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BEAUTY OUTFITS
ICONA MILANOis a “Made in Italy” brand that offers a complete
range of make up cosmetics and cleansing products, created to satisfy the beauty needs of women of every age. The ICONA
MILANO identity has its roots in the values of the “Made in Italy” statement, which falls in the world of Italian fashion, design, and “sense
of beauty”. “Beauty outfits” is the philosophy behind the brand: through its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their individual “beauty looks”.ICONA MILANO’s mission is to constantly offer excellent formulations, innovative concepts, real “master pieces” that become essential beauty tools and cosmetic accesories that complete a woman’s outfit. ICONA MILANO is: Colour & texture: the cromatic impact of the range is immediate, the textures are diversified, comfortable and easy to wear and the results are flawless.Security: products are formulated and manufactured following the most restricted quality regulation and the guarantee of the “made in Italy” makes ICONA MILANO a safe brand. Style: Italian fashion, design and beauty tradition mixed with a modern style, create a vintage chic allure of the brand. The trends trans-
lated into product and color concepts are always extremely easy and ready to wear.
summary
BEAUTIFYING TOUCH P- 06
CC ICONA P- 06
NATURAL TALENT P- 07
LA LUMIÈRE P- 07
EVER PRETTY P- 07
MAGICAL 3 P- 08
LASTING PERFECTOR P- 08
HIDE & SEEK P- 08
RAY OF LIGHT P- 09
SMOOTH & MATT P- 10
SUN DIVINA P- 10
SMOOTH & BLUSH P- 11
PHOTO BOOTH P- 11
CREAMY PRECISION P- 22
STATEMENT LIPS P- 22
POWDERY KISS P- 23
BRIGHT SIGNATURE P- 23
RISE & SHINE P- 25
COLOR BLOCK P- 25
CRYSTAL LIPS P- 25
VIBRANT LINER P- 14
KK PENCIL P- 14
COLOR & SHAPE P- 14
HOT SPOT P- 15
ESSENTIAL CHIC P- 16
ARTIST PEN P- 17
LIQUID EYE MARKER P- 17
OH MY LASHES P- 18
DEFINE BIG P- 18
EMOTION ALLOWED P- 19
ENDLESS COLOUR P- 19
ICONA MILANO NAIL POLISH P- 28
SOLVENTE P- 28
ICONA MILANO NAIL CARE P- 29 ANTI AGE
ICONA MILANO NAIL CARE P- 29 BASE INDURENTE
ICONA MILANO NAIL CARE P- 29 VITA NAIL
ICONA MILANO NAIL CARE P- 29 TOP COAT
ICONA MILANO - day light P- 33
ICONA MILANO - evening “aperitivo” P- 34
ICONA MILANO - by night P- 35
FACE LIPS
EYES
NAIL POLISH
BEAUTY OUTFITS
BEAUTIFYING TOUCH MATTIFYING PRIMER
NATURAL TALENT NUDE MATT FOUNDATION
CC ICONA MULTI-TASKING CC CREAM SPF15
LA LUMIÈRE BRIGHT ILLUMINATING FOUNDATION SPF15
WHAT IS IT?: This creamy formulation is the best skin-perfecting tool: it minimizes the appearance of pores and fine wrinkles, it balances skintone and texture and prepares skin for a smooth makeup application and long-lasting wear. Face complexion after application is ready to wear your foundation and the make up will be flawless. Especially recommended for combination and oily skin.
WHAT IS IT?: A new generation matt foundation, a creamy and ultra soft product that evens skin complexion, reduces imperfections with a “soft focus” effect for a natural, comfortable and long wearing make up: the skin appears surprisingly velvety and matt! Medium “nude” coverage. Oil free formulation especially recommended for normal to oily skin.
WHAT IS IT?: This smart product will be a must have in your beauty bag: it moisturizes skin and protects it with its SPF15 with a soft and creamy texture that soaks into your skin for high comfort wearing. It evens skin tone bringing natural shine and minimizing any imperfections with a high performance blend of pigments.
WHAT IS IT?: Like a ray of light right on your face this ultra fluid formulation blends with your skin creating a sophisticated bright finish: the skin tone is enhanced and perfected by the combination of the soft focus effect and the color pigments. Easy to apply and comfortable wearing it is recommended for all skin types.
HOW TO USE?: Apply with fingertips or a flat brush on face especially on the T-zone and/or where skin presents more imperfections. Let the product dry for a few seconds and then apply your foundation.
