summer project of icici pru life

8/8/2019 Summer Project of ICICI Pru Life.

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By

ARINDAM GHOSH

DEPARTMENT OF BUSINESS ADMINISTRATIONMANAGEMENT INSTITUTE OF DURGAPUR

DURGAPUR-12(WEST BENGAL)

2010

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AN EXPLOTARY STUDY ON ANALYZING INDIVIDUALS ATTITUDE TOWARDS JOBPREFERANCES FOR FINANCIAL ADVISOR WITH SPECIAL REFERANCE TO ICICI

PRUDENTIAL LIFE INSURACE COMPANY

AN EXPLOTARY STUDY ON ANALYZING INDIVIDUALS ATTITUDE TOWARDSJOB PREFERANCES FOR FINANCIAL ADVISOR WITH SPECIAL REFERANCE TO

ICICI PRUDENTIAL LIFE INSURACE COMPANY


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CERTIFICATE

This is to certify that the Project entitled AN EXPLOTARY STUDY ON

ANALYZING INDIVISUALS ATTITUDE TOWARDS JOB

PREFERANCES FOR FINANCIAL ADVISOR WITH SPECIAL

REFERANCE TO ICICI PRUDENTIAL LIFE INSURACE CO.

submitted by ARINDAM GHOSH (Roll No.09167009023) to the

Management Institute of Durgapur, West Bengal, India, for the award

of the degree of Master of Business Administration in West Bengal

University of Technology, is a bona fide work carried out by him under

my supervision and guidance.

I am satisfied with the contents of his Project Report and I do mention

that he has undertaken the project work systematically, meticulously

and having thorough grasped over the subject concerned.

In my opinion, the project report has fulfilled all the requirements as

per the Course Curriculum. To the best of my knowledge, the results

embodied in this report have not been submitted to any other

University or Institute for award of any degree or diploma.

Mr. Sumantra Bhattacharya

Place: Rajbandh, Durgapur

Date: 10th August2010.

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DECLARATION

I hereby declare that this project titled AN EXPLOTARY STUDY ON

ANALYZING INDIVISUALS ATTITUDE TOWARDS JOB

PREFERANCES FOR FINANCIAL ADVISOR WITH SPECIAL

REFERANCE TO ICICI PRUDENTIAL LIFE INSURACE CO. is

submitted for the partial fulfillment of the course MBA (Master of

Business Administration), under West Bengal University of Technology

(W.B.U.T). This is an original piece of work done by me under the

guidance of Mr. Sumantra Bhattacharya (Faculty of MBA, MID,

Durgapur) & Dr. Bibhas Chandra (HOD of MBA, MID, Durgapur) & Mr.

Naveen Pradhan Unit Manager of ICICI Prudential Life Insurance Co.

(Gangtok) & Mr.Abhijit Nandi UnitManager of ICICI Prudential Life

Insurance Co.(Siliguri) and it has not been submitted for the award of

any other degree elsewhere in full or part.

ARINDAM GHOSH

Place: Rajbandh, Durgapur

Date: 10th August, 2010.

ACKNOWLEDGEMENTS

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I express my sincere thanks and deep sense of gratitude, to my

project guide Mr. Naveen Pradhan Unit Manager ICICI prudential Life

Insurance Co. (Gangtok) & Mr. Abhijit Nandi Unit Manager ICICIprudential Life Insurance Co. (Siliguri) for his meticulous guidance,

valuable advice, valuable advice, worthwhile discussion, technical

ideas, and important suggestions.

I take the privilege to express my esteem and profound sense of

gratitude to director Prof. Dr. N.C. Ghosh Management Institute of

Durgapur. Principal Prof. Dr. Anup Kr. Ghosh Management Institute

of Durgapur, without his valuable guidance the completion of this

project would have been an immensely difficult task. I am also thankful

to the Head of the Department Dr.Bibhas Chandra & the Training

and Placement Officer Mr. Sanjay Chattaraj, faculty members of this

Institute for their valuable guidance and support at every step of this

project.

Constructive criticism and co-operation help me for developing the

project. Hence I convey my due regards to my guide Mr. Sumantra

Bhattacharjee & Dr. Bibhas Chandra, for whom this project

becomes feasible and successful.

I whole heartedly express my thankfulness, deep gratitude to all

the members of ICICI Prudential Life Insurance Co. Siliguri & Gangtok,

for their kind Co-operation, timely help, technical suggestions and

contribution for achieving success for this project.

Although I have expressed my gratitude to every person, who

helped me in reaching at the stage but there might be few who had

been left out, who helped me a lot, I would like to thank all of them.

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PREFACE

With new competitors coming every now and then in the

field of business, the company positioning should be strong

enough to retain its position in business. ICICI PRUDENTIAL LIFE

INSURANCE COMPANY LIMITED has positioned itself strongly with

high-class advisors, unit manager, and technical persons.

The study that is being made is that TO UNDERSTAND THE

ADVISORS RECRUITMENT PROCESS OF ICICI LIFE

INSURANCE AND THEIR ROLE IN SALES. To make this

research mostly Primary data is being used, taking a sample size

of 65 peoples. The areas covered up in this survey were Siliguri

and Gangtok. The Research Methodology that is being

implemented in this study is Sampling Method. The company is

having the largest sales force after Life Insurance Corporation of

India, follows a strict code of recruitment as the advisors or the

sales persons as they are going to be companys advisors or

ambassadors.

The result which was found from this research clearly shows a

company should be more flexible to the training program they

organized for the high profile advisor. The project undertaken isthe thorough study of the service & activities, which the company

is willing to give each advisor. From the survey it was revealed

that ICICI PRUDENTIAL is doing quite well in all the sections of its

operation.

