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A SOUTHWEST AIRLINES COMMUNITY OUTREACH PUBLICATION

CONNECTIONS TO SUCCESS SOUTHWEST AIRLINES LUVS TRANSFORMING LIVES

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BUILDING COMMUNITY IN SAN FRANCISCO’S CHINATOWN

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STUDENTS LIGHT UP THE STAGE

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LUV WAS IN THE AIR ON VALENTINE’S DAY as the Barbara Bush Foundation for Family Literacy held its 14th annual Celebration of Reading event in Bonita Springs, FL. This organization is Southwest Airlines’ new national partner, and it was founded 25 years ago by former First Lady Barbara Bush with a goal to improve the lives of families through learning. “The American Dream is about equal opportunity for everyone who works hard. If we don’t give everyone the ability to simply read and write, then we aren’t giving everyone an equal chance to succeed,” says Mrs. Bush.

It’s a fact that low-literacy skills are directly linked to higher unemployment, less earned income, and poor health. Over the past 25 years, the organization has funded more than 1500 literacy programs, and it advocates for parents and children to read and write, the most basic of educational skills.

Today, the Bush Foundation for Family Literacy is led by her children, Jeb Bush and Dora Bush Koch, and continues to inspire those with a passion to learn.

The fundraising event, hosted by former Governor Jeb Bush, raised more than $1 million to support opportunities for families. First Lady Barbara Bush and President George H.W. Bush greeted attendees via Skype™ from their home.

Authors included in the program were Teri Hatcher, actress and author of Burnt Toast: And Other Philosophies of Life; Eric Draper, author of Front Row Seat: A Photographic Portrait of the Presidency of George W. Bush; Debbie Macomber, No. 1 New York Times bestselling author; and Mary Pope Osborne, author of the children’s book series Magic Tree House.

FOR THE LUV OF READING

L-R: Former Governor Jeb Bush; Alison Hoefler, Southwest Airlines, Community Affairs & Grass roots Regional Leader; Ann Scott, First Lady of Florida and Florida Governor Rick Scott.

SUMMER 20142

CHERCHERCHERYLYLYL SSSWWWANSONANSONANSON

SPECIALIST OF COMMUNITY AFFAIRS & GRASSROOTS

CHERYL was officially hired at Southwest Airlines seven years ago, but she joined the Southwest Family long before that! Cheryl began temping at Southwest in 1996, working part-time while she raised her four children. After her kids were grown, Cheryl made it official by joining the Community Relations Department where she specialized in managing Southwest’s Community Giving Boards— which are made up of Employees who are responsible for managing donation requests in their local communities. Last year, Cheryl made her debut on the Community Affairs & Grassroots

Team, and she hit the ground running by taking on the Southwest-sponsored Congressional Art Competition, and supporting our Community Partnerships in the East Coast and heartland regions. In her free time, Cheryl enjoys traveling and spending time with her family at the lake!

Building Community in

San Francisco’s Chinatown

FOUNDED IN 1977, CHINATOWN COMMUNITY DEVELOPMENT CENTER’S MISSION IS to improve the quality of life for primarily low-income residents by increasing the stock of affordable housing, providing quality property management services, enhancing public space and transportation, and mobilizing residents to advocate for change.

Southwest Airlines has helped raise the visibility of Chinatown CDC, including its 2014 Lunar New Year Luncheon and 36th Anniversary Gala, which each drew more than 650 community members. Southwest tickets help raise funds for various programs and services, while giving San Francisco residents with limited income the opportunity to fly.

Southwest’s support has also leveraged Chinatown CDC’s economic development objectives to enhance Chinatown’s presence as a Cultural Hub. Tickets were used as an incentive to draw more shoppers into Chinatown; more than 1,500 individuals returned their “shopping cards” and were entered into a raffle drawing. The winners were selected at the Chinese New Year Street Festival.

In addition, Southwest has helped youth leaders attend workshops to enhance their expertise and awareness about relevant issues and their communities. Rev. Norman Fong, Executive Director of Chinatown CDC, said, “We are grateful for our relationship with Southwest Airlines. Working together, we can continue to improve the quality of life for all San Francisco residents.”

To learn more about Chinatown CDC and its 37th Anniversary Gala on Oct. 17, 2014, visit: www.chinatowncdc.org.

