RESEARCH PROJECT REPORT ON

PRODUCT COMPARING

“With reference to ETA GENERAL PVT.LTD ‘’

Submitted towards partial fulfillment of requirement for award of

POST GRADUATE DIPLOMA IN MANAGEMENT

(BATCH=2014-16)

SUBIMMITTED BY;- SUPERVISED BY:- Name-Abhijit Kumar Rai Dr. poorva Ranjan

JAIPURIA SCHOOL OF BUSINESS SHAKTI KHAND -4 INDERAPURAM (GHAZIABAD) 201014

DECLERATION

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I hereby certify that the work which is being presented in this training report entitled Product Comparing with reference to ETA GENERAL PVT.LTD” in partial fulfillment of the requirement for the award of POST GRADUATE DIPLOMA IN MANAGEMENT of JAIPURIA SCHOOL OF BUSINESS, INDERAPURAM is an authentic record of my own work carried under the supervision of “Dr.Poorva Ranjan ,Faculty, PGDM’’.

ABHIJIT KUMAR RAI

This is to certify that above statement made by the student is correct to the best of my knowledge. i Recommend submission of the report for the purpose of evaluation

Dr. Poorva Ranjan , Faculty, PGDM

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ACKNOWLEDGEMENT

Summer training is a bridge connecting the education qualification and the professional use.it the path leading to success by shouldering responsibilities under the careful guidance of seniors and experienced personnel without fear and failure.

My summer training in “ETA GENERAL PVT.LTD” would have been impossible .if certain people had not co-operated. I would like to acknowledge their support by thanking them the inner recesses of my heart for their unfailing .guidance and encouragement.

I will begin my acknowledgement by thanking Mr. Kapil Dixit .I feel proud in thanking him for his unfailing help, guidance and encouragement for putting me under his team.

My acknowledgement would remain incomplete if I forget to remember and thank the entire staff of ETA GENERAL PVT.LTD, for their brilliant suggestions for my work.

I express my deep thanks to my mentor, Dr. Poorva Ranjan and my all faculty members of JAIPURIA SCHOOL OF BUSINESS, Ghaziabad who taught me the various basic concepts, Which I have used during my summer training period.

My grateful acknowledgement is also due to my parents for their inspiring and invaluable pieces of advice and good wishes. They provided me prompt assistance in every way possible.

Finally I owe my gratitude to all those persons who helped me directly or indirectly for the preparation of the project report

Abhijit kumar Rai

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TABLE OF CONTENT

Introduction

Company profile

Swot analysis

Objective of the study

Research methodology

Data analysis and interpretation

Findings

Recommendation

Conclusion

Bibliography

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Company profile and company Guide:-

ETA General Private Limited (EGPL) is a Joint Venture company between ETA-ASCON STAR, Dubai and Fujitsu General (FGL), Japan set up in 2000.

ETA-ASCON STAR is a diversified conglomerate and is a leading engineering, turnkey contracting & trading company established in the U.A.E in the year 1973, having more than 65 branches and associate offices worldwide employs more than 80,000 employees. It’s the biggest NRI expatriate employer in the UAE. Its business interests include: Engineering  Construction  Manufacturing  Maintenance & Services  Retail & Distribution  Leisure & Travel  Shipping & Trading

ETA-ASCON STAR group’s relationship with Japanese companies is as old as its formation. To name a few ventures, which are highly successful besides FGL are, the association with Melco for Elevators.ETA General set a record by selling the highest volumes of Air Conditioners ever sold by a startup venture in the first full year of operations.  Every year thereafter has been marked by robust growth in sales and more particularly the growth has come from the sale of high end products.  Starting with just two window models and two split models in the year 2001, ETA General today is an all solutions Air Conditioning company offering a full range of products from Window ACs, Split-Cooling ACs, Split-Hot & Cold ACs, Inverter-Cooling ACs, Inverter-Hot & Cold ACs, Cassette-Cooling ACs, Inverter Cassette-Hot & Cold ACs, Duct able ACs and VRF Systems.

General Air Conditioners are positioned in the super premium range and are synonymous with superior cooling performance and long lasting durability.

 This position has been maintained by continuous innovation and introduction of new models and new categories.  ETA General has an all India sales & service presence with nine branch offices and resident sales personnel in every major market in the country.  The company operates through a highly select band of over

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800 channel partners and a number of exclusive General Arcades and Franchisees for after sales.  ETA General has a dedicated marketing team headed by professionals spread over various locations across the country

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About product “A System for controlling the temperature and humidity of the air in a building.”

