successfully utilize emerging platforms - greg gilderman - the weather channel

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Post on 15-Apr-2017

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PowerPoint Presentation

This is the Greatest Piece of Technology You Will See All Week

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We figured out how to deliver local weather data to your TVA trick no one has replicated to this dayOTT, 30 years before it was coolIt Looks Easy Now, But This Was Insanely Difficult in 1982

So we started doing what most TV companies do.

So we started doing what most TV companies do.

Bought a lot of VCRs

Which makes a lot of senseWere a TV network, we have tons of videoWe have amazing talent who everyone lovesWe want to market our TV product... cause money

But it doesnt really work that well

Cant respond to real-time user dataFormats not built for mobile or social (or even web)TV fills time, Digital cuts timeTV news is a personality business, Digital news (at least so far) is an information business

Salon quality hair doesnt help

And the single life has been greatTalent has been highly effective on property.WERE SEEING NEW PEOPLE

Breaking news, especially weather, is better with talentFastest production during breaking news

dynamic home screenshow lasso toolshow weather video in multiple marketsThis Time Its Personal

https://www.facebook.com/TheWeatherChannel/videos/10154684643695921/ https://www.facebook.com/TheWeatherChannel/videos/10154878948530921/ https://www.facebook.com/TheWeatherChannel/videos/10154678724900921/

play news sizzle

Play news sizzle

GOOD

GOOD

GOOD

GOOD

GOOD

GOOD

MOVE UNITED ONTO ONE LINE IN THE BLACK COPY SO THERES NO HYPHEN; ADD PERIOD AFTER LEAD TO MAKE SENTENCE STYLE LIKE THE OTHER PAGES WITH CHARTS.

DATA CAN BE FOUND HERE (1ST TAB): https://docs.google.com/spreadsheets/d/1U2ayHFN96hIZg5vhYloH9krhKBWB1CMJUzr6lCINCEg/edit#gid=764831512

GOOD

play real death valley cold open

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So hows it working?