summer project report big bazzar final

7/24/2019 Summer Project Report Big Bazzar Final

1/22

SUMMER PROJECT REPORT SUBMITTED

TOWARDS THE PARTIAL FULFILLMENT OF

UNDER GRADUATE DEGREE IN BUSINESS

ADMINISTRATION

CUSTOMER PREFERNCES

ON BIGBAZZAR


2/22

SUBMITTED TO SUBMITTED

BY

MS.SOUMYA PANDEY HIMANSHI

AHUJA

A3923014050

BBA+MBA DUAL!

2014"

201#

AMITY SCHOOL OF BUSINESS$ NOIDA

AMITY UNI%ERSITY & UTTAR PRADESH

CERTIFICATE

This is to certify that I, Ms .HIMANSHI AHUA, a st!"e#t of U#"er Gra"!ate $e%ree i#

BBA&MBA '$UA() '*+-*+/), A0ity Schoo1 of B!si#ess, Noi"a has 2or3e" !#"er the

a41e %!i"a#ce a#" s!5er6isio# of Assista#t 5rofessor Ms. So!0ya Pa#"ey

This Ter0 Pa5er re5ort has the re7!isite sta#"ar" for the 5artia1 f!1fi110e#t the U#"er

Gra"!ate $e%ree i# B!si#ess A"0i#istratio#. To the 4est of o!r 3#o21e"%e #o 5art of this

re5ort has 4ee# re5ro"!ce" fro0 a#y other re5ort a#" the co#te#ts are 4ase" o# ori%i#a1

research.


3/22

I a0 a2are that i# case of #o#co051ia#ce, A0ity Schoo1 of B!si#ess is e#tit1e" to ca#ce1 the

re5ort.

S'()*,-

HIMANSHI AHUJA

E)-/) N/.A3923014051

S'()*,- / P-/ C//-')*/- S'()*,-

S/,6* P*)6!

AC8NO9(E$GEMENT

Tha#3s to the A10i%hty Go" 2ho %a6e 0e the stre#%th to acco051ish the 5ro:ect 2ith sheer

har" 2or3 a#" ho#esty.

May I o4ser6e the 5rotoco1 to sho2 0y "ee5 %ratit!"e to the 6e#erate"

Fac!1tyi#char%e Ms. So!0ya Pa#"ey, for his 3i#" %est!re i# a11otti#% 0e s!ch a 2o#"erf!1a#" e1!ci"ati#% research to5ic. Her si#cere a#" ho#est a55roach ha6e a12ays i#s5ire" 0e a#"

5!11e" 0e 4ac3 o# trac3 2he#e6er I 2e#t astray.

I 2a#t to %ratify the a!thors of %reat 4oo3s 2hich he15e" 0e 5rese#t the

5ro:ect the 2ay it is #o2.

It 2o!1" 4e 6ery !#:!st to for%et the #a0es of so0e se#iors 2hi1e e;5ressi#% 0y

tha#3s. Ho#est1y s5ea3i#% I fee1 5ri"e to ha6e s!ch #ice a#" coo5erati#% se#iors.

A#" ho2 ca# for%et the co#tri4!tio#s of a11 0y frie#"s 2hich 1ea" 0e acco051ice

this 5ro:ect so s!ccessf!11y.


4/22

(ast, 4!t 4y #o 0ea#s the 1east, I 2o!1" 1i3e to tha#3 a11 the 0e04ers of ASB

fa0i1y i# %e#era1 a#" 0y 41oo0i#% a#" charis0atic frie#"s i# 5artic!1ar for their

2ho1ehearte" coo5eratio# thro!%ho!t the o"yssey.

HIMANSHI AHUA

A


5/22

TABLE OF CONTENTS

R7*-8 B*7!

C8*- N/. S,:

P*( N/.

O4:ecti6es of the st!"y ???????.

Sco5e of the st!"y???????

I#tro"!ctio#??????????

Research Metho"o1o%y?????????.

Fi#"i#%s?????????.

Bi% 4a@ar????????..

Mar3eti#% strate%ies??????..

Pa#ta1oo#s ?????????