HOW TO USE?: For a natural finish apply with a flat brush all over the face. If a higher coverage is required apply the product with a sponge applicator. Blend the product on face and neck till it blends perfectly with your skin tone. HOW TO USE?: For a natural finish apply with a flat brush all over the face. If a
higher coverage is required apply the product with a sponge applicator. Blend the product on face and neck till it blends perfectly into the skin.
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DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE - D5 FREE - OIL FREE
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE - D5 FREE - OIL FREE
EVER PRETTY LONG LASTING FOUNDATION
WHAT IS IT?: This formulation unifies an extremely easy application with the highest coverage: like a thin film on skin the product guarantees long wear for comfortable and flawless make up for the whole day. The skin appears smoother, the finishing is matt, the texture is surprisingly light for the high coverage it has. For all skin types.
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
LASTING PERFECTOR STICK CONCEALER
MAGICAL 3 CONCEALER PALETTE
HIDE & SEEK LONG LASTING FLUID CONCEALER
WHAT IS IT?: This concealer guarantees a creamy and easy application with the highest coverage. The domed tip helps the application on little imperfections such as on dark circles and larger zones. The texture is light, nourishing and comfortable, the result is a smooth blend and flawless finish.
WHAT IS IT?: This concealer “trio” completely covers dark circles, blemishes, minor imperfections, and discolorations achieving a very natural look. This three-shades camouflage makes it possible for everyone to custom-blend her own perfect shade. The high-level of pigments requires very little product to achieve perfect coverage that lasts. The added “soft focus” effect brings a final touch of brightness for a perfect and professional make up result.
WHAT IS IT?: Easily blendable, this budge-proof concelaer is formulated with emollients that condition skin, leaving it soft and smooth instead of greasy. With medium, buildable coverage, it won’t slip off or melt away. It minimizes dark circles, imperfections and fine wrinkles
HOW TO USE?: Apply on the dark circles under the eyes starting from inside towards the outside. Use concealer also on other face areas that present colour dyschromias. A small flat brush is recommended as well as using finger tips with gentle touches on skin. After product dries fix it with compact powder for a matt and flawless finishing.
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DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
RAY OF LIGHT ILLUMINATING CONCEALER
WHAT IS IT?: Fluid concealer that brings light and radiance to the skin, immediately erases any signs of fatigue and brightens the complexion. It widens eyes when used between the eyebrows and along the sides of the nose, and creates fuller looking lips when used in the hollow of the chin and around the contour of the lips. It’s formulated for all skin types and for anyone who wants instant radiance, luminosity, and lift.
HOW TO USE?: It can be used as a normal concealer but it also allows to create light spots in specific face areas such as: - Dark ciricles, in order to hide them; - Eye countour, in order to even the tone of the eyelids; - Inner eye angles for illuminating your glance; - Along nose and mouth sides to hide fine wrinkles; - All over lips contour for an instant volume effect;
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE - D5 FREE - OIL FREE
SUN DIVINA COMPACT BRONZING POWDER
SMOOTH & MATT MATTIFYING COMPACT POWDER
PHOTO BOOTH FIXING LOOSE POWDER “PHOTOFINISH” EFFECT
SMOOTH & BLUSH COMPACT BLUSH
WHAT IS IT?: The velvet touch of this bright bronzing powder leaves an extremely comfortable sensation to the skin. A thin film of pure colour smooths the complexion creating a natural and discrete tanned looking finish.
WHAT IS IT?: This compact powder instantly mattifies skin revealing a natural, flawless complexion with zero shine or dry effect. This wonder face powder reduces the appearance of pores, evens out the skin tone, and hides imperfections for a perfectly smooth complexion
WHAT IS IT?: A velvety smooth powder that creates a flawless complexion on all skin types and skintones. Set and mattify your foundation with this translucent formula that glides on extra-smooth, or use it alone to smooth and correct skin imperfections.The non-drying formula leaves the skin soft, without being tight. A professional product, a perfect tool for a “red carpet” beauty outfit!
WHAT IS IT?: This beautiful blush powder blends smoothly onto skin for a natural finish or it can be layered for a bold, dramatic beauty outfit. This is a real burst of color for the cheeks.
HOW TO USE?: Apply all over the face with round movements especially on T-zone. The selected shade needs to be similar to the foundation you applied.
