successful web marketing
DESCRIPTION
Learn what web based tools you should be using to create a successful multi-channel, electronic marketing campaign and tips for using them together. We'll also discuss integration of these web tools with your print marketing efforts. About LKCS: LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over four decades. LKCS – We do that.TRANSCRIPT
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Successful Web Marketing
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Lee Wilkins Director of Web Services 815-220-3911 [email protected]
This presentation as well as all LKCS presentations are available at http://www.youtube.com/lkcsperu for future review.
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Index – Design and Branding – Content Management Systems (CMS) – Integrated Custom Tools – Mobile Sites – Micro Sites – Social Media Marketing – QR Codes – NFC (Near Field Communication) – Responsive Web Design
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Design and Branding
• Clean Design – Professional design – Organized and consolidated content areas – Images that support content, emphasize value or brand
image, not generic filler – Integrated third-party elements
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Design Sample
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Design and Branding
• Branding – Design and overall presentation that defines
your “identity” – Build consistency with all marketing efforts – Maintain your standards throughout the life of
your site
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Branding Sample
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Content Management System
• Take control of your site • Make timely changes • Manage your site without web knowledge • Functionality should include
– Adding, editing and deleting pages – Editing site navigation – Implementing plug-in elements such as polls, image
galleries, banner management, etc. – Log site changes
• Web management solutions come in a variety of price structures to meet your budget
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Integrated Custom Tools
• These customized tools can be implemented to add functionality to your site – Banner management – Dynamic rates – Custom polls – Location mapping – RSS feed integration – Announcement management – Custom forms and calculators – Social marketing integration
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Integrated Custom Tools (samples)
• Banner management
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• Banner management control panel
Integrated Custom Tools (samples)
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• Dynamic rates
Integrated Custom Tools (samples)
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• Polls
Integrated Custom Tools (samples)
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Integrated Custom Tools (samples)
• Location mapping
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Integrated Custom Tools (samples)
• RSS feed integration with third party sites and blog integration
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Integrated Custom Tools (samples)
• Announcement management
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Integrated Custom Tools (samples)
• Custom forms and calculators
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Integrated Custom Tools (samples)
• Social media integration
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Mobile Sites
• Custom designed for mobile delivery • Separate your main site • Simplified with minimal images, only key
information, fewer pages • Integration of marketing ads • Mobile and online banking integration • Location for QR code landing pages and
mobile promotions • Redirect code for mobile delivery • Mobile site vs. mobile banking
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Mobile Sites
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Micro Sites
• A defined sub-site to your main web site • Focused on a specific brand, product, service
or concept • Improve brand recognition • Can be used as special landing pages for pay per
click campaigns • Improve SEO
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Micro Sites
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Social Media Marketing
• Should be viewed as a relationship builder not a marketing/selling tool
• Key in on information important to your audience, not your business goals
• Dedicate resources to properly manage your social media marketing
• Target your audience • Optimize and brand pages to improve adoption rates
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Social Media Marketing
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Facebook – Why? • Gain/maintain credibility and relevancy • Increase marketing presence • Improve organic search listings • Expand customer service • Gain referrals and testimony • Get valuable marketing knowledge from your
audience
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Facebook – How? • Offer products and services • Show involvement in community service • Advertise social and community events • Build financial knowledge • Expand exposure to promotional offers • Increase customer service • Deliver to targeted or specialized content • Build your brand
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You Tube
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You Tube
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You Tube • Main benefits include:
– Broad audience delivery – No cost for account – Beneficial to SEO – Can be easily tied into social marketing, your web site
and other marketing efforts – Video is engaging – Potential for viral growth – Many content options
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Pinterest - How • Users typically use Pinterest for future inspiration.
– New cars, dream kitchens, vacation destinations, or other wish list purchases.
– You can help your audience work toward all of these goals with financial advisement and support.
• Contest and promotion opportunities – Contest and promotion photos of winners, prizes, etc.
• Gain marketing insight by viewing the interests of your audience to help drive marketing direction.
• Create savings goal pin boards. • Create youth pin boards based on financial knowledge
and your youth club.
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QR Codes
• QR (quick response) codes – A barcode (two-dimensional code), that can be read by
QR scanners and smartphones. – The code consists of black modules arranged in a
square pattern on white background. – The information encoded can be text, URL or other data
such as a signature file to be added to a users contacts without data entry.
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QR Codes
• Benefits – Connect offline media with your online channels – Create a call to action – Measurable results – Inexpensive – Increase SEO – Build your social community by tying them into your
social media efforts
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QR Codes (samples)
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QR Codes (samples)
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NFC (Near Field Communication)
• The basis of NFC is and established radio communication between a smart phone and another device or object at close proximity
• NFC is utilized for financial transactions, data or information exchange, and simplified setup of electronic communications such as a Wi-Fi connection
• Simplified communication with minimal user effort
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NFC (Near Field Communication)
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Responsive Web Design
• Page content including images, layout, etc. “responds” to multiple devices and screen resolutions all with one build
• Image resolutions and formatting can vary in resolution for mobile delivery
• The basic premise offers a great solution to various device needs for users and eliminates the need for multiple builds
• Negative aspects of responsive web design – Time intensive which drives up cost – Browser support is still limited
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Responsive Web Design
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Please contact:
Lee Wilkins Director of Web Services 815-220-3911 [email protected] www.lk-cs.com
Questions