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CONTENT

Page No

CHAPTER 0101 - 13INTRODUCTION

1.1 GROWTH OF INDIAN LIFE INSURANCE.

1.2 INTRODUCTION TO THE PROJECT.

1.3 OBJECTIVE OF THE STUDY.

1.4 SCOPE & SIGNIFICANCE OF THE STUDY.

1.5 LIMITATION OF THE STUDY.

CHAPTER 02

14 - 20

REVIEW OF LITERATURE

CHAPTER 03

21 - 40

COMPANY PROFILE

3.1 ABOUT THE COMPANY.

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3.2 BOARD OF DIRECTORS& MANAGEMENT TEAM

3.3 AWARDS & CERTIFICATE OF THE COMPANY.

3.4 PRODUCTS.

3.5 VISION OF THE COMPANY.

3.6 MISSION OF THE COMPANY.

CHAPTER 04

41 - 46

RESEARCH METHODOLOGY

4.1 RESEARCH DESIGN & RESEARCH TYPE.

4.2 BACKGROUND INFORMATION.

4.3 LOCALE OF STUDY.

4.4 SAMPLING PROCESS.

4.5 TECHNIQUE OF DATA COLLECTION.

4.6 TOOLS OF DATA COLLECTION.

4.7 QUESTIONNAIRE CHECKING / EDITING.

4.8 TYPES OF DATA SOURCE.

4.9 METHOD OF PROCESSING DATA & TOOLS USED.

4.10 PROBLEM FACED IN DATA COLLECTION

CHAPTER 05

47 - 75

DATA ANALYSIS &INTERPRETATION

CHAPTER 06

76 - 78

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FINDINGS & RECOMMENDATIONS

CHAPTER O7

79 -80

CONCLUSION & FUTHER STUDY

CHAPTER 08

81 - 82

REFERRANCES

CHAPTER 09

83 -88ANNUXERE

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CHAPTER 01

INTRODUCTION

1.1 GROWTH OF INDIAN LIFE

INSURANCE.

1.2 INTRODUCTION TO THE

PROJECT.

1.3 OBJECTIVE OF THE STUDY.

1.4 SCOPE & SIGNIFICANCE OF THE

STUDY.

1.5 LIMITATION OF THE STUDY.

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Strengthening of supervision and regulation;

Market participation in decision-making;

High solvency standard' and Developing alternative channels.

Till end of 1999-2000 fiscal year, two state-run insurance companies,

namely, Life Insurance Corporation (LIC) and General Insurance

Corporation (GIC) were the monopoly insurance (both life and non-life)

providers in India. Under GIC there were four subsidiaries-- National

Insurance Company Ltd, Oriental Insurance Company Ltd, New India

Assurance Company Ltd, and United India Assurance Company Ltd. In

fiscal 2000-01, the Indian federal government lifted all entry

restrictions for private sector investors. Foreign investment insurance

market was also allowed with 26 percent cap.

1.2 INTRODUCTION TO THE PROJECT:

About insurance advisor:

An agent is the representative of an insurance company who

sells different policies or product to its clients. Another term used for

insurance agents is advisors; ICICI Prudential life insurance company

Ltd introduced this term.

Today in life insurance companies advisors are known to be

the backbone of the whole system. Advisors/agents do not work on

monthly payroll basis; they receive a certain commission on the

policies they sell to the clients. The eligibility required to become an

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advisor/agent is that he/she should be 12th pass to operate in urban

area and 10th pass for rural areas. Before a person becomes an

advisor/agent he/she has to undergo 100 hrs training according to

IRDA norms, which is compulsory.

A person who wants to be an advisor has first to fill a

recruitment form and has to pay a fee of Rs. 1500/- in favor of ICICI

Prudential. Then, he has to pass a test, which is compiled by IRDA.

After he gets through that test he is awarded a license and then his

training starts in the company regarding the insurance business. ICICI

Prudential provides this training in 3 modes as per the suitability of the

advisors viz:-

1) Classroom training: - It is a Full Time Training with a period of 17

days regular

between 9 am to 5pm at the training centers

allotted to the advisor.

2) Online training: - It is another mode of training where the company

provides

CDS and books to the advisor for his own

study.

FUNCTION OF ADVISORS:

Advisors provide ongoing financial advice for his /her

client/prospect. In our official term prospect is a person who can

buy life insurance from us. The advisors study the prospects needs

and persuade them to buy a policy. Complete all formalities for

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proposal of new insurance, including filling up forms, collecting

premium, arranging medical examination, collecting proofs (of

age/income), reports and information required by the under writer.

After having sold a new insurance policy, the advisor has to ensurethat the policy continues without a lapse till it becomes a claim. For

that reason an advisor has to do the following:

1. Keep in touch with the policy holder to make sure that renewal

premiums

are paid in time.

2. Ensure that nominations are made or changed, if necessary

3. Assist in collecting claim amounts.

As an advisor you contribute in bringing in new business for the

company offer world class pre and post sales service to the clients

with the support of the organization.

But an advisor to us means much more than a salesman or a,

saleswoman, at ICICI Prudential recognize our advisors as the

ambassadors of our organization in the marketplace and we consider

the advisor force would be our biggest differentiating factor in the

coming years. That is why; we take a lot of care in recruiting and

developing our advisor force, so that we can maintain our standards of

quality in service and salesmanship.

The competition and the customer awareness have forced the times to

be a knowledge oriented marketplace. Appreciating the same we strive

to get people with reasonably good graduation background as our

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advisors. We also acknowledge and recognize prior 11sales experience

of the persons, at the time of recruitment. The other function is to be of

assistance to the policy holder in case he/she needs a loan under the

policy.

ROLE OF AN ADVISOR:

1. Identify future clients/prospect.

2. Making appointment.

3. Conduct financial review meeting with prospect.

4. Close sale.

5. Get referral

6. Provide service to clients/prospect.

7. Follow internal sales and reporting system.

After analyzing the quality (which the company is looking for), back

office service(which the company is giving to that person) functions to

be performed, role to be played .I used to describe the benefits which

the advisor can get out of his/her joining as an advisor in ICICI

Prudential Life Insurance Company.

OPPORTUNITIES:

1. No startup capital is required to becoming an advisor.

2. Flexible working environment.

3. Be his/her own boss.

4. Unlimited earning potential.

5. To be part of world class team

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Commission Structure:

Different products will have different commission structures.

For example: Single Premium products will have a commission of 2%.

Renewal Commission is paid at the following rates:

2nd yr: 7.5%

3rd yr: 7.5%

4th yr: 5%

5th yr: 5% onward

MOST PREFERRED PROFILES TO RECRUIT AS

ADVISIORS:

Housewives

Income tax consultant

Charted accountant

Credit card co.

Telecom

Mutual fund

M Rs

Doctors

Teachers

VRS holders

Advisors of other insurance companies

Post office agents

Businessmen

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Accountants OI in an organization

RECRUITMENT AND SELECTION PROCEDURE:

Approaching the Agency

Filling up the compulsory IRDA form

Scheduling the training

Conduction of examination

Final selection as LA

The person has to pay Rs. 1000/- for becoming an Advisor. That

person is given an 8 days intensive training in which he is also given

product details. After the training is over the person has to give an

examination named as IC 33 taken by Insurance Regulatory and

Development Authority (IRDA).

Once the person clears his examination a code is generated in his

name. The person now becomes an Advisor and is ready to bring business.

