Zambia Launch MeetingBusiness Network

Table of Contents

Introduction to SUN and SBN

Nutrition facts in Zambia

SBN Collaborators

Presenters

Presentations and case studies

Additional examples

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Zambia SBN registration of interest 16

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The Scaling Up Nutrition (SUN) Business Network aims to mobilize and intensify businessefforts in support of the SUN Movement and to ensure all people realize their right to goodfood and nutrition. It is convened at a global level by the Global Alliance for ImprovedNutrition (GAIN) and the United Nations World Food Programme (WFP).

SBN aims to harness business expertise and apply its strengths and comparative advantagesto scale up nutrition. Globally, the network works to advance opportunities for the businesscommunity to support country-led efforts around agriculture, product development,infrastructure systems, distribution channels, or research and innovation.SBN Zambia encourages a broad , three-pronged approach toward malnutrition• Improve the availability of nutritious food and promote nutrition education and behavior• Corporate social responsibility and stakeholder engagement• Workforce nutrition initiatives to increase worker productivity

Scaling Up Nutrition Movement (SUN)

What is the SUN Business Network (SBN)?

Scaling Up Nutrition (SUN) is a global movement founded on the principle that all peoplehave a right to food and good nutrition. It aims to unite governments, civil society, the UN,donors, researchers and businesses in a collective effort to develop and implement strategiesthat improve nutrition.

Within the SUN Movement, national leaders are prioritising efforts to address malnutrition.Zambia signaled its commitment to join the SUN Movement on 22 December 2010. ANational Food and Nutrition Strategic Plan covering the period 2011-2015 was developedthrough broad consultations with stakeholders. This process was coordinated and led by theconcerted efforts by the National Food and Nutrition Commission (NFNC), with financial andtechnical support provided by development partners and United Nations agenciesparticipating in the Nutrition Cooperating Partners’ Group.

Nutrition facts in Zambia

2Source: National Food and Nutrition Strategic plan for Zambia 2011-2015, ZDHS website, UNICEF website

Chronic malnutrition exists in all segmentsof the population, not just the urban andrural poor and food-insecure small scalefarmers. Surprisingly, approximately 20%of children within the upper quintile ofwealth are also stunted, largely due to poordietary diversity and lack of nutritiousfoods within the diet.While obesity is a problem most frequentlyassociated with wealthy countries, anincreasing number of developing countries,Zambia included, are also coping with non-communicable diseases, such as diabetes,that are associated with being overweight.As a response, the Zambian Government,supported by a range of local andinternational institutions, is taking action toreverse the negative trends of malnutrition.A package of proven, effective nutritioninterventions has been agreed uponglobally by experts in the field. A majorfocus of these is on the First 1000 CriticalDays of a child’s development, and includes

By 2050, the population of Zambia and demand

for food will

triple

Food and nutrition security is recognisedworldwide as a key ingredient foreconomic, social and human development.Ensuring adequate nutrition, especiallyamong low income groups and othervulnerable populations, is a seriouschallenge in many settings. A lack of foodor diverse diet at the various stages of anindividual’s life, from infancy to childhood,and throughout adulthood, results in a highrate of chronic malnutrition and broadlyimpacts not only the individual, but alsosociety on the whole, ultimately holdingback the country's socio-economicdevelopment and potential to reducepoverty.In Zambia, undernourishment in childrenunder five years of age is rife, with 40%, or1.2 million children, suffering from stunting(low height for age). Every year 42% ofdeaths in children under five can beattributed to under-nutrition, which isultimately preventable.

