sujoy mukherjee - creative director : digital

Sujoy MukherjeeWeb Producer

Sujoy Mukherjee

Web Production Case Studies


A Profile

• Digital New Media Consultant and Web Producer• since 2001• Consulted with Reliance Infocomm during the launch of

Mobile services, for content and graphics via CDMA• Launched Euro RSCG Interactive in 1999• Creative Director with Euro RSCG Advertising

• for 5 years. • 10 years of experience in the advertising industry


Partial List of Clients

• Mercedes-Benz, India• Davidoff (Middle East)• Deutsche Bank• Blue Frog (Music

Company)• B Raheja (Builders)

• Infosys• British Airways• Alliance Media &

Entertainment• John Abraham

(celebrity management and promotion)


Scope of this presentation

• 1. Interactive Strategy• 2. Design Folio• 3. Digital innovations


Interactive Strategy


The Body Shop (TBS), Switzerland

Brand development through email, advertising and web promotions


Brand and Catalogue site

• Company values and campaigns (e.g. Stop Domestic violence, anti – animal testing)

• Fair Trade (ongoing campaign)• Product Catalogue• Monthly promotions• Product launches and tactical promotions


Slide 8

Dynamic Home Pages - German


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Dynamic Home Pages - French


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Flash brochures

Hair Diagnostic Tool: Rainforest haircare range


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Flash brochures


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Interactive Flash Diagnostic Tools

Choose options: oily/dry,

coloured/natural

Choose desired results: Shiny, not

dry, not frizzy,


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Interactive Flash Diagnostic Tools -result

Suggested products:

(instructions for use when

clicked)


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Online Campaigns


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E-mail marketing

• Newsletter design• Mailing system• List control• Interactive

subscribe/unsubscribe systems

• Open/Click-thru report generation

• Report analysis• Coupon systems• Analysis of coupon

data• Strategy consulting


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Launch of products

• New perfume launch by TBS

• Interactive “Love Letters” competition

• Flash presentation• Newsletter• Send a friend /

subscribe system


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Product extension promo – follow-up

• For those who responded to the newsletter, special edition offer

• Chance to win a nightclub trip to London

• Follow up in PR


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Monthly newsletter

• Promotions of latest trends, designs and products

• Monitoring of sales outlets where the coupons are brought

• Special gift baskets for random respondents

• Viral/subscribe systems


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Interactive newsletters

• Promotions/contests• Polls• Viral/subscribe• Comments/suggestions• Requests for tickets,

passes, store events


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Mobile version

• Online Catalogue • New products• Promotions• Optimised for BB, iPhone,

Android, Windows Phone


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Results

• In a 2-year period, newsletter subscriptions rose by 80%.• Average spend per newsletter per subscriber has risen by

Eu 3.4• Visits (per month) have increased by 160%. Unique visits

by 40%• Amount of time spent on the website has increased by12%


John Abraham

Celebrity management and PR through online properties


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Home

• Bank of images that rotate every time the home page is opened

• News and updates to the site on the home page

• Links to highest traffic pages from home


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• Automated update system for all content including picture and video galleries

Content Management System


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News

• News feeds from popular websites and blogs


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Fan community

• Login to Fan Pages• Users can upload their photographs and enter profiles• View other user profiles• Send instant message through site• Add blog content

• Interact with other users on forums• Upload images, text, links etc.


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Fan Interviews


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Discussion Group


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Profile pages


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Community member blogs


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Instant Messenger


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Fan Art


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Fan meet events/promotions


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Friends list


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User generated content (UGC)

• Fans’ pictures with John Abraham (JA)• Reports of meetings with JA• Discussions of news articles featuring JA• Fan fiction• Polls, contests

• Discussions on events, roadshows, films• Discussions on photographs, in the press, or rare images

found by fans


Slide 37

Statistics

• At peak performance, (during a film release) the site recorded 15.4 million hits.

