successful nation branding

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PATENT OFFICE OF THE PATENT OFFICE OF THE REPUBLIC OF REPUBLIC OF BULGARIA BULGARIA Experience, Experience, Good Practices Good Practices and Examples of and Examples of Successful Nation Branding Successful Nation Branding

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PATENT OFFICE OF THE REPUBLIC OF BULGARIA Experience, Good Practices and Examples of Successful Nation Branding. Successful Nation Branding. Examples for geographical indications and trademarks used for nation branding in Bulgaria: Bulgarian rose oil Bulgarian yoghurt - PowerPoint PPT Presentation

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Page 1: Successful Nation Branding

PATENT OFFICE OF THE PATENT OFFICE OF THE REPUBLIC OF REPUBLIC OF BULGARIA BULGARIA

Experience,Experience,Good Practices Good Practices

and Examples of and Examples of Successful Nation BrandingSuccessful Nation Branding

Page 2: Successful Nation Branding

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Successful Nation Successful Nation BrandingBranding

Examples for geographical Examples for geographical indications and trademarks used for indications and trademarks used for nation branding in Bulgaria:nation branding in Bulgaria:

Bulgarian rose oilBulgarian rose oil

Bulgarian yoghurtBulgarian yoghurt

Well-known marksWell-known marks

Page 3: Successful Nation Branding

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Bulgarian rose oil Bulgarian rose oil

Bulgarian rose oil is registered Bulgarian rose oil is registered appellation of origin under:appellation of origin under:

Bulgarian Law on Marks and Bulgarian Law on Marks and Geographical Indications - since Geographical Indications - since 1976;1976;

Lisbon Agreement Lisbon Agreement for the for the International Registration of International Registration of Appellations of Origin Appellations of Origin - since 1980.- since 1980.

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Bulgarian rose oil Bulgarian rose oil Bulgaria is one of the Bulgaria is one of the biggestbiggest

and most importantand most important producers producers

of rose oil in the worldof rose oil in the world..

““TThe liquid gold" of Bulgariahe liquid gold" of Bulgaria..

The Bulgarian rose oil The Bulgarian rose oil isis the the

most expensive onemost expensive one – over 5 000 – over 5 000

Eur/kg.Eur/kg.

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Bulgarian rose oil -Bulgarian rose oil -HistoryHistory

Rose oil production in Bulgaria started in Rose oil production in Bulgaria started in 1717thth c. c.

The rose industry was declared a The rose industry was declared a monopoly of monopoly of the the sstatetate. . The The sstate-ownedtate-owned ccompany ompany ““Bulgarska RoBulgarska Rozzaa”” was was established for the purposeestablished for the purposess of rose oil of rose oil producproducttiionon and marketing and marketing. .

Nowadays – over 20 producers of rose oil.Nowadays – over 20 producers of rose oil.

Page 6: Successful Nation Branding

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Bulgarian rose oil -Bulgarian rose oil -ProductionProduction

Rose oil is extracted from theRose oil is extracted from the oil-bearing oil-bearing Rosa Damascena Rosa Damascena through steam through steam distillation.distillation.

TThe production of 1 kg of rosehe production of 1 kg of rose oil requires oil requires 3 500 kg of rose petals3 500 kg of rose petals..

The picking season lasts from May to JuneThe picking season lasts from May to June.. The The unique qualitiesunique qualities of the of the Bulgarian roseBulgarian rose

oil oil are due to theare due to the mild continental climate mild continental climate and favorable soiland favorable soil in the Rose valley. in the Rose valley.

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Bulgarian yoghurt and sBulgarian yoghurt and starter tarter cultures for production cultures for production of Bulgarian of Bulgarian yoghurt are registered appellations yoghurt are registered appellations of origin under:of origin under:

Bulgarian Law on Marks and Bulgarian Law on Marks and Geographical Indications - since 1974;Geographical Indications - since 1974;

Lisbon Agreement Lisbon Agreement for the for the International Registration of International Registration of Appellations of Origin Appellations of Origin - since 1978.- since 1978.

Bulgarian yoghurtBulgarian yoghurt

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Bulgarian yoghurtBulgarian yoghurt Bulgarian yoghurtBulgarian yoghurt is an is an

original national product,original national product,

mademade by bacterial by bacterial

fermentation of milkfermentation of milk.. CContains ontains Lactobacillus Lactobacillus

bulgaricusbulgaricus – – a ba bacteriaacteria present present

only only in Bulgariain Bulgaria which which givesgives

it its unique characteristicsit its unique characteristics. It has a . It has a homogenous homogenous

structure and structure and a a sour tastesour taste..

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Bulgarian yoghurt Bulgarian yoghurt The unique bacteria was found in 1905. The unique bacteria was found in 1905. The beginning of the industrial productionThe beginning of the industrial production

of Bulgarian yoghurtof Bulgarian yoghurt was in 1960 was in 1960.. Nowadays, around 250 milk producers.Nowadays, around 250 milk producers. Bulgarian yBulgarian yoghurtoghurt is produced is produced under under

Bulgarian license in Japan, Germany, Bulgarian license in Japan, Germany, Switzerland, Netherlands, Cyprus, Switzerland, Netherlands, Cyprus, Finland, the Philippines, France, Austria. Finland, the Philippines, France, Austria.

The Bulgarian yogThe Bulgarian yoghhurt urt isis a symbol ofa symbol of health health and longevity!and longevity!

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Well-known marksWell-known marks A procedure for determining of a mark A procedure for determining of a mark

as a well-known mark or a mark with as a well-known mark or a mark with reputation under the Law on Marks and reputation under the Law on Marks and Geographical indications – since 2006.Geographical indications – since 2006.

Bulgarian Well-known marks for:Bulgarian Well-known marks for:

-- Cigarettes Cigarettes -- Wines and Wines and spiritsspirits

- - Pharmaceuticals Pharmaceuticals -- Cosmetics Cosmetics

-- Foods Foods

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Well-known marks Well-known marks for cigarettesfor cigarettes

The Bulgarian tobacco company “The Bulgarian tobacco company “Bulgartabac Bulgartabac Holding Holding Group”Group” is one of the leading ciga is one of the leading cigarrette ette manufacturers in Central and Eastern Europemanufacturers in Central and Eastern Europe;;

covers 85% of the domestic cigarette marketcovers 85% of the domestic cigarette market; ; established in 1947;established in 1947; a public company; a public company; produces produces over 50 cigarette brandsover 50 cigarette brands;; includes 22 joint-stock subsidiary companiesincludes 22 joint-stock subsidiary companies..

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Well-known marks Well-known marks for cigarettesfor cigarettes

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THE END!THE END!

THANK YOU FOR THANK YOU FOR YOUR ATTENTION!YOUR ATTENTION!

www.bpo.bgwww.bpo.bg