suggests
DESCRIPTION
A talk on Trulia Suggest by creator Todd Holloway hosted by SF Data Mining at Pandora.TRANSCRIPT
Trulia SuggestsApril 4, 2013
Trulia
Big Data @ Trulia
31M usersProperty data
ImagesPublic record data
Agent dataLocal data (crimes, transit, etc)
Q&A data…
Trulia
Trulia
Trulia
Trulia
Natural Fit for Personalization
One (long) search– Sometimes very long (see: San Francisco
market)– Often multiple sessions– Lots to interact with on Trulia
Largest Companies
Limited Personalization
Prototype
Initially considered work the work surrounding the Netflix Prize and KDD Cups…
Prototype
Quickly recognized…- real-time higher priority than accuracy- requires better model of user click
behavior
Prototyping
Unconstrained interface development…
Hide, Like, or Follow
Pick a house user community
Pick a house user community
Pick a house user community
Suggestions – Visual Interface
Suggestions – Assembling Lists
Trulia Suggests v2.0
More integration into the natural home buying process
More models, not just preference predictionMore visualMore entertaining
