summer 2020 fashion forecast · smooth linen-silk, space-dyed, lightly crinkled, organic pima...

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SUMMER 2020 FASHION FORECAST Commissioned by the Netherlands Enterprise Agency

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Page 1: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

SUMMER 2020 FASHION FORECAST

Commissioned by the Netherlands Enterprise Agency

Page 2: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

SENSUOUS

Page 3: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

SENSESSENSUOUS

Sophistication and subtleness are combined in a soft summer theme, made from advanced and unexpected

materials. Modernism in stiff textures contrasts with fluidity in luxurious jerseys. It is a story of classic materials

blended beautifully with recycled, technological yarns. Modern, yet timeless in shape with a hi-tech sensual

touch. Superlight, stretchy and mostly plain. Sculpted outlines, influenced by sport materials, combined with fine

fabrics, to create exceptional cuts in modern classic outfits. Foamy synthetic surfaces next to stretchy cool wool.

Tactile and delicate pieces alongside transparent, gentle drapes.

Silhouettes are sensual, both fluid and relaxed, often softly-tailored and styled into solid, essential daily outfits.

Super-feminine lines, pleated ballerina skirts often in layers, and fluid trousers. A high-belted waist accent.

Slender jerseys and finest knits. Open structures, mesh and see-through.

Fabrics are refined, with impeccable matt or shiny finish. Silky satins. Fine leather. Soft-touch, summer wool

gabardines. Pima cotton, fine silky cottons and blended silk-linens. Transparent organza silk in cotton or nylon

options. Double cloth neoprene-like polyesters, alongside compact wovens. Smooth blended yarns with an

unexpected metallic glitter. Technical mesh, cotton lace, refined water-proofed coatings and sophisticated detail.

A palette of neutral, water-coloured milky pinks, shades of charcoal and silver grey, optical whites, mint blue,

mochas and saddle brown, topped off with a touch of fresh lemons.

SOLID TRANSLUCENT TACTILE

LUXURIOUS TRANSPARENT STYLISH

Page 4: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

SENSUOUS

16-1429 TCX 12-0703 TCX 13-0002 TCX

12-0804 TCX 12-1212 TCX 19-1224 TCX

13-2802 TCX 12-5409 TCX 19-3830 TCX

Page 5: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

SENSESSENSUOUS

K N I T M A T E R I A L S W O V E N M A T E R I A L S

COMPACT EGYPTIAN COTTON PIMA COTTON FRENCH TERRY JERSEY COTTON ORGANZA LINEN VISCOSE MESH

WOOL SILK BLEND SILK SATIN SILK CUPRO DENIM TWILL

CORDED COTTON SILK VISCOSE BLEND FINE COOL WOOL MELANGE FINE METALLIC LEATHER

Page 6: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

SENSESSENSUOUS

D E T A I L S

TRANSPARENT PLEATS REFINED PATTERNS TRANSPARENCY TECHNO MESH

TONAL MATERIALS SUBTLE PRINTING REWORKED BLAZER DETAILING NET AND FLOWER CROCHET

Page 7: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

SENSUOUS

T R I M M I N G S

FINE PRESS BUTTONS SELF-FABRIC BUTTONS LACE TAPE REFINED 4 MM ZIP

PEARLY SHINY BUTTONS RING PRESS BUTTONS SUBTLE STUDS BRUSHED METAL BUTTONS

Page 8: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

SENSUOUS

A R T W O R K S

REFINED CLASSIC CHECK SUBTLE FLOWER PRINTING DEGRADE EFFECT PYJAMA STRIPING

DIP AND DYE CROCHET FLOWER LACE WASHED-OUT FEATHER PRINT FINE FLOWER PRINT

Page 9: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

PURENESSPURENESSAQUATIC

Page 10: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

AQUATIC Rethinking plastic. A dive into the rubbish eco-soup in our oceans serves as an inspiration for up-cycling. Utilising

more eco-friendly processes and exploring newly developed materials. A total wet-look theme with a distinctive

shimmery effect. Surfaces fluctuate. A technical refinement occurs in the most contrasted materials. Stretchy, raw-

edged finishing. Silhouettes are urban, outer-and-workwear inspired. Clean and simple traditional sporty garments

are super-light, straight or body contouring, and manufactured to technical perfection.

