sun cellular services and marketing materials
TRANSCRIPT
Products and Marketing Materials
2006 to 2009
Products & Services
Postpaid Prepaid
Regular Plans
Group Plans
Fixed Load Plans
Simpacks
Call cards
Electronic Loads
Products & Services- Postpaid
Products & Services- Postpaid
Sun’s Group Plans
Sun’s Bandwagon Corporate Testimonial Ads
Victory Liner LBC Rotary Club of Makati
Dizon Farms Hen Lin Zen Zest
Unlimited Products
Products & Services- Prepaid
Regular Loads
XLoads
Products & Services- Prepaid
Call & TextCombo P10
Sun Cellular’s electronic reload service provides “over-the-air” direct load of credits and other Sun prepaid products.
Products & Services- Prepaid)
Expanding Distribution Channels
TOP-UP STRATEGIES:
1. Promote Electronic loading capability to further expand distribution channels to cover small retail shops and fixed booth outlets
2. Offer Low denomination SKUs to cater to budget-conscious consumers.
3. Use M-commerce to fast-track payment and order fulfillment processing between Sun Cellular and exclusive distributors
1. The Power of Voice
2. Group Migration 3. Offer Broadband Wireless Data Services
Use 3G technology to tap the internet users
Acquisition
.
Growth of International Business
•Expanded roaming coverage and services – GSM, CAMEL, GPRS, and 3G
•Reached more OFW and Filipino residents abroad through affordable but quality international services – co-branding, load transfer, etc.
•Offered Philippine visitors (transient and long-term) the best-value option to call home
e.g. IDD 10, OK Dial card.
Growth of International Business
Value Added Services (VAS)
SMS TO EMAIL