sue geuens, epi-use - data, the hidden corporate asset

Copyright 2014 by EPI-USE Data Services

Data: The Hidden Corporate AssetSue Geuens CDMP, MDQM DAMA UK/BCS/EPI-USE UK - June 2015


Managing data as a corporate asset means being responsible for how YOU use and extract value from

data, including how you protect data privacy and maintain compliance with laws related to data integrity


The “BIG DRIVERS”

Growth (Increase Revenue/ Customer Growth)

•  Improve cross-sell & up-sell through “know your customer” capabilities

•  Improved retention through more information on each customer

•  Ability to predict customer loss

Compliance & Risk Management •  Simplify and increase compliance with

government regulations & legislation •  Balance & manage risk for both new &

current customers •  Improve general auditability

Efficiency (Reduce Costs / Increase Productivity)

•  Reduce time to market for new products & projects

•  Empower the enterprise through more usable, reliable, consistent and consumable information

•  Reduce systems complexity, integration & maintenance costs

•  Reduce operational inefficiencies due to bad data (people time)

Agility & Decision-Making •  Streamline the process of developing new

products •  Make it easier to identify new opportunities

& enter new markets •  Effective management of acquisitions &

mergers •  Increase users’ ability to trust data


How many people in this room are not managing their data as a corporate asset?

How many people in this room think that this is really just another opportunity for vendors to sell more tools and

consulting hours?

How many people in this room believe this is another “buzz phrase”?

How many people in this room feel like saying with Scrooge “Bah Humbug”?

Data is a Corporate Asset


How many people in this room have now decided their data IS a corporate asset?


A final thought?


Does Britain have a CDO?

In March 2015 Mike Bracken became that person. Executive director of

digital in the Cabinet Office and head of the Government Digital Service

(GDS), he was handed the role of chief data officer (CDO) by the then

minister for the Cabinet Office Francis Maude.

It was a milestone reached. Britain’s first chief data officer!!!!

http://mikebracken.com/

https://www.gov.uk/government/news/local-authorities-setting-standards-as-open-data-champions


http://eventsspace.net/events/datamaturity/

http://eventsspace.net/events/datamaturity/


Thank you

sue geuens, epi-use - data, the hidden corporate asset

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