Transparent effects in layering. Bold shoulders, utility pockets, big sleeves. Over-sized square forms relax on top of

refined tailored shapes. Unlined, zipped windcheaters, glimmering track pants, elegant hoodies, simple t-shirts and

sweaters. The colours, textures and patterns convey an aquatic message in multi-layered knitted and woven

modern basics. Dip-dyed and subtle moiré effects. Athletic detailing.

Materials appear with glassy or wet-effect surfaces. Airy and fine nylons mixed with cottons. Multi-coloured,

graded and printed yarns. High-tech lightweight materials. Ponto Milano wool knit blended with nylon. Fine Lurex.

Viscose silk blends. Fluid pima cotton jerseys. Metallic yarns with polyester and stretch lycra. Parachute polyesters

are utilised not only in coats but across all wearable items and stiffened to form sculptured silhouettes.

Heavy viscose detailing in sequin. Fine sheen satins and taffetas weave constructions with moiré vinyl. Fine gauze,

cotton, voile-woven fabrics, next to open mesh variations and lightweight paper-touch nylons. Classic soft-washed

twills and lightweight denim options. Viscose and bonded neoprene. Outerwear fabrics with water-repellent,

rubberised coating. Fluid nylons and transparent plastics. Super-polished leather and pearly shiny-coloured

coatings. Glistening organdies and frosted lurex with cutting-edge workmanship.

Deep seawater shades in deep greens, turquoise and blues. Transparent whites. High gloss silver. Strong red and

lime-yellow serve as flashes of alerting warning signals.

BIO-BASED PLASTIC

UP-CYCLE WATERPROOF

SHIMMERY WORKWEAR INSPIRATION

MULTIFUNCTIONAL

Page 11: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

AQUATIC

17-5638 TCX 15-4428 TCX 18-1664 TCX

12-5409 TCX OPTIC WHITE 14-5002 TCX

16-5123 TCX 19-3830 TCX 13-0540 TCX

Page 12: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

WATER TRASH

NEOPRENE

FINE LEATHERFINE NAPPA LEATHER

AQUATIC

K N I T M A T E R I A L S W O V E N M A T E R I A L S

SHINY VISCOSE PLASTIC WASTE TAPE LAMINATED DOUBLE FACE POLYESTER WASHED COTTON

SILK MERINO WOOL BLEND METALLIC FINE COTTON BLEND COTTON TWILL COATED POLYESTER NYLON

DIP-DYE FINE COTTON BLEND NYLON SPINAKER POLYESTER MESH BONDED MELANGE JERSEY

Page 13: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

PLAINNESS

DIP AND DYE EFFECTS

AQUATIC

D E T A I L S

SILVER COLOURED COATING HEAT SEALING WORKMANSHIP MESH TRENCH OVER-PRINTED AND OVER-DYED

SWEAT IN TONAL DIP AND DYE WORKWEAR DETAILING 3D KNIT TRANSPARENCY

Page 14: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

PLAINNESSAQUATIC

T R I M M I N G S

SEQUINS RUBBER BUTTONS SAFETY CLOSURES CONTRAST TAPING

METAL 2 WAY ZIPPER BUNGEE STRETCH DRAW ELASTIQUE DRAWSTRING VELCRO CLOSURE

Page 15: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

PLAINNESSAQUATIC

A R T W O R K S

DESTROYED IMITATION ANIMAL SKIN DIP AND DYE TYE AND DYE

PATCHWORK BOLD STRIPING ACID DYED SHINY EMBELLISHMENT

Page 16: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

TRASHY

Page 17: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

TRASHY Disordered, chaotic and out of balance. Trash-hunting becomes fashion. Stock left-overs are used as an

inspiration for a new mix-and-match. Use, reuse and reuse. Materials get a second or even a third life.