Malnutrition contributes to

42% of deaths in children under 5

40% of children under 5 in Zambia are stunted

Nutrition facts in Zambia

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Under-nutrition causes a loss of

2-3%of GDP a year globally

A $48m investment in nutrition in Zambia could

increase GDP by

$123m each year

Source: National Food and Nutrition Strategic plan for Zambia 2011-2015, ZDHS website, UNICEF website, Young Lives Study

growth, and development. When achild does not receive proper nutrition,other medical interventions areimplemented to address longer-termcomplications of poor nutrition.After the initial first1000 days, continuednutrition is critical to achild’s development, andclosely linked to theirsuccess as they grow up.School feedingprogrammes in Zambiaensure that childrenreceived at least onenourishing meal eachday, and lead toincreased attendance atschool and improvedperformance. Recentresearch from Peru led

by DFID in conjunctionwith Oxford Universityhas indicated that it maybe possible for childrento recover from stuntingafter the first thousanddays.Furthermore, adults whoare undernourished havegreater challenges inleading healthy, active,

and productive lives. They experience higherrates of illness and have lower overall energyto undertake the physical activities necessaryto generate income, reducing productivityand earning potential, and increasing healthexpenses. Workplace nutrition programmessprovide nutritious foods for staff at lunch,and result in increased employee productivityand reduced time away from work due toillness.

Did you know?

80% of Zambians depend on the agriculture sector for their livelihood

64% of the population lives in poverty (under $1.25/day)

good maternal nutrition during pregnancy,sustained breastfeeding for the first twoyears of life with the introduction ofcomplementary foods after 6 months ofage. These interventions positivelyimpact a child’s prospect for survival,

The Government of the Republic of Zambia has five line Ministriesthat are involved within the nutrition space: the Ministry of Health,Ministry of Community Development, Mother & Child Health,Ministry of Agriculture & Livestock, Ministry of Education, andMinistry of Local Government & Housing.

The National Food and Nutrition Commission (NFNC) is theGovernment agency charged with the coordination, monitoring, andevaluation of the implementation of the national multi-sectoralresponse to malnutrition.

Irish Aid, the Swedish International Development Agency, the UKAid (Department for International Development), and the UnitedStates Agency for International Development are the largest bi-lateral donors providing support to Zambia within the nutrition space.Irish Aid, SIDA, and UK Aid are the key contributors to the SUN fund inZambia.

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Key SUN Business Network Collaborators

The World Food Programme (WFP) and Global Alliance for ImprovedNutrition (GAIN) are co-conveners of the SUN Business Network bothglobally and within in Zambia. The WFP is the UN’s food assistancebranch and the world's largest humanitarian organization addressinghunger and promoting food security. GAIN is an internationalorganization launched at the UN to tackle the human suffering causedby malnutrition.

A range of United Nations agencies are involved in the fight againstmalnutrition, each with its own specific mandate and area ofengagement.

Keynote speaker, Jeff DykstraJeff Dykstra currently serves as the CEO of Partners in Food Solutions, linkingtechnical experts in the food industry with small and medium-sized foodcompanies in Africa. Jeff’s career has included numerous business development,marketing and communication roles at both large, global organizations like Cargilland World Vision as well as at several smaller start-up ventures.

Introductory remarks, Musonda MofuMusonda J. Mofu is currently Acting Executive Director at the National Food and Nutrition Commission of Zambia where he is responsible for Institutional Policy Implementation. He is also a Public Health Nutritionist with 18 years experience. He has undertaken nutrition surveys as the basis for nutrition situation diagnosis. He is also currently focussed on bringing on board the private sector in improving the nutrition of the population.

CSO SUN Representative, William ChilufyaWilliam Chilufya is the national coordinator of the Zambia Civil Society SUNAlliance. He provides leadership on the Alliance’s advocacy agenda in Zambia,ensuring that civil society’s concerns are considered and urging the government,members of parliament, donors, and other key stakeholders to take action to scaleup nutrition.

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Presenters

Keynote speaker, John MendeshJohn Mendesh is a vice president of Research & Development at General Mills,based in Minneapolis, Minn. He works with the company's Global Cereals platformand GTECH, a long-term research initiative. Mr. Mendesh serves on the board ofnumerous universities and NGO’s. He was instrumental in establishing Partners inFood Solutions.

United Nations representative, Janet RoganJanet Rogan has been UN Resident Coordinator in Zambia since March2014. Before her appointment to this post, Ms Rogan served in Her BritannicMajesty's Diplomatic Service. She started her diplomatic career 27 years ago asthe Desk Officer for Zambia and Malawi and later served in China, Hong Kong,Bosnia and Herzegovina, Iraq, and Israel. She speaks several languages includingMandarin Chinese and French.

