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    Bead Bar Wants Computers

    Hardware choices shouldbe driven by thespecific software the company needs to run

    Some of the requirements Meredith Computers for managers

    Suzanne Computer in each studio Mitch Notebook (laptop) needed for cruise ships Julia Keep the total hardware cost under $20,000 Miriam Marketing can save money by using

    computers to develop their own materials

    Rachel Mobile computing needed for travelingpurchasing rep Jim Must be ergonomically designed

    Chapter2

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    Bead Bar Consultant

    How Computer Hardware Issues Affect the Bead Bar Meredith Needs to understand the technology and terms Suzanne Computers in studios to improve studio operations

    Leda Use computers to improve franchise record keeping andmarketing

    Mitch Portable computer to allow working while traveling Julia Concerned about costs, including ROI Miriam Use multimedia to develop marketing materials Rachel Use bar codes and handhelds to reduce errors and

    streamline operations Jim Upgrading skills of employees and finding new employees to

    hire with the proper computer skills

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    Bead Bar Software Requirements Computer software requirements Meredith Buy or hire a programmer? Suzanne Software to manage employees and

    inventory in studios

    Leda Easy to use Mitch Contact management and presentationsoftware

    Julia Tax software and office suite, includingspreadsheet

    Miriam Digital picture editing Rachel Software will need to be maintained and

    updated Jim Employee benefits Chapter 3

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    Bead Bar Software Issues

    How software issues affect the Bead Bar Meredith No software piracy permitted

    Suzanne Office suite should include database;

    employee scheduling and tracking of hours worked Leda Can we find COTS franchise management

    software?

    Mitch GUI required

    Julia QuickBooks required

    Miriam Desktop publishing tools needed Rachel Bar code scanner software for inventory

    tracking

    Jim How are computers and software going to

    change employee jobs, training, and recruitment?

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    Data Needs at The Bead Bar

    Meredith Too much data to handle manually Suzanne Difficult to analyze sales trends Leda How to share data with franchisees? Mitch Track cruise line offerings Julia Time consuming and difficult to compile financialreports Miriam How to track marketing campaigns? Rachel Keeping track of inventory in a timely manner Jim Need to have accurate data on employee benefits,

    retirement plan contributions, and beneficiary information Chapter 4

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    Bead Bar Consultant

    How database systems affect the Bead Bar Meredith Implement a data warehouse to identify

    trends Suzanne Database to schedule and manage

    employees and track inventory Leda Enterprise database to improve

    communications with franchisees Mitch Track sales leads Julia Create financial statements Miriam Data mining results of direct mail campaign Rachel Track inventory and automatically set

    reorder points Jim Track employee information; concerns over

    training

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    Bead Bar Consultant

    Networking Needs Meredith How to build a network when there is no

    premises wiring? Suzanne Need to connect all locations

    Leda Connectivity would allow easier exchange ofideas with franchisees

    Mitch Remote access to corporate network fromanywhere

    Julia Minimize costs and improve data collection andcommunications with all locations

    Miriam Electronic sales data and marketing materials Rachel Work flow systems to reduce paperwork Jim Use of electronic forms instead of paper forms

    Chapter 5

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    Bead Bar Consultant

    How can the Bead Bar use networkingtechnologies? Meredith Wireless connections Suzanne Connect all studios to org. software Leda Remote access to org. software for

    franchisees Mitch Can we access from onboard ships, also? Julia Cost benefits of wireless networking Miriam Improved inventory control due to more rapid

    transmission of sales and inventory data Rachel Improved efficiency Jim Will we need a network administrator? How

    about new policies and procedures for using and

    accessing the network?

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    Internet and WWW at the Bead

    Bar Leased lines to connect Bead Bar Headquarters witheach studio would cost more than $1,000 per month.

    Meredith believes that the Bead Bar should have a Webpage. Some of the uses for the web site might be: Sell jewelry Promotion of studios Communicate with franchises Help establish brand name

    Suzanne wants high-speed connections to studios Mitch wants to be able to search the WWW for

    information on the cruise industry. Julia is concerned about the controlling the costs Rachel wants to process franchise purchase requests

    using an intranet to improve response time. Chapter 6

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    Impact of Internet and WWW

    Meredith The Internet makes The Bead Bar aglobal company and expands market.

    Leda and Miriam Use Web site to improvebrand image and to create franchisee web sites.

    Mitch Search for information on cruise industryand opportunities to leverage the Bead Bar.

    Julia Pleased with low cost of Web site and

    reduced costs to connect headquarters withfranchise locations. Rachel Intranet will offer opportunity to

    reengineer purchasing procedures. Jim Develop policies for employee training and

    also for appropriate use for business purposes.

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    Expansion is on the horizon. Three new studios Five new franchises Many difficult decisions

    Meredith Needs help making strategic decisions Suzanne Where to locate the new studios? Leda How to evaluate potential franchisees? Mitch Scheduling and routing sales appointments Julia Purchase or lease new buildings? Miriam Where should we focus our marketing resources?

    Rachel How do I maintain the right inventory at the right price? Jim Needs help with hiring decisions

    Chapter 8

    Using Information Systems for

    Decision Making

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    Bead Bar Consultant

    How Decision-Making Technologies Affect theBead Bar. Meredith EIS looks to provide needed support and a

    reality checkon previous decisions Suzanne GIS help to determine new studio locations Leda Develop a DSS to evaluate franchise

    applicants Mitch Use genetic algorithms to solve the sales

    appointment problem

    Julia Use Excel to perform What-if and goal-seekinganalyses Miriam Use expert system to determine the best

    marketing media Rachel Intelligent agents to search for best pricing Jim Expert system to assist employees in selecting

    best combination of benefits options

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    Business Integration at

    the Bead Bar Expansion and growth generate increased need for integration.