Sectio# at 4i% 4a@aar??????

S!%%estio#??????????..

Co#c1!sio#?????????.


6/22

OBJECTI%ES OF THE STUDY

1. P-'*-6 /:';

a) To i"e#tify the c!sto0er 5refere#ce for 4i%

4a@aar

2. S/)*-6 /:';

a) To i"e#tify the #ee"s of c!sto0er

4) To i"e#tify the satisfactio# 1e6e1 of c!sto0er

c) To fi#" o!t the 6ario!s 5ro0otio#a1 acti6ities

"o#e i# 4i% 4a@aar

") To st!"y the effecti6e#ess of 5ro0otio#a1

acti6ities "o#e i# 4i% 4a@aar

SCOPE OF THE STUDY

The st!"y 2as ai0e" at 0eas!ri#% the

c!sto0ers satisfactio# 1e6e1 to2ar"s


7/22

c!sto0er 5refere#ce i# 4i% 4a@aar thro!%h 2e11

"esi%#e" 7!estio##aires.

The st!"y 0ay he15 the co05a#y to "e6ice #e2

strate%ies.

The st!"y 2i11 a1so he15 the !s to 3#o2 a4o!t the

"e0o%ra5hics of the c!sto0ers a#" their res5ecti6e

choices for 5ro"!cts.

To 3#o2 the c!sto0ers 6ie2 a#" factors

re1ate" to 5refere#ce that attracts the0

to 5!rchase fro0 the hy5er0ar3et

The st!"y 2i11 he15 the !s to i"e#tify its

5itfa11s a#" a1so ho2 to i05ro6e the0

INTRO$UCTIONI 8')< 8* C,7/- --) *)*67'7

Is rea11y a ca11 to actio# By !#"ersta#"i#%

the 5refere#ce for0atio# co05o#e#ts a#" the

5refere#ce e;5ectatio# e6a1!atio#s 4y %ro!5 or

se%0e#t of c!sto0ers, co05a#ies ca# "esi%#


8/22

res5o#se strate%ies that are tr!1y res5o#si6e to 6ita1

c!sto0er e;5ectatio#s a#" that "iffere#tiate i# the

0ar3et 51ace I#"ia# retai1 sector is 2it#essi#% o#e

of the 0ost hectic Mar3eti#% acti6ities of a11

ti0es. The co05a#ies are fi%hti#% to 2i# the

hearts of c!sto0er 2ho is Go" sai" 4y the

4!si#ess tycoo#s .There is a12ays a first 0o6er

a"6a#ta%e i# a# !5co0i#% sector. I# I#"ia, that

a"6a#ta%e %oes to DBIG BAZAAR. It has4ro!%ht a4o!t 0a#y cha#%es i# the 4!yi#%

ha4its of 5eo51e. It has create" for0ats,

2hich 5ro6i"e a11 ite0s !#"er o#e roof at 1o2

rates, or so it c1ai0s. I# this 5ro:ect, 2e 2i11

st!"y its 0ar3eti#% strate%ies a#" 5ro0otio#a1

acti6ities .The research tit1e"=A S,6 /) 8 ,7/- --) *)*67'7 >8'8

'),)7 ,7/- / ,-8*7 * -/, / B'(

B*?**-@

He15s !s to !#"ersta#" the effect of c!sto0er

5refere#ce 2hich is res5o#si41e for attracti#%

c!sto0er to2ar"s 4i% 4a@aar this st!"y he15f!1to to5 1e6e1 0a#a%e0e#t to i05ro6e the

5rese#t thi#%s of BIG BAZAAR. The re5ort "ea1s

2ith the i05act of c!sto0er 5refere#ce 2hich

attracti#% c!sto0er to2ar"s 4i% 4a@aar


9/22

RESEARCH

METHO$O(OGI# this 5ro:ect a syste0atic a#" o4:ecti6e 5rocess of %atheri#%, recor"i#%,

a#a1y@i#% "ata is 4ei#% !se", 2hich 5ro6i"es i#for0atio# to act as a

%!i"e for f!t!re "ecisio#s. $!e to the #at!re of the 5ro:ect i#itia11y BASIC

RESEARCH has 4ee# e04race" i# this 5ro:ect a#" the# %ra"!a11y

APPLIED RESEARCH has 4ee# co#"!cte". The research 2as

co#"!cte" !si#% seco#"ary 0ateria1 to %ai# 4ac3%ro!#" i#for0atio#

fo11o2e" 4y co11ectio# of "ata.

