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1. What all brands of Kurtis and Salwar suits are you aware of?

Vishal 87 21%

Garden 64 15%

W 46 11%

Desi Vibe 64 15%

Global Desi 60 14%

Biba 91 22%

Other 8 2%

2. What all brands of Kurtis and Salwar suits do you purchase on regular

basis from below?

Vishal 52 19%

0

10

20

30

40

50

60

70

80

90

100

Vishal Garden W Desi Vibe Global Desi Biba Other

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Garden 42 15%

W 26 9%

Desi Vibe 39 14%

Global Desi 45 16%

Biba 69 25%

Other 6 2%

3. Which ONE brand of Kurtis and Salwar suits do you purchase the

most?

Vishal 21 16%

Garden 15 11%

W 13 10%

Desi Vibe 17 13%

Global Desi 16 12%

Biba 46 35%

0

10

20

30

40

50

60

70

80

Vishal Garden W Desi Vibe Global Desi Biba Other

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Other 5 4%

4. Why do you purchase this brand of Kurtis and Salwar suits ?

Better Price 24 11%

Value for money 33 15%

Color Shade 27 12%

Quality 76 35%

Design 59 27%

Other 1 0%

Vishal

Garden

W

Desi Vibe

Global Desi

Biba

Other

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5. How do you come to know about this brand?

TV commercial 24 13%

Hoardings 46 26%

Broachers 23 13%

Friends and relatives 83 47%

Other 2 1%

0 10 20 30 40 50 60 70 80

Better Price

Value for money

Color Shade

Quality

Design

Other

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6. Between which price ranges do you purchase Kurtis and Salwar suits

the most?

Less than 200 1 1%

200-500 19 11%

500-1000 62 36%

1000-2000 65 38%

2000 or more 26 15%

0

10

20

30

40

50

60

70

80

90

TV commercial Hoardings Broachers Friends and

relatives

Other

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IF YOU ARE AWARE OF GARDEN'S SAREES THEN

ANSWER QUES.7 TO 13

7. What all characteristics do you think Garden Kurtis and Salwar suitsare best with?

Price 17 16%

Design 35 33%

Value for money 7 7%

Quality 34 32%

Color Shade 12 11%

Other 0 0%

0 10 20 30 40 50 60 70

Less than 200

200-500

500-1000

1000-2000

2000 or more

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8. From the following, in which characteristic do Garden Kurtis and

Salwar suits needs to bring improvement in order to enhance the brand

image?

Price 15 20%

Design 15 20%

Value for money 6 8%

Quality 0 0%

Color Shade 24 32%

Availability 15 20%

Other 0 0%

0

5

10

15

20

25

30

35

40

Price Design Value for

money

Quality Color Shade Other

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9. What all sources are you aware of for purchasing the Garden Kurtis

and Salwar suits?

Garden Retail store 34 45%

Garden Online Store 12 16%

Other saree retailers 29 39%

Other 0 0%

0

5

10

15

20

25

30

Price Design Value for

money

Quality Color Shade Availability Other

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10. Are you satisfied with the price range offered by Garden?

Yes 35 55%

No 29 45%

0 5 10 15 20 25 30 35 40

Garden Retail store

Garden Online Store

Other saree retailers

Other

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11. Would you recommend the Garden Kurtis and Salwar suits to your

friends and relatives?

Yes 49 78%

No 14 22%

Yes

No

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12. When was the last time you used the Garden product?

Under 1 year 15 23%

1-2 years 24 37%

2-3 years 15 23%

3 years and above 11 17%

49

14

Sales

Yes

No

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13. Thinking about Garden, how likely are you to purchase Garden

Kurtis and Salwar suits, next time you need to buy them?

Definitely will purchase 12 19%

Probably will purchase 15 23%

Might or might not purchase 34 53%

Probably will not purchase 2 3%

Definitely will not purchase 1 2%

Sales

Under 1 year

1-2 years

2-3 years

3 years and above

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14. Which ONE of the following is the most important when deciding

which brand of Kurtis and Salwar suits to buy?

Quality 54 40%

Color Shades 27 20%

Brand Knowledge 7 5%

Price 11 8%

Design 36 26%

Other 1 1%

Definitely will purchase

Probably will purchase

Might or might not purchase

Probably will not purchase

Definitely will not purchase

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15. Which ONE of the following is the least important when you decide

which brand of Kurtis and Salwar suits to buy?

Quality 6 5%

Color Shades 26 20%

Brand Knowledge 32 24%

Price 54 41%

Design 14 11%

Other 0 0%

Quality

Color Shades

Brand Knowledge

Price

Design

Other

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16. When you think about various brands of Kurtis and Salwar suits,

which ONE brand comes to mind for each of the following statements?

Provides value for money

Vishal 39 32%

W 24 20%

Garden 10 8%

Desi Vibe 15 12%

Global Desi 10 8%

Biba 25 20%

Quality

Color Shades

Brand Knowledge

Price

Design

Other

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Best in Quality

Vishal 28 22%

W 23 18%

Garden 25 20%

Desi Vibe 14 11%

Global Desi 10 8%

Biba 26 21%

0 5 10 15 20 25 30 35 40 45

Vishal

W

Garden

Desi Vibe

Global Desi

Biba

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Best in price

Vishal 14 12%

W 25 22%

Garden 17 15%

Desi Vibe 11 10%

Global Desi 16 14%

Biba 31 27%

0 5 10 15 20 25 30

Vishal

W

Garden

Desi Vibe

Global Desi

Biba

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Provides latest design of Kurtis and Salwar suits

Vishal 39 30%

W 23 18%

Garden 15 12%

Desi Vibe 15 12%

Global Desi 16 12%

Biba 21 16%

0 5 10 15 20 25 30 35

Vishal

W

Garden

Desi Vibe

Global Desi

Biba

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Is the first brand that comes to mind in Kurtis and Salwar suits amongst

all

Vishal 28 24%

W 21 18%

Garden 18 15%

Desi Vibe 18 15%

Global Desi 8 7%

Biba 26 22%

0 5 10 15 20 25 30 35 40 45

Vishal

W

Garden

Desi Vibe

Global Desi

Biba

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0 5 10 15 20 25 30

Vishal

W

Garden

Desi Vibe

Global Desi

Biba