There are also some criteria examined to be an Insurance Advisor:

Age above 25 Years? Yes/ No

Married? Yes/No

Are you a Graduate? Yes/ No

Living in the same city for more than 5years?

Yes/ No

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House Hold Income above 2 lakhs? Yes/ No

The person who fulfills three criteria out of the above five is eligible to

become an advisor in ICICI Prudential Life Insurance co.

What does it take to be an ICICI Prudential advisor?

At ICICI Prudential, we believe that our Advisors are our

ambassadors to the customers. They are a key source of business for

the organization, and are

the continuing link with our clients. That is why; we take a lot of care in

recruiting and developing our advisor force, so that we continue to set

higher standards of quality in service and salesmanship. To cater to

the needs of the knowledge-oriented market place, we look for

graduates who are service-oriented, good communicators and enjoy

meeting new people. Prior sales experience is an added benefit.

WORKING ENVIRONMENT OF AN ADVISOR:

To be part of world class sales team.

Work from your own office or residence.

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Work full time or part time.

Earn commission, bonus and incentives.

No upper limit of earning.

Flexible career.

TRAINING:

At ICICI Prudential, we understand the importance of training in

a dynamic business environment. Our advisors go through both

generic and specific, professional programs that help them remain well

informed and knowledgeable about the companys products in the

market. There is a further focus on soft skills such as communication,

managing long-term relationships and selling skills, which are very

relevant in a service-driven industry like life insurance.

State of the art infrastructure training facilities coupled with an

excellent faculty, guarantee an exceptional learning environment. Foradvisors who might be occupied with their daily business/professional

routines, ICICI Prudential also offers convenient training options such

as online and self-learning are also provided by the organization.

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A 15-day training schedule covers the mandatory IRDA training

requirements and ICICI Prudential product-training module. Revision

session ensure that the candidates thoroughly understand the course

contents and are well prepared for the licensing examination.Theoretical training is interspersed with practical appointment settings

with potential customers, giving advisors a feel of how their business

will work from the very first day. All through, the Unit Manager and the

management provide continuous support to the advisors in achieving

independence towards garnering business.

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1.3 OBJECTIVE OF THE STUDY:

The objective may be defined as something worked toward or striven

for a goal. The objective of my study is:

To investigate the individuals preferences criteria for

selection on jobs as financial advisors.

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1.4 SCOPE & SIGNIFICANCE OF THE

STUDY.

SCOPE & SIGNIFICANCE OF THE STUDY:

The scope of this Project is to aware the different interested work

seeking peoples in Insurance sectors about how to get started their

work as a financial advisor or letting them know what they exactly

have to do if they want to start up a business as Financial advisors with

ICICI Prudential Life Insurance Co in the near future. This project will

also help me how to deal with the peoples if I get a job in insurance

sector somewhere in my life.

It also helps in analyzing the healthiness and scope to a person

within a particular company if he selects financial advising as one of

his career options, and makes the company enable to increase its

scope in terms of attaining more and more advisors which will be

beneficial for its future growth and increase its scope in open market

and trade.

The project will help me to get a better job in the field of

marketing as I am well acquainted with the advisors licensing in a

insurance company, how to deal with them in order of doing mysurveys and personal interviews.

Though lot of work has been done but many areas are still

remaining untouched as it is a exploratory research. This project may

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be useful to the students of our Centre in near future for the further

development in descriptive one.

1.5 LIMITATION OF THE STUDY:

There have been a number of limitations because of which the

survey may not be indicative of the views of the target population. A

few of these have been mentioned below.

Time is the main constraints of this study.

The Sample size used for the research is less.

The Target Area was limited to the nearby area.

Consultation with Experts would have largely improved quality

of the Research.

The Questionnaire was not extensive and more issues could

have been addressed.

The responses obtained might be inaccurate or biased,

inadvertently or deliberately.

The sample of the respondents chosen for the study might not

be representative.

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Analysis of the proposed aspects might differ depending on the tools

and techniques used.

CHAPTER 02

REVIEW OF

LITERATURE

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REVIEW OF LITERATURE

About Insurance:

Insurance is a contract between two parties whereby one

party called insurer under takes in exchange for a fixed sum

called premiums, to pay the other party happening of a certain

event.

Insurance is a protection against a financial loss arising on the

happening of an unexpected event. Insurance Companies collect

premium to provide for this protection. A loss is paid out of this

premium collected from the insuring public. The insurance

company act as a trustee to the amount collected through

premium.

Insurance is generally classified in three main categories:

(i) Life Insurance,

(ii) Health insurance &

(iii) General Insurance

To get insurance an individual or an organization can approach

to an insurance Company directly, through Insurance Agent of the

concerned company or through Intermediaries.

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Overview of life insurance:

A policy that will pay a specified sum of beneficiaries upon the

death of insured person. An agreement that guarantees the payment

of stated amount monetary benefits upon the death of the insured

person.

Necessities of Insurance:

Insurance is the protection of life and assets against unforeseen

circumstances. Whether it is general accident policy, a Mediclaim

policy or a pension policy, an insurance policy helps you to cope with

uncertainty and insecurity.

Ever thought about why you should take an insurance policy. For

one, it helps you to hedge risks against unforeseen circumstances and

save more. It thats not all, it is:

Superior to an ordinary savings plan as it provides full

protection against the risk of death.

Encourages and forces compulsory savings unlike other

savings instruments, where in the saved money can be easily

withdrawn.

Provides loan to tie over a temporary difficult phase and is

also acceptable as security for a commercial loan.

Offers tax relief to policy holder.

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Hedges risk against uncertainty.

For a policy taken under the MWP Act 1874, (Married Womens

Property Act), a trust is created for wife and children as

beneficiaries. Based on the concept of sharing of losses, the society will

benefit as catastrophic losses are spread globally.

Who can buy a life insurance policy?

Any person above 18 years of age, who is eligible to enter into a

valid contract, can go for an insurance policy. Subject to certain

conditions, a policy can be taken on the life of a spouse or children.

Usefulness of life insurance policy:

Planning for the financial consequences of a premature death is

an essential part of every financial plan. Generally, the consequences

are simply too large to ignore and cannot be totally covered with your

own resources. Life insurance is nothing but contract with an insurance

company under which is insured (purchaser) pays a premium in

exchange for coverage of specified issues. Life insurance is protecting

your family against the risk of premature death of you (or your

spouse). Life insurance planning should consider your familys short

term needs (for example, medical expenses) and long-term needs (forexample, replacing your income).

