sung se me_ignite_podcasts_socialmedia
DESCRIPTION
TRANSCRIPT
Social Media + Video +
Podcasting for
Marketers!
By SeMe Sung
Social media are important
As of early 2009, ¾ of all US Internet users visited social networking sites (~140 million)Influential voices no longer coming from traditional sources
Social media are important
It’s like a cocktail party!
Facebook is SO important
Friend-to-friend communication
Groups and fan pages
GROUPS
In-depth, keep interested people informed
View on their own time
FAN PAGES
Less in-depth, less exclusive, but long-term
Applications
Cheap and easy
Exposure
Microblogging
http://search.twitter.com/
Personal Branding
Online actions | personal branding
Look good and be real
Connect
Pick the right networks
Optimize social network pages
Target specific audience
Be interesting
Participate
Experiment
Lots of links
Fiesta Movement
Final thoughts
Strong soc. media ties lead to stronger relationshipsTransparency and authenticityDon’t try to build hype, no creepy fake profilesNot an explicit advertising channelBe a thought leader, develop info people want to absorbCreate content right for your marketDecide which soc.net. sites work best for you and your audienceParticipate and become a valued member of your target communityA loyal following can be powerful
Video
Get to it
Target market & content
Video
Web content
Community
Flip video camera
Easy, popular
Essential tool
Getting it to your buyers
Video-sharing sites
Online video channels
Vlogging
Vodcasts
Customers submit
Podcasts
Unobtrusive
Target market
Podcasts
Be prepared
Edit
Tag
Host
Promote
Blog
Ready, marketers?
Social networking sites
Video
Podcasts