Global SBN representative, Jonathan TenchJonathan Tench is the global manager of the SUN Business Network, the firstglobal platform for business commitments to reducing global malnutrition andsupports the 54 countries within the SUN Movement to engage with business intheir national scaling up nutrition strategies. Mr. Tench has worked for the UKLabour party, Oxfam, ActionAid and Unilever where he worked on partnerships forUnilever’s water, sanitation and hygiene brands.

Closing remarks, Simon CammelbeeckSimon Cammelbeeck is the country director of Zambia World Food Programme.Simon brings 20 years experience in emergency food assistance and nutritionacross several countries, regionally and globally. His first experience in Zambia wasin 1987 where he spent 8 years working with the EU and the Dutch government.Prior to this, he worked in the private sector logistics and transport, includingNedlloyd Shipping. Simon is passionate about smallholder farmer engagement andsees this as a vital piece for improving nutrition in Zambia.

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Presenters

Donor representative, Patrick McManusPatrick McManus is the Head of Development Co-operation at the embassy ofIreland and manages the Irish Aid programme to Zambia. With over twenty yearsexperience in Irish based development NGOs, Patrick joined the Irish Departmentof Foreign Affairs and Trade in 2008 working primarily within the Evaluation andAudit section at headquarters. Patrick was posted to embassy Lusaka in August2012.

Local business representative, Dr. Bright ChungaDr. Bright Chunga is the president of the Zambia Association of Manufacturers. Dr.Chunga has a wide expertise in African affairs having served as Policy Analyst andPolitical Advisor to various African Leaders. Dr. Chunga has continued to providetechnical expertise on sociology and policy analysis to the clientele of NewtonLungu and Associates. He is now Director Corporate Affairs at Trade Kings Limited.

Basil Kransdorff, Founder of E’PAPAs a social entrepreneur for the past 14 years, Zimbabwean born and bred Dr. BasilKransdorff has pioneered and developed the science of E’PAP Technologies,redressing micro nutrient deficiencies in populations across Africa throughfortified foods that are effective, affordable and tasty.

Dr. Caroline Phiri Chibawe, Director of MCDMCHDr. Caroline Phiri is the Director of Mother and Child Health in the Ministry ofCommunity Development and Mother and Child Health. Within this role, sheoversees the implementation of a majority of the Government’s nutritioninterventions delivered in Zambia.

Simon and Jane Berry, Founder & Business Development Director of ColaLifeSimon Berry is the key visionary behind ColaLife, and brings a life-time’sexperience in cross-sector stakeholder relations, rural development, openinnovation and new media. From 1986-9 he managed institutional development inNorthern Zambia (ODA).Jane Berry is ColaLife’s researcher and bid-writer. She advises on businesselements, works with Simon to design presentations, workshops andcommunications.

PresentersGraham Chilimina, Yield Program Manager at NWK Agri-ServicesGraham Chilimina has been working with NWK Agri – Services for 15 years, havingjoined as a young graduate in 2000. Mr. Chilimina’s role as Yield Program Managerinvolves extension and training of staff and farmers, monitoring crop yields, andliaising with program doners on yield program progress and impact oftraining activities on farmer practices.

Charles Musonda, Commodity Market Operations ManagerAt Musika, Charles Musonda is involved in the design and management of smalland medium enterprise and agribusiness development projects with a focus onthe development of constructive off-take market linkages between large scaleprocessors and traders and smallholder farmers.