In course of our life w are accosted by risk-that of failing health,

financial losses, accidents and so on. Insurance is mean by which lifes

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uncertainties are addressed in financial terms. It offers a monetary

compensation against those losses. Insurance is considered more as a

hedging mechanism rather than a true investment avenue. Life

insurance, in particular is essentially acknowledged as mechanism thateliminates risk, substituting certainty for uncertainty primarily by

transferring risk from the insured to the insurer.

Is life insurance is a saving instrument:

Life insurance is mainly considered as a saving instrument rather

than an investment avenue as it promotes compulsory savings besides

reducing tax burden on the policy holder and protects the family of

policyholder in the event of on for seen happening. It is the only saving

instrument, which covers risk besides giving tax concession both at

entry (premium paid) and exit point. The section 10(D) of the income

tax act totally exempts payment of tax on any amount received as

bonus against life insurances policies.

Career Opportunities of Life Insurance:

Considering that insurance is a profession that is identified with accidents and

toward incident and those insurance officials have a poor image of over promising

and under-delivering on the insuring public, is insurance an honorable and

worthwhile profession? The answer is yes.

This profession provides a framework for learning about human nature at its

raw; makes one persistent in his efforts; provokes to rethink on revised strategies

and procedures for achieving goals. One is required to think and feel like a lawyer

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and to make allowance for the views and feelings of others in arriving at decisions.

One is required to rapidly build up gaps in his knowledge base, should he want to

succeed in the profession. Ones ability to compromise and work with others is

continually on trial. One has an opportunity to become a complete human being

who can show care and consideration for others.

Types of Insurance Plans

Traditional or Unit Linked

Broadly, insurance plans can be distinctly divided into ULIPs and

traditional plans. A brief detail of both segments:

Unit Linked Insurance Product:

ULIPs have gained high acceptance due to attractive features they

offer. These include: Flexibility

Flexibility to choose Sum Assured.

Flexibility to choose premium amount.

Option to change level of Premium /Sum Assured even after the

plan has started.

Flexibility to change asset allocation by switching between funds.

Transparency.

Charges in the plan & net amount invested are known to the

customer.

Convenience of tracking ones investment performance on a daily

basis.

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Liquidity

Option to withdraw money after few years (comfort required in

case of exigency).

Low minimum tenure.

Partial / Systematic withdrawal allowed

Fund Options

A choice of funds (ranging from equity, debt, cash or a

combination)

Option to choose your fund mix based on desired asset allocation

Traditional Plans:

These are the oldest types of plans available. These plans cater

to customers with a low risk appetite. Some of the common features of

traditional plans are:

Steady Investment

Major chunk of investible funds are in debt instruments

Steady and almost assured returns over the long term

Tax Benefits on Insurance and Pension:

Life insurance and retirement plans are effective ways of

saving taxes. The tax breaks that are available under our various

insurance and pension policies are described below:

1. Life insurance plans of ICICI Prudential are eligible for deductionunder

Sec 80C

2. Pension plans of ICICI Prudential are eligible for a deduction under

Sec 80CCC

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3. Health insurance plans/riders of ICICI Prudential are eligible for

deduction under Sec80D

4. The proceeds or withdrawals of life insurance policies of ICICIPrudential are

exempted under Sec 10(10D), subject to norms prescribed in that

section.

CHAPTER 03COMPANY PROFILE

3.1 ABOUT THE COMPANY.

3.2 BOARD OF DIRECTORS& MANAGEMENT

TEAM.

3.3 AWARDS & CERTIFICATE OF THE

COMPANY.

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3.4 PRODUCTS.

3.5 VISION OF THE COMPANY.

3.6 MISSION OF THE COMPANY.

COMPANY PROFILE

3.1 ABOUT COMPANY:

ICICI Prudential Life Insurance Company is joint venture between

two heavy weights companies, ICICI Bank, India & Prudential Plc., U K.

The name, ICICI Bank is not a new name in the Indian finance sector. It

is Indias second largest and largest private sector bank with over 50

years of financial experience. It offers a wide range of banking

products and financial services to corporate and retail customers in

areas of investment banking, life and non-life insurance, venture

capital and asset management. It is leading player in retail Banking

and has over 13 million retail customer accounts. The bank has a

network of over 570 branches and extension customers and 2000ATMs.

Prudential Plc. Is a London based finance company. It was

established in the year 1848. The name Prudential might not be

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familiar along us but we have an emotional attachment with this name

and specially our previous generation. The reason, when Kapil Dev

lifted the cricket World Cup at Lords in 1983. That World Cup

sponsored by none other than Prudential Plc. It was named PrudentialCup.

Another famous example, in the year 1998, a movie named Titanic

took all the academy awards of that year. The incidence of Titanic was

a true one. The accident took place in the year 1913. It was Prudential

Plc., which provide the ship insurance coverage. The business of

Prudential Plc. spans across the globe.

By its products and services, it has brought a revolution of sort in

finance sector. It provides retail financial services products and

services to more than 16 million customers, policyholders and unit

holders worldwide. The credit goes to the company to bring to the

market an integrated range of financial services and products that now

include life insurance, pensions, mutual funds, banking investment

management and general insurance. Since its inception, it has been

doing its business with its flag always flying high.

ICICI Prudential began its operations in India in December 2000. It

is among the first private sector insurance company to get approval

Insurance Regulatory Development Authority (IRDA). ICICI

Prudential Life is also the only private life insurer in India to receive a

National Insurer Financial Strength rating of AAA (India) from Fitch

ratings. The AAA (India) rating is the highest rating, and is a clear

assurance of ICICI Prudential's ability to meet its obligations to

customers at the time of maturity or claims.

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For the past seven years, ICICI Prudential Life has retained its

leadership position in the life insurance industry with a wide range of

flexible products that meet the needs of the Indian customer at everystep in life

ICICI Prudentials equity based stands at Rs. 1185 crore with ICICI

Bank and Prudential Plc. holding 74% and 26% stake respectively. Until

sep. 2005, the company wrote 283,818 policies. In the process, it has

garnered Rs. 820 crore of new business premiums for a total sum

assured 0f Rs. 7,131 crore. For the past four years, ICICI Prudential has

been donning the No. 1 position in the private life insurance sector in

the country. It has a wide range of flexible products that meet the

need of the Indian customer at every step.

Although for the last 50 years LIC has been the only company to

cater the consumer needs in the insurance sector but the past 5 years

15 insurance companies have been emerged in this scenario.