L-R: Kim Delevett, Southwest Airlines, Community Affairs & Grassroots Regional Leader; Supervisor Cohen; Supervisor Yee; Honorees Phon Tran, Gum Gee Lee, and Thoma Ng; Rev. Norman Fong, Executive Director of Chinatown CDC; Steve Kawa, Chief of Staff, Office of Mayor Lee; Supervisor Mar and Geoff Palermo, CEO Hilton SF Financial District.

http:www.chinatowncdc.org

2014 UPCOMING EVENTS

HAPPENINGS AROUND THE SYSTEM

Manhattan Chamber of Commerce’s Women of Influence event featuring Daryl Roth, Broadway Producer, with Jill Simonson Southwest Airlines, Community Affairs & Grassroots Regional Leader and New York partners.

JUNE NATIONWIDE • SOUTHWEST EMPLOYEES COOK RONALD

MCDONALD HOUSE DINNERS IN HONOR OF SOUTHWEST’S 43RD BIRTHDAY

JUNE 25-29 WASHINGTON D.C. • WOMEN’S TRANSPORTATION SEMINAR

(WTS) TRANSPORTATION YOU D.C. SUMMIT

JUNE 26-28 SAN DIEGO, CA • NALEO 31ST ANNUAL CONFERENCE

JULY 10-12 SAN JOSE, CA • JAPANESE AMERICAN CITIZENS LEAGUE

NATIONAL CONVENTION AND BANQUET

JULY 17-20 LOS ANGELES, CA • NAACP ACT-SO YOUTH PROGRAM

NATIONAL COMPETITION

JULY 30-AUGUST 2 ORLANDO, FL • 43RD TUSKEGEE AIRMEN, INC.

NATIONAL CONVENTION

AUGUST 13-16 WASHINGTON, D.C. • THE 24TH ANNUAL ASIAN AMERICAN

JOURNALISTS ASSOCIATION NATIONAL CONVENTION

AUGUST 20 GREENVILLE, SC • UPSTATE SC ALLIANCE MID

ANNUAL MEETING

AUGUST 22-23 LAS VEGAS, NV • TEJANO MUSIC NATIONAL CONVENTION

SEPTEMBER 5 PHOENIX, AZ • VALLE DEL SOL PROFILES OF

SUCCESS LUNCHEON

SEPTEMBER 19 WEST PALM BEACH, FL • 23RD ANNUAL ATHENA AWARDS

SEPTEMBER 29 CHARLESTON, SC • LOUIE’S KIDS BIG CHEF LITTLE CHEF

SEPTEMBER 30-OCTOBER 1 WASHINGTON, D.C.

• CONGRESSIONAL HISPANIC CAUCUS INSTITUTE PUBLIC POLICY CONFERENCE

OCTOBER 2 WASHINGTON, D.C. • CONGRESSIONAL HISPANIC CAUCUS

INSTITUTE 37TH ANNUAL AWARDS GALA

THERE’S SO MUCH HAPPENING AROUND THE SYSTEM... FIND MORE ON PAGE 4!

3 SUMMER 2014

From the Root to the Fruit Families at All Pro Dads event, Tampa, Fla.

L-R: Wilson Cruz, GLAAD Spokesperson; Jennifer Lopez; Lidia S. Martinez, Southwest Airlines, Manager of Community Affairs & Grassroots and Sarah Kate Ellis, GLAAD President & CEO at GLAAD Media Awards, Los Angeles

Southwest Airlines Leaders attended the San Antonio State of the City Luncheon with Mayor Julian Castro. L-R: John Retta; Ulrika Martinez; Mayor Castro and Michelle Salas.

L-R: Dr. Juan Andrade, Jr., USHLI, President; Lidia S. Martinez, Southwest Airlines, Manager of Community Affairs & Grassroots; Frank Ros, Coca-Cola Company; Johana Suarez, Telemundo Los Angeles and Javier Goizueta, The Coca-Cola Company at the HACR Symposium - C-Suite Fireside Chat, San Diego, Calif.

Southwest Airlines Leaders attended the Greater Houston Partnership State of the Airport Event. L-R: Dorothy Berkey, Connie Zadoorian, Christine Ortega, Linda Macey, Julian Gelvez, Danny Brown, Jynell Holliday, and Brad Hawkins.

