summary bead bar
TRANSCRIPT
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Bead Bar Wants Computers
Hardware choices shouldbe driven by thespecific software the company needs to run
Some of the requirements Meredith Computers for managers
Suzanne Computer in each studio Mitch Notebook (laptop) needed for cruise ships Julia Keep the total hardware cost under $20,000 Miriam Marketing can save money by using
computers to develop their own materials
Rachel Mobile computing needed for travelingpurchasing rep Jim Must be ergonomically designed
Chapter2
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Bead Bar Consultant
How Computer Hardware Issues Affect the Bead Bar Meredith Needs to understand the technology and terms Suzanne Computers in studios to improve studio operations
Leda Use computers to improve franchise record keeping andmarketing
Mitch Portable computer to allow working while traveling Julia Concerned about costs, including ROI Miriam Use multimedia to develop marketing materials Rachel Use bar codes and handhelds to reduce errors and
streamline operations Jim Upgrading skills of employees and finding new employees to
hire with the proper computer skills
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Bead Bar Software Requirements Computer software requirements Meredith Buy or hire a programmer? Suzanne Software to manage employees and
inventory in studios
Leda Easy to use Mitch Contact management and presentationsoftware
Julia Tax software and office suite, includingspreadsheet
Miriam Digital picture editing Rachel Software will need to be maintained and
updated Jim Employee benefits Chapter 3
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Bead Bar Software Issues
How software issues affect the Bead Bar Meredith No software piracy permitted
Suzanne Office suite should include database;
employee scheduling and tracking of hours worked Leda Can we find COTS franchise management
software?
Mitch GUI required
Julia QuickBooks required
Miriam Desktop publishing tools needed Rachel Bar code scanner software for inventory
tracking
Jim How are computers and software going to
change employee jobs, training, and recruitment?
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Data Needs at The Bead Bar
Meredith Too much data to handle manually Suzanne Difficult to analyze sales trends Leda How to share data with franchisees? Mitch Track cruise line offerings Julia Time consuming and difficult to compile financialreports Miriam How to track marketing campaigns? Rachel Keeping track of inventory in a timely manner Jim Need to have accurate data on employee benefits,
retirement plan contributions, and beneficiary information Chapter 4
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Bead Bar Consultant
How database systems affect the Bead Bar Meredith Implement a data warehouse to identify
trends Suzanne Database to schedule and manage
employees and track inventory Leda Enterprise database to improve
communications with franchisees Mitch Track sales leads Julia Create financial statements Miriam Data mining results of direct mail campaign Rachel Track inventory and automatically set
reorder points Jim Track employee information; concerns over
training
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Bead Bar Consultant
Networking Needs Meredith How to build a network when there is no
premises wiring? Suzanne Need to connect all locations
Leda Connectivity would allow easier exchange ofideas with franchisees
Mitch Remote access to corporate network fromanywhere
Julia Minimize costs and improve data collection andcommunications with all locations
Miriam Electronic sales data and marketing materials Rachel Work flow systems to reduce paperwork Jim Use of electronic forms instead of paper forms
Chapter 5
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Bead Bar Consultant
How can the Bead Bar use networkingtechnologies? Meredith Wireless connections Suzanne Connect all studios to org. software Leda Remote access to org. software for
franchisees Mitch Can we access from onboard ships, also? Julia Cost benefits of wireless networking Miriam Improved inventory control due to more rapid
transmission of sales and inventory data Rachel Improved efficiency Jim Will we need a network administrator? How
about new policies and procedures for using and
accessing the network?
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Internet and WWW at the Bead
Bar Leased lines to connect Bead Bar Headquarters witheach studio would cost more than $1,000 per month.
Meredith believes that the Bead Bar should have a Webpage. Some of the uses for the web site might be: Sell jewelry Promotion of studios Communicate with franchises Help establish brand name
Suzanne wants high-speed connections to studios Mitch wants to be able to search the WWW for
information on the cruise industry. Julia is concerned about the controlling the costs Rachel wants to process franchise purchase requests
using an intranet to improve response time. Chapter 6
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Impact of Internet and WWW
Meredith The Internet makes The Bead Bar aglobal company and expands market.
Leda and Miriam Use Web site to improvebrand image and to create franchisee web sites.
Mitch Search for information on cruise industryand opportunities to leverage the Bead Bar.
Julia Pleased with low cost of Web site and
reduced costs to connect headquarters withfranchise locations. Rachel Intranet will offer opportunity to
reengineer purchasing procedures. Jim Develop policies for employee training and
also for appropriate use for business purposes.
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Expansion is on the horizon. Three new studios Five new franchises Many difficult decisions
Meredith Needs help making strategic decisions Suzanne Where to locate the new studios? Leda How to evaluate potential franchisees? Mitch Scheduling and routing sales appointments Julia Purchase or lease new buildings? Miriam Where should we focus our marketing resources?
Rachel How do I maintain the right inventory at the right price? Jim Needs help with hiring decisions
Chapter 8
Using Information Systems for
Decision Making
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Bead Bar Consultant
How Decision-Making Technologies Affect theBead Bar. Meredith EIS looks to provide needed support and a
reality checkon previous decisions Suzanne GIS help to determine new studio locations Leda Develop a DSS to evaluate franchise
applicants Mitch Use genetic algorithms to solve the sales
appointment problem
Julia Use Excel to perform What-if and goal-seekinganalyses Miriam Use expert system to determine the best
marketing media Rachel Intelligent agents to search for best pricing Jim Expert system to assist employees in selecting
best combination of benefits options
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Business Integration at
the Bead Bar Expansion and growth generate increased need for integration.