Controlling the temperature is being able to heat and cool. Not only cool.

The air that we breathe is made up of 3 major components all capable of carrying energy (heat):

1. The component molecular constituents of air: Oxygen (23%), Nitrogen (76%), Carbon Dioxide (1%) and Inert Gases (1%)

2. Moisture or Water: Water is present in the air at all times, the quantity present being dependent upon the air temperature. The higher the air temperature the higher the water (quantity).

3. Airborne Particulate: These are the suspended impurities within the air from either industrial or natural pollution such as pollen, dust, smoke, germs etc.

As air is the only media that encompasses the whole of our body, we need to condition this air to provide comfort. The action we need to take is:

1. Control Temperature (heating & cooling) which entails adding energy (heating) or removing unwanted energy (cooling). General comfort conditions range between 20 - 25℃

2. Control Humidity (moisture content in the air), either humidify (add moisture) when dry, which can result in dryness of skin, dry throat and encourages static build-up) or de-humidify (remove moisture) when the amount of moisture in the air is high, which can result in breathing discomfort. Comfort humidity is generally between 30-70 % RH (Relative Humidity).

3. Provide Ventilation to provide the necessary oxygen for breathing and dispelling carbon dioxide, odor, dust, smoke etc. General ventilation requirement ranges between 5 - 18 ltr per second per person.

4. Provide Filtration to clean outside and inside air by removing dust, pollen, etc. Dust in dry air combined with dryness (lack of moisture in the air) is the main cause of static shocks. Lack of ventilation and filtration combined with the lack of maintenance is the main causes of Sick Building Syndrome (SBS).

Therefore air conditioning encompasses:

HEATING, COOLING, HUMIDITY CONTROL, VENTILATION, FILTRATION

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Types of air conditioner –

There are various types of air conditioners like window air conditioner, split air conditioner, packaged air conditioner and central air conditioning system. This series of articles describes all types of air conditioners.

Types of Air Conditioning Systems

1. Window Air Conditioning System

2. Split Air Conditioner System

3. Central Air Conditioning Plants

4. Packaged Air Conditioners - Types of Packaged AC

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ETA GENERAL MARKET SHARE

CHENNAI: ETA General (P) Ltd, manufacturer of General' brand of air conditioners, will focus on the premium segment of AC market to drive growth and targets to garner 20 per cent market share in the country in the next five years.

"The premium segment in the air-conditioning market has been recording a very high growth in the last few years. Our focus will be on this segment both in the domestic and commercial sectors," ETA General Pvt Ltd' CEO M Ejazuddin told

ETA General, a 60:40 joint venture of ETA Ascon Group Dubai and Fujitsu General, Japan, has a share of five per cent in the Indian AC market. In the last four years of its operations, it has sold over 120,000 'General' ACs in Indian market where it currently offers 20 models.

Currently, the home segment contributes about 60 per cent to the total turnover of ETA General and the commercial sector accounts for the remaining 40 per cent. "We expect higher growth in the home sector in the future.

"Window ACs accounts for 70 per cent and split ones for remaining 30 per cent in the home sector. We see immense growth potential in the split AC segment.

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. CORPORATE HISTORY OF FUJITSU GENERAL

1936 -Established as Yaou Shoten Ltd. The company moves from the manufacture of radios, loud speakers, electric phonographs, etc. into the manufacture of home electrical appliances

1955 -Company named changed to Yaou Denki Ltd. Kawasaki factory (now company headquarters) built. Company listed on the Tokyo Stock Exchange

1960 -The X-line, a 14-inch TV in a new design, introduced

1964 -General Denshl Kogyou (now Fujitsu General Electronics Ltd.) established In Ichinoseki City, lwate Prefecture

1965 -Polar region TV system installed on the Antarctic observation vessel Fuji

1966 -Company name changed to General Ltd.

1967 -Shinjo Denki Ltd. (Shinjo City, Yamagata Prefecture: now Shinjo Fujitsu General Ltd.) established

1969 -Capital investment to Taiwanese home appliance manufacturer, Taisei Industry Co., Ltd. (predecessor of current Fujitsu General (Taiwan) Co., Ltd.)