RESEARCH PLAN

Research a55roach SURE METHO$

RESEARCH INSTRUMENT

The research i#str!0e#t !se" for co11ecti#% 5ri0ary

"ata 2ere the 7!estio##aire

METHODOLOGY ADOPTED FOR THE STYDY


10/22

O4ser6i#% the 2or3i#% of 6ario!s "e5art0e#t 1i3e

fi#a#ce, safety, h!0a# reso!rces, 5ro"!ctio#,

5!rchasi#% etc.

$isc!ssio# 2ith the co05a#y e;ec!ti6es, 0a#a%ers

a#" e051oyees.

isiti#% a#" s!rfi#% 2e4site of the co05a#y

C!sto0er s!r6ey.

Ty5e $escri5ti6e research

Sa051i#% U#it C!sto0ers 5!rchase at Bi% 4a@aar

2a@ir5!r

Sa051e Si@e *++

Sa051i#% Metho" Ra#"o0 Sa051i#%

Research 0etho" S!r6ey

Ty5e of "ata Pri0ary "ata Research i#str!0e#t

Str!ct!re" 7!estio##aire


11/22

FINDING"

59.5 WERE ARE FEMALE RESPONDENT

AGE GROUP OF BETWEEN 21"30 %ISIT

MORE IN BIG BAAAR

HIGHEST RESPONDENDENT FAMLIY SIE

IS MORE THAN 5 AND MINIMUMIS 2.

BIG BAAAR PRODUCT BOUGHT BY THE

FAMILY MEMBER MORE THANTHE

MYSELF AND OFFICE

MOST OF PEOPLE %ISIT IN THE BIG

BAAAR ONCE IN A MONTH.

MOST OF PEOPLE PREFER BIG BAAAR

DUE TO A%AILABILITY OF ALLPRODUCT

IN ONE FLOOR AND SOME PEOPLE

IGNORE DUE TO UALITY OFPRODUCT

MAIMUM NO. OF PEOPLE LIE

ELECTRONICS GOODS SECTION AND

THANGARMENTS SECTION.


12/22

PEOPLE HIGHLY SATISFIED TO BAGS AND

LUGGAGES AND HIGHLYDISSATISFIED

TO TOYS AND GAMES.

#3 PEOPLE PEFER OTHER SHOP APART

BIG BAAAR.

PEOPLE PREFER RELIANCE MORE APART

BIG BAAAR AND PREFER LESSSHOPPER

STOP.

BIG BAZZAR

Bi% Ba@aar is a chai# of "e5art0e#t storesi# I#"ia,c!rre#t1y 2ith =* stores. It is o2#e" 4y thePa#ta1oo#

Retai1 I#"ia (t", F!t!re Gro!5. It 2or3s o# the sa0e

eco#o0y 0o"e1 as 9a1Mart a#" has co#si"era41e

s!ccess i# 0a#y I#"ia# cities a#" s0a11 to2#s. The

%oo"s are s!551ie" fro0 the MUMBAI 4ra#ch of Bi%

Ba@aar. The Bi% Ba@aar, $E(HI 4ra#ch co#sists of *++

e051oyees. It has / "e5art0e#ts. The f!#ctio#a1 areas
http://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pantaloon_Grouphttp://en.wikipedia.org/wiki/Pantaloon_Grouphttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pantaloon_Grouphttp://en.wikipedia.org/wiki/Pantaloon_Grouphttp://en.wikipedia.org/wiki/Department_store


13/22

i# Bi% Ba@aar are H!0a# reso!rce, 0ar3eti#%, IT,

a"0i#, co00ercia1, tai1ori#% a#" 1o%istics.

The "e5art0e#ts are %i6e# 4e1o2.