L-R: Danny Melgoza, Deputy Chief of Staff for Supervisor Gregg Cox; Dr. Ted Martinez, Jr., University of San Diego; Lidia S. Martinez, Southwest Airlines, Manager of Community Affairs & Grassroots and Greg Cox, San Diego County Supervisor at UFW Foundation’s Cesar Chavez Film Premiere in San Diego.

ace Hong, Duke Ellington School of the Arts Chief Development Officer; Rory Pul-e Ellington School of the Arts Head of School/CEO and Karen Price-Ward,

west Airlines, Community Affairs & Grassroots Regional Leader.

SUMMER 2014

Southwest Airlines

HEART of the Community ON MONDAY, APRIL 1 AT TRAVIS PARK IN SAN ANTONIO, Gary Kelly announced a multi-year commitment to Project for Public Spaces (PPS) to create the Southwest Airlines Heart of the Community program. Through this new program, Southwest will work with PPS—the pioneering nonprofit behind Placemaking—and collaborate with local community partners in cities across the country to bring new life to their public spaces. The historic Travis Park was the setting for the third pilot project as they unveiled amenities such as a book stand and dog park as well as programming, including yoga and Zumba classes. More than 40 Southwest Employees were on hand to volunteer with opening-day festivities. Southwest looks forward to supporting our communities with projects that help create public places that are at the heart of the community. To learn more about the Heart of the Community program, Placemaking, and PPS, visit www.pps.org/ heart-of-the-community.

HAPPENINGS AROUND THE SYSTEM

L-R: Lidia S. Martinez, Southwest Airlines, Manager of Community Affairs & Grassroots with Long Beach State Senator, Ricardo Lara at HOPE Latina History Day, Los Angeles, Calif.

On Thursday, March 27, the American Red Cross presented Gary Kelly, Southwest Airlines, Chairman of the Board, President & Chief Executive Officer with the first-ever “Heroes Award,” honoring Southwest for its work to prevent and alleviate human suffering in the face of disaster.

Dr. Juan Andrade, Jr., USHLI, President; Lidia S. Martinez, Southwest Airlines, Manager of Community Affairs & Grassroots; Rey Gonzalez, Chairman of the Board of Directors, USHLI at the San Diego Opera, “¡Viva la Ópera!”

Throughout the months of April and May, Southwest Employees across the system gave from the heart to their communities. On Monday, April 28, members of Student Conservation Association and Southwest’s Dallas Employees joined together to help restore Dallas’ Trinity River Corridor in celebration of Earth Day.

L-R: Lidia S. Martinez, Southwest Airlines, Manager of Community Affairs & Grassroots; Janet Murguia, President & CEO, NCLR at HACR Annual Symposium, San Diego.

L-R: Dr. Lou Murillo, San Diego State University (SDSU); Lidia S. Martinez, Southwest Airlines, Manager of Community Affairs & Grassroots; Dr. Elliot Hirshman, SDSU President; Ana Melgoza, San Ysidro Health Center; Danny Melgoza, Office of San Diego County Supervisor and Greg Cox at SDSU’s Cesar E. Chavez Scholarship Luncheon.

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Gr lens, Duk South

http:www.pps.org

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STUDENTS Light UP the stage

HIGH SCHOOL STUDENTS LIT UP THE STAGE in their glowing t-shirts and sneakers as dancers, background singers, and musicians with Sting and Paul Simon at the Duke Ellington School of the Arts’ Annual Performance Series of Legends. The students and audience enjoyed a thrilling concert. With Southwest Airlines as the Official Airline of the school, the concert soared by raising more than $1.2 million for school programs, which is the highest amount ever raised during this event. Past featured artists include Ellington alum and opera star Denyce Graves and musical icons Stevie Wonder; Earth, Wind & Fire; Smokey Robinson; and Patti LaBelle.

The audience was excited to learn from Karen Price-Ward, Southwest Airlines, Community Affairs & Grassroots Regional Leader, of Southwest Airlines’ commitment to add flights in the D.C. region to become a more prominent DCA airline carrier and community partner.

Since 1974, the school has upheld its mission of providing an exemplary arts and academic education to talented youth who may not otherwise have the opportunity. The school is an independently operated public school in partnership with the D.C. public schools, George Washington University, the John F. Kennedy Center for the Performing Arts, and the Ellington Fund. This college preparatory, arts-focused high school boasts a 99 percent graduation rate and 95 percent college acceptance rate. Students specialize in dance, literary media and communications, museum studies, instrumental or vocal music, theatre, technical design and production, or visual arts. To learn more, please visit www.ellingtonschool.org.