1971 -Easy to install "min min" cassette air conditioner introducedSales network formed in Middle East and Africa, air conditioner exports to the region launched

1974 -Shichinohe City, Aomori Prefecture air conditioner motor factory (now Aomori business office) built, begins operation

1975 -Sales network formed in Asia, exports to the region launched

1976 -North America affiliate Teknika Electronics Co. (now Fujitsu General America, Inc.) established

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1977 –

Europe sales company affiliate Telethon Electro (U.K.) Co., Ltd. (now Fujitsu General (U.K.) Co., Ltd.) established Chubu General air conditioner factory (now Hamamatsu business office) completed, manufacturing of room air conditioners and heat exchangers for export markets launched

1978 -Australia sales company affiliate General Color Pty Ltd. (now Fujitsu General (Aust.) Pty Ltd.) established Europe sales company affiliate GCJ Electro (Europe) GmbH. (now Fujitsu General (Euro) GmbH) established

1980 -South America affiliate sales company Genebras Electronica Ltda. (now Fujitsu General does Brasil Ltda.) established

1982 -First wireless analog taxi dispatching system delivered

1984 -Capital and business alliance with Fujitsu Ltd.

1985 -Named changed to Fujitsu General Ltd.

1986 -First electronic fire prevention emergency information system deliveredResearch laboratory at company headquarters completed

1991 -Thailand air conditioner manufacturing company Fujitsu General (Thailand) Co., Ltd. established The "Mighty Compact" mini air conditioner with lambda heat exchanger introduced

1993 -Japan's first 21-inch full-color monitor with a plasma display panel introduced

1994 -Shanghai, China air conditioner manufacturing affiliate Fujitsu General (Shanghai) Co., Ltd. established

1996 -World's first 42-inch color plasma display introduced

1997 -Fujitsu General EMC Laboratory, a radio interference measurement and consulting company, established Sales company Fujitsu General (Asia) Pte. Ltd. established in Singapore

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1998 -Air conditioner motor manufacturing company FGA (Thailand) Co., Ltd. Establish in Thailand New Zealand affiliate sales company Fujitsu General New Zealand Ltd. Established Middle East and Africa affiliate sales company Fujitsu General (Middle East) Fze. established

1999 -Fujitsu General Engineering (Thailand) Co., Ltd. established in Thailand, strengthening air conditioner development and technological capability

2000 -Air conditioner manufacturing and sale technical partnership with India's ETA General Private Ltd. Signed Home electronic appliance recycling business Fujitsu Eco cycle Ltd. established

2001 -Affiliate Institute of Air-Conditioning Technology LTD. established at Kawasaki headquarters

2002 -Taiwan local sales affiliate Fujitsu General (Taiwan) Co., Ltd. establishedFirst digital wireless disaster prevention administration (broadcast) system delivered Fujitsu General receives the first Emmy ever awarded in the PDP field for contributions made by its plasma display technology to the broadcasting industry (visual communication business ends in March 2008)

2003 -“Norcia” air conditioner with the world's first automatic self-cleaning filter system introduced TP (total productivity) campaign launched Motor business F.G.L.S. Electric Co., Ltd. established in partnership with China's Little Swan Group

2005 -Air conditioner technology building completed at Fujitsu General (Shanghai) Co., Ltd., strengthening development and technological capabilityVRF system (480 indoor units) installed the Russian Duma in Moscow1189 indoor VRF units installed at luxury hotel in Jakarta, Indonesia

2006 -VRF air conditioner manufacturer, sale, and service company Fujitsu General Central Air-conditioner (Wuxi) Co Ltd. established in China .China local sales affiliate Fujitsu General Orient International Electronics Sales (Shanghai) Co., Ltd. established

2007 -Air conditioner technology building completed on Main Office groundsCompletion of the air conditioner technology building puts in place a large-capacity test facility, which, together with the upgrading of the small-capacity air conditioner test facility in October 2005, greatly enhances development capability

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across the entire range of air conditioner, from small-capacity to large-capacity units2008 – for an in-house production facility of compressors 60 meter high test tower for VRF air conditioners completed at Main Office

2009 -Relocation of Fuji Eco cycle Ltd. to the premise of Hamamatsu Business Office decided Construction of new factory begins (operation scheduled to start in April, 2010)Operation of compressor factory in the premise of FGA (Thailand) Co., Ltd. begins

2011 -Released the Z/S series Norcia which is equipped with power usage management functions that use the world's first radio frequency(RF) remote controlThe "LT/LU series", slim line air conditioners for overseas markets, was awarded both the "2012 if product design award" and "red dot award: product design 2012" held in Germany

2012 -Added cooling and heating simultaneous operation type VR-II series to multi air conditioning system for buildings “AIRSTAGE” FG (Euro) established Moscow Representative Office Established “TCFG Compressor (Thailand) Co., Ltd.”, a compressor manufacturing joint venture in Thailand