Me"ic i#e 4a@aar 'TU(SI)

M o 4 i 1 e 4 a @ a a r

M e # s 2 e a r

9 o 0 e # s 2 e a r

8 i " s 2 e a r

F o o t 2 e a r ( ! % % a % e

E 1 e c t r o # i c s 4 a @ a a r

F ! r # i t ! r e

Ho0e 1i#e# Ho0e "Jcor

$e5ot

Croc3ery

Ute#si1s

F!t!re 0o#ey

P1astics

ToysFoo" Ba@aar

C!sto0er ser6ice "es3

The sa1es 5erso#s 2or3i#% there are 2e11 trai#e" to

ser6e the c!sto0ers. They are %etti#% 5ro0otio# as


14/22

tea0 1ea"er for their 4est 5erfor0a#ce 2ith

i#crease i# sa1ary a#" i#ce#ti6es are

A1so %i6e#... Ma#y Bi% Ba@aar stores ha6e a %rocery

"e5art0e#t a#" 6e%eta41e sectio# ca11e" the Foo"Ba@aar. Bi% Ba@aar stores i# Metros ha6e a %a0i#%

area a#" 3i"sK 51ay area for e#tertai#0e#t. These

ha6e 5ro6e# to 4e 6ery 5o5!1ar as a ha#%o!t area for

5eo51e of a11 a%e %ro!5s.

LINES OS BUSINESS

ETAI(ING

FOO$

BOO8SLMUSIC

FASHION

TE(ECOMLIT

HOMELE(ECTRONICS

GENERA( MERCHAN$ISE

(EISURELENTERTAINMENT


15/22

As 4i% 4a@ar is o2#e" 4y 5a#ta1oo#s %ro!5 of I#"ia so there is

so0e i#for0atio# a4o!t 5a#ta1oo#s %ro!5 of I#"ia.

MAR8ETING STRATEGIESMar3eti#% strate%ies are "y#a0ic a#" i#teracti6e.

They are 5artia11y 51a##e" a#" 5artia11y !#51a##e".

As Bi% Ba@aar is a hy5er0ar3et, 2e are %oi#% to

a#a1yse the Ps of 0ar3eti#% 0i; ha#"1e" 4y

the0 i# or"er to 3#o2 a4o!t their effecti6e sa1es

2ith re%ar"i#% to their c!sto0ers o5i#io#.

Ps Mar3eti#% 0i;Pro"!ct

The 5ro"!ct 0a#a%e0e#t a#" 5ro"!ct 0ar3eti#%

as5ects of 0ar3eti#% "ea1 2ith the s5ecificatio#s of the

act!a1 %oo"s or ser6ices a#" ho2 it re1ates to the e#"!sers #ee"s a#" 2a#ts.

Prici#%The 5rocess of setti#% a 5rice for a 5ro"!ct i#c1!"i#%

"isco!#t


16/22

.Pro0otio#Refers to the 6ario!s 0etho"s of 5ro0oti#% the

5ro"!ctLser6ice, 4ra#" or co05a#y 2hich i#c1!"esa"6ertisi#%, sa1es 5ro0otio#, 5!41icity a#" 5erso#a1

se11i#%.

P1ace0e#tThe 1ocatio#s for "istri4!tio#, 2hich e;51ai#s ho2 the

5ro"!cts %et to the c!sto0er.

Peo51eA11 5eo51e that are "irect1y or i#"irect1y i#6o16e" i# the

co#s!05tio# of a ser6ice are a# i05orta#t 5art of the

E;te#"e" Mar3eti#% Mi;. 8#o21e"%e 2or3ers,

e051oyees, 0a#a%e0e#t a#" co#s!0ers ofte# a""

si%#ifica#t 6a1!e to the tota1 5ro"!ct or ser6ice offeri#%.

ProcessProce"!re, 0echa#is0s a#" f1o2 of acti6ities 4y 2hich

ser6ices are co#s!0e" 'c!sto0er 0a#a%e0e#t

5rocesses) are a# esse#tia1 e1e0e#t of the 0ar3eti#%

strate%y.

