successful sure charm reasons @fiitjee website – 1999 to 2015
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SEO Site Audit & Social Media Marketing Presentation w w w . fi i t j e e . c o
Basic FIITJEE/Competitor StatsAlexa Global Rank: 80312Alexa India Rank: 7101Google Page Rank: 5Bounce Rate: 24.70%Daily Page Views Per Visitor: 4.30Daily Time on Site: 4.25Search Keywords: Fiitjee @ 42.15%Fiitjee Sample Papers @ 3.83%fitjee @ 2.93%Iit jee 2014 @ 2.44%Fiitjee hyderabad @ 2.25%294,400 visits over last 30 daysIndexed Pages: Google – 2430 | Yahoo - 8300 | Bing – 36 |
www.Vidya Mandir.comAlexa Global Rank: 152797Alexa India Rank: 14267Google Page Rank: 2Bounce Rate: 22.10%Daily Page Views Per Visitor: 3.50Daily Time on Site: 4.27Search Keywords: Vidyamandir @ 23.96%Vmc @ 16.78%Vidyamandir classes @ 9.7%Vidya mandir @ 7.01%Coaching classes for iit @ 3.75%167,500 visits over last 30 daysIndexed Pages:Google – 338 | Yahoo – 5360 | Bing - 6
www.aakash.ac.inAlexa Global Rank: 164847Alexa India Rank: 12149Google Page Rank: 3Bounce Rate: 39.90%Daily Page Views Per Visitor: 3Daily Time on Site: 4.17Search Keywords: Aakash @ 4.82%Jee main 2014 @ 2.97%B tech @ 1.92%Neet rank predictor @ 1.80%Jee advanced rank predictor @ 1.65%159,600 visits over last 30 daysIndexed Pages: Google – 8270 | Yahoo – 1920 | Bing - 36
FIITJEE Indexed Pages
Each of these listings needs to paired with the relevant keywordsto ensure better Visibility. But they need to be mapped with the right keywords and indexed with Bing & Google Webmaster Tools.
Click on the images for the respective indexed pages:Google | Yahoo | Bing
Steps to Improve SEO Stats• Title/Description/Keywords• Google/Yahoo/Bing Webmaster Tools• Analytics to know visitor activity• Content Review & Optimization• W3 Validation Review• Boost Off Page with Blogs & Articles• Website Submissions• URL Renaming• Online Press Releases (Paid + Free)• Alt/Image/Link Tags for advance SEO
SEO Optimization will include content, tag, meta data, directory & URL submissions etc.
Back improves page rank & 50000+ back links indexed for FIITJEE | Each has to be reviewed & formatted for better SE visibility
Blogs & article submissions will boost social mentions
Paid & Press Releases to improve targetedaudiences
Source: http://www.seoanalyser.net/view/fiitjee.com#.Usu_ItIW3XU
FIITJEE SEO Site Score
Click on the image above or here for a detailed overview
SEO Site Audit
This is the current site index for FIITJEE pages. Total of 12536 issues reported to correct SEOCorrective them would require FTP access to FIITJEE domainAccess also required to moderate FIIT social media profiles e.g. FB, Twitter, etc.
Site Audit: Meta Issues
Analysis of the first break up of total issuesMostly cites SEO guidelines for complianceCorrecting them is a process of page by page analysis, editing & republishing
Site Audit: Link Image Issues
Links & major amount of images needs to be SEO for ranking bettermentCorrections would immediately impact search engine listings for popular keywords
Site Audit: Image Content Issues
Site Audit: Semantic Issues
Schema Semantics Example:
Site Audit: Vs Competition
Social Metrics: Vs Competition
Site Audit: Vs Competition 2
Social Metrics: Vs Competition 2
Site Audit: Page Load Speed
Correcting the image issues majorly would help improve page load speedOther coding measure corrections also required to improve data flow
PAID. EARNED. SOCIAL. OWNED.
A cycle of how the paid to earn social media recognition & own up with approved compliance.This applies to branded PPC ads, dedicated SEO efforts & guided social media engagement.Paid model Ideally suited with revamped website or coding corrections of the current form.