A 72.8 centimeter wide by 25 centimeter high Norcia-S air conditioner, the industry's most compact, introduced New factory completed by Fujitsu General Central Air-conditioner (Wuxi) Co., Ltd. begins operation, greatly enhancing VRF air conditioner production capacity Fujitsu General independently develops a 2-cylinder rotary compressor for medium- and large-capacity air conditioners. Construction begins at the FGA (Thailand) Co., Ltd. factory

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How Air Conditioners Work

A window air conditioner unit implements a complete air conditioner in a small space. The units are made small enough to fit into a standard window frame. You close the window down on the unit, plug it in and turn it on to get cool air. If you take the cover off of an unplugged window unit, you

find that it contains: A compressor An expansion valve A hot coil (on the outside) A chilled coil (on the inside) Two fans A control unit The fans blow air over the coils to improve their ability to dissipate heat (to the

outside air) and cold (to the room being cooled). When you get into larger air conditioning applications, it’s time to start looking

at split system units. A split system air conditioner splits the hot side from the cold side of the system, as in the diagram below.

The cold side, consisting of the expansion valve and the cold coil, is generally placed into a furnace or some other air handler. The air handler blows air through the coil and routes the air throughout the building using a series of ducts. The hot side, known as the condensing unit, lives outside the building

The unit consists of a long, spiral coil shaped like a cylinder. Inside the coil is a fan, to blow air through the coil, along with a weather resistant compressor and some control logic. This approach has evolved over the years because it's low cost, and also because it normally results in reduced noise inside the house (at the expense of increased noise outside the house). Other than the fact that the hot and cold sides are split apart and the capacity is higher (making the

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coils and compressor larger), there's no difference between a split system and a window air conditioner.

In warehouses, large business offices, malls, big department stores and other sizeable buildings, the condensing unit normally lives on the roof and can be quite massive. Alternatively, there may be many smaller units on the roof, each attached inside to a small air handler that cools a specific zone in the building. In larger buildings and particularly in multistory buildings, the split system approach begins to run into problems. Either running the pipe between the condenser and the air handler exceeds distance limitations (runs that are too long start to cause lubrication difficulties in the compressor), or the amount of duct work and the length of ducts becomes unmanageable. At this point, it's time to think about a chilled water system.

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(R-410A, R-22, R-290, R-134A) gas used for Air Conditioner

While growing up in the 1990s I used to hear a lot about CFCs (or chlorofluorocarbons) and their involvement in depletion of ozone layer. There were talks that all the refrigerants that cause environmental harm will be phased out. But as the years passed by, the thought of checking if a refrigerator or air conditioner that is being purchased has environmentally friendly refrigerant or not, vanished, as the presumption was that the CFCs have been phased out and we only get environmentally friendly refrigerants these days. But is that true? Or do we really care? In this article we will look at various refrigerants that are used in air conditioners and refrigerators that are available in Indian market.

What is a refrigerant? A refrigerant is a fluid that is used in air conditioners and refrigerators, to take heat from the contents of refrigerator or the room (in case of ACs) and throw the heat out in the atmosphere. A refrigerant undergoes phase changes from a liquid to gas (on absorbing heat) and back to liquid (when a compressor compresses it). The choice of ideal refrigerant is made based on: it’s favorable thermodynamic properties, non-corrosive nature and safety (non-toxic and non-flammable). Although many fluids can be used to act as refrigerant, but in 20 th

century, CFCs became the most popular refrigerants.

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What is a split air conditioner?

The most common residential split system air conditioner is an air conditioning unit made up of two units —an outside unit, the compressor, and an inside air outlet unit, usually referred to as the “wall hung head unit”. The two units are connected by pipes that carry refrigerant. An alternative to the standard unit is them split system, which has multiple indoor units connected to a single outdoor unit. A split system air conditioner can be used for cooling and heating

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What is window air conditioner

Window air conditioner is sometimes referred to as room air conditioner as well. It is the simplestform of an air conditioning system and is mounted on windows or walls. It is a single unit that isassembled in a casing where all the components are located.

This refrigeration unit has a double shaft fan motor with fans mounted on both sides of the motor.One at the evaporator side and the other at the condenser side.

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What is central air conditioner Central air conditioning is a method of structural cooling in which a centralized unit cools and dehumidifies air before circulating it throughout a building. This is in direct contrast with systems that rely on individual units in rooms or suites of rooms. Central air, as it is also known, is often bundled with a heating system, as both rely on similar amounts of electrical power and ductwork to distribute cooled or heated air. This type of air conditioning is generally seen in large structures, or in homes in extremely hot, humid climates.