HOW TO USE?: Apply with a brush just below your cheekbones, paying attention not to apply to much product and to blend it accurately: this will contour your face profile providing right volumes and proportions.It can also be applied all over the face when the chosen color is very similar to the natural skin tone.
HOW TO USE?: Apply with a brush on cheekbones, from inside to outside in order to create a “bone mine” effect which will brighten and illuminate the face.
HOW TO USE?: Take with a brush a very little product and gently apply on T-zone and/or shiny zones with delicate touches.
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DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREEDERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
DERMATOLOGICALLY TESTED – PARABEN FREE – FRAGRANCE FREE
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HOT SPOT MONO EYESHADOW
WHAT IS IT?: This compact eyeshadow has the perfect, high-payoff combination of brilliant color, easy-blending formula, and endless versatility. The easily blendable formulation creates high impact makeup finishes that last.
HOW TO USE?: In order to a achieve a professional and lasting look for the eyes, prepare eyelid with a touch of concealer. Then blend the eyeliner or the eye pencil used and apply at least three different eyeshadow shades: a light one, a medium and a darker one. Apply your lightest color. Normally called a highlighter shade, this is typically a creamy nude eyeshadow. Use your stiff flat brush to put this on the inner corners of your eyes, sweeping it up and down to gather just slightly on the upper and lower lash line. Apply a light sweep of it as well just below your eyebrows.
Take your color in the medium shade. Use your flat brush to pat this color over the entire eye lid, from your lash line to your crease. Don’t go too much further above your crease or outwards from the corner of your eye. Use your dome brush with your darkest eyeshadow color to contour your eyelid. Start at the outside corner of your eye, and sweep the brush in a half-moon motion up and around to the center of your crease. Keep the shadow the darkest along your lash line, and fade it out as you move up. Use soft, sweeping brush strokes to blend the shadows.
OFTALMOLOGICALLY TESTED
P- 15
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VIBRANT LINER EYES PENCIL
KK PENCIL
WHAT IS IT?: Water proof eye pencil, soft and smooth application for an intense colour that appears shiny and is easily blendable.
WHAT IS IT?: Eyes khol-kajal for inner and outer eyelid. Soft texture, long lasting: precise amd smooth trace for mysterious and sensual eyes.
HOW TO USE?: Apply drawing a fine line close to the eyelashes and/or blend it with a brush towards the eyelid. To use before eyeshadow.
HOW TO USE?: Thanks to its softeness it can be easily used inside or outside the eyelid with a perfect application and excellent duration.
OFTALMOLOGICALLY TESTED
OFTALMOLOGICALLY TESTED
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COLOR & SHAPE BROW PENCIL
WHAT IS IT?: This soft and “gelly” formulation defines eyebrows by shaping them and adding colour. At the same time the product sets the make up giving a final touch for a professional yet natural result.
HOW TO USE?: Draw the eyebrow shape with little traces where there are empty spots or imperfections then blend them with a brush or sponge applicator and comb them. Leave an intense colour for a bolder effect.
OFTALMOLOGICALLY TESTED
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LIQUID EYE MARKER LONG LASTING LIQUID EYELINER
ARTIST PEN EYELINER PENESSENTIAL CHIC EYESHADOW PALETTE
WHAT IS IT?: This eyeliner has a pure and perfect trace for long wearing make up that stays in place. The pure and carbon black pigments gives intensity and deepness. The tip is perfect and guarantees a flawless line.
WHAT IS IT?: An easy-application liquid liner with high precision performance and brilliant colour.This easy-glide, quick-dry precision liner stays in place. The thin, marker-like tip is easy to use, even for the beauty beginner, and delivers any look—from a thin line to a bold, dramatic stroke. It goes on smoothly without skipping, smudging, or pulling.
WHAT IS IT?: Elegant eyeshadow palette with 4 bright and vibrant shades. Due to pearly, metalized and satin finishing this colour composition allow to enhance natural eye colour through day or night make up.The application is easy and the product is smooth and easily bendable.The sleek compact with inner mirror is perfect to carry and use for any occasion.
HOW TO USE?: Draw a line starting from the middle of the eye towards the outer angle, then trace the line from the inner angle of the eye to the centre.
