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TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group

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Page 1: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

TECHNOLOGY BOOT CAMPSUMMER 2017

Presented By:The SOACE Technology Knowledge Group

Page 2: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

TECHNOLOGY BOOT CAMPSUMMER 2017

Presented By:The SOACE Technology Knowledge Group

DAY 1

Now Roundhouse Your Social Media11:30 Get in the Cage with Hootsuite1:00 Kick it Up with Analytics & Metrics2:30 Insanity with Hootsuite

DAY 2

10:00 Align & Define with Video1:00 See Results By Crunching Numbers

Page 3: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

ROUNDHOUSE YOUR SOCIAL MEDIA

SESSION COACH:

Peter Thorsett

Day 1 – Session 1: Technology Summer Boot Camp

Presented By:The SOACE Technology Knowledge Group

Page 4: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Peter ThorsettCommunications & Marketing OfficerCareer Services | University of South Florida

Roundhouse Your Social Media

LinkedIn: linkedin.com/in/pthorsett

Facebook: facebook.com/mbapete

Twitter: twitter.com/pthorsett

Snapchat: mbapeteusfcareerserv

Email: [email protected]

Page 5: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Warmupwithanintroductiontosocialmedia

Pumpupwithbestpractices

Stretchoutbyexploringsocialmediaplatforms

Session Goals

Page 6: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

What do you think of when you hearSocial Media?

Page 7: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Social Media is about …

Conversation

Collaboration

Creating

Connections

Communication

ContentCommunity

Page 8: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Content Types

Written ContentBlog Posts, White Papers, eBooks, Articles, Checklists, Reports, Guides

Visual ContentPhotos, Illustrations, Infographics

Video & Audio ContentWebinars, Podcasts, Interviews, Event Coverage, Demonstrations

Interactive ContentPolls, Games, Quizzes, Salary / Cost of Living Calculators, Contests

Page 9: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Social Media Platform Types

Social NetworksPersonal profile, ways to interact with other members, ability to setup groups

Media SharingUpload and share media like videos and photos

Blogging (Forums)Articles, detailed content, threaded chat

MicrobloggingShort updates to subscribers or followers

Social News Services & Bookmarking Sites

Page 10: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

https://www.instagram.com/outinsa/

Page 11: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Social Media ToolsHashtagA way to add your post to a larger collection of posts (#SOACETechBootCamp)

@MentionThe ability to directly connect others into or to a post using their user name

The “Like”A way for followers to quickly show their feelings about a post

SharesWhen a follower adds your post to their page for their followers to see

CommentsResponses added by followers to original posts or to other comments

Page 12: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Facebookwww.Facebook.com

How to AccessWeb browser via a computer; Using mobile apps

Types of UsesProfiles, Posts, Photos, and Video, Live Video, Sharing, MessengerEvents, Pages, Groups, Frames, Hashtags, @mentions

Target AudiencePrimary: Students – Early and Constant Engagement, AlumniSecondary: Family & Friends, Businesses & Organizations

Page 13: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

LinkedInwww.LinkedIn.com

How to AccessWeb browser via a computer; Using mobile apps

Types of UsesProfiles, Posts, Photos, and Video, Sharing, MessagingGroups, @mentions

Target AudiencePrimary: Students, Alumni, Businesses & OrganizationsSecondary: Family & Friends

Page 14: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

WordPress & Bloggerwww.WordPress.comwww.Blogger.com

How to AccessWeb browser via a computer; Using mobile apps for WordPress

Types of UsesPublishing original blog content

Target AudienceRedistribute content created here onto other platforms

Page 15: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Twitterwww.twitter.com

How to AccessUsing mobile app; Web browser via a computer

Types of UsesPosts, Photos, and Video, Sharing, Direct MessagingHashtags, @mentions

Target AudiencePrimary: Students, AlumniSecondary: Family & Friends, Businesses & Organizations

Page 16: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Instagramwww.instagram.com

How to AccessUsing mobile app; Web browser via a computer (limited functions)

Types of UsesPhotos and Video with Post, Stories, Sharing, Direct MessagingHashtags, @mentions

Target AudiencePrimary: Students, AlumniSecondary: Family & Friends, Businesses & Organizations

Page 17: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Snapchatwww.snapchat.com

How to AccessUsing mobile app; Web browser via a computer (Geofilter Admin)

Types of UsesPhotos and Video with Post, Stories, Sharing, Direct MessagingGeofilters, Takeover Events

Target AudiencePrimary: Students

Page 18: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage
Page 19: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Pinterestwww.pinterest.com

How to AccessUsing mobile app; Web browser via a computer (limited functions)

Types of UsesPhotos and Video with Post (Pins), Sharing, Direct MessagingPublic and Private Collections (Boards)

Target AudiencePrimary: Students

Page 20: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage
Page 21: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

YouTube & Vimeowww.youtube.comwww.vimeo.com

How to AccessWeb browser via a computer; Mobile apps

Types of UsesVideo with description (post), SharingChannels, Playlists, Hashtags, @mentions

Target AudiencePrimary: Students, Alumni, Businesses & OrganizationsSecondary: Family & Friends

Page 22: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage
Page 23: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Which tool to use?

How much content?

Page 24: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

https://www.linkedin.com/company-beta/7943490/

Page 25: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Match Communication Goals

with the best platform

Call to Action

Ensure UnderstandingInform or Teach

Change Behavior

Page 26: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Match Communication Goalswith the best platform

FOR YOUR AUDIENCE(And your closest platform may be behind you!)

Page 27: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Best Practices to Consider

Start small and experiment … see what sticks!

Develop a content and posting schedule

Modify and reuse across platforms

Set-up department accounts on separate devices

Page 28: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Career Fair Maps

Event Calendars

Handouts

Publications

Use ”old” media to promote your social

E-Mail Footers

Cross-Post on Platforms

Page 29: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Student Assistants

Social Ambassadors

Event Day Volunteers

Takeovers

Involve Your Students

Take Photos

Make VideosUse Hashtags

Page 30: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

No Wrong Way …

Page 31: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

A Social Meowdia Summary …

Page 32: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

Peter ThorsettCommunications & Marketing OfficerCareer Services | University of South Florida

Thank you!

LinkedIn: linkedin.com/in/pthorsett

Facebook: facebook.com/mbapete

Twitter: twitter.com/pthorsett

Snapchat: mbapeteusfcareerserv

Email: [email protected]

Page 33: SUMMER 2017 TECHNOLOGY BOOT CAMP · TECHNOLOGY BOOT CAMP SUMMER 2017 Presented By: The SOACE Technology Knowledge Group DAY 1 Now Roundhouse Your Social Media 11:30 Get in the Cage

TECHNOLOGY BOOT CAMPSUMMER 2017

Presented By:The SOACE Technology Knowledge Group