Environmental consciousness illustrated in a trashy look, highlighting recyclability.

Creating radical bio-plastics from waste, and mixing or blending them with natural fibres. Rubber and

polyesters are mixed with raw and natural. Macramé, raffia, crochet. Block patterning, intarsia with various

yarns combined. Fringes, flowers prints, over-printing and over-embroidered detail. A medley of materials,

techniques and colours. A playful theme full of imperfections, treasured handwork patches, and clutter.

Yarns appear unrefined, paper-like, unfinished, dry and raw. Experimental blends with plastics and naturals.

Recycled denim yarns. Slubbed fibres of dry cottons, linen, raffia, hemp, jute and bamboo. Linen and cotton

mixtures, plastic and coconut or ananas fibres. Crunchy. Space-dyed.

Rugged woven materials, linen mixed with rubber, dry to the touch. A mix-and-match of irregular and

unrefined structured materials. Distressed effects and subtle surfaces. Silhouettes are relaxed, uncomplicated,

loose-fitting and oversized. Basics address comfort and refinement. Cut-and-sew knits mixed with woven

detailing. Loose layers with raw-edge finishing. Vegetable-based leather, organic cotton jerseys.

Spicy tones, vegetable tones, warm cinnamon, ginger, nutmeg and chilli. An occasional random colour mix.

RECYCLING MULTICULTURAL MIX-AND-MATCH

CRAFTED ECOLOGICAL NATURAL DYE

Page 18: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

DISORDERTRASHY

18-1535 TCX 19-1224 TCX 19-4053 TCX

14-4002 TCX 19-5920 TCX 16-1344 TCX

14-0955 TCX 15-3919 TCX 16-1429 TCX

Page 19: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

BOILED WOOL

TRASHY

K N I T M A T E R I A L S W O V E N M A T E R I A L S

RAFFIA VISCOSE BLEND SHANTUNG SILK LINEN JERSEY INDIGO LINEN OVERWASHED COTTON TWILL

RECYCLED PAPER YARNS WOOL COTTON MIXTURE SILK COTTON JACQUARD HANDLOOMED KHADI COTTON

ORGANIC COTTON SILK BLEND HEMP PIMA COTTON JERSEY COTTON NYLON WASHED COTTON LINEN BLEND

Page 20: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

TRASHY

D E T A I L S

CHUNKY KNIT CONTRAST STYLING UTILITY POCKETS REWORKED CAMO

FRINGES ROUGH FINISHING VINTAGE LEATHER WILD ARTWORK MIX

Page 21: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

TRASHY

T R I M M I N G S

SELF-FABRIC BOTTONS BEATINGS FRINGES LEATHER FRINGING

WOODEN BUTTONS NATURAL TAPES FANCY BUTTONS METALLIC SILVER ZIP

Page 22: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

TRASHY

A R T W O R K S

ANIMAL PRINT BOLD 2-TONE STRIPE VARIATIONS FLOWER CROCHET ARTWORK HAND-PAINTED

WILDLIFE ILLUSTRATIONS REWORKED CAMO ILLUSTRATED PRINT EMBROIDERED EFFECTS

Page 23: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

EXPRESSIVE

Page 24: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

EXPRESSIVE Happiness and positive thinking inspired by an expressive American style in a summer mood. Bold, clean,

contrasting colours creating a sporty look with an urban elegance. Easy going shapes, casual essentials for all.

Expressive and functional. Clean, fresh, light and unconstructed. Wrapped, fluid, oversized, or constructed in unique

solid pieces. A sensational theme with the courage to be the individuals that celebrate and underline their own

identity. Oversized contrasts body-consciousness in a chique metropolitan ambience. Silhouettes are playful: an

easy style combining a variety of different shapes. Fashion nets, sporty influences, luxe jogging-wear, jumpsuits.

