sunglass hut final
DESCRIPTION
Interactive information design for the Sunglass Hut websiteTRANSCRIPT
Courtney StaggS
project statement
Background For this project my client will be Sunglass Hut, the leading authority on premium sun-wear. This infographic will be used on their website in order to provide an interactive and fun way for their customers to find the right style of sunglasses to fit their different personalities and face shapes. Sunglass Hut already provides this type of service, but does not combine the face shape with a person’s personality. The infographic will be displayed either on their homepage or underneath their “Style” link on the navigation bar.
target audiencesBoth male and female is the audience with a range from early twenties to late thirties who look are interested in high-fashion and performance sunglasses.
objectivesTo create an entertaining infographic for customers to use while shopping for sunglasses. This will eliminate time and will allow customers to see all of their custom shapes in one place.
obstacles Being able to fit every shape in this infographic may be difficult with the little space the web provides. Legibility and space could cause some troubles.
Key BenefitThis infographic will be both easy to use and a fast way to shop online. Giving the customer what they want, where they want it will help them have a successful shopping experience.
support statementsWith this infographic, Sunglass Hut will be provided with something that could eliminate clutter and extra links on their website. With this they will have what they need all in one place, rather than navigating through both “face shape” and “styles.”
tone Fresh, fun, and interactive. media Web
creative considerations Be thinking about the space you have and the dimensions intended to use on the web. Consider whether or not this can be mobile compatible, and if so, will this be scrollable rather than on an image that is only horizontal.
style-Guide
colors
empHasis Helvetica neue condensed BoldHEADLINERS HELVETICA CYBody Copy Helvetica Light
RGB: 163 203 133CMYK: 39 3 62 0
RGB: 160 50 136CMYK: 41 95 8 0
RGB: 100 188 208CMYK: 57 7 15 0
RGB: 0 0 0CMYK: 75 68 67 90
tHumBnails
process
OVAL SQUARE ROUND HEART
process
OVALSQUAREHEART
DIAL UP THE DRAMA WITH THE BOLD, OVERSIZED BUTTERFLY. IT’S THE GO-TO STYLE FOR A GLAMOROUS HIGH FASHION LOOK.
Works great with...
BUTTERFLY
OVALSQUAREHEART
DIAL UP THE DRAMA WITH THE BOLD, OVERSIZED BUTTERFLY. IT’S THE GO-TO STYLE FOR A GLAMOROUS HIGH FASHION LOOK.
Works great with...
BUTTERFLY
FIND STYLES SUITED TO YOU
ORBROWSE BY STYLEBROWSE BY FACE SHAPE
GO RETRO WITH A MODERN TAKE ON
VINTAGE MOVIE-STAR STYLE. THE CAT EYE
DOES IT UP WITH UPSWEPT STYLE
AND OLD-SCHOOL CHARM.
SHOP CATEYE
HEART
SQUAREOVALDIAL UP THE
DRAMA WITH THE BOLD, OVERSIZED
BUTTERFLY. IT’S THE GO-TO STYLE FOR A
GLAMOROUS HIGH FASHION LOOK. HEART
SQUAREOVAL
SHOP BUTTERFLY
HIT THE SLOPES WITH A SNUG STYLE THAT OFFERS TOTAL PROTECTION FROM
THE ELEMENTS.
SHOP GOGGLE
HEART
SQUAREOVAL
ROUND
OVAL FRAMES ARE GREAT BASICS THAT
WORK WITH ALL FACE SHAPES. THEY’RE A MUST-HAVE STAPLE
SUNGLASS.
SHOP OVAL
SQUAREOVALNOTHING DOES
CLASSIC COOL LIKE THE PILOT. AND WITH A DESIGN ADVANCED
ENOUGH FOR THE COCKPIT, YOU’LL ENJOY THE VIEW.
SHOP PILOT
SQUAREOVAL
HEART
KEEP IT SIMPLE WITH A LIGHT, LOW-
PROFILE FRAME THAT CREATES
A MINIMALIST LOOK WITHOUT
SACRIFICING STYLE.