Physica1 E6i"e#ceThe a4i1ity a#" e#6iro#0e#t i# 2hich the ser6ice is

"e1i6ere". Both ta#%i41e %oo"s that he15 to

co00!#icate a#" 5erfor0 the ser6ice, a#" the

i#ta#%i41e e;5erie#ce of e;isti#% c!sto0ers.


17/22

PANTALOON R*'

I)'*! L''

Pa#ta1oo#s Retai1 'I#"ia) (i0ite", is I#"ias 1ea"i#%

retai1er that o5erates 0!1ti51e retai1 for0ats i# 4oth the

6a1!e a#" 1ifesty1e se%0e#t of the I#"ia# co#s!0er

0ar3et. Hea"7!artere" i# M!04ai 'Bo04ay), the

co05a#y o5erates o6er + 0i11io# s7!are feet of retai1

s5ace, has o6er +++ stores across cities i# I#"ia a#"e051oys o6er


18/22

Gro!5 isio#

F!t!re Gro!5 sha11 "e1i6er E6erythi#%, E6ery2here,

E6ery ti0e for E6ery I#"ia# Co#s!0er i# the 0ost5rofita41e 0a##er.

Gro!5 Missio#

9e share the 6isio# a#" 4e1ief that o!r c!sto0ers a#"

sta3eho1"ers sha11 4e ser6e" o#1y 4y creati#% a#"

e;ec!ti#% f!t!re sce#arios i# the co#s!05tio# s5ace1ea"i#% to eco#o0ic "e6e1o50e#t

SECTION AT BIG

BAZZAR


19/22

Fro0 the a4o6e i#fere#ces 2e ha6e co0e to

3#o2 that !#"er o#e roof a11 the ite0s are


20/22

a6ai1a41e a#" 5eo51e 5refer sho5 fro0 4i%

4a@ar

SUGGESTIO

NC!sto0er ser6ice sho!1" 4e i05ro6e".Pro5er trai#i#% sho!1" 4e %i6e# to e051oyees as to

ho2 to attract 0ore c!sto0ers a#" ho2 to retai#

the0.

Seati#% faci1ities co!1" 4e 5ro6i"e" si#ce there are

a%e" 5eo51e 6isiti#% the store.

Price of 5ro"!cts co!1" 4e re"!ce" i# or"er to

attract 0ore 6a1!a41e c!sto0ers.

More 4ra#"e" 5ro"!cts co!1" 4e i#tro"!ce".

A11 the 4i11i#% co!#ters sho!1" 4e 3e5t o5e#e" e6e#

"!ri#% the 2ee3 "ays.


21/22

ariety of 5ro"!cts 2ith %oo" 7!a1ity sho!1" 4e

4ro!%ht i#.

I05ro6e the 4i11i#% 5rocess

CONC(USIONThe research 2or3 is "o#e 2ith a 6ery "efi#ite

5ro5ositio# of fi#"i#% the c!sto0er satisfactio# a#"

e;5ectatio# i# 4i% 4a@aar, 9a@ir5!r Ne2 $e1hi. Peo51e5refer 0ore 4ra#"e" a#" 6ariety of 5ro"!cts 2ith %oo"

7!a1ity. C!sto0ers a1so fee1 that there sho!1" 4e 5ro5er

c!sto0er ser6ice. As c!sto0er satisfactio# 51ays a 6ita1

ro1e, it has to 4e co#ce#trate" o# serio!s1y. I#

co#c1!sio#, 0atchi#% c!sto0er e;5ectatio# a#"

satisfactio# thro!%h 5ro5er ser6ice of 0ar3eti#%acti6ities 2i11 i05ro6e co05a#y re5!tatio# a#" create

1oya1 c!sto0ers.

BIB(IOGRAPH


22/22

BOO8S

. C.R.8othari Research Metho"o1o%y Metho"s a#"

tech#i7!es, Re6ise" * #"E"itio#, Ne2A%eI#ter#atio#a1 P!41ishers, *++-

*. .Phi1i5 8ot1er, Mar3eti#% Ma#a%e0e#t, Re6ise"

E"itio#, Pre#tice Ha11 of I#"ia, Ne2$e11i, *++.

summer project report big bazzar final

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