Sting and Paul Simon in concert at the Duke Ellington School of the Arts’ Annual Performance Series of Legends.

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L-R: McKenzie Jones, The Nature Conservancy; Victoria Fulkerson, National Gay and Lesbian Chamber of Commerce; Guy Dunn; Karen Price-Ward, Southwest Airlines, Community Affairs & Grassroots Regional Leader; Sting; and Jeff Hart and Steve Leatham, Southwest Airlines.

Grace Hong, Duke Ellington School of the Arts Chief Development Officer; Rory Pul lens, Duke Ellington School of the Arts Head of School/CEO and Karen Price-Ward, Southwest Airlines, Community Affairs & Grassroots Regional Leader.

http:www.ellingtonschool.org

SUMMER 2014

LIVES CHANGE WITH THE HELP OF AWEE SINCE 1981, Arizona Women’s Education and Employment, Inc. (AWEE) has been committed to improving the quality of life for Arizonans through the dignity of work. AWEE is the gold standard in workforce development; helping Arizonans - women, men, veterans, young adults, and mature workers - get back to work by providing the tools for change, independence, self-reliance, and community revitalization to advance Arizona’s workforce. This path to new beginnings is paved with workshops, resume and interview skill building, education opportunities, trainings, financial literacy information, mentoring, peer-to-peer support and financial support for work-related needs, including transportation, childcare, uniforms, eyeglasses, tools, and equipment. AWEE connects those struggling to find jobs with employers that are ready to hire committed workers.

Investment from Southwest Airlines and other private and civic organizations provides AWEE with the capacity to ensure that the workforce needs of its client population are effectively addressed. AWEE recognizes Southwest Airlines and other partnerships, and highlights outstanding participant achievements at the annual Faces of Success Luncheon. In 2013, the Faces of Success were Zeny, a returning combat veteran who was coached to use her skills to successfully return to a civilian job;

Ariana, a young mother who overcame addiction and abuse to finish her GED and continue her education; and Moises, who learned to control his anger issues and was helped to obtain professional training and a job with a future. Providing someone with the opportunity to earn dignity through work is giving them the power to change their life. AWEE Works!

AWEE’s Faces of Success

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7 SUMMER 2014

WITH ASSISTANCE FROM SOUTHWEST AIRLINES, participants and staff from Connections to Success and the National Transitional Jobs Network (NTJN) traveled to Washington, D.C. this winter to talk with members of Congress about how Connections to Success transforms lives. Participants met with their members of Congress from Missouri and Kansas including Senator Claire McCaskill, Representative Emmanuel Cleaver, Representative Blaine Luetkemeyer, and others. Connections to Success is a leader in empowering low-income individuals in their transformation to economic independence by providing hope, resources, and a plan in Missouri and Kansas.

The trip was coordinated and lead by the National Transitional Jobs Network – a national coalition dedicated to getting Americans back to work, housed at Heartland Alliance. Participants and staff spoke with members of Congress about the need for employment opportunities in their communities to ensure that everyone who wants to work has opportunities and the support to do so. In addition, Connections to Success received a private tour of the White House!

Damion Alexander, a Life Transformation Coach and Trainer at Connections to Success, played a central role in showing members of Congress how important it is for them to champion ideas that transform lives, advance economic opportunity, and strengthen families.

“When I was at the Lincoln Memorial, I was thinking, “Here I am, in D.C., getting to

be a voice for people,” said Damion Alexander

CONNECTION TO SUCCESS: Southwest Airlines LUVs Transforming Lives

Connections to Success and NTJN discuss jobs, reentry, and child support with members of Congress. Connections to Success and NTJN were fired up and ready to go for a round of legislative meetings in D.C.

Participants from Connections to Success had the opportunity to tell their personal stories of success directly to US Senator Roy Blunt.