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Presentations and case studies

Improving market opportunities through diversification and expansion into nutrition

Implementing interventions to support improved nutrition

Improving access to commodity and food markets in rural Zambia

Nutrition products: Creating demand, improving distribution and sharing risk

Marketing, behavior change and education initiatives in nutrition

District level partnerships and capacity to improve nutrition

Improving market opportunities through diversification and expansion into nutrition

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Presentation: NWK Agri-Services

NWK Agri-Services has diversified its historic cotton base into a business model with abroader agri-services offering. This shift in strategic focus has already seen NWK Agri-Services trading in maize and soybeans, offering storage solutions and opening retailoutlets during the past season. This development gives farmers greater access tomarket opportunities to sell their crops.The business adopts the unique Outgrower Scheme Model, supporting Zambianfarmers through input provision, training and access to markets for all of their crops.The business works in partnership with the farmers, supporting their ability to bringtheir produce to the market, while also providing various community andempowerment programmes. Trained farmers enjoy enhanced yields in all their cropsand increased net earnings per hectare.

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Additional case study: DSM & Buhler - NutriRice

Rice is the staple food in many Asian countries. However, many of the natural nutrients inrice tend to be lost during rice-whitening and polishing process, so that milled rice has alower micronutrient profile than unmilled rice. Vitamins and minerals can also be"washed off" in the traditional rice-rinsing process.DSM and Buhler initiated a joint venture Wuxi NutriRice Co,the first commercial production of nutritionally-enriched ricekernels for mixing with natural rice. The development andproduction of NutriRice is expected to help improve the healthstatus of the Chinese population, where nutritionaldeficiencies still exist.Moreover, Wuxi NutriRice is expecting to create newopportunities for the rice industry in general. It plans tomarket the enriched kernels to rice millers and retailers,opening up possibilities for product differentiation on anenhanced health platform. The company today has the nameBuhler Food Wuxi.

Source: NWK Agri-Services website, Foodnavigator.com, DSM website

Designing and implementing nutrition interventions

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Presentation: Ministry of Community Development Mother & Child Health

Government, through Ministry of Community Development, Mother & Child Health,is the primary implementer of nutrition-related activities in Zambia as they pertain tohealth.

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Additional case study: Swedish Workplace HIV/AIDS Programme

The Swedish Workplace HIV/AIDS Programme (SWHAP) supports over 290 workplaceprogrammes on HIV and Wellness in ten countries in Sub-Saharan Africa.Through Employee Support Programmes many workplaces within the SWHAPnetwork provide nutritional support in the form of monthly food hampers to HIVpositive employees. Workplace canteens offer healthy alternatives to traditional fareeither at no cost or at a greatly subsidised rate, improving access to nutrition. Thesemeasures have resulted in increased productivity at the workplace.

Collaboration between Government and the Privatesector within this space has not been highly prioritized inthe past, but must be strengthened to drive impact andreduce malnutrition. Some potential areas forcooperation include:– Align private sector nutrition activities with national

health campaigns– Increase household access and use of bio-fortified

food crops and scale up home fortification efforts– Support workforce nutrition initiatives to increase

worker productivity

Source: SWHAP website and case study

Through community outreach programmes andspousal programmes many workplaces haveextended their activities into the community. Oneexample among many is the SWHAP partners inKenya who are part of an initiative calledNeighbours Against AIDS (NAA), through whichthey support 40 families in a neighbouringresidential slum with food and medication.

Improving access to commodity and food markets in rural Zambia

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Presentation: Musika

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Additional case study: Nutrifaso - fortified flour

In 2005, the Nutrifaso programme was launched to raise public awareness ofgood health and food practices and to prevent malnutrition amongunderprivileged population, particularly children below 2. As part of theprogram, Nutrifaso supported local flour producers in Burkina Faso to producefortified flour.

Musika is a Zambian non-profit company thatworks to stimulate private sector investment in thesmallholder market. Musika works with allstakeholders in the agricultural market system, withan emphasis on private sector entities that arecommitted to working with the rural poor as theirsuppliers, consumers, clients or employees.

Musika’s Making Markets Work for the Poor (M4P) approach seeks to fundamentallychange the way markets work to engage with and benefit the poor. Musika’sinterventions are contingent on the particular market or sub-market and theassociated opportunities, and each is tailored to the specific requirements of theclient and the situation.

