suica has changed our lifestyle
TRANSCRIPT
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1 Copyright 2017 East Japan Railway Company. All rights reserved.
Suica has changed our lifestyle
AKIKO ITO Director, East Japan Railway Company Washington D.C. Representative
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2 Copyright 2017 East Japan Railway Company. All rights reserved.
TABLE OF CONTENTS
1) Facts about Japan & EJR
2) History of Suica
3)Mobile Suica
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3 Copyright 2017 East Japan Railway Company. All rights reserved.
Facts about Japan and EJR
Copyright 2017 East Japan Railway Company. All rights reserved.
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4 Copyright 2017 East Japan Railway Company. All rights reserved.
US:Japan 25:1
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5 Copyright 2017 East Japan Railway Company. All rights reserved.
RAILWAY PASSENGERS CARRIED
Yearly World Total 30,565
MILLION
30% JAPAN
32% EUROPE
35% ASIA OCEANIA excluding Japan
3% AMERICA
0% AFRICA &
MIDDLE EAST
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Network: 7,457 km
No. of Passengers: 17 Million /day No. of Trains: 12,400 /day
Annual Operating Revenue: $28.7 Billion (no subsidies from the government)
Net Annual Income: $2.5 Billion
No. of Employees: 57,580 *Numbers are as of FY ended March 31 , 2016 **Calculated by 1 $ = 113 JPY
Commuter train
Shinkansen
Local train
TOKYO
(the largest in the world !)
OPERATES ALL CATEGORIES OF RAILWAY
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History of Suica
Copyright 2017 East Japan Railway Company. All rights reserved.
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Electronic Money
three functions of Suica�
IC Ticket ID Certification
WHAT IS SUICA?
Super Urban Intelligent CArd �
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The cost for the trip depends on the distance
You should use the ticketing gate
1
2
HOW TO TAKE A TRAIN
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HOW TO TAKE A TRAIN
Before Suica
Check the price
Buy the ticket
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HOW TO TAKE A TRAIN
After Suica
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Tokyo metropolitan area (since 2001)
Sendai area (since 2003)
Niigata area (since 2006)
EXPANSION OF SUICA
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EXPANSION OF SUICA
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������� ������� ������� ������� ������ ������ ������� ������� �� ���� ������� ������� ������� ������� ������� ������ ������ �������
November 2017 nearly 70 million
GROWING SUICA USE
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WHY DID SUICA EXPAND?
High reliability and
User friendly
Various Media
Variety of
services
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RUSH HOUR IN TOKYO
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24 HOURS OF SUICA
Home Key KIOSK Bus Ticket Gate Breakfast Metro
Office Key Lunch Vending Machine Parking Cafe Locker
Check the Balance 1st Class Car Restaurant Store Taxi E-commerce
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Mobile phone
Communications Screen Display
Suica
+
IC
VARIOUS MEDIA
Plastic Suica Card
View Suica Card
Mobile Suica
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Mobile Suica
Copyright 2017 East Japan Railway Company. All rights reserved.
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Mobile phone
Screen Display Telecommunications
Suica “Mobile Suica”
+
In service since January 2006
You can add value or check the balance
WHAT IS MOBILE SUICA?
IC
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Getting on and off the train using the value on the card or Commuter Pass
Validation for 1st class seating
Reservation and check-in/out for Sinkansen bullet train
WHAT IS MOBILE SUICA?
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Mobile Suica systems
Related systems
3. Go through the Automatic Fare Collection Gate
Mobile Suica.app
2. Download the value ID management
View Card credit settlement system
Shinkansen reservation system
WEB Application
Security Management
User DataBase
Fare Calculation
Call center IC IC
IC
1. Purchase the e-money, commuter pass or first class ticket. Paid by credit card in the User DB
22
SYSTEM STRUCTURE FOR PROVIDING MOBILE SUICA
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Smartphone shipments
iPhone
Android
GROWING IPHONE USE
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THANK YOU Akiko Ito