Some these are following:

Sl.No Name of the Companies

Paid up

Capital

(In Crores)

Rank

1. ICICI Prudential Life RS. 925 1st

2. MAX NEW YORK LIFE RS.305 2nd

3. BIRLA SUN LIFE RS.290 3rd

4. HDFC STANDARD LIFE RS.255 4th

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5. BAJAJ ALLIANCE RS.250 5th

6. AVIVA LIFE RS.240 6th

7. TATA AIG LIFE RS.231 7th

8. OM KOTAK MAHINDRA RS. 203 8th

9. ING VYSYA RS.200 9th

10. SBI LIFE RS.175 10th

11. AMP SANMAR RS.160 11

th

12. MET LIFE RS.120 12th

13. Reliance Life Rs.115 13th

14. AXA BHARTI Life RS. 105 14th

15. PNB Life RS. 100 15th

While competition is catching up with the life insurance after

liberalization, a look at the top line private players in terms of the key

ratios like expense ratio, efficiency of capital employed and

persistency for the financial year 2009 -2010 shows that ICICI

PRUDENTIAL LIFE INSURANCE CO. has emerged as a leader.

Even while LIFE INSURANCE CORPORATION (LIC) continues to be

the leader having a market share of 92 percentage in the life insurance

market, among the new private players.

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In the short span since the insurance sector was opened up, ICICI

Prudential Life Insurance has literally dictate the markets evolution.

Catering to all age and income segments, the company started out

with the traditional insurance policies that were easy to understand.

The gap between ICICI Prudential and the second in line private

insurer is vast. In fact, this hiatus has led some analysts to wonder if

the company is not a trifle too aggressive. But others say this has more

to do with the companys customer-centric focus, its pan-India

presence and superior risk management and investment strategies

ICICI Prudential is not, however, resting on its laurels. The company will

continue to innovate and set the standards.

3.2BOARD OF DIRECTORS& MANAGEMENT

TEAM.

3.2.1 BOARD OF DIRECTORS:

The ICICI Prudential Life Insurance Company Limited Board

comprises reputed people from the finance industry both from India

and abroad.

Ms. Chanda D. Kochhar

Chairperson of ICICI Prudential Life Insurance Company.

Mr. N.S. Kannan.

Director ICICI Prudential Life Insurance Company.

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Mr. K Ramkumar

Director ICICI Prudential Life Insurance Company.

Mr. Barry Stowe

Director ICICI Prudential Life Insurance Company

Mr. Adrain O Conner

Director ICICI Prudential Life Insurance Company

Mr. Keki Dadi Seth

Independent Director ICICI Prudential Life Insurance

Company

Prof. Marti G. Subrahmanyam

Independent Director ICICI Prudential Life InsuranceCompany

Ms. Rama Bijapurkar

Independent Director ICICI Prudential Life Insurance

Company

Mr. Vinod Kumar Dhau

Independent Director ICICI Prudential Life Insurance Company

3.2.2MANAGEMENT TEAM MEMBERS:

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The ICICI Prudential Life Insurance Company Limited

Management team comprises reputed people from the finance industry

both from India and abroad.

Dr. Avijit Chatterjee

Appointed Actuary ICICI Prudential Life Insurance Co.

Mr. Puneet Nanda

Executive Vice President ICICI Prudential Life Insurance

Co.

3.3 AWARDS & CERTIFICATE OF THECOMPANY:

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ICICI Prudential won the award company of the year in 2008.

ICICI Prudential won the international service of excellence awards inthe year 2009.

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3.4 PRODUCTS OFFERED:

ICICI Prudential has a wide array of insurance plans that have

been designed with the philosophy that different individuals are bound

to have differing insurance needs. The ideal insurance plan is one that

addresses the exact insurance needs of the individual that will depend

on the age and life stage of the individual apart of the host of other

factors.

LIFE INSURANCE PLANS:

Under Life insurance plans, ICICI Prudential offers plans under the

following major categories:

Education Insurance Plans.

Wealth Plans

Premium Guarantee Plans

Protection Plans

RETIREMENT SOLUTIONS:

The primary objective of retirement plan is to help you provide for

your financial needs in your post retirement years.

Forever Life

Life Time Super Pension

Life Link Super Pension

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Invest Shield Cash backis a unit linked plan that provides premium

guarantee on the invested premiums along with flexible liquidity

options.

Life Stage RP is a unique and powerful wealth creation insurance

solution, which combines the benefits of automatic asset allocation

and quarterlyrebalancing along with increased protection.

Protection Solution:

Life Guard is a protection plan, which offers life cover at low cost. It is

available in 3 options - level term assurance, level term assurance with

returnof premium & single premium.

Home Assure is a mortgage reducing term assurance plan designed

specifically to help customers cover their home loans in a simple and

cost-effective manner.

Education Solutions:

Smart Kid New ULRP provides guaranteed educational benefits to a

childalong with life insurance cover for the parent who purchases the

policy. The policy is designed to provide money at important

milestones in the child's life Smart Kid plans are also available in

traditional form.

Retirement Solutions:

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Forever Life is a traditional retirement product that offers

guaranteed returns for the first 4 years and then declares bonuses

annually.

Life Time Super Pension is a regular premium unit linked

pension plan thathelps one accumulate over the long term and offers

5 annuity options (life annuity, life annuity with return of purchase

price, joint life last survivor annuity with return of purchase price, life

annuity guaranteed for 5, 10 and 15years & for life thereafter, joint life,

last survivor annuity without return of purchase price) at the time of

retirement.

Life Stage Pension is a regular premium unit linked pension

plan that provides you with a unique lifecycle-based strategy that

continuously re-distributes your money across various asset classes

based on your life stage, eventually providing you with a customized

retirement solution.

Life Link Super Pension is a single premium unit linked pension

plan.

Immediate Annuity is a single premium annuity product that

guarantees income for life at the time of retirement. It offers the

benefit of 5 payoutoptions.

Premier Life Pension is a unique and convenient retirement

solution with a limited premium paying term of three or five years, to

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suit professionals and businessmen, especially those who require more

flexibility and customization while planning their finances

Health Solutions:

Health Assure Plus: Health Assure is a regular premium plan

which provideslong term cover against 6 critical illnesses by providing

policyholder with financial assistance, irrespective of the actual

medical expenses. Health Assure Plus offers the added advantage of

an equivalent life insurance cover.

Cancer Care: is a regular premium plan that pays cash benefit

on the diagnosis as well as at different stages in the treatment of

various cancerconditions

Cancer Care Plus : is a wellness plan that includes all the

benefits of Cancer Care and also provides an additional benefit of free

periodical cancerscreenings

Diabetes Care: Diabetes Care is a unique critical illness

product speciallydeveloped for individuals with Type 2 diabetes and

pre-diabetes. It makes payments on diagnosis on any of 6 diabetes

related critical illnesses, and also offers a coordinated care approach to

managing the condition.Diabetes Care Plus also offers life cover.

