summit14 t1.2: effective communication to talent network -ho
DESCRIPTION
Summit14 - Jobvite Annual User Conference - Breakout Session Presentation. 4.30-5.1TRANSCRIPT
Courting the Prospects: How to Effectively Communicate to Your Talent Network
Stanley HoAccount Manager, Jobvite Engage
Agenda
Knowing Your Audience(who/what/when/why?)
Email Marketing (Best Practices)
Social Media – Recruiting/Marketing (LinkedIn, Twitter, Facebook)
Webpage/Branding (Client examples: Evernote/Stanford; JDA/ASU; ExactTarget)
Knowing Your Audience
Who:For example: Millennials • Different preferences than other generations• Engagement with brands more extensively, personally, and emotionally• Expect to be heard and have a mutual relationship with companies
Where:• Everywhere! Millennials are digital and tech savvy.• The Internet, Social Media on mobile devices have greatly amplify Millennials’
opinions and reach • Millennials are also vocal critics. Taken to social media, reviews, and blogs and that
criticism can go viral.
Knowing Your AudienceWhat: • Relevance and Relation: how is the message relevant to them, right now, and how
does it relate to them personally? • Information is just a few clicks away• What is my call to action?
When/Why:• More than other generations, Millennials desire the opportunity to interact and
to be listened to anywhere and anytime• Why should I act on this?
Email Marketing
Email Marketing
Subject Line• Short but informative• Most subject lines get seen while only a small percent gets opened
Personalized• If possible, research on the person or group, mention something relevant, show that you
took the time to get to know your talent pool• Be different and human
Templates/Schedules• Automate and schedule• Yet show that you still have a pulse
Email Marketing
Call to Action• KISS – Keep It Simple Stupid• It’s clear what you want them to do• Give the recipient only one choice
Trackable• Now that there’s a call to action – now track it – they might not respond to your
email, but instead they might click
Check Spelling, Grammar, Fonts, and ColorsSignatures – linking to your online assets
Social Media - Recruiting/Marketing
Social Media - Recruiting/Marketing
Social Media - Recruiting/Marketing
LinkedIn• Profile searches• Build network• Join groups• Post Jobs
(Jobvite Publisher)
Social Media - Recruiting/Marketing
• FB Personal vs. Fan Pages
• General Information• Share posts• Work With Us Apps
Social Media - Recruiting/Marketing
Twitter• Types of tweets• General Information tweets• Jobs tweets• 140 Characters
Social MediaRecruiting/Marketing
Glassdoor:Reviews of Jobs/Companies/Salaries/InterviewsYouTube/Vimeo:Insight to company culture, product offerings, demos, customer videos
• Regardless of the channel - stay active• Maintain engagement with both potential candidates and current
employees. • Referrals!
Webpage Campaigns
• Event Promotions• Local Community Outreach• Signature Assets• University Career Fairs
Webpage Campaigns
Questions/Feedback?
Stanley HoAccount Manager, Jobvite [email protected]
THANK YOU!