summer training project report part 1

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    SUMMER TRAINING PROJECT REPORT

    PROSELL FIELD & MARKETING PVT.LTD.

    Submitted in partial fulfillment of requirement of PGDM(marketing)

    BUSINESS SCHOOL OF DELH

    Saloon owners and consumers review andresponse for Advertisement

    INDUSTRU GUIDESUBMITTDE BYMR. GAURAV PANTRITU GEHLOT

    FACULTY GUIDEMR. RAJESH KUMAR

    SESSION 2010-2012

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    GEARTER NOIDAUTTAR PRADESH

    Contents1- Executive summary2- About the company3- Company clients4- Company existence area5- Company working area6- My working area7- Area of interest8- Companys performance9- Companys SWOT analysis10-Project SWOT analysis

    11-Company marketing strategy12-Threat force of company13-Competitors threats14-Lacuna in marketing strategy15-Companys strong point

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    16-My penetration area17-MY penetration area18-Analysis19-Conclusion and finding20-Recommendation21-Bibliography22-Appendix

    AKNOWLEDGEMENT

    Nothing, concrete can be achieved without optimal combination of

    inspiration and perspiration. No work can be accomplished without

    taking guidance of the experts. It is only the critiques from ingenious

    intellectuals that helped transform a product into quality product

    I take this opportunity to sincerely thank Mr. GAURAV PANT, Project Manager,

    PROSELL Field & Marketing Pvt. Ltd. for seeking confidence in me to do this

    project. I also take great pleasure in expressing my sincere thank to my project

    guide as well as faculty guide Mr. RAJESH KUMAR for his continuous

    inspiration and guidance throughout the project.

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    I would like to take this opportunity to thank Mr. VIBHU & MOHD. ILYAS,

    Trainers, PROSELL Field & Pvt. Ltd. for the full support and cooperation offered.

    I would like to thank all the members of the different verticals (MR.SUBOJIT

    MITRA ) for providing me the information about the working in their departments

    and giving me the opportunity of working in different projects during my training

    in the company.

    Last but not the least I would also like to thank all saloon owners of Greater Noida

    area for their support and cooperation

    DECLARATION

    I, Ritu Gehlot studying in the fourth trimester of Post Graduate

    Diploma in Management, in the academic year 2010-12 at

    Business School of Delhi, (AICTE approved), Greater Noida

    (Uttar Pradesh), hereby declare that I have completed the project

    titled,Saloon owners and consumers review and response for

    Advertisementas a part of the course requirement for Post

    Graduate Diploma in management, Business School of Delhi.

    I further declare that the information presented in this project is

    true to the best of my knowledge.

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