Wrapped and with a sporty look. Graphical geometric artworks in bold colouring.

Artist inspired, clashy drawings painted by hand. Surrealistic artworks, tie-dye effects, blown-up bold checks, check

mix and multi-coloured stripes next to bold flowering. Graphical intarsia in expressive blown-up graphics.

Yarns are clean, simple and mostly in renewed elementary compositions. Multi-mixtures of naturals with refined

synthetics. Fluidity by tencel next to stretchiness by viscose and cotton mixtures to create body-fitted shapes.

Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys.

Woven fabrics are light and stretchy. Rethink classics like seersucker and structured linens. Nylon-linen double-face

fabrics or fine wool with cotton-nylon mixtures. Crispy and weighty cottons and heavier cotton twills. Fluid tencel,

viscose and cupro qualities. Silk sheen surfaces. Fake leather. Cool flat cottons for layered outfits.

Fresh, boldly contrasting colours. Fluo, brilliant white, lemon, orange, cameo blue, pale blue and vibrant red.

HAND-PAINTED BOLD CONTRASTING

COURAGE GEOMETRIC VIVID

Page 25: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

EXPRESSIVE

18-1535 TCX 15-4428 TCX 19-4053 TCX

11-4001 TCX 17-6030 TCX 13-0651 TCX

17-1562 TCX 19-3713 TCX 18-1664 TCX

Page 26: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

U

N N

EXPRESSIVE

K N I T M A T E R I A L S W O V E N M A T E R I A L S

FOAMY COTTON POLYSETER BLEND METALLIC NYLON MESH LINEN POLYESTER BLEND FINE COTTON LINEN

SPACE-DYED COTTON SILK LINEN BLEND COTTON SEERSUCKER COTTON VISCOSE BLEND

COTTON TAPE POLYESTER COTTON JERSEY COTTON POPLIN WASHED TENCEL DENIM

Page 27: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

EXPRESSIVE

D E T A I L S

ARTISTIC HAND PAINTED DIP AND DYE TAILORED BY ZIPS TECHNO MESH BIKER

OVERPRINTED SPORTY ACCENTS MIXED TONAL ARTWORKS RECYCLED AND RELINKED

Page 28: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

EXPRESSIVE

T R I M M I N G S

INSIDE OUTSIDE CONTRAST TAPING FLOWER APPLICATION REFINED SPORTY DETAILING METAL ZIPS

THICK DRAWSTRING HEAT SEALED ZIPPERS SPORTY CONTRAST CONTRAST METAL ZIPPER

Page 29: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

UEXPRESSIVE

A R T W O R K S

TROPICAL PRINT ARTISTIC HANDPRINT DIAGONAL STRIPING EMBROIDERED APPLIQUÉ

ERASED HAND BRUSH EFFECT STRIPED CROCHET BLOWN-UP CARTOON COLOURFUL CHECK

Page 30: SUMMER 2020 FASHION FORECAST · Smooth linen-silk, space-dyed, lightly crinkled, organic pima cotton jerseys. Woven fabrics are light and stretchy. Rethink classics like seersucker

This is a publication of

Netherlands Enterprise Agency

Prinses Beatrixlaan 2

PO Box 93144 | 2509 AC The Hague

T +31 (0) 88 042 42 42

E [email protected]

www.rvo.nl

This publication was commissioned by the ministry of Foreign Affairs

© Netherlands Enterprise Agency | March

Publication number: RVO-018-1901/BR-INT

NL Enterprise Agency is a department of the Dutch ministry of Economic Affairs and Climate Policy that implements government policy

for Agricultural, sustainability, innovation, and international business and cooperation. NL Enterprise Agency is the contact point for

businesses, educational institutions and government bodies for information and advice, financing, networking and regulatory matters.

Netherlands Enterprise Agency is part of the ministry of Economic Affairs and Climate Policy.