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What is Packaged Air Conditioners

The window and split air conditioners are usually used for the small air conditioning capacities up to 5 tons. The central air conditioning systems are used for where the cooling loads extend beyond 20 tons. The packaged air conditioners are used for the cooling capacities in between these two extremes. The packaged air conditioners are available in the fixed rated capacities of 3, 5, 7, 10 and 15 tons. These units are used commonly in places like restaurants, telephone exchanges, homes, small halls, etc.As the name implies, in the packaged air conditioners all the important components of the air conditioners are enclosed in a single casing like window AC. Thus the compressor, cooling coil, air handling unit and the air filter are all housed in a single casing and assembled at the factory location. Depending on the type of the cooling system used in these systems, the packaged air conditioners are divided into two types: ones with water cooled condenser and the ones with air cooled condensers. .

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VOLTAS

Overview & Full Specifications of Voltas Executive 1.5 Ton 5 Star AC:-

The Voltas Executive 1.5 Ton 5 Star AC is a stylishly designed split AC that can make you enjoy chill air even during sultry summer’s season. This AC will be a wonderful addition to your home as it is bestowed with a stunning look and fantastic features.Capacity:This AC has a cooling capacity of 1.5 ton. It is an ideal choice for homes to keep the heat of summer at bay.Design:This split AC looks great and stylish with a combination of scarlet red and white color. It is designed stylishlyWith an indoor unit having a dimension of 940 x 298 x 200mm and a gross weight of 15.5kg, and an outdoor Unit having a dimension of 840 x 540 x 300mm and a gross weight of 39.5kg. It is loaded with powerful rotary compressor. Air Filters:This AC comes with many useful filters that include Antirust filter, Catching Filter, Arcaro Bacterium (Red) filter, Silver Ion filter, and Vitamin filter.Controls:This split AC has a LED panel display as well as a remote control with night glow buttons.

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Speed of Cooling:This AC will definitely meet your cooling requirements quickly as it is using high EER Rotary Compressor and Turbo cooling method.Sleep Mode and Timer:This Voltas Executive Split AC is equipped with both sleep mode and On/Off Timer features.

Voltas Executive 1.5 Ton 5 Star AC Specs

Capacity: 1.5 Ton(s)

BEE Rating: 5 Star

Noise Level Indoor: 48DB

Anti-Fungus: Yes

Timers: Yes

Auto Restart: Yes

Sleep Mode: Yes

Remote Control: Yes

Air Swing: Yes

Color: White

Tonnage: 1.5

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LG

Overview & Full Specifications of LG LSA5AU5A 1.5 Ton Split ACThe LG LSA5AU5A 1.5 Ton Split AC is an AC which is loaded with a lot of features. One of the main highlights of this AC is the Himalaya cool and monsoon comfort features for the benefits of the right kind of cooling based on the climatic conditions. It also has the E saver mode that helps to give you a faster cooling without it being heavy on your bills.Capacity:The split AC has a 1.5 ton capacity.Design:This split AC is a sleek designed AC which can be mounted on the wall.Controls: The LG split AC has a LCD type wireless remote which comes along with night glow buttons. You also have all the preset modes present on the remote for easier selection.Air Filters:The air filters of the AC have a dual protection and comes along with a 3M micro protection filter.Speed of Cooling: This Split AC air circulation of 1600 CFM.Noise Level:The indoor noise level is 36 DB.Settings:In the AC, you have various kinds of settings that will suit your needs. Apart from the 4 way swing which goes up and down and side to side, sleep mode, the Himalaya cool mode as well as the Monsoon comfort mode, you also have the automatic on and off timer and the speed and fan setting.Other Features:

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The indoor dimensions of the LG LSA5AU5A 1.5 Ton Split AC are 1090 x 300 x 218 mm and weighs 13 kg .The outdoor unit of the AC has dimensions of 870 x 655 x 322 mm with a weight of 46 kegs.Energy Ratings:The LG LSA5AU5A 1.5 Ton Split AC has a 5 star rating and even though it offers a variety of cooling options, it consumes less electricity but faster and effective cooling at any point of time.

