sun chips presentation
DESCRIPTION
This is a project me and my group members had to present to our class.TRANSCRIPT
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Sun Chips: The “green”
chips
Featuring: Need Identification
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Sam Ross
Vice President of Sales
3rd year at position
Intern to start
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Brennan Benson
Vice President of Marketing
3rd year at position
Previously worked at PepsiCo
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Derek Kasper
President of SunChips
4th year at position
Started in Sales, worked up
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Company Background
$12 billion business unit
Started in 1932 with C.E. Doolin San Antonio
Merger in 1961 with H.W. Lay & Company
1991 SunChips are introduced Help take 59% of industry
We believe in Equal opportunity
Limit impact on our environment
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Mission:
“It’s simple. It’s the belief that we can all benefit from doing good. From supporting local farmers, to investing in sustainability efforts, to going the extra mile to use the highest quality ingredients, we think the small steps we take today can make a big difference tomorrow.”
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Product
Multi-Grain snack
Alternative to other chips
Great taste!
Flavors
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Features
Compostable bag
Low Salt
Healthy Snack
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Commonalities:
LEED Certification
Target Field – Silver
Delaware North Sportservice – Gold
SunChips - Gold
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Target Field Going Green
Recycling Buildings
Water Recycling
Broken Bat Promotion
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Sun Chips Going Green Both our Productions Facilities and
Products
Bag 33% renewable materials Compost in 14 weeks Decreased size / same amount of
product
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Why Baseball and SunChips?
Variety of Flavors
Green Product
Recognizable Brand
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Need Identification
Selling Process Third of eight steps
Find out what the consumer wants/needs Find where they are now and get
them to where they want to be
Ask them questions Leave open ended
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Question Types
Situational Questions
Problem Discovery Questions
Problem Impact Questions
Solution Value Questions
Confirmatory Questions
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How we used it (this)
Customer: Target Field/Minnesota Twins
Product/Idea: Sun Chips
Reasoning: Healthier product, greener bags
Why us: Target Field is one of greenest ball parks Choosing us will just add to this
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Questions?!
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Works Cited"Compostable Packaging." SunChips.com. SunChips. Web. 02 Sept. 2011.
<http://www.sunchips.com/healthier_planet.shtml?s=content_compostable_packaging>.
"Environmental Management." Www.delawarenorth.com. Delaware North Companies. Web. 02 Sept. 2011. <http://delawarenorth.com/Value-Environmental-Management.aspx>.
"Go Twins, Go Green." Minnesota.twins.mlb.com. The Official Site of The Minnesota Twins. Web. 02 Sept. 2011. <http://minnesota.twins.mlb.com/min/community/go_green.jsp>.
GreenerBuildings Staff. "The Twins' Target Field Scores as a Green Building All-Star." Green Business News, Resources, and Sustainability Career Tools | Business | GreenBiz.com. 9 Apr. 2010. Web. 03 Sept. 2011. <http://www.greenbiz.com/news/2010/04/09/twins-target-field-scores-green-building-all-star>.
"Healthier Planet - How Small Steps Make A Difference." SunChips.com. SunChips. Web. 02 Sept. 2011. <http://www.sunchips.com/healthier_planet.shtml>.
"Solar Energy and Energy Conservation for Sustainability in Our Environment." Fritolay.com. Frito-Lay. Web. 03 Sept. 2011. <http://www.fritolay.com/our-planet/snacks-made-with-the-help-of-the-sun.html>.
"Target Field Green Facts." FOXSportsNorth.com. Fox Sports North, 29 July 2010. Web. 02 Sept. 2011. <http://www.foxsportsnorth.com/07/29/10/Target-Field-Green-Facts/landing.html?blockID=279731>.