Finance Sales
Purchasing Meredith Needs an overall view of the business Suzanne Needs help managing the increased complexity of
additional studios personnel, budgets, and inventory Leda Needs to improve interaction with franchises
Mitch Needs to manage more sales people entering newmarkets Julia Needs increased functionality in the financial software Miriam Wants to know information systems can be used to
keep in better contact with their increasing customer base. Chapter 9
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Business Integration at
the Bead Bar(continued) Rachel E-business and growth of locations meansincreased need to manage inventories and orderfulfillment
Jim Growth means we need a better way to
handle job candidates, employee benefits, andemployee reviews
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Bead Bar Consultant
How Integration Issues Affect the Bead Bar Meredith Cost versus functionality of ERP systems
Suzanne Should it be ERP? Or CRM? Both haveadvantages and disadvantages
Leda Likes vertical market integration to ensurefranchisees so not purchase supplies elsewhere
Mitch Sales force automation would greatly improve
management of the sales force Julia SCM helps to reduce inventory costs whereas
ERP financials would produce financial statementsmore quickly
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Bead Bar Consultant (continued)
Miriam Wants CRM to manage marketing
campaigns Rachel SCM or ERP procurement module to
manage inventory and costs
Jim ERP human resources module would
improve management of HR processes
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Competition at The Bead Bar
The Bead Bar faces increased competition andneeds to find ways to use information systems togenerate competitive advantage.
Meredith How to know if the Bead Bar informationsystems truly improve the business and how can theybe used to help create a competitive advantage?
Suzanne How to share knowledge and collaborate
about designs ? Leda How to lock in franchisees?
Chapter 10
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Competition at The Bead Bar(continued)
Mitch How to use IS to keep advantage in thecruise industry?
Julia How to value the current informationsystems?
Miriam How can the marketing team shareknowledge and collaborate?
Rachel How to demonstrate increased efficiencyand reduced costs achieved through informationsystem?
Jim How to use systems to assist in transitioningnew employees into the Bead Bar environment?
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How Issues on Managing Information Systemsfor Strategic Advantage Affect the Bead Bar Meredith Understanding the strategic role of information
systems has changed the way I think about technology Suzanne Wants to build KM system to share bead
designs Leda Using KM systems to streamline the value chain
makes the Bead Bar more attractive to franchisees
Mitch Use IS to create differentiation for cruise linecustomers Miriam KM system for collaboration on marketing
campaign Rachel Use IT for incremental improvements in business
processes
Jim Develop KM system to improve retention of valued
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Developing and Purchasing Information Systems The Bead Bar needs digital cameras and new
software to share bead designs. Meredith Software development needs to run smoothly and not
disrupt business Suzanne Needs to be easy to use Leda Wants to know if COTS is available to do the job Mitch Wants flexibility for expansion to cruise ships Julia Wants to make sure cost is not too high and good ROI Rachel Can this help us to better understand our operations?
Jim How do we juggle employee schedules to cover both workand system development activities? Abe How will this new system interface with our existing
hardware, software, and networks? How much will it cost tomaintain?
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How Information Systems Development IssuesAffect the Bead Bar
Meredith Quality systems can give us a competitiveadvantage
Suzanne End user involvement is key for systemsuccess
Leda Developing new systems quickly will enable us
to react to changing markets and attract newfranchisees
Mitch We want to extend this to cruise ships ASAP
Julia Outsourcing would enable use to control costs
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Bead Bar Consultant (continued)
Miriam Using an RFP helps make better decisions
Rachel DFD provides better understanding ofoperations
Jim We will need a new policy on end user softwaredevelopment
Abe Choosing which SDM, outsourcing, RFPs, and
SLA all affect my job
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Securing Information Systems
How to safeguard the Bead Bar technologyagainst natural or man-made disasters and
business interruptions Meredith Worried about hackers or terrorists
Suzanne What about studios located in Manhattanif there should be another terrorist attack?
Leda Do franchisee systems pose a securityproblem?
Mitch How do I secure my laptop computer and thedata that it contains?
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Bead Bar Consultant (continued)
Julia Concerned over the accuracy of the data infinancial systems
Miriam Security of marketing data and systems
Rachel Need for improved business continuity plansexposed by the reactions to 9/11 attack
Jim Need to update HR policies to include securityactions
Abe Burden of all planning for security and businesscontinuity
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How Security, Disasters, and DataRetention Issues Affect the Bead Bar? Meredith and Suzanne Security is
everyones business. Leda Franchisee identification system
Mitch Passwords must be complex toduplicate and the passwords must be used
Julia Sarbanes-Oxley has increased ourdata retention requirements for financial data
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Bead Bar Consultant (continued)
Miriam Need to develop policies on who canaccess confidential information
Rachel and Jim Work with Abe to developcomprehensive disaster recovery plan Abe Work with Rachel and Jim on disaster
recovery plan including technical, educational,and procedural approaches