sue anstiss social media presentation july 2010 - final

Social Media - New Ways To Connect With Your Customers

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The old communication model

was a monologue.

The new communication model

is a dialogue.

2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS

Nielsen, Global Faces & Networked Places, 2009

Photo by sinulog 2006 at Flickr

VISITING SOCIAL SITES IS NOW THE 4th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009

But how do we get

started?

1. Have a strategy

Photo by Utne.com

HOPE IS NOT A STRATEGY.

2. Listen

3. Engage

4. Share stuff

Relinquishcontrol

5. Measure results

Free Analytics

Paid for analysis

Level 3Level 1 Level 2

Some tools to get started…

500 million users

100+ million mobile

WORLDWIDE

Over 24 million users

11+ million daily

UK STATS

Photos Events Video Comments Groups Messages Pages Applications

Over 55 million members

In over 200 countries around the world

A new member joins LinkedIn every second

200,000,000 blogs

1.2 billion Tweets – in January 2010

100,000,000 The number of YouTube videos viewed per day

83% have watched video clips

Geo-location services

Branded geo-location services

Sue Anstiss 01628 630363

[email protected] www.promotepr.com

@sueanstiss /in/sueanstiss

Discount Code: FIA 14710

sue anstiss social media presentation july 2010 - final

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