Süleyman TaşkınSüleyman Taşkın

Mithat Onur YavuzMithat Onur Yavuz

Sabri Mert ÖzkulSabri Mert Özkul

Mustafa Burak ErşahanMustafa Burak Erşahan

Kaya Pamir PamiroğluKaya Pamir Pamiroğlu

Company’s Background and InformationCompany’s Background and Information

For-profit, membership-based carsharing company

Founded in 1999 by Robin Chase and Antje Danielson.

June 2000: First Zipcars hit the road around Boston.

Company’s BackgroundCompany’s Background

OOperates in perates in 1414 states states..

Not only the largest in North Not only the largest in North America, but in the entire worldAmerica, but in the entire world

OOnly car sharing nly car sharing companycompany that has that has profit in all markets in which it profit in all markets in which it operatesoperates

Company’s BackgroundCompany’s Background

Zipcar for Business (Z2B)Zipcar for Business (Z2B)

AAlliances with universitieslliances with universities

2020 different models different models

Up-to-date vehiclesUp-to-date vehicles

Advantages Over Rental Advantages Over Rental CarsCars

No linesNo lines

24-hour service24-hour service

Several alternativesSeveral alternatives

Zipcar is cZipcar is cheaperheaper

Advantages Over Rental Advantages Over Rental CarsCars

Everything is includedEverything is included

No extra fees for drivers under 25No extra fees for drivers under 25

How The System WorksHow The System Works

Advantage of technology in every Advantage of technology in every stepstep

OOnline applicationnline application

Only 21 + & driver’s license needed Only 21 + & driver’s license needed

Customer receives ZipcardCustomer receives Zipcard

ZipcardZipcard

How The System WorksHow The System Works

Reserving car: online or over phoneReserving car: online or over phone

Unlock the carUnlock the car

RFID technologyRFID technology

How is Zipcar special?How is Zipcar special?

What makes Zipcar special is its RFID What makes Zipcar special is its RFID driver authentication and its wireless driver authentication and its wireless vehicle-data monitoringvehicle-data monitoring..

How it worksHow it works

Zipcar members use “Zipcards” to Zipcar members use “Zipcards” to access vehicles access vehicles

The cards rely on RFID technology to The cards rely on RFID technology to recognize members and their reservation recognize members and their reservation times. times.

Data is transmitted between the vehicles Data is transmitted between the vehicles and back-end systems via a Cingular and back-end systems via a Cingular Wireless network.Wireless network.

TechnologyTechnology

For the first few years of operation, however, For the first few years of operation, however, Zipcar used Cellular Digital Packet Data (CDPD) Zipcar used Cellular Digital Packet Data (CDPD) built on top of an analog system to send data built on top of an analog system to send data between its cars and reservation systems. between its cars and reservation systems.

However that technology was not scalable or However that technology was not scalable or reliablereliable

Ex: Ex: members could have used their cards members could have used their cards to open any Zipcar, regardless of whether they to open any Zipcar, regardless of whether they reserved the vehicle reserved the vehicle

TechnologyTechnology

Zipcar upgraded, choosing Cingular Wireless to Zipcar upgraded, choosing Cingular Wireless to transmit data between its vehicles and its transmit data between its vehicles and its reservation system. reservation system. IIt cost t cost nearlynearly $1 million for $1 million for the entire projectthe entire project. .

Zipcar still relies on RFID technology, used with Zipcar still relies on RFID technology, used with a Zipcard and a reader on each vehicle’s a Zipcard and a reader on each vehicle’s windshield windshield

Communicated on a GSM / GPRS data Communicated on a GSM / GPRS data networknetwork

TechnologyTechnology

RFID technologyRFID technology to monitor its cars for to monitor its cars for security and billing purposes as well as security and billing purposes as well as for maintenance checks for maintenance checks

remotely monitor miles driven, the time remotely monitor miles driven, the time the car was used and engine the car was used and engine functionality such as battery voltage and functionality such as battery voltage and fuel level fuel level

TechnologyTechnology

EEven alert headquarters if a member ven alert headquarters if a member forgot to turn off the headlights, forgot to turn off the headlights, this this datadata reduces maintenance costs and helps reduces maintenance costs and helps guarantee a good experience for guarantee a good experience for customerscustomers in the end in the end..

Motorola G20Motorola G20 (about € 120) (about € 120) and newer and newer G24 modules for modems in part because G24 modules for modems in part because the hardware operates in a very low-power the hardware operates in a very low-power mode and therefore doesn’t drain the cars’ mode and therefore doesn’t drain the cars’ batteries. batteries.

Motorola G20Motorola G20

Returning the carReturning the car

The last step is returning the car to The last step is returning the car to the same reserved parking spot at the same reserved parking spot at the end of the reservation. After the end of the reservation. After returning the car , the accurate bill returning the car , the accurate bill will be online for the next daywill be online for the next day ..

Cost AnalysisCost Analysis

For 30 cars fleet each car will cost around For 30 cars fleet each car will cost around 20.000 USD total of 600.000 USD20.000 USD total of 600.000 USD

The system per car will cost around 400 The system per car will cost around 400 USD total of 12.000 USDUSD total of 12.000 USD

Renting parking lot will be costly and Renting parking lot will be costly and demand on the location.demand on the location.

Fuel and insurance are an important cost.Fuel and insurance are an important cost. However technology helps Zipcar to save However technology helps Zipcar to save

in many aspects like labor costs.in many aspects like labor costs.

Cost AnalysisCost Analysis

However technology helps Zipcar to However technology helps Zipcar to save in many aspects like labor save in many aspects like labor costs.costs.

Cingular Wireless to transmit data Cingular Wireless to transmit data between its vehicles and its between its vehicles and its reservation system. reservation system. IIt cost t cost nearlynearly $1 $1 million for the entire projectmillion for the entire project. .

Thank you for listening…Thank you for listening…