Diabetes Care Plus: is a unique insurance policy that provides

an additionalbenefit of life cover forType2 diabetics and pre-diabetics

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Hospital Care: is a fixedbenefit plan covering various stages of

treatment - hospitalization, ICU, procedures & recuperating allowance.

It covers a range of medical conditions (900 surgeries) and has a long

term guaranteed coverage up to 20 years.

Crisis Cover: is a 360-degree product that will provide long-term

coverage against 35 critical illnesses, total and permanent disability,

and death.

Group Insurance Solutions:

ICICI Prudential Life also offers Group Insurance Solutions for

companies seeking to enhance benefits to their employees.

Group Gratuity Plan: ICICI Prudential Life's group gratuity

plan helps employers fund their statutory gratuity obligation in a

scientific manner and also avail of tax benefits as applicable to

approved gratuity funds.

Group Superannuation Plan: ICICI Prudential Life offers a

flexible market linked scheme that provides substantial benefits to

both employers and employees. Both defined contribution (DC) and

defined benefit (DB) schemes are offered to optimize returns for

members of the trust and rationalize cost. Members have the option ofchoosing from various annuity options or opting for a partial

commutation of the annuity at the time of retirement.

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Group Immediate Annuities: ICICI Prudential Life realizes

the importanceof prudent retirement planning. With this in mind, we

have developed a suite of annuity products that not only give you an

income for life but also provide you options to match your needs. Inaddition to the annuities offered to existing superannuation customers,

we offer immediate annuities to super annotations funds not managed

by us.

Group Term Plan: ICICI Prudential Life's flexible group term

solution helpsprovide an affordable cover to members of a group. The

cover could be uniform or based on designation/rank or a multiple of

salary. The benefit under the policy is paid to the beneficiary

nominated by the member on his/her death.

Flexible Rider Options:

ICICI Prudential Life offers flexible riders, which can be added to the

basic policy at amarginal cost, depending on the specific needs of the

customer.

1. Accident & disability benefit: If death occurs as the result

of an accident during the term of the policy, the beneficiary receives

an additional amount equal to the rider sum assured under the policy.

If an accident results in total and permanent disability, 10% of rider

sum assured will be paid each year, from the end of the1st year after

the disability date for the remainder of the base policy term or

10years, whichever is lesser. If the death occurs while traveling in an

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authorized mass transport vehicle, the beneficiary will be entitled to

twice the sum assured as additional benefit.

2. Critical Illness Benefit: protects the insured againstfinancial loss in the event of 9 specified critical illnesses. Benefits are

payable to the insured for medical expenses prior to death

3. Waiver of Premium: In case of total and permanent

disability due to an accident, the future premiums continue to be paid

by the company till the time of maturity. This rider is available

with Smart Kid, Life Time Plus, Life Time Super and Life Time

Super Pension.

4. Income benefit rider: In case of death of the life

assured during the term of the policy, 10% of the sum assured is paid

annually to the nominee on each policy anniversary till the maturity of

the rider.

3.5 VISION OF THE COMPANY:

To be the dominant Life, Health and Pensions player built on

trust by world-class people and service.

This we hope to achieve by:

Understanding the needs of customers and offering them

superior products and service

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Leveraging technology to service customers quickly, efficiently

and conveniently.

Developing and implementing superior risk management and

investment strategies to offer sustainable and stable returns toour policyholders.

Providing an enabling environment to foster growth and

learning for our employees.

And above all, building transparency in all our dealings.

The success of the company will be founded in its unflinchingcommitment to 5 core values -- Integrity, Customer First, Boundary

less, Ownership and Passion. Each of the values describes what the

company stands for, the qualities of our people and the way we work.

We do believe that we are on the threshold of an exciting new

opportunity, where we can play a significant role in redefining and

reshaping the sector. Given the quality of our parentage and the

commitment of our team, there are no limits to our growth.

3.6 VALUES OF THE COMPANY:

Every member of the ICICI Prudential team is committed to 5core values: Integrity, Customer First, Boundary less, Ownership, and

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Passion. These values shine forth in all we do, and have become the

keystones of our success.

CHAPTER 04

RESEARCH METHODOLOGY 4.1 RESEARCH DESIGN & RESEARCH TYPE.

4.2 BACKGROUND INFORMATION.

4.3 LOCALE OF STUDY.

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4.4 SAMPLING PROCESS.

4.5 TECHNIQUE OF DATA COLLECTION.

4.6 TOOLS OF DATA COLLECTION.

4.7 QUESTIONNAIRE CHECKING / EDITING.

4.8 TYPES OF DATA SOURCE.

4.9 METHOD OF PROCESSING DATA & TOOLS

USED.

4.10 PROBLEM FACED IN DATA COLLECTION.

RESEARCH METHODOLOGY

4.1RESEARCH DESIGN & RESEARCH

TYPE:

The study of research methodology gives the student thenecessary training in gathering material, participation in field work

when required, and also training in techniques for the collection of data

appropriate to particular problem, in the use of statistics,

questionnaires and controlled experimentation and in recording

evidences, sorting it out and interpreting it. Knowledge of research

methodology plays a key role in project work. It consists of series of

actions or steps necessary to effectively carry out research and the

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Within the stipulated time it is not possible to collect data from all

persons of the locality. So I have chosen the sampling process.

i. Sampling technique: The data collected from the samples in

Random sampling process. It is the process of selection of a group of

units in such a manner that every unit of population has an equal

chance of being included in the sample.

ii. Sample size: It denotes the number of elements to be included

in the study. Due to time constraints the sample size chosen is very

small. The total no of sample is 65 (sixty five).

4.5 TECHNIQUE OF DATA COLLECTION:

Once sampling plan has been determined, the marketing

researcher must decide how the subject should be conducted. In this

survey the PERSONAL INTERVIEW METHOD is adopted as a technique

of data collection as it is a versatile method. And through it more

questions can be asked and records of additional observations become

easier from the respondents.

Personal interview takes two forms one is ARRANGED and theother one is INTERCEPT INTERVIEWS. In time of this survey the

intercept interview process is chosen as the data are collected from

the respondents residence and from the college students after

requesting an interview.

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SECONDARY DATA are data that were collect for other purpose and

already exist somewhere.

i. Primary data: In this research the primary data are collectedfrom the respondents through the survey conducted. These data are

collected for analyses purpose and from the analysis of those data the

inferences is drawn.

ii. Secondary data: In this research the secondary data are those

data which are collected from the Internet, different books, journals,

literature survey, etc. These data are collected for the purposes that

which are the key variables that can influence the people to join as a

financial advisor in the ICICI Prudential Life insurance co.