FIITJEE Back Links
Click on the images or here | enter http://www.fiitjee.com to view the back link pages
Objectives of Internal Website SurveyGain data about the merits & demerits of the site
Collate ideas & best practice suggestions
Introduce ideas on improving customer interaction on the website that will motivate users, making them more engaged
Understand the urgency pattern of the existing website based on the available features & user experiences to determine the timeline for the redeveloped website
Measure the importance of design, color schemes & branding perspectives
Click on the image or here to review the survey questionnaire
https://survey.zoho.com/editor.do?surveyid=28125000000002001
Why Work on Existing FIITJEE PagesFIITJEE web pages are indexed by most search engines like Google, Yahoo & Bing Lack of SEO have NOT attributed indexing for keywords sought by FIITJEE prospectsOrganic & inorganic listings to trigger visibility for new visitors & improve page views
FIITJEE Keyword Relevancy Density
FIITJEE Current SEO Elements
FIITJEE Keyword Rank: Google.co.inKeywords Date
25.01jee main 82jee main 2014 0jee main nic in 0jee main nic 0jee main 2014 application form 0jee main 2013 0jee main application 0jee main online form 0jee main application form 2014 0jee main 2013 online application 76jee main form 0jee main application form 98jee advanced 0jee advanced 2014 0jee advanced 2013 0jee advanced 2013 question paper 0jee advanced application form 16jee advanced rank list 0jee advanced st cut off in iit bombay 0jee advanced syllabus 13
jee advanced syllabus 2014 0
jee advanced 2014 syllabus 0
jee advanced 2013 cut off 0
jee advanced 2014 latest news 0
jee advanced 2013 solutions 0
jee 2015 17
jee 2015 syllabus 25
jee 2016 4
iitjee 0
iit jee main 0
iit jee 2014 0
iit jee mains 2014 72
iit jee test series 1
iit jee form 28
iit jee cut off of college 0
iit jee 2007 physics paper solution 0
iit jee exam form 2014 50
iit jee online 0
iit jee main exam 2014 44
iit jee coaching in chandigarh 45
Source: www.semalt.com
Development of New FIITJEE Website
Identify website dynamics for database driven features
Responsive design optimized for both mobile & PC compatibility
Resources required for Off Page SEO, Content Writing & Website development
Integrate social sharing channels across all FIITJEE website pages
Website Testing Post 1-Phase development
Initiate development of FIITJEE website in Hindi to target tier 1 & tier 2 cities across India
FIITJEE Social Media Strategy
Approach Facebook to rename the current FB page URL @fiitjeeindia2013
Use single platform windows like Nimble & Hootsuite for social media accounts moderation
Online quizzing trend on Twitter to Improve follower count & boost engagement levels
Create poll based ads on LinkedIn targeting parenting professionals from Tier 1 Indian cities informing FIITJEE programs & proactively assist in planning their children’s education
Initiate Facebook Chat sessions with weekly expert sessions on JEE Main & Advanced
Create hashtag marketing across social media for #fortunate40 (live), #jeemain2015, #jee2016, #fiitjee & so on!
Deploy engaging native advertising using FB promoted Stories, Videos & Twitter Promoted Tweets
PPC Campaign Sample
PPC Campaign: Volume & CPC
Keywords: Jee main, jee advanced, jee 2015, jee coaching, iit jee coaching, iit jee coaching institutes, iit jee counselling, iit jee scholarships, jee main syllabus, jee main preparation, jee main sample papers, all India test series
PPC Campaign: Volume & CPC
Analytics & Webmaster set up for Google, Yahoo & Bing help analyze the traffic, visitor demographic, user flow, bounce rate & paid location preferences that would allow us to negotiate paid campaigns
Publish Press ReleasesCreate online press release materials for FIITJEE program propagation targeted for India Release
Leverage Rank Potential Index suggesting the best FIITJEE programs based on students rank
Distribute the next dates for EVT Test, Fortunate 40 emphasizing FIITJEE’s commitment to offer scholarship & reward programs to economically underprivileged deserving candidates
Published press release, blogs & articles offers the opportunity to create & FIITJEE back links & improve Page Rank parameters
Yahoo Answers: Legitimate Back Links
Source: http://in.answers.yahoo.com/my-activity
Yahoo Answers: Answered by FIITJEE
Why Do This:
The process of receiving alerts for new questions is automated
Any moderator/counselor could offer these answers
Answers help in building legitimate Outbound Links across Yahoo Network
Process will boost search engine ranking
Ensures that FIITJEE is a big market player reaching leads from multiple channels
Source: http://in.answers.yahoo.com/question/index;_ylt=AphiD55raN8_ES2_VHY.bPiQHQx.;_ylv=3?qid=20140112233641AAbzNQS
Pallab Kakoty // #hshdsh
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