summer 2017 technology boot camp · technology boot camp summer 2017 presented by: the soace...
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TECHNOLOGY BOOT CAMPSUMMER 2017
Presented By:The SOACE Technology Knowledge Group
TECHNOLOGY BOOT CAMPSUMMER 2017
Presented By:The SOACE Technology Knowledge Group
DAY 1
Now Roundhouse Your Social Media11:30 Get in the Cage with Hootsuite1:00 Kick it Up with Analytics & Metrics2:30 Insanity with Hootsuite
DAY 2
10:00 Align & Define with Video1:00 See Results By Crunching Numbers
ROUNDHOUSE YOUR SOCIAL MEDIA
SESSION COACH:
Peter Thorsett
Day 1 – Session 1: Technology Summer Boot Camp
Presented By:The SOACE Technology Knowledge Group
Peter ThorsettCommunications & Marketing OfficerCareer Services | University of South Florida
Roundhouse Your Social Media
LinkedIn: linkedin.com/in/pthorsett
Facebook: facebook.com/mbapete
Twitter: twitter.com/pthorsett
Snapchat: mbapeteusfcareerserv
Email: [email protected]
Warmupwithanintroductiontosocialmedia
Pumpupwithbestpractices
Stretchoutbyexploringsocialmediaplatforms
Session Goals
What do you think of when you hearSocial Media?
Social Media is about …
Conversation
Collaboration
Creating
Connections
Communication
ContentCommunity
Content Types
Written ContentBlog Posts, White Papers, eBooks, Articles, Checklists, Reports, Guides
Visual ContentPhotos, Illustrations, Infographics
Video & Audio ContentWebinars, Podcasts, Interviews, Event Coverage, Demonstrations
Interactive ContentPolls, Games, Quizzes, Salary / Cost of Living Calculators, Contests
Social Media Platform Types
Social NetworksPersonal profile, ways to interact with other members, ability to setup groups
Media SharingUpload and share media like videos and photos
Blogging (Forums)Articles, detailed content, threaded chat
MicrobloggingShort updates to subscribers or followers
Social News Services & Bookmarking Sites
https://www.instagram.com/outinsa/
Social Media ToolsHashtagA way to add your post to a larger collection of posts (#SOACETechBootCamp)
@MentionThe ability to directly connect others into or to a post using their user name
The “Like”A way for followers to quickly show their feelings about a post
SharesWhen a follower adds your post to their page for their followers to see
CommentsResponses added by followers to original posts or to other comments
Facebookwww.Facebook.com
How to AccessWeb browser via a computer; Using mobile apps
Types of UsesProfiles, Posts, Photos, and Video, Live Video, Sharing, MessengerEvents, Pages, Groups, Frames, Hashtags, @mentions
Target AudiencePrimary: Students – Early and Constant Engagement, AlumniSecondary: Family & Friends, Businesses & Organizations
LinkedInwww.LinkedIn.com
How to AccessWeb browser via a computer; Using mobile apps
Types of UsesProfiles, Posts, Photos, and Video, Sharing, MessagingGroups, @mentions
Target AudiencePrimary: Students, Alumni, Businesses & OrganizationsSecondary: Family & Friends
WordPress & Bloggerwww.WordPress.comwww.Blogger.com
How to AccessWeb browser via a computer; Using mobile apps for WordPress
Types of UsesPublishing original blog content
Target AudienceRedistribute content created here onto other platforms
Twitterwww.twitter.com
How to AccessUsing mobile app; Web browser via a computer
Types of UsesPosts, Photos, and Video, Sharing, Direct MessagingHashtags, @mentions
Target AudiencePrimary: Students, AlumniSecondary: Family & Friends, Businesses & Organizations
Instagramwww.instagram.com
How to AccessUsing mobile app; Web browser via a computer (limited functions)
Types of UsesPhotos and Video with Post, Stories, Sharing, Direct MessagingHashtags, @mentions
Target AudiencePrimary: Students, AlumniSecondary: Family & Friends, Businesses & Organizations
Snapchatwww.snapchat.com
How to AccessUsing mobile app; Web browser via a computer (Geofilter Admin)
Types of UsesPhotos and Video with Post, Stories, Sharing, Direct MessagingGeofilters, Takeover Events
Target AudiencePrimary: Students
Pinterestwww.pinterest.com
How to AccessUsing mobile app; Web browser via a computer (limited functions)
Types of UsesPhotos and Video with Post (Pins), Sharing, Direct MessagingPublic and Private Collections (Boards)
Target AudiencePrimary: Students
YouTube & Vimeowww.youtube.comwww.vimeo.com
How to AccessWeb browser via a computer; Mobile apps
Types of UsesVideo with description (post), SharingChannels, Playlists, Hashtags, @mentions
Target AudiencePrimary: Students, Alumni, Businesses & OrganizationsSecondary: Family & Friends
Which tool to use?
How much content?
https://www.linkedin.com/company-beta/7943490/
Match Communication Goals
with the best platform
Call to Action
Ensure UnderstandingInform or Teach
Change Behavior
Match Communication Goalswith the best platform
FOR YOUR AUDIENCE(And your closest platform may be behind you!)
Best Practices to Consider
Start small and experiment … see what sticks!
Develop a content and posting schedule
Modify and reuse across platforms
Set-up department accounts on separate devices
Career Fair Maps
Event Calendars
Handouts
Publications
Use ”old” media to promote your social
E-Mail Footers
Cross-Post on Platforms
Student Assistants
Social Ambassadors
Event Day Volunteers
Takeovers
Involve Your Students
Take Photos
Make VideosUse Hashtags
No Wrong Way …
A Social Meowdia Summary …
Peter ThorsettCommunications & Marketing OfficerCareer Services | University of South Florida
Thank you!
LinkedIn: linkedin.com/in/pthorsett
Facebook: facebook.com/mbapete
Twitter: twitter.com/pthorsett
Snapchat: mbapeteusfcareerserv
Email: [email protected]
TECHNOLOGY BOOT CAMPSUMMER 2017
Presented By:The SOACE Technology Knowledge Group