Packaging the flour in different sachet sizes forurban and rural areas enabled Nutrifaso to meet theneeds of mothers from different economic strata.The middle class prefers 400g sachets (for a week)while in poorer area daily sachets (60g) are the bestsellers. In peri-urban areas, ready-to-eat preparationis distributed door-to-door by a sales woman 6 daysa week.

Source: Musika website, Marketing Nutrition for the Base of the Pyramid, Hystra Report

Nutrition products: Creating demand, improving distribution and sharing risk

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Presentation: ColaLife

Globally, diarrhoea is the second biggest killer of childrenunder five, second only to pneumonia. UK charityColaLife created a multi-award winning new anti-diarrhoea kit and its value chain. Kit Yamoyo increaseduse of oral rehydration salts and zinc by children under 5in remote areas of Zambia, from under 1% to 45% in 1year. Redesigning the pack as a measure for new smallersachets and adding a soap bar improved correct use.

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Additional case study: Ajinomoto Group - Koko Plus

The Ajinomoto Group, a Japanese food and chemical corporation, launched theGhana Nutrition Improvement Project to help combat malnutrition via a socialbusiness. Under this project, the Ajinomoto Group manufactured and sold KokoPlus, a supplement that improves the nutritional balance of weaning food, therebyhelping improve the nutritional status of local children in the weaning period.

To access rural areas where few retail stores are present dueto lack of distribution structure, Ajimoto Group cooperatedwith an international NGO implementing a programme tosupport the empowerment of women in the northern part ofthe country, and developed a local system for women of eachvillage to serve as salespersons for the product, in addition topromoting sales through the traditional distribution route.

They did this by harnessing public funds (DFID), bringingtogether private sector distribution expertise (SABMiller,Coca-Cola), local and global pharmaceutical expertise(J&J, Pharmanova), technical help and research(UNICEF) and local customer consultation andpromotion (KZF, IDinsight) .

Sources: ColaLife related case studies from the Guardian, Wired.co.uk, ColaLife website, Ajinomoto website

Marketing, behavior change and education initiatives in nutrition

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Presentation: E’PAPEleven years ago, Dr. Kransdorff witnessed howHIV positive individuals would be turned awayfrom hospitals and clinics with nothing morethan advice to eat well — a dream out of reachof many poor and already undernourishedindividuals. To address this crisis, Basil Kransdorffcreated a maize meal pap with all the necessarymicro-nutrients for a complete diet.

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Additional case study: HLL (Unilever) - Lifebuoy soap

More than 2 million children die of diarrhoea every year, a totally preventable cause ofdeath. The cure is as simple as washing one’s hands with soap before eating. HLL, asubsidiary of Unilever and the largest soap seller in India, discovered that by thissimple process, diarrhoea related fatalities could be reduced by at least 50%, whichcan also increase its volume of soap sold.

HLL decided to approach village schoolsand educate children on the cause ofdisease and how to prevent it. Theycooperated with teachers and NGOs whospread the messages of cleanliness,washing with (HLL) soap, and diseaseprevention. The children often become themost educated in the family on hygieneand even began educating their parents.

E’PAP is an affordable, instant porridge fortified with 28 micronutrientsto fight malnutrition, which is sold through different channels in 15African countries.

E’PAP is mainly promoted by word-of-mouth. Many inspired volunteers run E’PAPfeeding schemes. Other ways of marketing are slogans on the products. Additionallythere are regular articles in papers and magazines. Dr. Kransdorff is also a speakerand lobbyist at local and international forums.

Sources: Marketing Nutrition for the Base of the Pyramid, Hystra Report; The Fortune at the Bottom of the Pyramid, C.K.Prahalad

District level partnerships and capacity to improve nutrition

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Case study: COMACO- It’s Wild product line

COMACO is a small, non-profit company producing organic and healthy food products from sustainable farm commodities produced by people who themselves were once food insecure and well below the poverty line. It continues to reach out to more than 250,000 people with improved ways to produce food and find better markets for crop surpluses, with clear and direct linkages to conservation.