4.9 METHOD OF PROCESSING DATA & TOOLS USED:

After the data collection the very next step is the processing of

data. For that the data are tabulated in the particular form of thequestionnaire. Then with the help of different chart representation the

inferences is drawn the inferences based on each question. Mainly the

Statistical tools are used here are:

1) Pie Chart.

2) Bar Chart.

4.10 PROBLEM FACED IN DATA COLLECTION:

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Due to lack of consumers experience for interviews

created problem in collecting the data from the respondents. In some

cases poor quality of interviews created problem. Due to this some

incomplete records existed. But in time of final analysis the incomplete

records are removed.

CHAPTER 05

DATA ANALYSIS

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&

INTERPRETATION

DATA ANALYSIS & INTERPRETATION

ANALYSIS 01:

Age of the Respondent:Thefollowing are the distribution of

the age of

the respondent. The sample size is 65 (sixty

five).

TABLE NO. 5.1

Age No. of

Respondent

Percentage(%)

ValidPercentage

(%)

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Below

25 Years

25

38

38

Between25 35Years

18

28

28

Between35 45Years

15

23

23

Above45 Years

07

11

11

Total

65

100

100

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0

5

10

15

20

25

Below 25 Years Between 25 -

35 Years

Between 35 -

45 Years

Above 45 Years

Age of Respondents

Age of Respondents

Interpretation:

As we can see from the figure itself that 38 % of the respondent

are belonging from the age below 25 years.

ANALYSIS 02:

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Gender of the Respondents: The following are the

distribution shows the

gender of the respondent. The

sample size is 65 (sixty five).

TABLE NO. - 5.2

62

GenderNo. of

RespondentsPercentage

(%)Valid

Percentage(%)

Male

45

69

69

Female

20

31

31

Total

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100

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69%

31%

Gender of the Respondents

Male

Female

Interpretation:

As we can see from the figure itself that there is a sex ratio

difference between males and females is 69% & 31% in the insurance

industry. It is mainly because advisors job is demanding in terms of

rigorous fieldwork and hence women finds difficult to cope up with it

ANALYSIS 03:

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Marital Status of Respondents: The following are the

distribution shows .

the marital status of the respondent. The


TABLE NO. 5.3

MaritalStatus

No. ofRespondent

Percentage

(%)

ValidPercent

age(%)

Married 50 77 77

Un Married 15 23 23

Total 65 100 100

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77%

23%

Marital status of the respondent

Married

Un Married

Interpretations:

As we can see from the figure itself that the ratio differencebetween married and unmarried is 77% & 23% in the insurance

industry. It is mainly because advisors job is demanding married

people.

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ANALYSIS 04:

Education of the Respondents: The following are the

distribution

shows the education

status of the respondent. The sample size is 65 (sixty five).

TABLE NO. 5.4

Graduate No. ofRespond

ent

Percentage(%)

ValidPercentag

e (%)

Yes 50 77 77

No 15 23 23

Total 65 100 100

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77%

23%

Graduate

Yes

No

Interpretation:

As we can see from the figure itself that the ratio difference

between a graduate and under graduate is 77% & 23%. It is mainly

because advisors job is demanding graduate people for the job.

ANALYSIS 05:

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Occupation of the Respondent: The following are the

distributionshows the occupation

status of the respondent. The sample size is 65 (sixty five).

TABLE NO. 5.5

68

Occupation No. ofRespondent

Percentage (%) ValidPercentage(%)

Student 25 38 38

Pvt.Service 17 26 26

Govt.Service 15 24 24

Others 08 12 12

Total 65 100 100


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38%

26%

24%

12%

Occupation of the Respondents

Student Pvt. Service Govt. Service Others

Interpretation:

As we can see from the figure itself that the 38% of the main

population are the student.

ANALYSIS 06

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Resident ship status of the Respondents: The

following are the

distributi

on shows the resident ship status of the respondent for more than 5

years. The sample size is 65 (sixty five).

TABLE NO. 5.6

Residen

t formorethan 5years

No. ofResponden

t

Percentage (%)

ValidPercentag

e (%)

Yes 60 92 92

No 05 08 08

Total 65 100 100

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92%

8%

Resident of the Respondent

Yes

No

Interpretation:

As we can see from the figure itself that the 92 % of the main

population are in the city for more than 5 years.

ANALYSIS 07:

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Career oriented for Respondents: The following are

the

distribution

shows the insurance agency for the respondent is career oriented or

not. The sample size is 65 (sixty five).

TABLE NO. 5.7

No. ofRespond

ent

Percentage(%)

ValidPercentage

(%)

Yes 28 43 43

No 17 26 26

DontKnow

12 18 18

Cant

Sat

08 12 12

Total 65 100 100

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43%

26%

19%

12%

Insurance is Career Oriented

Yes

No

Don't Know

Can't Say

Interpretation:


population are likes the insurance job is career oriented.

ANALYSIS 08:

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1. Knowledge regarding insurance agent for the

respondent: The following distribution shows weather the

respondent has any knowledge as an insurance agent. The sample size

is 65 (sixty five).

TABLE NO. 5.08.1

Knowledg

e

No. ofResponde

nt

Percentage (%)

ValidPercentag

e (%)

Yes 21 32 32

No 44 68 68

Total 65 100 100

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32%

68%

Knowledge Regarding Insurance

YES

NO

Interpretation:


population does not have an knowledge in the insurance job.

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Interpretation:


population does not have any experience regarding the insurance

agent.

ANALYSIS 09:

77

18%

82%

Experience regarding Insurance

YES

NO


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Respondents willingness to join with ICICI: The following

distribution

showsweather the respondent are willing to join ICICI. The sample size is 65

(sixty five).

TABLE NO. 5.09

Respondent

sWillingness

No. Of

Respondent

Percentage

(%)

Valid

percentage (%)

Yes 40 62 62

No 17 26 26

DontKnow

08 12 12

Total 65 100 100

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62%

26%

12%

Business Oppurtunity with ICICI Prudential

Yes

No

Don't Know

Interpretations: As we can see from the figure itself that the 62 % of the main

population have shown their interest to do business with the ICICI

prudential co.

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ANALYSIS 10:

Time dedicated by the respondent daily: The following

distribution

shows

weather the respondent will dedicated how many hours daily as an

advisor. The sample size is 65 (sixty five).

