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Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr. Manager, Release Engineering Salesforce.com

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Page 1: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com

Mike Saha Sr. Manager, Release Engineering Salesforce.com

Page 2: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Why Agile?

Page 4: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Predictability

Productivity

Innovation

Page 5: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Who can benefit from Agile?

Page 6: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

IT

Product Dev’t

Operations

Marketing

Services

Page 7: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

The Salesforce Story

Page 8: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

fast innovative smart

Page 9: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

2000 2001 2002 2003 2004 2005 2006

Features Delivered per Team

Days between Major Releases

Page 10: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Unpredictable completion of releases or initiatives

Page 11: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Lack of Visibility

Page 12: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr
Page 13: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Resource Bottlenecks

Page 14: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Infrequent Customer Feedback

Page 15: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

What did we do about it?

Page 16: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Major enterprise-wide Agile Transformation to ADM

In just 3 months + another 4 years of continuous improvement

Page 17: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

What is ADM?

ADM (Adaptive Delivery Methodology)

Salesforce.com flavor of agile

Scrum project management framework

XP practices

Based on Lean principles

Page 18: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

What is ADM?

Re-factoring

Self-organizing

Predictable releases

Transparent

Ftest - Selenium

Continuous integration

Debt free

Just-in-time Iterative

Always Potentially Releasable

Time-boxed

Early Feedback

Agile Lean

Continuous Improvement

Code Reviews

Collective Code Ownership

Self-correcting

Page 19: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Rhythm & Flow

Monthly Rhythm

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Release Release Release Release

Page 20: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

ADM / Scrum Lifecycle

Daily Scrum Meeting

Sprint Review: Demo Potentially

Releasable New Functionality

Product Backlog

Sprint Backlog

Retrospective

Page 21: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Automation

Page 22: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Rhythm as Code Movement

Mainline

172 Patch

172 Freeze

172 Production

Page 23: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Follow the change(list)

IST

Blitz

Corsa

APS

Pre-Rel

AppDist

Upgrade

Page 24: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr

Perforce @ Salesforce

Page 25: Successfully Scaling an Agile Innovation Culture …...Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Program Management Salesforce.com Mike Saha Sr