SHOP RIMLESS
OVAL
HEART
SOMETIMES IT’S OKAY TO
COMPROMISE. SEMI-RIMLESS COMBINES THE BEST OF BOTH WORLDS, LETTING
YOU LIGHTEN UP WITHOUT LOSING
STYLE.
SHOP SEMI-RIMLESS
OVAL
HEART
GET MAXIMUM SUN PROTECTION
AND MAJOR STYLE WITH A SLEEK,
FUTURISTIC SHIELD.
SHOP SHIELD
OVAL
ROUND
SQUARE FRAMES ARE ANYTHING BUT.
THEIR GEOMETRIC STYLING MAKES
THEM DECIDEDLY HIP.
SHOP SQUARE
OVAL
ROUND
THIS CLASSIC SHAPE IS AN
EYEWEAR ICON. IT’S BEEN AROUND
SINCE THE ‘50S, BUT ITS VERSATILE STYLE IS TOTALLY
TIMELESS.
SHOP WAYFARER
OVAL
ROUND
AWESOME FOR ACTION. THEY
HUG THE HEAD FOR A SNUG,
COMFORTABLE FIT AND PROVIDE
GOOD PERIPHERAL VISION.
SHOP WRAP
OVAL
ROUND
FIND STYLES SUITED TO YOU
ORBROWSE BY STYLEBROWSE BY FACE SHAPE
GO RETRO WITH A MODERN TAKE ON
VINTAGE MOVIE-STAR STYLE. THE CAT EYE
DOES IT UP WITH UPSWEPT STYLE
AND OLD-SCHOOL CHARM.
SHOP CATEYE
HEART
SQUAREOVALDIAL UP THE
DRAMA WITH THE BOLD, OVERSIZED
BUTTERFLY. IT’S THE GO-TO STYLE FOR A
GLAMOROUS HIGH FASHION LOOK. HEART
SQUAREOVAL
SHOP BUTTERFLY
HIT THE SLOPES WITH A SNUG STYLE THAT OFFERS TOTAL PROTECTION FROM
THE ELEMENTS.
SHOP GOGGLE
HEART
SQUAREOVAL
ROUND
OVAL FRAMES ARE GREAT BASICS THAT
WORK WITH ALL FACE SHAPES. THEY’RE A MUST-HAVE STAPLE
SUNGLASS.
SHOP OVAL
SQUAREOVALNOTHING DOES
CLASSIC COOL LIKE THE PILOT. AND WITH A DESIGN ADVANCED
ENOUGH FOR THE COCKPIT, YOU’LL ENJOY THE VIEW.
SHOP PILOT
SQUAREOVAL
HEART
KEEP IT SIMPLE WITH A LIGHT, LOW-
PROFILE FRAME THAT CREATES
A MINIMALIST LOOK WITHOUT
SACRIFICING STYLE.
SHOP RIMLESS
OVAL
HEART
SOMETIMES IT’S OKAY TO
COMPROMISE. SEMI-RIMLESS COMBINES THE BEST OF BOTH WORLDS, LETTING
YOU LIGHTEN UP WITHOUT LOSING
STYLE.
SHOP SEMI-RIMLESS
OVAL
HEART
GET MAXIMUM SUN PROTECTION
AND MAJOR STYLE WITH A SLEEK,
FUTURISTIC SHIELD.
SHOP SHIELD
OVAL
ROUND
SQUARE FRAMES ARE ANYTHING BUT.
THEIR GEOMETRIC STYLING MAKES
THEM DECIDEDLY HIP.
SHOP SQUARE
OVAL
ROUND
THIS CLASSIC SHAPE IS AN
EYEWEAR ICON. IT’S BEEN AROUND
SINCE THE ‘50S, BUT ITS VERSATILE STYLE IS TOTALLY
TIMELESS.
SHOP WAYFARER
OVAL
ROUND
AWESOME FOR ACTION. THEY
HUG THE HEAD FOR A SNUG,
COMFORTABLE FIT AND PROVIDE
GOOD PERIPHERAL VISION.
SHOP WRAP
OVAL
ROUND