sula wineyards - meera mehta

9

Upload: meera-mehta

Post on 30-Nov-2014

244 views

Category:

Social Media


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Sula Wineyards - Meera Mehta
Page 2: Sula Wineyards - Meera Mehta

Sula Vineyard Social Media Presence

Page 3: Sula Wineyards - Meera Mehta

Social Media Strategies• As compared to the other Social Networking

Sites, Sula Vineyards isn’t that active on Instagram. Instagram attracts more than 150 million monthly active users

• Strategy – Instagram Contest• The first 100 people to like a particular

picture receive free Sula Membership or a free stay for two days

• More videos and pictures to be uploaded on a daily basis

• #sulavineyards and share your Memories• Upload pictures of your memories and get a

Wine bottle delivered at your residence

Page 4: Sula Wineyards - Meera Mehta

A Romantic Date With Us• A special day in your lives to be celebrated

with Sula Wines• To make your Date special, contact Sula

Vineyards through any of the Social Networks and make the day special for your loved ones

• There are Little Italy Restaurants spread all over India

• They will reserve a table and create a romantic ambiance for the two with a bottle of Sula Wines

• Hashtag SulaVineyards on Instagram, Facebook and Twitter and share your special story with them

Page 5: Sula Wineyards - Meera Mehta

The Recycle Project• Recycling of Glass Bottles

• Awareness on all Social Media Sites• Environment education through print ads• Tie up with an NGO who does the same

Page 6: Sula Wineyards - Meera Mehta

Sula Mango Festival’14That time of the year is back – Mango

Season! Whether its food or drink, tango with the King of Fruits at Sula Vineyards every weekend in May. Eat, sip or slurp it – you can choose from a wide variety of gooey mango delights: Cut Fresh Mango, Aamras, Mangoes withVanilla Ice Cream, Mango Blast, Mango Milk Shake, Mango Pie, Mango Pastry, Mango Tart, Mango Cheese Cake, Come join us – it’s mango-licious!• Print Ads on all Social Media sites• Tweeting about what is going to happen in the

festival• Bookings and Reservations• Contests and Free Stays• Keep a live band performance every day• Reveal every week which band is going to perform

Page 7: Sula Wineyards - Meera Mehta

Online Goodies Store• Sula Vineyards personalized merchandises

• Accessories and Clothing• Scarves and Sunglasses• Personalized T-shirts of Sula Vineyards with

your name• Selling through Sula Vineyards official site

and various other online selling websites• A whole new Digital Campaign

Page 8: Sula Wineyards - Meera Mehta

Other Social Media & Digital

Strategies• Keeping Sula wines tasting in the

most famous lounges in India – promote through the lounges web pages

• Introducing a Mobile Application through which tickets can be booked, membership can be done, how Wine is made is shown, reservations in lounges and events can be done, which is tied up with Sula Vineyards

• Viral video on You Tube

Page 9: Sula Wineyards - Meera Mehta

Enjoy Your Wine….