OFTALMOLOGICALLY TESTED - PARABEN FREE - FRAGRANCE FREE
OFTALMOLOGICALLY TESTED - PARABEN FREE - FRAGRANCE FREE
DERMATOLOGICALLY TESTED - PARABENS FREE
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Essential Chic 01
Essential Chic 02
Essential Chic 04
Essential Chic 03
Blue eyes, Recommended:ref. 01• 02 • 04
Brown Eyes, Recommended:
ref. 01• 03
Green Eyes, Recommended:ref. 01• 02 • 04
Black Eyes, Recommended:
ref. 02 • 03
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DEFINE BIG VOLUME & DEFINITION MASCARA ENDLESS COLOUR LENGHTENING COLOURED MASCARA
EMOTION ALLOWED VOLUME WATER PROOF MASCARA
WHAT IS IT?: A buildable volume mascara to create your “mascara outfit” step by step: the formulation achieves the perfect balance volume/definition for each type of lashes.
WHAT IS IT?: An extreme telescopic effect mascara: lashes are combed, defined and achieve a sensational lenght. For a bold look apply the product on all the lash lenght or just on lash tips for a butterfly color changing effect.
WHAT IS IT?: Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.
OFTALMOLOGICALLY TESTED
OFTALMOLOGICALLY TESTED
OFTALMOLOGICALLY TESTED
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OH MY LASHES! FALSE LASHES EFFECT CC MASCARA
WHAT IS IT?: A revolutionary formulation that brings to the lashes a spectacular volume and a surprising curling. Lashes are lift, multiply and curl one by one: since the first application the panoramic effect is immediate. The formulation also contains a lipidic complex that nourishes and strenghtes lashes. The color is deep, the adhesion is perfect with no smudges: the “WOW LOOK” is guaranteed.
HOW TO USE?: With a steady hand, place the mascara wand at the root of your eyelashes. Gently pull the wand up to the end of your lashes, slightly jarring the wand back and forth to separate the lashes and prevent clumps. Repeat across your eyelashes, making sure to get every lash.
OFTALMOLOGICALLY TESTED
P- 23
CREAMY PRECISION LIPS CONTOUR PENCILPOWDERY KISS BRIGHT MATT LIPSTICK
STATEMENT LIPS HYDRATING INTENSE COLOR LIPSTICK
BRIGHT SIGNATURE BRIGHT NATURAL LIPSTICK
COS’É?: Soft pencil with a precise yet creamy trace: the application is easy and flawless. The product defines lip contour with just one application, the rich texture and the intense colour guarantee blendable countouring. It is perfect to use alone as well as before applying lipstick or lipgloss.
WHAT IS IT?: A revolutionary new matt look! The rich formulation sooths lips while depositing vivid, dramatic color onto the lips. This product will embrace your lips with bright colour thanks to the special selected pigment and protect them with comfort and hydration. Forget dry matt lips and welcome bright matt lipstick!
WHAT IS IT?: For brilliant and protected lips this is THE lipstick: enriched with “wild mango”, a vegetabll butter that helps maintaining lip hydration. This pure trace creamy lipstick helps the colour stay in place and offers comfort and smoothness to the lips. Medium/high coverage. WHAT IS IT?: A glossy texture with a light coverage that will enrich your every day look any time.
The application is easy and it is ideal to bring wherever you go to add color and hydration to your lips.
HOW TO USE?: Draw the lip contour starting from the inside towards the ouside part of the lips. Avoid drawing the line oustide the natural lip contour. It is possible to fill lips in order to have more colour intensity and more long lasting lipstick.
HOW TO USE?: Apply product with a brush for more precise trace or directly with the stick. The color needs to combine and blend with the lip pencil shade.
DERMATOLOGICALLY TESTES
DERMATOLOGICALLY TESTED - PARABEN FREE - FRAGRANCE FREE
DERMATOLOGICALLY TESTED-PARABEN FREE-FRAGRANCE FREE
DERMATOLOGICALLY TESTED - PARABEN FREE - FRAGRANCE FREE
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RISE & SHINE ULTRASHINE LIPGLOSS
COLOR BLOCK VYNILIC SHINE LIPGLOSS
CRYSTAL LIPS TRANSPARENT LIPGLOSS
WHAT IS IT?: A revolutionarly “jelly” texture for a maximum shine lipgloss! Lips are covered by a “Non sticky” and comfortable film that give a medium coverage colour bringing a bright touch to your beauty look.
WHAT IS IT?: The Vynil Look gives a new more bolder look: with extremely bold and mirror shine this lipgloss delivers a high intense and shock look. Coverage is pure and absolute for perfect results in just one gesture!