    Finance Sales

    Purchasing Meredith Needs an overall view of the business Suzanne Needs help managing the increased complexity of

    additional studios personnel, budgets, and inventory Leda Needs to improve interaction with franchises

    Mitch Needs to manage more sales people entering newmarkets Julia Needs increased functionality in the financial software Miriam Wants to know information systems can be used to

    keep in better contact with their increasing customer base. Chapter 9

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    Business Integration at

    the Bead Bar(continued) Rachel E-business and growth of locations meansincreased need to manage inventories and orderfulfillment

    Jim Growth means we need a better way to

    handle job candidates, employee benefits, andemployee reviews

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    Bead Bar Consultant

    How Integration Issues Affect the Bead Bar Meredith Cost versus functionality of ERP systems

    Suzanne Should it be ERP? Or CRM? Both haveadvantages and disadvantages

    Leda Likes vertical market integration to ensurefranchisees so not purchase supplies elsewhere

    Mitch Sales force automation would greatly improve

    management of the sales force Julia SCM helps to reduce inventory costs whereas

    ERP financials would produce financial statementsmore quickly

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    Bead Bar Consultant (continued)

    Miriam Wants CRM to manage marketing

    campaigns Rachel SCM or ERP procurement module to

    manage inventory and costs

    Jim ERP human resources module would

    improve management of HR processes

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    Competition at The Bead Bar

    The Bead Bar faces increased competition andneeds to find ways to use information systems togenerate competitive advantage.

    Meredith How to know if the Bead Bar informationsystems truly improve the business and how can theybe used to help create a competitive advantage?

    Suzanne How to share knowledge and collaborate

    about designs ? Leda How to lock in franchisees?

    Chapter 10

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    Competition at The Bead Bar(continued)

    Mitch How to use IS to keep advantage in thecruise industry?

    Julia How to value the current informationsystems?

    Miriam How can the marketing team shareknowledge and collaborate?

    Rachel How to demonstrate increased efficiencyand reduced costs achieved through informationsystem?

    Jim How to use systems to assist in transitioningnew employees into the Bead Bar environment?

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    Bead Bar Consultant

    How Issues on Managing Information Systemsfor Strategic Advantage Affect the Bead Bar Meredith Understanding the strategic role of information

    systems has changed the way I think about technology Suzanne Wants to build KM system to share bead

    designs Leda Using KM systems to streamline the value chain

    makes the Bead Bar more attractive to franchisees

    Mitch Use IS to create differentiation for cruise linecustomers Miriam KM system for collaboration on marketing

    campaign Rachel Use IT for incremental improvements in business

    processes

    Jim Develop KM system to improve retention of valued

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    Developing and Purchasing Information Systems The Bead Bar needs digital cameras and new

    software to share bead designs. Meredith Software development needs to run smoothly and not

    disrupt business Suzanne Needs to be easy to use Leda Wants to know if COTS is available to do the job Mitch Wants flexibility for expansion to cruise ships Julia Wants to make sure cost is not too high and good ROI Rachel Can this help us to better understand our operations?

    Jim How do we juggle employee schedules to cover both workand system development activities? Abe How will this new system interface with our existing

    hardware, software, and networks? How much will it cost tomaintain?

    Bead Bar Consultant

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    Bead Bar Consultant

    How Information Systems Development IssuesAffect the Bead Bar

    Meredith Quality systems can give us a competitiveadvantage

    Suzanne End user involvement is key for systemsuccess

    Leda Developing new systems quickly will enable us

    to react to changing markets and attract newfranchisees

    Mitch We want to extend this to cruise ships ASAP

    Julia Outsourcing would enable use to control costs

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    Bead Bar Consultant (continued)

    Miriam Using an RFP helps make better decisions

    Rachel DFD provides better understanding ofoperations

    Jim We will need a new policy on end user softwaredevelopment

    Abe Choosing which SDM, outsourcing, RFPs, and

    SLA all affect my job

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    Bead Bar Consultant

    Securing Information Systems

    How to safeguard the Bead Bar technologyagainst natural or man-made disasters and

    business interruptions Meredith Worried about hackers or terrorists

    Suzanne What about studios located in Manhattanif there should be another terrorist attack?

    Leda Do franchisee systems pose a securityproblem?

    Mitch How do I secure my laptop computer and thedata that it contains?

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    Bead Bar Consultant (continued)

    Julia Concerned over the accuracy of the data infinancial systems

    Miriam Security of marketing data and systems

    Rachel Need for improved business continuity plansexposed by the reactions to 9/11 attack

    Jim Need to update HR policies to include securityactions

    Abe Burden of all planning for security and businesscontinuity

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    Bead Bar Consultant

    How Security, Disasters, and DataRetention Issues Affect the Bead Bar? Meredith and Suzanne Security is

    everyones business. Leda Franchisee identification system

    Mitch Passwords must be complex toduplicate and the passwords must be used

    Julia Sarbanes-Oxley has increased ourdata retention requirements for financial data

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    Bead Bar Consultant (continued)

    Miriam Need to develop policies on who canaccess confidential information

    Rachel and Jim Work with Abe to developcomprehensive disaster recovery plan Abe Work with Rachel and Jim on disaster

    recovery plan including technical, educational,and procedural approaches