LG LSA5AU5A 1.5 Ton Split AC Specs

Capacity:1.5 Ton(s

BEE Rating: 5 Star

AC Type: Split

Usage: Home

Warranty: 1 Year(s)

Features: 3M Micro Protection Filter, Auto Clean, Himalaya Cool, Monsoon Comfort, Night Glow Remote Button

Noise Level Indoor: 36 DB

Timers : Yes

Auto Restart: Yes

Sleep Mode: Yes

Remote Control: Yes

Air Swing: Yes

Color: Yes

Dimension: 1090x218x300

Weight: 13

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SAMSUNG

Overview & Full Specifications of Samsung AR18JC2HATP 1.5 Ton Split AC:-

The Samsung AR18JC2HATP 1.5 Ton Split AC uses a very low voltage and hence you can use it to keep your home cool all summer without having to worry about high electricity bills. The AC uses a multijet plus technology which has an enlarged heat exchange surface. This helps to cool the room faster.Capacity:The Samsung AR18JC2HATP has a 1.5 tons capacity.Design:This Samsung AC is well suited for the modern day décor and has a lovely floral pattern on it. It is a wall mount unit and does not occupy any space.Controls:The AC has a wireless remote to control operations. The up and down airflow movement of the Samsung AR18JC2HATP is automatic. The air flow control of the AC is in four steps with an optimal single blade. Theturbo cooling technology does a very quick cooling of the room.Air Filters:The Full HD air filter gives an improved filtration and fresh clean air. The antibacterial filter keeps microorganisms and dust particles out. The filter is easy to remove and washing will clean it out. This ensures that it always works effectively. With the selfcleaning option the Samsung AR18JC2HATP does not allows moisture to remain inside the AC wet heat exchanger.

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Speed of Cooling:The air circulation of this Samsung split AC is 14 m3 per minute and it has a cooling capacity of 4.9 kW.Noise Level:

The Samsung AR18JC2HATP has a 44/32 dB (high/low) indoor noise level and a 54 dB outdoor sound power.

Settings:

The AC has an on/off beep sound. The dehumidification setting helps to remove any excess humidity in the room. The display panel light can be turned off during the night. The user can set the timer for the ACoperations.Other Features:The dimensions of the Samsung AR18JC2HATP are W890mm x H285mm x D251mm and it weighs 9.6 kg. The AR18JC2HATP AC uses a rotary compressor with a R22 refrigerant type. Samsung gives a 5 year warranty on the multi jet plus condenser and a 1 year manufacturer’s warranty on the AC. The auto restart option the Samsung AR18JC2HATP ensures that the AC will start after a power failure.Energy Ratings:

The Samsung AR18JC2HATP Split AC has a 2 star energy rating. It has an energy efficiency rating of 3.01.

Samsung AR18JC2HATP 1.5 Ton Split AC Specs

Capacity:1.5 Ton(s

BEE Rating: 2 Star

AC Type: Split

Usage Home

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Warranty: 1 Year(s)

Features Auto Clean, Full HD Filter, Multi-jet Plus Technology, Triple Protector,

Turbo Cooling 36 DB

Noise Level Indoor: 44 DB

Noise Level Outdoor : 54 DB

Anti-Fungus: Yes

Timers: Yes

Auto Restart: Yes

Sleep Mode: Yes

Remote Control: Yes

Air Swing: Yes

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O GENERAL

Overview & Full Specifications of O General ASGA18ACT 1.5 Ton ACOverview: These extreme machines incorporate futuristic technologies, to give you powerful cooling and power savings. Earning them five star ranking by the Bureau of Energy Efficiency India (BEE),a rating accorded only to the crème de la crème among air conditioners. High-end features like an apple catching filter and ionDeodorization filter give you clean, fresh air.

O General ASGA18ACT 1.5 Ton AC

Capacity:1.5 Ton(s

BEE Rating: 3 Star

AC Type: Split

Usage Home

Warranty: 1 Year(s)

Features Auto Swing Louver auto Shut Flaps, Automatic Air Flow Adjustment,High Efficiency, Multi Airflow, Negative

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Air Ions Deodorizing FiletNoise Level Outdoor: 47 DB

Noise Level Outdoor 36 DB

Dehumidification: Yes

Anti-Fungus: Yes

Timers: Yes

Auto Restart: Yes

Sleep Mode: Yes

Remote Control: Yes

Catching Filter: Yes

Color: Silver, White

Gas Eco friendly R-410

Tonnage: 1.5

Dimension: 1120x220x320

Air Swing: Yes

Swot analysis

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ETA GENERALParent company name ETA GROUPCategory Electro mechanical equipment, Air

conditioning

Sector Consumer ElectronicsTagline/ SloganUSP Reliable service and vast distributor

networkSTPSegment Electro mechanical projects,

engineering, coolingSolutions

Target Group Construction businesses, middle & upper classIndividuals

Positioning All air conditioner (for ACs business) SWOT AnalysisStrength 1. O general is world largest air conditioning

company2. Sustained growth in revenue and profitability 3. Leader in terms of market share in the coolingproducts segment4. Rated among the top on Brand Equity Index the highest among all ‘pure AC’ brands.5. Creative R&D and marketing in the coolingsolutions business

Weakness 1.Decreasing operating profit over the past years is a Concern

2.Dependence on copper for electromechanicalProjects(while copper prices are rising) keeps the profit margin lower.

