sugar style guide

SUGAR brand represents all of the whimsy and originality of a SUGAR girl. She is a hipster pop princess who loves being bold and fashion forward. She wears horn-rimmed glasses for fun and may have a cute facial piercing (a Monroe, anti brow, or nose ring). She loves vinyl records and keen high rainbow socks. She embodies color and drama. She has cotton candy hair and liquorice veins that pump pure excitement into her gummy bear heart. She is wonderfully quirky, yet happily sophisticated, like a Marc Jacobs ad and you love her already.

COOL COLORS:

WARM COLORS:

The logo can be produced in any color from the color palette, black of white.

LOGO RULES:

0.5 “0.5 “

0.5 “ 0.5 “

0.5 “0.5 “

0.5 “ 0.5 “

The smallest that the logo can be produced is .4105 in by .233 in

0.4105 “

0.233 “

There is no limit to how large the logo can be produced

The logo can be put in an approved shape.

The logo can be replaced with this initial design.

Do not stretch the logo Do not produce the logo in a color that is not from an approved palette

Do not flip the logo Do not alter the logo

Body text can be dark teal, black or white (on a dark background).

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Product names can be produced in any font and point size that is decided suitable. The color of the product name must be from the approved color palette, black or white.

Body Font: Gotham Family (Depending on what is needed)

Headline Font: Archer Semibold, Book

TYPOGRAPY RULES:

SUGAR COSMETICS • 404 E Madison Ave • New York, NY 10012 • (315) 775-2234 • [email protected]

CATHRINE MURPHYVice President

(315) [email protected]

404 E Madison AveNew York, NY 10012

STATIONARY SUITE:

SUGAR COSMETICS404 E Madison AveNew York, NY 10012

8 pt, st. marie thin

8 pt, gotham light

0.8 “

1.4 “1.3 “

0.8 “

0.8 “

4.6 “

8.5 “

1.5 “

0.2 “

0.2 “

ENVELOPE:

SUGAR COSMETICS

SUGAR COSMETICS • 404 E Madison Ave • New York, NY 10012 • (315) 775-2234 • [email protected]

To Whom It May Concern,

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Sincerly,Cathrine Murphy

1.3 ”

7 ” 2 point dotted line

1 ”

1.7 ”

1.8 ”

1.6 ”

9.5 pt, st. marie thin

LETTERHEAD:

9.5 pt, gotham light

8 “ x 11 “

Gotham Light Regular, 10 point, 12 point leading, no hyphenation, and justify with last line aligned left

CATHRINE MURPHYVice President

(315) [email protected]

404 E Madison AveNew York, NY 10012

4.5 “

2.5 “

2.5 “

11.2 gotham light

0.6 “

1 “

11.2 st. marie thin

1 “

2 “

1.8 “

BUSINESS CARD:

SHOP

SKINCARE

HAIRCOLOR

GIFTS

Shop All Products Help: 1 (800) 334-7761 Brand History Careers © 2012, SUGAR COSMETICS LLC

WEBSITE:

SHOP

SKINCARE

HAIRCOLOR

GIFTS


GIFTS:

•PALETTES

•BRUSH SETS

•GLOSS SETS

•FRAGRANCE

•BEST SELLERS

•BRUSH SETS

•GLOSS SETS

•FRAGRANCE

•BEST SELLERS

•PALETTES


SHOP

SKINCARE

HAIRCOLOR

GIFTS

GIFTS:

Shop All Products Help: 1 (800) 334- 7761 Brand History Careers © 2012, SUGAR COSMETICS LLC

BUY IT NOW

Makeup PaletteRock Candy

$40.00

30 reviews

Quantity: 1

BUY IT NOW


$40.00

30 reviews

Quantity: 1


Sugar photo credits:

Rainbow hair (website): http://4.bp.blogspot.com/-tvwXf2CFqis/TZEwAXAz2uI/AAAAAAAACOU/roBTc3zO6tM/s640/6a0120a5c8d9a9970c0133edec7cad970b-400wi_large..jpg

Purple Cotton Candy Hair:http://www.lovelornunicorn.com/wp-content/uploads/2010/11/29wm74_largePOP.jpg

Pink and orange hair:http://4.bp.blogspot.com/-NseBxizAoPA/TmkZwbDz42I/AAAAAAAAApY/q5zAVLn5fDw/s1600/model-cotton%2Bcandy%2Bhair.jpg

Light pink hair:http://2.bp.blogspot.com/-UaVUULj4-Ms/TzlMJssX-uI/AAAAAAAAYUc/bKkL3ZwjSi0/s1600/p96rn_large.jpg

Antique Gold Frames:http://www.google.com/imgres?q=antique+gold+frames&um=1&hl=en&client=firefox-a&sa=X&rls=org.mozilla:en-US:official&channel=np&biw=865&bih=641&tbs=isz:l&tbm=isch&tbnid=dBCN5OVTvGuhzM:&imgrefurl=http://www.123rf.com/photo_2516179_old-antique-gold-frame-over white.html&docid=udcVNsD9lIT5mM&imgurl=http://us.123rf.com/400wm/400/400/macniak/macniak0802/

macniak080200031/2516179-old-antique-gold-frame-overwhite.jpg&w=1200&h=960&ei=x6NfT7CtCpDViALSwrC9BA&zoom=1&iact=rc&dur=356&sig=108334201232720277041&page=1&tbnh=135&tbnw=169&start=0&ndsp=9&ved=1t:429,r:2,s:0&tx=134&ty=10

http://www.google.com/imgres?q=antique+gold+frames&um=1&hl=en&client=firefox-a&sa=X&rls=org.mozilla:en-US:official&channel=np&biw=865&bih=641&tbs=isz:l&tbm=isch&tbnid=0GQn1WXIrrQ9zM:&imgrefurl=http://www.123rf.com/photo_2516177_old-antique-gold-frame-over-white-background.html&docid=WTXHtAkEIKO2JM&imgurl=http://us.123rf.com/400wm/400/400/macniak/macniak0802/macniak080200029/2516177-old-antique-gold-frame-over-white-background.jpg&w=1200&h=999&ei=QqRfT53RNavTiAK68bSyBA&zoom=1&iact=rc&dur=325&sig=108334201232720277041&page=2&tbnh=124&tbnw=149&start=9&ndsp=18&ved=1t:429,r:1,s:9&tx=146&ty=22

http://www.bethchurch.com/images/lightGold_Frame.gif

Afro Girl:http://www.sweetenchantments.net/wp-content/uploads/2011/08/afro1.jpg

Photos of Rock Candy product taken by Virginia Holman

sugar style guide

Documents

logo rules

producedthe logo

approved color palette

e madison ave new york

black of white

sugar girl

sugar brand

sugar cosmeticssugar