sue mecklenburg vice president corporate social responsibility world environment center annual...
TRANSCRIPT
Sue Mecklenburg vice president corporate social responsibility
World Environment CenterAnnual Colloquium
May 13, 2005
Our Mission
6 Guiding Principles help us measure the appropriateness of our decisions:
Respect and dignity for partners Diversity Excellence Customer service Communities and environment Profitability
To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow
The World of Coffee
In 2004, Starbucks purchased: 299 million pounds of arabica coffee
2.2% of world coffee production
Starbucks paid: $1.20 per pound ($358 million)
This was 74% higher than “C” market prices
Sustaining Coffee Communities
Premium Prices – $1.20 average per lb
C.A.F.E. Practices
Certified and Conservation Coffees, including Fair Trade
Access to Credit
Social Development Projects
Farmer Support Center, Costa Rica
Investing in Communities
Local non-profits where Starbucks partners volunteer
Youth education through the Starbucks Foundation
Environmental initiatives
Coffee and tea-growing communities
*Total contributions in fiscal 2004 were $14.6 million representing 2.3% of earnings before income taxes.
Being Responsible to Customers
Nutrition initiatives In-store brochure Report trans fat in products
by Jan. 2006 Continue to introduce new
products for customers looking for specific nutritional benefits
Public Policy in the U.S.
Starbucks executives meeting with U.S. Representative Joe Barton (R-TX), to discuss business impact of escalating healthcare costs.
Addressing Climate Change
Climate inventory
Purchase 5% renewable energy
Address transportation impacts and roasting plant operations
Join the Climate Group
Set CO2 emissions target
Environmental Leadership
New paper cups 10% post-consumer fiber
1st ever FDA approval
Save 5 million pounds of new tree fiber annually
Sustainable packaging
Creating a Great Workplace
Industry-leading satisfaction and engagement levels
Healthcare offered to all eligible partners
FORTUNE “Best Companies to Work For” – seven times