TABLE NO. 5.10

80

DailyTime

No. ofRespond

ent

Percentage (%)

Validpercentag

e (%)

Hours 4 06 06

3-5 Hours 37 57 57

5 Hours 14 22 22

>5 Hours 10 15 15

Total 65 100 100


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6%

57%

22%

15%

Dedicated Time for the duty daily

1/2 Hours

3 -5 Hours

5 Hours

>5 Hours

Interpretation:

As we can see from the figure itself that the 57 % of the mainpopulation are willing to spend 3 5 hours daily for the advisor duty.

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ANALYSIS 11:

Choice of extra money for respondents: The following

distribution

shows

weather the respondent will do extra business other than this. The


TABLE NO. 5.11

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83

No. of

Responden

ts

Percentag

e (%)

Valid

percentage

(%)

Yes37 56 56

No 04

06 06

Dont

Know24 38 38

Total

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57%

6%

37%

Choose of extra money for Respondents

YES

NO

DON'T KNOW

Interpretations: As we can see from the figure itself that 57 % of the

respondent are willing to choose extra money from the other business.

ANALYSIS 12:

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ANALYSIS 13:

Brand ICICI known by Respondents: The followingdistribution shows weather the respondent known the brand ICICI

Prudential. The sample size is 65 (sixty five).

TABLE NO. 5.13

No. ofRespond

ent

Percentage

(%)

ValidPercentag

e (%)

Yes 58 89 89

No 07 11 11

Total 65 100 100

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89%

11%

Know The Brand ICICI Prudential

Yes

No

Interpretation:

As we can see from the figure itself that the 89% of the respondent

are aware from the brand name ICICI prudential .

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CHAPTER 06

FINDINGS &RECOMMENDATIONS

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FINDINGS &RECOMMENDATIONS

FINDINGS:

The findings are based on the survey undertaken and interview of

individuals and I came across that although the training process was

beneficial to advisors but they still lack.

Confidence in this business and mostly take it as part time

business. The other findings are summarized as follows:

People dont show interest in class room training trainings.

People can have only one license which also restricts them to

become an agent.

People do not afford the training period for more than day.

People are not interested to invest Rs1000 for an agents job.

People like to have a fixed salary job.

People are interested to join the Business.

People does not know much about the products.

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RECOMMENDATIONS:

During the exposure of 1.5 months training period I had in theinsurance industry via ICICI Prudential. It helped me to develop thebasic understanding of how this industry works and the work

experience & knowledge gained has also helped me to give the

recommendations as stated below:

1. An insurance policy is a product, which needs a lot of

convincing before it can be sold because what I analyzed in

this internship that there are very few people who have a basic

knowledge about life insurance especially the lower middleclass

society. So, it is essential for the advisor to know what the

customer actually needs and then letting the customer know

what benefits he will get out of it.

2. The limitation here is how to win the trust of people when so

many companies are offering the same product range. Here,

ICICI Prudential need to en cash brand name because after the

survey I conducted what I concluded is that after LIC if people

know any other insurance company is then it is ICICI Prudential.

3. During the calls where I went along with the Unit manager, Iobserved that people in general have the perception that

insurance is all about getting discounting tax. People should be

made realize that it is a great way of saving for the future too.

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CHAPTER 07

CONCLUSION

&

DIRECTION FOR FUTHERSTUDY

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CONCLUSION:As it is to be concluded that the project on the study of the

recruitment of the financial advisor in the ICICI prudential life insuranceco is made that through this study it is to be concluded that the people

are want to join the company as an advisor. But they have to more

career oriented that should be more active as an advisor for the

company.

DIRECTIONS FOR FURTHER STUDY:

As this is the explotary study done in ICICI prudential the following

suggests a number of avenues for further study and investigation:

1) The comparative analysis among the ICICI Prudential life insurance

co. & other companies.

2) This study will help in developing new distribution channel for

recruitment method.

3) The brand ICICI prudential should develop a new sence of

belongning ness for their fellowship customer.

4) In measuring the changing consumer demands or needs for

recruitment this data will help a lot.

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CHAPTER 08

REFERRANCES

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BOOKS:

I. Kotlar. Philip MarketingManagement Saxsena. Rajan MarketingManagement

II. KOTHARI. C.R. Research

Methodology

COMPANY BROUCHER:

INTERNET:

I.www.wikipedia.com

II. www.bima.com

III. www.iciciprulife.com

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CHAPTER 09

APPENDICES

ANNUXARE I

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Questionnaire towards the jobpreferences as a financial advisor in

the ICICI Prudential co.

Hi. I am the student of MID. You are invited to participate in

a survey to find out consumer perception towards the job

preferences as a financial advisor in the ICICI prudential life

insurance co. This questionnaire is based on your experience and

view for an advisor. It will take approximately 3 minutes to fill this

questionnaire.

Your participation in this study is voluntary. There are no force

seeable risks associated with this project. However, if you feel

uncomfortable answering any questions, you may withdraw from

the survey at any point in time. It is very important for us to learn

your opinions. Your survey responses will be coded, remainstrictly confidential and be reported only in the aggregate.

YOUR PROFILE:

Name:

Address:

Contact No.:

Email id:

Q1. What is your age?

Ans: A) < 25 Years.

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B) Between 25 35 years.

C) Between 35 45 years.

D) > 45 years.

Q2. What is your Sex?

Ans: A) Male.

B) Female.

Q3. Are you married?

Ans: A) Yes.

B) No.

Q4. Are you Graduate?

Ans: A) Yes.

B) No.

Q5. What is your current occupation?

Ans: A) Student

B) Service

C) Business

D) Others

Q6. Are you living in this city for more than 5 years?

Ans: A) Yes.

B) No.

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Q7. Do you think that the Insurance Agency Business is Career

Oriented?

Ans: A) Yes.

B) No.C) Cant Say.

D) Dont Know.

Q8. Do you have any knowledge or experience in Insurance agency?

Ans: Knowledge:

A) Yes.

B) No.

Experience:

A) Yes.

B) No.

Q9. Would you like to have to have a business opportunity with ICICIPrudential Life Insurance Co.?

Ans: A) Yes.

B) No.

Q10. How much time would you dedicate per day for this activity?

Ans: A) Hour.

B) 1 2 Hours.

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C)3 -5 Hours.

D)5 Hours

E) Above 5 Hours.

Q11. Given you a chance would you like to make extra money from

the other business?

Ans: A) Yes.

B) No.

C)Cant Say

D)Dont Know

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Q12. Can you spend day on training to understand the product &

how can you introduce to yours customers?

Ans: A) Yes.

B) No.C) Cant Say.

D) Dont Know.

Q13. Do you know the brand ICICI Prudential

Ans. A) Yes.

B) No.

C) Dont Know

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THE END

summer project of icici pru life

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