IT WAS A ONE-OF-A-KIND EXPERIENCE as the Country Music Hall of Fame and Museum traveled to Club Nokia in Los Angeles to raise funds for the Museum through an evening of music. All for the Hall, Los Angeles featured intimate acoustic perfor-

ALL FOR THE HALL mances from Vince Gill, Emmylou Harris, Jason Mraz, Heart, Rita Wilson, Holly Williams, and Cam Ochs, based on Nashville’s "guitar pull" tradition. The "guitar pull" is a Nashville specialty; it originated in the homes of Nashville songwriters who gathered to try out new compositions for their peers. Southwest Airlines was proud to support the fundraiser that gave attendees the unique opportunity to see these acclaimed singer-songwriters interact with one another as they took turns swapping songs, stories and personal recollections. With such a diverse artist and song selection, the event showed the powerful connection between country music and other forms of popular music. It was a magical night of spontaneity and camaraderie, the hallmark of a great guitar pull!

Meanwhile back in Music City, the museum unveiled a 210,000-square-foot expansion with a gala grand opening ceremony. In addition to remarks from Tennessee Governor Bill Haslam, Nashville Mayor Karl Dean, Museum Director Kyle Young, and Museum Board Chairman Steve Turner, an all-star band was on hand to provide musical accompaniment for performances by Vince Gill, Lee Ann Womack, Ricky Skaggs, the Valentines, the McCrary Sisters, and Buddy Miller. The expansion includes remarkable new spaces including the CMA Theater, Taylor Swift Education Center, a new home for the letterpress operation Hatch Print Show, and a sixth floor event hall overlooking the Nashville Skyline.

Country Music Hall of Fame and Museum Director Kyle Young welcomes guests at Grand Opening Ceremony.

Jason Mraz, Vince Gill, Emmylou Harris and Heart at All for the Hall, Los Angeles.

Sphinx Organization’s Medals of Excellence

Medal of Excellence Awardees L-R: Sphinx Medal of Excellence Recipients Damien Sneed, Pedrito Martinez, and Carla Dirlikov with Supreme Court Justice Sonia Sotomayor and Sphinx Founder and President, Aaron P. Dworkin

AS A CLASSICAL VIOLINIST, Aaron Dworkin noticed that when he performed, he was often the only person of color in the orchestra and, often, in the performance space altogether. So, he founded Sphinx with the mission and vision to transform lives through the power of diversity. Prior to Sphinx, less than 1.5% of all orchestra musicians were Black or Latino. Today, that number has more than doubled to 4%. Through five key programs, Sphinx works to help develop the talent of Black and Latino classical musicians in hopes of further narrowing that gap. Through Sphinx’s five key programs, 100,000 aspiring musicians of color in nearly 200 schools nationwide have been exposed to the world of classical music.

Sphinx Prep, located in Detroit, provides yearlong classes in performance, music history, and music theory. Their Overture program provides youth in Detroit and Flint, Michigan with free instruments and lessons to prepare them for Sphinx Prep.

The Sphinx Medals of Excellence honor young Black and Latino Leaders in classical music who have demonstrated artistic excellence, outstanding work ethic, a spirit of determination, and leadership potential. Recently, Sphinx Medal of Excellence winners were honored at a ceremony hosted by Supreme Court Justice Sonia Sotomayor.

Southwest Airlines is proud to support the Sphinx Organization as it continues its work transforming the lives of young Black and Latino musicians. To learn more, visit www.sphinxmusic.org.

Vice President, Communication & Outreach I Linda Rutherford Senior Director, Corporate Outreach & Preparedness I Laurie Barnett

Managing Editor I Laura Nieto Editors I Christine Ortega, Anabell Odisho, Rachel Barry

Creative Editors I Katelyn Leake

Southwest Airlines helps champion causes that matter most in the daily lives of our Customers. We may be an airline, but we do some of our best work on the ground.

http:www.sphinxmusic.org

Summer 2014 Mosaic A Southwest Airlines Community Outreach PublicationFOR THE LUV OF READINGCHERYLSWANSONSPECIALIST OF COMMUNITY AFFAIRS & GRASSROOTS

Building Community in San Francisco’s ChinatownHAPPENINGS AROUND THE SYSTEM2014 UPCOMING EVENTSSouthwest Airlines HEART of the CommunityHAPPENINGS AROUND THE SYSTEM

STUDENTS Light UP the stageLIVES CHANGE WITH THE HELP OF AWEE

CONNECTION TO SUCCESS: Southwest Airlines LUVs Transforming LivesWITH ASSISTANCE FROM SOUTHWEST AIRLINES,ALL FOR THE HALLSphinx Organization’s Medals of Excellence