Additional case study: Shoprite and Oxfam

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While on a research field trip, Oxfam staff learned thatlocal farmers in a village in an Eastern Province were nolonger able to sell their crops following the arrival ofShoprite, Africa’s biggest supermarket chain, whichimported its fruits and vegetables from South Africa. Asa result, household income had decreased to the extentthat local children were not able to go to school.

Oxfam approached the general manager of Shoprite to make the case that sourcing itsproduce from local farmers would be in the supermarket giant’s best interest. Brewingresentment within the community was reaching a boiling point, and unless Shopritetook action to address the concerns of the local farmers, there was potential forviolence. Oxfam assured the MD that the farmers could be trained to produce crops upto the quality standards required by Shoprite. Sourcing locally has reduced importtransportation costs, and sales in the nearby Shoprite have gone up, presumablybecause the local community now has more money to spend. Other villages haveexpressed interest, and Shoprite is considering to replicate the model to otherprovinces.

Sources: COMACO website, case study provided by Aggie Kalungu Banda

COMACO uses its profits to support premium, top-valued prices for paying farmers to grow the raw commodities COMACO needs for production of its food products. In exchange, farmers from the Luangwa Valley give up wildlife poaching and other environmentally destructive practices and instead adopt sustainable farming methods that conserve soils.

Corporate social responsibility: DSM & WFP partnership

Agricultural practices that enhance nutrition

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Encouraging more crop rotation and intercropping is one simple measure that is good for farming and good for diets. Rotating crops replenishes soil nutrients, protects against crop diseases, and means more varied markets. It is also invaluable to the local community. Too often diets are based on a single primary starch. By having each farmer grow a mix of cereals, legumes, and oilseeds, it means a better diet for local consumers.

La Coalition Paysanne de Madagascar (FTM/CPM) is one of many farm groups that actively help implement best practices such as crop rotation. They use crop rotation to improve soil nutrients, foster soil quality, minimize soil erosion, and to increase water efficiency. Combined with good land management practices, crop rotation can actually help increase the resilience of farmers in the face of climate change and extreme weather.

As one of WFP’s Global Humanitarian Partners since 2007, DSM combines technical and scientific expertise with high-nutrient products and financial assistance to help improve the nutritional value of the food WFP distributes to those in need. Over 30 nutrition projects in 15 countries have been initiated

by the partnership and 55 DSM employees have participated in volunteer assignments. The partners have co-developed or reformulated nine nutritious food products (such as micronutrient powder sachets and fortified rice) which reached 21 million beneficiaries with improved nutrition in 2013. The partnership aims to scale this to 25-30 million beneficiaries by 2015. The partnership also works to build nutrition capacity within WFP through the development of trainings and hosts global advocacy events to raise awareness on the issue of malnutrition.

Sources: DSM website, Farming First website

Additional examples

The Zambia SBN is calling for registration of interest from SBN members to advance SUNmovement goals . By registering an area of your interest, companies demonstrate readiness totake on a leadership role in driving and sustaining the SUN agenda in a responsible yetprofitable way. Committing to common goals will also facilitate interaction within a close-knitnetwork of like-minded companies.

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Engaging in advocacy and public policy dialogueIncreasing awareness in nutrition and change consumer behaviorProduce, market and expand distribution network for nutritious productsImproving nutrition for own workforceImproving access to clean water and improving sanitation and hygieneFinancial contributionKnowledge/technology transferOther ______________________________________________________

Areas that are closely tied to the core business, development plan or mission of a companyare often more durable, sustainable and likely to drive real impact and change.If a business is interested in making a commitment in the area chosen, the SBN organizers willfollow up after the event to provide support. To ensure that the commitments are impactfuland of high quality, they should consist of specific , measurable, and time-bound targets.Progress made towards meeting those targets are encouraged to be publicly disclosed on anannual basis and shared during SBN events.

What is my area of interest?Your organization may choose among the following areas, or come up with other areas where it can make the most contribution, depending on the strengths and needs of the company.

Zambia SBN registration of interest

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For more information on the global SUN Business Network, visit www.sunbusinessnetwork.org

For more details about the Zambian SUN Business Network, email us at sbnzambia@gmail.com