The paper summarized is: Hambrick, D. C., &Chen, M. J. (2008). e!academic"ie#dsasadmi$$ance%seekin&s'cia#m'(emen$s: The case '" s$ra$e&ic mana&emen$. Academy of Management Review, 33()), *2%+,.The'b-ec$i(es'" $heau$h'rsin$hispaper !ere$hree: presen$in&a&enera#izab#em'de# $'e.p#ain $he rise '" ne! academic "ie#ds, re"ine and e.$end $he 'ri&ina# s'cia# m'(emen$ m'de#and in e#ab'ra$in& $he m'de#, presen$ a c'mp#e$e ana#/sis '" $he rise '" s$ra$e&ic mana&emen$. Members '" an in"'rma# c'mmuni$/ !i## $ake up a campai&n $' se$ up a ne! academic "ie#d 'n#/i" $!' c'ndi$i'ns are "i##ed 0 $he a&enda '" $he c'mmuni$/ is #'n&%$erm and $ha$ $he/ cann'$"u#"i## $heir 'b-ec$i(es b/ c'n$inuin& as an in"'rma# c'mmuni$/.Theau$h'rsm'de#ed$heascen$ '"ane!academic"ie#dasasuccess"u# admi$$ance%seekin&s'cia# m'(emen$ 'n $hree ma-'r e#emen$s: di""eren$ia$i'n, m'bi#iza$i'n and #e&i$imac/. The "ie#dneeds $' di""eren$ia$e i$se#" "r'm '$her "ie#ds, sa/in& $here are cer$ain pr'b#ems $ha$ cann'$ bes'#(ed i" !e d'n1$ break a!a/, m'bi#ize res'urces 0 $he p'#i$ica# 'pp'r$uni$/ s$ruc$ure, sharedin$eres$s and s'cia# in"ras$ruc$ure sh'u#d be in p#ace 'r be pu$ in p#ace and bui#d #e&i$imac/ b/in$e##ec$ua# persuasi'n and b/ adherin& $' $he pre(a#en$ s$/#e '" re#a$ed ad-acen$ "ie#ds. The (ari'us pr'p'si$i'ns ab'u$ $he "ac$'rs $ha$ a""ec$ p'si$i(e#/an aspirin& c'mmuni$/1s#ike#ih''d and speed '" achie(in& $he s$a$us '" an academic "ie#d !ere: ). Di""eren$ia$i'na) The p'r$ra/a# '" a missi'n $ha$ is s'cia##/ imp'r$an$ b) The a""irma$i'n '" dis$inc$i(e !'r$hiness b/ 'u$side in"#uen$ia# par$ies c) The p'r$ra/a# '" a missi'n $ha$ is c'mp#emen$ar/ ra$her $han c'mpe$i$i(e !i$h e.is$in&ad-acen$ "ie#ds2. M'bi#iza$i'n d) The e.is$ence '" e.$erna# demand 'r a$ #eas$ $he appearance '" e.$erna# re#e(ance e) The e.is$ence '" in$erna# demand(!he$her b/ "ia$ 'r s$uden$ pre"erence) "'r $hekn'!#ed&e $au&h$ ") Thee.is$ence'" ab'undedse$ '" sharedin$eres$s am'n&anaspirin&c'mmuni$/1smembers&) The e.is$ence '" mu#$ip#e credib#e "'rums "'r disc'urse and ra##/in&h) The e.is$ence '" a s'cia##/ in$erc'nnec$ed c're and c'mp#emen$ar/ (arie$/ i) The e.is$ence '" ne! "'rums (s'cie$ies and -'urna#s) $ha$ p'se 'b#i2ue c'mpe$i$i'n%as'pp'sed $' n' c'mp#e$i'n 'r direc$, h's$i#e c'mpe$i$i'n $' "'rums '" $he es$ab#ishmen$*. 3e&i$imac/ bui#din& -) The ad'p$i'n '" $he n'rms and s$/#e '" research '" m're ad-acen$ "ie#ds The m'de# a#s' e.p#ain $he abs'rp$i'n '" 4n$erna$i'na# 5usiness in '$her "ie#ds a"$er a sh'r$ s$in$'" p'pu#ari$/ and $he "ac$ $ha$ shareh'#der !ea#$h crea$i'n became $he main "'cus '" business#ead $' $he de(e#'pmen$ '" $he niche area '" s'cia# issues in mana&emen$ (64M).The '$her area '" in$eres$s "'r research "r'm $his paper !'u#d be rise '" ne! academic "ie#ds, r'#e'" #eaders in i$, #a$er phase '" $he $ra-ec$'r/ '" a "ie#d and c'nduc$ c'mparis'ns acr'ss academic"ie#d and in 'ba# c'n$e.$ $''.