sumat: a lecture on newsletter production
TRANSCRIPT
SUMAT A LECTURE ON NEWSLETTER PRODUCTION
NHERU BONOAN VERAFLOR
newsletter a short written report that
tells about the recent activities
of an organization www.merriam-webster.com
newsletter Is a marketing tool used to
sold products or services to
costumers or prospect
costumers.
newsletter Public organizations produce
newsletters in order to
maintain their reputation in
the society.
newsletter can be classified as
GRAY LITERATURE
These are materials and research
produced by organizations outside of the
traditional commercial or academic
publishing and distribution channels.
PARTS OF THE
NEWSPAPER
FLAG
HEADLINE
INFOGRAPHIC
BODY/TEXT
TEASER
PHOTO BYLINE
JUMP LINE
CAPTION
BANNER
LEAD
INDEX
CUTOUT
FLAG The newspaper’s name and
identity. It is also called as
nameplate.
FLAG It is accompanied by the folio
which contains the following: ..
• Volume/issue number
• Number of pages
• Date/time coverage
• Description
• Place of Publication
HEADLINE The title of the story of the article.
HEADLINE The headline is printed in type is
much bigger and bolder than its body
which is story itself.
PHOTO Values to consider in choosing
photo for the paper:
• TECHNICAL VALUE
• EDITORIAL VALUE
Photo source: www.sunstar.com.ph
CAPTION The words or sentences that
describes the photograph.
Parts of the caption:
• SLUG LINE/CAPTION LINE
• BODY/CUT LINE
• CREDITS
COMING CLEAN. Nearly a month ago, just a few days after the May 9
election, reelected Cebu City Councilor Dave Tumulak’s team began
removing his campaign posters. It’s not the only way candidates can
come clean. Yesterday, the Commission on Elections (Comelec) waited
for all candidates, win or lose, to report their campaign contributions and
expenses. (Contributed Foto/Judilyn Joy Defensor, CNU Intern)
TEASER Promote stories inside the paper
INDEX A guide on the contents of the paper.
FONT
Mahusay VERDANA
SANS SERIF
Pasidungog GEORGIA
SERIF
Gugma CAMBRIA MATH
SERIF
Maupay IMPACT
SANS SERIF
Salamat BOOKMAN OLD STYLE
SERIF
inheru.blogspot.com NHERU B. VERAFLOR
These slides were presented by during
the First PIO Conference of DPWH-8
held at Calbayog City on June 10, 2016