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Opportunity 1.Recovering construction market in Middle East2.Growing demand for yarn in domestic and global markets leading to increased sales3.Low market penetration in India’s AC industry implies huge potential for growth4. Increasing demand for ACs in tier2,3Cities and towns.

Threats 1. Sluggish economy and exchange rate fluctuations playing spoilsport.2.Increased competition from Japanese brands in cooling products3.Apparent climactic shift towards shorter summers(more sales during summer) especially in NorthIndia.

Competition

Competitors 1.Samsung2.LG3.Voltas4. O general

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How to rate air conditioners

Constar Blue commissions Colmar Brinton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased an air conditioner in the last two years in this case, 587 Australians.Each brand must have received at least 30 responses in order to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at leastSix out of 10. Not all brands available in the market have been compared in this survey.

Air Conditioner Brand Reviews

Brand Overall satisfaction

Value of money

reliability price After sale service

Quility

Fujitsu General

***** ***** ***** ***** *** *****

Daikin **** ***** **** **** **** *****Voltas ***** ***** ***** **** ***** *****Mitsubishi Electric

***** ***** ***** ***** ** ****

Panasonic **** ***** **** **** ***** *****LG **** **** ***** **** ***** *****Samsung ***** **** **** **** ***** ****

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Objective of research

The main objective is to analyze current scenario of the market in

consumer durable sector with the special reference to the main competitors of ETA

General Air Condition and the position of O General Air Conditioner in the

market.

And the secondary objective is to know that how consumers and dealers are

satisfied with the services which are provided to them.

SIGNIFICANCE OF RESEARCH

“All progress is born of inquiry. Doubt is often better than the over confidence, for

it Leads to inquiry & inquiry to invention.” This is a famous Hudson quote in

context of which the significance of research can well be understood.

1. Research includes scientific & inductive thinking & it promotes the

development of the logical basis of thinking organization.

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2. The role of research is in several fields of applied economics, whether related to

business or to the economy as whole, has greatly increased in Modern times.

3. Research provides the basis for nearly all the government policies in our

country.

4. Research has it special significance in solving various operations & planning

problems of business & industries.

5. Research is equally importance for social scientists in studying social

relationship & In seeking answers to various social problem.

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DATA ANALYSIS METHOD

(PROJECT RESEARCH TYPE)

The project research type is DESCRIPTIVE RESEARCH TYPE in which I know

what I have to measure & also the adequate method for measuring it along clear-

cut definition of “population” I wanted to study.

Since the aim was to obtain complete & accurate information in the said studies,

the procedure to be used was also planned.

Following are the steps to be followed while carrying out diagnostic research

studies

1. Formulating the objective of the study (what the study is about & why is it being

made)

2. Designing the methods of data collection

3. Selecting the sample

4. Collection the sample

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5. Processing & analyzing the data

6. Reporting the finding

DATA SOURCES

Primary data

Primary data is the information collected for research purpose at hand.

Primary data was collected through an interview with the help of a structured

Questionnaire, which contained queries that were relevant to the purpose of the

Study as well as pertinent; industry related questions. The present study

Questionnaire makes use of both open ended and close ended questions.

Secondary data

Secondary data is the information which already exists. Secondary data

Collected from journals, magazines, books etc.

The secondary data for this research was obtained from textbooks, brochures

And internet. Very little research specific data was available, hence much

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Emphasis was given to primary data.

RESEARCH APPROCH

Survey method was adopted in order to collect the primary data required for the

Study.

RESEARCH INSTRUMENT

Questionnaire was designed with open-end close-end questions. The questionnaire

was designed in such a manner so as to cater to all the areas and aspects the study.

SAMPLING PLAN

1. SAMPLING PROCEDURE: RANDOM SAMPLING

2. SAMPLING SIZE: 30 RESPONDENT

3. GEOGRAPHICAL COVERAGE: Ghaziabad

4. DURATION OF THE SURVEY: 1.5 month

DATA ANALYSIS

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Logical analysis of data is done through tables, frequencies and percentages have

been worked out and also some other statistical tools like correlation and

regression is also done.

