successful innovation management
Post on 17-Oct-2014
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T-Systems Multimedia Solutions brought 5 DOI to Europe and uses it every day. We can share this knowledge with you. Find out more at http://www.t-systems-mms.com/en/innovationsTRANSCRIPT
Everyone says: you have to innovate to succeed.
Easier said than done?
Only 10% of new products survive the first year on the market.
Stop inventing. Start innovating!
What is your definition of innovation?
We say: Innovation is the creation and delivery of new
customer value in the marketplace with a sustainable benefit for the enterprise
1969: Internet
2010: Artificial Intelligence
1995: Speech Recognition
Like this:
1963: Computer mouse
Or this:
Artificial Muscles
Sun Batteries HDTV
Ultrasound Studies
All this innovations came from SRI International, based in Silicon Valley.
How did they do it?
SRI Innovation knowledge is called 5 Disciplines of Innovation©
Focus on customer needs, not on your technology or approach.
Solve important (not just interesting) problems.
Create compelling value.
T-Systems Multimedia Solutions brought 5 DOI to Europe and uses it every day.
We can share this knowledge with you.
SRI‘s Five Disciplines of Innovation Program ®.
= Market Success
Innovation Champion
Value Creation
Innovation Team
Organizational Alignment
Important Customer
and Market Need
x x x x
So, what are you going to do? Find out more at
http://www.t-systems-mms.com/en/innovations