• 650,000 page-views, 120,000 visits• 34,000 users and contributors to UGC


Mercedes Benz

Brand awareness and customer service


Slide 39

Launch of New E-Class saloon


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Launch in India


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Home


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Showroom


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Pre-owned car search


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Car minisite (animated)


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Video demonstration


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Animated demonstration of features


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Feature demonstration


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Company story


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Company story


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Objectives/Challenges

• Sell a 25 lakh car in a market where the most expensive other car was priced at 8 lakhs

• Make the Mercedes Benz marque salient in the market. Largest concentration of buyers were from outside major cities

• Encourage customers to use authorized service centers


Slide 51

Strategy/Applications

• Based on the company’s international marketing policy, created demonstration areas for all features. These were detailed and extensive, designed to keep the visitor engaged

• Increase ‘coffee table value’ for the marque. Opportunity to find justification for the luxury

• Increase the re-sale value of cars


Slide 52

After-sales

• Application for after-sales service. Connected to company, service locations and user interface

• User logs in with car serial number and password• User can check service done, billing information, trouble

areas if any• Receives alerts for regular maintenance based on past

usage. Oil changes, tyre rotation etc.


Slide 53

Pre-owned cars

• Application to help users buy and sell used Mercedes Benz cars

• Mercedes Benz reconditions used cars before putting them back into the market

• The applications allows owners to monitor interest in their cars. Allows users to search, based on their parameters


Slide 54

Design Portfolio


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Laparoscopy Next

Laparoscopy surgeon's website. Specialty procedures, mostly innovated by himself.


Slide 56

Home


Slide 57

Procedures


Slide 58

Applications

• Details of procedures• Queries to doctor linked to procedures. Responses added

to each section• Opportunity for patients and doctors to interact. To clear

doubts and worries • Platform to discuss doctors, hospitals and facilities, as

well as procedures


Slide 59

Atul Kasbekar

Photographer's personal promotion site


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Home


Slide 61

Gallery Thumbs


Slide 62

Gallery display


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Wallpapers


Slide 64

Results

Moved Bombay fashion photographer to worldwide provider of images and information.

Central point of information on photography, marketing of photography and fashion advice.

Resource for stock photography of Indian celebrities.


Slide 65

Atul Kasbekar v.2


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Home


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Gallery - main


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Gallery – sub-category


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Gallery - display


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Wallpapers - landing


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Wallpapers - display


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Forum


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Contact page


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Cinema Capital Venture Fund

Financial advisors to the film production industry


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Danio Galli

Celebrity chef and TV personality


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Supermodel Calendar

Online property for Lee (denim ware)


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Home Page


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Display 1


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Display 2


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Behind The Scenes


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About


Slide 91

Matrix Entertainment

Celebrity management and modelling agency


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Home 1


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Home 2


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Home 3


Slide 95

Mini-site


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Display 1


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Display 2


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Display 3


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Celebrity Management


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Digital innovations


Slide 101

Bipasha Basu Dating Game - 2006

Facebook application for men and women

Build confidence, intelligence, charm, fitness values by doing a variety of tasks. Tasks change from level to level

Approach men/women who are interested in wit, romance or looks. Date them if they agree to go out with you. (If all goes well, you get a second date. Exp points are greater for subsequent dates)

Players can try to ‘pick up’ each other as well and go on dates

Boss level is John or Bipasha


Slide 102

Kinetic Honda - 2004

Kinetic Honda launched motorcycles with very high fuel efficiency

Advertising was on the lines of “Delhi to Jaipur for only Rs 120”

Built online application to choose origin/destination: Compute fuel required

Community site that brought together bikers and promoted bike-blogging. Suggested co-promotion with Reliance data card

Create leaders among the biking community and promote them as celebrities.


Slide 103

Bipasha basu Net - 2006

• Winamp plugin (sponsored)

• Animated sprite dances to the beat of the music

• Choreographed with motion capture


Slide 104

Titan Watches - 2004

• Desktop Clock• Application downloads

latest designs• Applies 'skin' to the

watch• User options: Choose

skin, randomize, use as alarm clock, timer, stopwatch

• Link to online store


Slide 105

Batchmates.com - 2000

• Community of classmates

• 3D Online chat front-end

• E-mail alerts• Built with ICQ


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Contacts

Web: www.timeisfleeting.comTel: 9820050282Email: [email protected]@gmail.com (for chunky files?)

http://www.timeisfleeting.com/

mailto:[email protected]

mailto:[email protected]

sujoy mukherjee - creative director : digital

Technology