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QUESTIONAIRE1. Which brand of air conditioner is most selling in your shop?

(A) O GENEREAL ( ) (b) SAMSUNG ( )

(c) LG ( ) (d) VOLTAS ( )

10%

35%

30%

25%

1. Which brand of air conditioner is most selling in your shop?

1 O GENERAL 2 VOLTAS 3 LG

4 SAMSUNG

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2. Which company provides you better promotional scheme?

(a) SAMSUNG ( ) (b) LG ( )

(c) O GENERAL ( ) (d) VOLTAS ( )

15%

35%

10%

40%

2. Which company provides you better pro-motional scheme?

1 VOLTAS

2 LG

3 O GENERAL

4 SAMSUNG

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3. What company provides you more for the advertisement of air condition?

(a) PAMPHLETS ( ) (b) HOARDINGS ( ) (c) DANGLERS ( )

(d) IF OTHER PLEASES SPECIFIES: -Hoarding is more useful advertising because consumer is consider more -------------------------------------------------------

25%

45%

20%

10%

3. What company provides you more for the advertisement of air conditioner?

1 PAMPHLETS2 HOARDINGS 3 DANGLERS4 OTHER

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4. Which type of air conditioner is mostly preferred by the customer?

(a) SPLIT-AC ( ) (b) WINDOW-AC ( )

(c) TOWER-AC ( ) (d) CASSETTE-AC ( )

60%25%

10%

5%

4. Which type of air conditioner is mostly preferred by the customer

1 SPLIT-AC 2 WINDOW-AC 3 SSETTE-AC 4 TOWER-AC

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5. In future if you will sell the air conditioner then which brand you will prefer?

(a) O GENERAL ( ) (b) SAMSUNG ( )

( c) LG ( ) (d) VOLTAS ( )

45%

20%

10%

25%

In future if you will sell the air conditioner then which brand you will prefer

1 O GENARAL2 SUMSUNG3 LG4 VOLTAS

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6. Please Rate.

S.NO.FEATURES \ BRANDS LG SAMSUNG

O GENERALVOLTAS

1 BRAND IMAGE **** **********

****

2 PRODUCT QUALITY **** **********

****

3 PRICE *** *********

****

4 PRODUCT RANGE **** ********

****

7. Which brand of air conditioner is firstly preferred by the customers & why?

45

(a) O GENERAL ( ) (b) LG ( )

(c) SAMSUNG ( ) (d) VOLTAS ( )

6%

29%

18%

47%

7.Which brand of air conditioner is firstly preferred by the customers & why?

1 O GENERAL2 LG3 SAMSUNG4 VOLTAS

Please Specify.

According to data LG service is good that we will preferred to LG air-conditionr

… …………………………………………………………………………………

8. Which distributer of air conditioner provides you better service?

46

(a) LG ( ) (b) SAMSUNG ( )

(c) VOLTAS ( ) (d) O GENERAL )

35%

20%

30%

15%

8. Which distributer of air conditioner provides you better service?

1 LG2 SAMSANG3 VOLTAS4 O GENERAL

9. Do you get quickly informed about the new schemes?

47

(a) YES ( ) (b) NO ( )

65%

35%

9. Do you get quickly informed about the new schemes?

1 YES2 NO

10. Customer schemes help in increase the sale of product?

48

(b) YES ( ) (b) NO ( )

45%

55%

10. Customer schemes help in increase the sale of product?

1 YES2 NO

11. Any customer schemes currently run by different brands?

BRAND SCHEMES

1 O GENERAL

2 VOLTAS

3 LG

4 SAMSUNG

12. Level of satisfaction, if satisfied.

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a. Highly Satisfied ( ) b. Satisfied ( ) c. Delighted ( ) d. Dissatisfied ( )

e. Highly dissatisfied ( )

60%

40%

11. Any customer schemes currently run by dif -ferent brands?

1 Highly Satisfied2 Satisfied3 Delighted4 Dissatisfied 5 . Highly dissatisfied

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PERSONAL DETAILS:

NAME……………………………………………………………….

ADDRESS………………………………………………………………...

PHONE NO………………………………………………………………

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Finding

Only 10% of demand is fulfilled by O general air conditioner .

Reason is that it is not properly advertised.

O General sale split and window air conditionor and its mantened demand the split is its most becouse according to data we find split air-conditnor is more demanded.

if batter cost service can be provide

Selling is good among all it cost , who have bouget O general are satisfied.

According to data O gerneral not provide good service

According to data O General have not new sceam for sale so dimand is affected and o general rateing is good for product and brand image but price range is high and product range is short

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