WHAT IS IT?: Creamy transparence and high shine on your lips: use this lipgloss alone to highlight your natural lip color or on the lipstick for an extra glossy effect. This “non sticky” formulation is the perfect tool to re-fresh your every day beauty look.
HOW TO USE?: Apply alone or on your lipstick to give a shiny touch and volume effect to your lips.
DERMATOLOGICALLY TESTED - PARABEN FREE - FRAGRANCE FREE
DERMATOLOGICALLY TESTED - PARABEN FREE - FRAGRANCE FREE
DERMATOLOGICALLY TESTED - PARABEN FREE - FRAGRANCE FREE
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ICONA MILANO NAIL POLISH NAIL POLISH
ICONA MILANO NAIL CARE ANTI AGE
ICONA MILANO NAIL CARE BASE INDURENTE
ICONA MILANO NAIL CARE VITA NAIL
ICONA MILANO NAIL CARE TOP COAT
NAIL POLISH REMOVER
WHAT IS IT?: Shiny finishing and long lasting colour are the main characteristics of this new nail polish. Easy to apply, due to the ultra smooth formulation and the flat brush, it dries quickly assuring a long wearing nail make up. The bright colour cover the nails since the the first application.
COS´É?: Trattamento unghie arricchito con estratto di alga marina ricca in minerali che leviga e nutre le unghie, correggendo imperfezioni e uniformandone la superficie. Contiene inoltre Vitamina A con azione anti-ossidante. Il finish é ultra-brillante.
WHAT IS IT?: Transparent polish for the treatment of fragile nails: it strenghts nails due to the combination of VITAMINE E and anti-oxidants. Enriched with Jojoba and Almond oil, it protects from breaks and improve nails flexibility as well as helps a regular and healty grow.
WHAT IS IT?: This formulation contains a special resine that gives nails a special glow, flexibility and strenght. Nails appear whitened and with a uniform and bright colour.
WHAT IS IT?: Top Coat especially formulated to guarantee the maximum duration and the highest shine. Nails surface is smoothed and appears “volumized” with a 3D effect. It also contains UV filter that avoids loss of brightness and yellowish coloration.
WHAT IS IT?: It removes quickly any trace of nail polish. The new formulation is enriched with PHYTOEXTENSION, a natural ingredient from seaweeds (Rhodophycea) that brings to nails minerals that make nails stronger and more flexible.
DERMATOLOGICALLY TESTED – FORMALDEIDE FREE - TOLUENE FREE – DBP FREE
DERMATOLOGICALLY TESTED – FORMALDEIDE FREE – TOLUENE FREE – DBP FREE
DERMATOLOGICALLY TESTED – FORMALDEIDE FREE – TOLUENE FREE – DBP FREE
DERMATOLOGICALLY TESTED – FORMALDEIDE FREE – TOLUENE FREE – DBP FREE
DERMATOLOGICAMENTE TESTATO – SENZA FORMALDEIDE - SENZA TOLUENE
DERMATOLOGICALLY TESTED
ICONA MILANO invites women to wear every
day and on any occasion the ideal make-up:
ICONA MILANO beauty outfits complete any
fashion look perfectly..
ICONA MILANO products are the best allies of
a woman: they are cosmetics tools as well as
beautiful little fancy accessories to carry.
With ICONA MILANO each woman will find the
right accessories to complete their look and make
them perfect.
BEAUTY OUTFITS
ICONA MILANO day lightP- 33
Face
Eyes
Lips
Beautyfing touch, CC Icona spf 15, Smooth & blush 04, Smooth & matt, Lasting perfector
Color & shape, Hot spot 09-06, Vibrant liner 03,Define big
Bright signature 01
Make up Artist Simona Pesenti
ICONA MILANO by night ICONA MILANO evening “aperitivo”P- 35
FaceFace
EyesEyes
Lips
Lips
Beautyfing touch, Ever pretty, Smooth & matt, Magical 3 + Ray of light, Sun divina (countouring) 01 Smooth & blush 03-02
Beautyfing touch, La lumière,Hide & seek,Photo booth, Smooth & blush 01
KK Icona,Color & shape, Hot spot 05-11Endless color 01: (Radiant Orchid)
Essential chic 01, Color & shape, Oh my lashes!,Vibrant Liner 03
Color block 06
Powdery kiss 03
BEAUTY OUTFITS
www.iconamilano.com