peril
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I'm tired of email!
Email is not good for project management or collaboration.
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Become agnostic about technology
We're back to hammers and nails again.
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Support and maintenance is for annuity income
Risk, risk, risk.... and more risk.
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Open Source Software can be your friend
.... and your enemy....
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Open Source vs Bespoke
How do you want your suit to fit?
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Problem No. 1
I can get hosting for £1 per year.
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Problem No. 2
Cashflow is King. Content is King.
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Problem No. 3
My cousins nephew can design a website for me in Powerpoint.
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Problem No. 4
I want to save money on the project by removing the testing line item.
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Problem No. 5
If you build it, how will they know about you?
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Where is my floodgate!?
Getting traffic is a process that takes work and time.
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Key metrics to measure ROI
You can measure everything, some of it is useful.
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Don't ignore search engines
Budgets should include a two pronged strategy
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Google Adwords is like a tap you can turn on an off
… but make sure you measure performance.
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Blogging is more important than you think
… and it doesn't have to be a time sink.
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Bottom up vs top down
The new web is all about engagement.
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Everyone has an opinion
… and they are more than willing to express it.
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Engagement is a customer communication cost
Are customer opinions important?
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The social web?
Nails and hammers all over again.
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It's only just begun....
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Thank you!
Gareth KnightWeb Workshops
http://web-workshops.co.uk/